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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Studi Komunikasi JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) PERSPEKTIF Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Social and Policy Issues Jurnal Pengabdian Kepada Masyarakat Patikala INDONESIAN JOURNAL OF MEDICAL ANTHROPOLOGY Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Peasants' Rights Jurnal Kajian Agraria dan Kedaulatan Pangan Jurnal Masyarakat Madani Indonesia Pengabdian Pendidikan Indonesia (PPI) CONTENT: Journal of Communication Studies SOSHUM
Purba, Arief Marizki
Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Menciptakan Motivasi Siswa/i di SMP Negeri 40 Medan Melalui Program MBKM Adawiyah, Putri Syahrani; Purba, Arief Marizki; Sitepu, Hartati
Pengabdian Pendidikan Indonesia Vol. 1 No. 02 (2023): Artikel Riset Periode Desember 2023
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ppi.v1i02.3020

Abstract

Kampus Merdeka Program persiapan karier yang komprehensif untuk mempersiapkan generasi terbaik Indonesia Kampus Merdeka adalah bagian dari kebijakan Merdeka Belajar oleh Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (Kemendikbudristek) yang memberikan seluruh mahasiswa kesempatan untuk mengasah kemampuan sesuai bakat dan minat dengan terjun langsung ke dunia kerja sebagai langkah persiapan karier. Rencana hidup adalahusaha-usaha yang dilakukan untuk mewujudkan rencana hidup yang diinginkandan mengupayakan hal-hal untuk dapat mengatasi kegagalan yang akan dihadapi.Perencanaan, sebagai salah satu strategi dalam memanajemen hidup, merupakansalah satu cara individu dalam mengendalikan dan mengatur hidupnya.
Solusi Ramah Lingkungan Mengolah Sampah Organik Melalui Budidaya Maggot Di Pesantren Ulumul Quran Stabat Kabupaten Langkat Arief Marizki Purba; Agus Suriadi; Muhammad Husni Thamrin; Faiz Albar Nasution
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i2.3846

Abstract

The drastic increase in the volume of organic waste is an unavoidable consequence of population growth and rapid development, both in rural and urban areas. This condition is exacerbated by urbanization and rising living standards, which are directly correlated with an increase in per capita waste production. The phenomenon of urbanization, particularly in Indonesia, has led to a concentration of population in urban areas, which in turn has resulted in a rapid increase in waste generation. Existing management capacity is often inadequate to handle this ever-increasing volume of waste, leading to serious accumulation and environmental pollution. Islamic boarding schools, as Islamic educational institutions, have great potential for managing the environment based on a circular economy. This institution, with its values of independence and togetherness, has strong social capital to initiate and implement sustainable waste management practices integrated with circular economy principles, as demonstrated in several community-based programs. Various initiatives have proven that pesantren are capable of developing independent business units thru waste utilization, for example, in the innovation of organic fertilizer from livestock manure. This community service program was conducted at the Ulumul Qur'an Islamic Boarding School in Stabat, Langkat Regency, with the aim of optimizing organic waste management thru the cultivation of Black Soldier Fly (BSF) or maggots as an environmentally friendly solution and an entrepreneurial opportunity for students. The methods used included socialization, technical training, and the Participatory Learning and Action (PLA) approach to encourage active student involvement. The results of the activity showed an increase in students' understanding of organic waste management, the utilization of boarding school land for maggot cultivation, and the development of environmentally based entrepreneurial skills. This program not only reduces the volume of organic waste but also produces economically valuable alternative feed that can support agriculture and livestock farming. Thus, this activity contributes to the creation of a sustainable waste management system in pesantren while also supporting the economic empowerment of students.
Bintang Donor: Pembuatan Aplikasi Relawan Donor Darah Universitas Sumatera Utara dan Penggalangan Relawan Sebagai Manifestasi Generasi Bintang yang Peduli Kemanusiaan Hatta Ridho; Husni Thamrin; Edi Sumarno; Arief Marizki Purba
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i2.3847

Abstract

Blood, as a vital component, has essential functions in the human body, including nutrient circulation, oxygen transport, and hormone distribution. A shortage of blood supply can be fatal, making an adequate blood supply in healthcare facilities crucial for saving patients' lives and maintaining the continuity of the medical service system. Despite its clear importance, challenges in meeting blood needs still frequently occur, primarily due to a lack of public awareness about the urgency and benefits of blood donation, as well as uneven understanding of the process and donor eligibility criteria. This phenomenon is exacerbated by fluctuating donation rates, an aging population demographic, and socioeconomic shifts that impact the sustainable availability of donors. The partner in this community service is the Indonesian Red Cross (PMI) of Medan City, located at Jl. Palang Merah No. 17 Medan. PMI Medan City offers several services such as ambulance, disaster management, training, social service units, and blood donation. The partner's problems are the public's lack of awareness of the importance of blood donation, minimal socialization and information about blood donation, and unstable blood stock availability, making it important to maintain the amount of available blood stock. Based on the partner's problems, the solutions offered in this service are raising awareness, capacity building, and empowering the community thru the creation of the Bintang Donor application and the formation of blood donation volunteers. The benefits obtained are that by forming blood donation volunteers, knowledge, awareness, and public health are increased thru blood donation, blood stock availability can be maintained so that it remains stable, and it becomes easier for the public to obtain information and blood donation locations. The planned outputs of this program are: a journal of the activity results, a video of the activity implementation, publications in mass/online media, and Intellectual Property Rights (IPR).
Strategi dan Implementasi Public Relations di Perusahaan Rintisan Digital Indonesia (Studi Kasus di PT Nasco International) Azalia, Sherenika; Purba, Arief Marizki
CONTENT: Journal of Communication Studies Vol. 2 No. 1 (2024): New Media, Digital Literacy and Public Relations
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i1.14681

