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Hydroponic on the Rise: A Study of Consumer Behavior and Purchase Intentions Asgami Putri; Jabal Tarik Ibrahim; Adi Sutanto; Syafrani Syafrani; Dedi Zargustin; Desma Harmaidi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 1 (2026): Maret 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i1.26724

Abstract

This study aims to analyze buyer behavior in selecting hydroponic vegetable items. The sample consisted of 100 respondents who had previously purchased hydroponic vegetables. The investigation was conducted using Structural Equation Modeling (SEM) based on variance, particularly employing the Partial Least Squares (PLS) approach. The results show that cost positively influences purchasing decisions, product quality positively affects consumer characteristics, and consumer taste has a positive and significant effect on purchasing decisions for hydroponic vegetables. In contrast, the relationships between cost and consumer characteristics, product quality and purchasing decisions, consumer characteristics and purchasing decisions, consumer taste and consumer characteristics, as well as trends with both purchasing decisions and consumer characteristics, were found to be negative or statistically insignificant, indicating no meaningful impact on the decision to buy hydroponic vegetables. Consumer taste was found to be shaped by specific factors such as personal health consciousness, prior experience with hydroponic products, and exposure to healthy lifestyle trends on social media. Data were collected through a structured questionnaire consisting of multiple indicator statements related to price perception, product quality, consumer preferences, and demographic attributes. However, this study has several limitations, including a relatively small sample size limited to 100 respondents, a geographically restricted research area (Pekanbaru City), and the use of self-reported data, which may introduce response bias. Future studies are recommended to use larger and more diverse samples and to incorporate additional variables such as environmental awareness, marketing exposure, and cultural influences to strengthen the generalizability of the findings.
The structure of parents’ social actions on the zonation policy for new students’ admission Syaiful Huda; Jabal Tarik Ibrahim; Saiman Saiman; M. Abdul Rojiq
Interdisciplinary Social Studies Vol. 3 No. 2 (2024): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v3i2.625

Abstract

This research explores the structure of parents' social actions regarding the zonation policy for new students' admission at SMKN 1 Rejotangan Tulungagung District. The study focuses on the various structures and meanings of the zonation policy, including the New Family Card (KKB), blessings from the school environment (BLS), Keponakan/Niece and Dulur Dewe/Relatives (KDD), Gandheng Gedek or Gandheng Wall (GG/GT), informal entrustment from special persons in government (TWP), special conversations, and special mandate letters from regional government policy makers. According to Max Weber's theory, parents' social actions include taking action with awareness, ensuring they have something right according to the PPDB policy provisions, using methods and techniques, restricting actions to a predetermined time, selecting and assessing actions, hoping for moral principles when making decisions, and learning about social relations between parents and the PPDB committee.