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All Journal EL-MUHASABA JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan (JMDK) Ekonomi Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Dinasti International Journal of Management Science Jurnal Karinov Jurnal Pendidikan Manajemen Perkantoran (JPManper) Jurnal Penelitian Manajemen Terapan (Penataran) JBMR: Journal of Business and Management Review Jurnal Pengabdian Masyarakat Asia Vivabio : Jurnal Pengabdian Multidisiplin International Journal of Business, Economics, and Social Development Journal of Community Development Jurnal Manajemen dan Profesional PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA) TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING (TRANSTOOL) PERDULI: Jurnal Pengabdian kepada Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Raisa Fitri
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Analyzing The Moderating Role Of Government Support In The Intention To Adopt Halal Practice: Evidence From MSMEs In Indonesia Fitri, Raisa
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 1 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i1.2204

Abstract

The purpose of the study is to determine the moderating role of government support on the intention to adopt halal, which is influenced by the following factors: religiosity, consumer demand, and expected revenue in MSMEs.This research used a quantitative approach with hypothesis testing. Data distribution using an online questionnaire by researchers directly and in stages with the assistance of surveyors from the cooperative office; the number of data that met the criteria was 194 MSME respondents in Malang City. To determine the influence of the moderating role of government support on the intention to adopt halal practices, this study used SEM-PLS analysis. This study found that government support does not moderate the intention in adopting halal practices, which is influenced by the following factors: consumer demand, and expected revenue. The findings of the direct influence that religiosity, consumer demand, expected revenue and government support affect the demand for adoption of halal practices.  
Social Entrepreneurship Model For Village Tourism Business With A Triple Helix Collaborative Approach Sudarmiatin; Raisa Fitri; Iva Khoirul Mala
Indonesian Journal of Business Analytics Vol. 5 No. 5 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i5.15522

Abstract

The objectives of this study are: (1) to describe the problems faced by Sumberpasir Village in community empowerment; (2) to develop a social entrepreneurship model through a triple helix approach; and (3) to identify supporting and inhibiting factors. This research is basic research focused on developing a social entrepreneurship model through a collaborative triple helix approach. The research location is Sumberpasir Tourism Village, Pakis District, Malang Regency. The subjects of this study were all stakeholders in Sumberpasir Tourism Village. The results show that (1) the main problem is limited human resource capabilities; (2) a social entrepreneurship model through a triple helix approach is recommended; and (3) the opportunities to improve the performance of Sumberpasir Tourism Village through digital media.  
UMKM Naik Kelas: Economic Strengthening Strategy Through Product Optimization to Enhance MSMEs Performance Fitri, Raisa; Nora, Elifia; Anindya, Anastasia Ayu
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2302

Abstract

Purpose: Omah Singkong MSMEs focuses on processing frozen tubers and has significant potential in the local economy of Malang City. The purpose of this community service is to provide comprehensive assistance by utilizing technology, especially the vacuum sealer machine, to improve product quality and competitiveness and marketing strategies. Consequently, this MSMEs is expected to expand its market share, increase income, and become a pillar of a sustainable and inclusive local economy. Method: The following methods were used: 1) problem identification; 2) implementation of activities; and 3) program evaluation. These activities were carried out at the Omah Singkong MSMEs, Karangploso, Malang Regency. Practical Applications: The results of this community services activity are evident in the improved quality and competitiveness of Omah Singkong MSMEs products using the Vacuum Sealer machine to improve packaging efficiency and extend the shelf life of frozen products. Moreover, the provided managerial training has a positive impact by enhancing skills in operational management, stock management, and marketing strategies, preparing MSMEs to take a more active role in supporting local economic growth and improving the welfare of society. Conclusion: This community service program improved Omah Singkong MSMEs’ product quality and competitiveness through vacuum sealer technology and managerial training. These enhancements support market expansion, income growth, and the MSMEs’ role in Malang’s local economy.
MSMEs Move Up a Class: Sustainable Strategies to Encourage MSMEs to Enter the International Market , Sudarmiatin; Fitri, Raisa; Mala, Iva Khoiril; Setiawan, Bagus
International Journal of Business, Economics, and Social Development Vol. 5 No. 4 (2024)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v5i4.796