Abstract

Penelitian ini berjudul Strategi dan Implementasi Public Relations dalam Startup Digital Indonesia (Studi Kasus pada PT Nasco International). Penelitian ini bertujuan untuk meneliti dan mengkaji apa saja strategi dan bagaimana implementasi public relations yang diterapkan PT Nasco International. Data yang telah terkumpul akan dianalisis menggunakan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus yaitu mengkaji sebuah program (public relations), kejadian, aktivitas, proses atau individu, atau kelompok dengan lebih mendalam. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dikumpulkan langsung dari wawancara mendalam dan observasi non-partisipan. Hasil penelitian ini menunjukkan strategi public relations yang diterapkan PT Nasco International. Dari ketujuh strategi bauran PENCILS, ditemukan bahwa strategi public relations di PT Nasco International diimplementasikan dalam cakupan internal dan eksternal perusahaan. Hasil penelitian ini juga menunjukkan bahwa perusahaan didukung oleh beberapa faktor dalam mengimplementasikan strateginya yaitu penggunaan media sosial dan internet serta proses komunikasi yang terbuka di perusahaan dan terdapat beberapa faktor penghambat seperti kurangnya budget dalam membuat konten, kecakapan staf PR, dan kuantitas dari staf PR.
Empowering rural women through Warung Nusa: A community-based tourism program in Denai Kuala Salmina Wati Ginting; Arief Marizki Purba; Wahyuni Zahrah; Samerdanta Sinulingga
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 2 (2025): May 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i2.14809

Abstract

This community service program applies the Asset-Based Community Development (ABCD) approach to support the design and planning of Warung Nusa, a communal space in Denai Kuala Village, Deli Serdang, North Sumatera. As part of the Kampung Nusa initiative by HAPSARI and the development of Denai Kuala spice tourism village, this program aims to empower rural women through food security, entrepreneurship, and cultural revitalization. The method involved five ABCD stages: preparation, asset mapping, capacity building, implementation, and participatory evaluation. Local assets—such as women’s networks, household gardens, cultural stories, and the coastal landscape—were identified and mobilized to support the village’s transformation into a Spice Tourism Village (Desa Wisata Rempah). The main output was the co-design and construction of the green Warung Nusa, a communal kiosk made with locally sourced materials and designed for culinary tourism, cultural activities, and community gatherings. Results show increased community participation, enhanced women’s agency, and early economic impact through product sales and social events. The conclusion emphasizes that participatory planning and local asset mobilization are key to sustainable rural development. This program demonstrates how service-learning and design collaboration can build meaningful infrastructure while strengthening community capacity.
GERAKAN FEMINISME DAN TANTANGAN PATRIARKI DI MEDIA MASSA INDONESIA Ummi Salamah Sitorus; Moulita Moulita; Arief Marizki Purba; Mujahid Widian Saragih
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 4 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/8e3zdh40

Abstract

Penelitian ini membahas dinamika gerakan feminisme dalam menghadapi tantangan patriarki di media massa Indonesia. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dan observasi terhadap lima narasumber yang terlibat dalam isu media dan feminisme. Hasil penelitian menunjukkan bahwa representasi feminisme dalam media masih terbatas dan cenderung bias. Media kerap menyederhanakan narasi feminis serta memperkuat stereotip negatif yang berpihak pada nilai-nilai patriarkal. Aktivis feminis menghadapi tantangan besar, mulai dari keterbatasan akses media arus utama hingga tekanan redaksional dan serangan digital. Namun, media sosial membuka ruang baru yang memungkinkan perluasan wacana kesetaraan gender. Penelitian ini menekankan pentingnya strategi komunikasi yang kritis, penguatan media alternatif, dan literasi digital untuk melawan dominasi patriarki. Media memiliki tanggung jawab etis untuk menghadirkan narasi yang adil, inklusif, dan berkelanjutan dalam mendukung gerakan feminisme di Indonesia.
Adopting AI in Medan PR: a study of government reputation management Purba, Arief Marizki; Lusia, Amelita
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11350

Abstract

This study examined how the Medan City Government adopts artificial intelligence in government public relations to strengthen reputation management through the lens of algorithmic governance and digital agility, while advancing an inclusivity-oriented civic branding narrative known as 'Medan Untuk Semua'. Using a qualitative case study design, data were collected through in-depth interviews, observation, and documentation. Informants were selected purposively from key internal actors responsible for policy direction, communication governance, and technical implementation, with limited snowballing applied to identify specialised technical personnel. Data analysis followed the Miles, Huberman, and Saldaña framework and was supported by NVivo-based coding and visualisation to map thematic relationships. The findings show that AI-driven Customer Relationship Management (CRM) systems, incorporating automated ticketing, predictive analytics for complaint classification, and integrated dashboards, together with the 'Medan Satu Data' ecosystem, operate as an institutional reputation architecture by enabling data-driven responsiveness, digital traceability, and cross-unit message consistency. AI also reshapes internal communication by orchestrating coordination among public relations units, social media administrators, and IT teams. However, the study identifies persistent tensions between speed and accuracy, uneven technological literacy across bureaucratic units, and the need for narrative sensitivity that algorithmic systems cannot fully automate. Overall, AI adoption in Medan illustrates a hybrid governance model in which technological infrastructure enhances service delivery and communication legitimacy, while human judgement remains essential for contextual interpretation, empathetic messaging, and reputational risk management. The study underscores the strategic value of integrating AI into local government communication systems to support inclusive and accountable public service delivery.
Pemberdayaan Anak Muda Kota Medan Dalam Pelatihan Penyeduhan Dan Pemasaran Kopi Fernanda Putra Adela; Arief Marizki Purba; Tonny Pangihutan Situmorang; Adil Arifin; Muhaamad Ardian; Fajar Utama Ritonga
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 3 (2026): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/ej2pf297

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan minat dan keterampilan usaha anak-anak muda di kawasan Padang Bulan Kota Medan melalui pelatihan penyeduhan dan pemasaran kopi. Permasalahan utama mitra adalah keterbatasan pengetahuan teknis dalam meracik kopi secara profesional serta kurangnya pemahaman strategi pemasaran berbasis media sosial di era milenial. Metode pelaksanaan mencakup sosialisasi budaya kopi, pelatihan teknis manual brewing (V60, Vietnam drip, espresso, latte, dan tubruk), pendampingan pemasaran digital, serta monitoring dan evaluasi selama tujuh bulan bersama Komunitas Kopi Sejahtera. Program ini melibatkan 25 peserta berusia 21–30 tahun. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan penyeduhan kopi dan pemahaman pemasaran digital peserta, ditandai dengan meningkatnya penguasaan teknik manual brewing, kemampuan berkomunikasi nilai produk kepada pelanggan, serta tumbuhnya motivasi berwirausaha. Peserta yang semula hanya berperan sebagai konsumen kopi kini mampu bertransisi menjadi barista pemula yang memahami rantai nilai kopi dari hulu ke hilir. Temuan ini menegaskan bahwa pendekatan pemberdayaan berbasis pelatihan vokasional dan penguatan modal sosial mampu mendorong anak muda memanfaatkan peluang ekonomi di sektor kopi perkotaan
Strategi Menciptakan Motivasi Siswa/i di SMP Negeri 40 Medan Melalui Program MBKM Putri Syahrani Adawiyah; Arief Marizki Purba; Hartati Sitepu
Pengabdian Pendidikan Indonesia Vol. 1 No. 02 (2023): Artikel Periode Desember 2023
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ppi.v1i02.3020

Abstract

Kampus Merdeka Program persiapan karier yang komprehensif untuk mempersiapkan generasi terbaik Indonesia Kampus Merdeka adalah bagian dari kebijakan Merdeka Belajar oleh Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (Kemendikbudristek) yang memberikan seluruh mahasiswa kesempatan untuk mengasah kemampuan sesuai bakat dan minat dengan terjun langsung ke dunia kerja sebagai langkah persiapan karier. Rencana hidup adalahusaha-usaha yang dilakukan untuk mewujudkan rencana hidup yang diinginkandan mengupayakan hal-hal untuk dapat mengatasi kegagalan yang akan dihadapi.Perencanaan, sebagai salah satu strategi dalam memanajemen hidup, merupakansalah satu cara individu dalam mengendalikan dan mengatur hidupnya.
Co-Authors Adawiyah, Putri Syahrani Agus Suriadi Arifin, Adil Azalia, Sherenika Citra Safira Edi Sumarno Faiz Albar Nasution Fajar Utama Ritonga Fernanda Putra Adela Gaberiel Riskia Surbakti Hartati Sitepu Hatta Ridho Husni Thamrin Indainanto, Yofiendi Indah Lusia, Amelita Masril, Munzaimah Moulita Moulita Muhaamad Ardian Muhammad Ardian Muhammad Husni Thamrin Muhammad, Alsadig Siddig Abkar Mujahid Widian Saragih Nana Dyki Dirbawanto, Nana Dyki Pamungkas, Yoma Bagus Putri Syahrani Adawiyah Ritonga, Alwi Dahlan Salmina Wati Ginting Samerdanta Sinulingga Sigit Hardiyanto Sitepu, Hartati SITUMORANG, TONNY P. Ummi Salamah Sitorus Wahyuni Zahrah