Abstract

Blitar City is the largest producer of jimbe drums in East Java, and even in Indonesia. The market segment for jimbe drum products is China and Canada. However, not all jimbe drum craftsmen in Blitar City are able to access the export market. This study aims to (a) Identify the characteristics of SMEs in the Jimbe drum industry in Blitar City (b) Describe the obstacles faced by jimbe drum craftsmen to move up to the export market (c) Develop strategies to encourage SMEs in the jimbe drum industry in Blitar City to move up in a sustainable manner. The type of research is a qualitative case study. The subjects of the study were jimbe drum craftsmen in Sentul Village, Blitar City, Head of the Cooperatives and MSMEs Office of Blitar City, Head of the Trade and Industry Office, Head of Sentul Village, Blitar City. Data collection was carried out by direct interviews with research subjects, observation and documentation. Triangulation of methods and data sources was carried out to obtain accurate data. Data analysis using the Miles, Huberman and Saldana (2024) formula and SWOT analysis. The results of the study showed that there are 2 types of Jimbe drums MSMEs in Sentul village, namely craftsmen and collectors, who do not yet have an association/ cooperative to accommodate the aspirations of craftsmen. The obstacles faced revolve around the difficulty of accessing capital and obtaining raw materials. Based on the SWOT analysis, the appropriate strategy for sustainable upgrading is to first improve the organization, help access capital and increase international marketing reach through partnerships.
Online Marketing Effects: Social Media Engagement in Promoting Batik among MSMEs Prihatining Wilujeng, Ita; Fitri, Raisa; Dian Wahyudi, Handri; Ratna Sungkar, Alifia; Lestari Wahyuningtyas, Dea
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2100

Abstract

The batik industry, which MSMEs dominate, is one of Indonesia's strengths of cultural heritage and economic growth. The development of technology and information has changed business processes, one of which is the marketing process to become completely digital. Selling via social media has opened up opportunities for some MSMEs in the batik industry, a potential industry in Indonesia, to market their products by targeting consumers of various ages and social statuses. This research aims to understand the effectiveness of social media marketing and consumer engagement with sellers through social media marketing. This research will provide insight for MSMEs in the batik industry to optimize their marketing strategies through social media engagement. This research uses a triangulation method by combining the results of interviews with batik entrepreneurs, consumers of batik products, and theory. Analysis of interview results reveals that young consumers feel that selling batik via social media is very effective and is their primary choice. Batik entrepreneurs in Banyuwangi feel that promotions through online social media and offline promotions through physical stores, festivals, and exhibitions are equally important promotional media for attracting customers from various groups. The current analysis highlights excellent and effective social media promotion strategies for batik entrepreneurs in Banyuwangi to increase consumer engagement and desire to buy products.
The Effect of Mobile Advertising on Purchase Intention through Advertising Value and Flow Experience on Smartphone Users Ita Prihatining Wilujeng; Handri Dian Wahyudi; Raisa Fitri; Alifia Ratna Sungkar
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2319

Abstract

Current technological developments are in line with the development of increasingly sophisticated mobile phone technology and have an influence on people's lifestyles. The sophistication of smartphones is also accompanied by the high number of smartphone users in Indonesia, which has resulted in several brands dominating the Indonesian market until 2021. As smartphone sophistication continues to develop, customers who watch an advertisement will find the value of the advertisement and feel it when the message of the advertisement matches the customer's needs. Advertising value can be the main predictor in the context of smartphone mobile advertising. Apart from advertising value, it can also be influenced by Flow experience. Flow experience or flow experience is a positive emotion that individuals feel when carrying out activities with full involvement. This research will present the results of the quantitative analysis regarding the impact of mobile advertising on purchase intentions mediated by advertising value and flow experience. Data analysis in this study used 350 respondents by using PLS SEM analysis tools. The research results show that there is a positive and significant influence from the five hypotheses, including the influence of mobile advertising on purchase intention through advertising value and flow experience on smartphone users.
Enhancing MSME Capacity Through Product Innovation for Sustainable Community Empowerment Fitri, Raisa; Nora, Elfia; Wiliandri, Ruly; Lia, Della Ayu Zonna; Sopiah; Ayu, Anastasia; Priandini, Donna Alexandra
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2731

Abstract

Purpose: This study addresses challenges faced by Bianana MSME in Malang, Indonesia, including stagnant product innovation and inefficient manual packaging, which hinder competitiveness. It aims to enhance MSME capacity through technological adoption and flavor innovation to support sustainable local economic development. Method: A community service approach was employed, involving problem identification, training, and evaluation. Data were collected via observation, interviews, and direct assessment, focusing on implementing continuous sealer technology and developing new flavor variants. Practical Applications: The use of continuous sealer machines improved packaging efficiency, extended shelf life from 2 to 4–5 weeks, reduced product damage to below 3%, and increased daily production by 35%. Product innovation training enabled the creation of market-responsive flavors, enhancing competitiveness and market reach. Conclusion: The integration of technology and innovation significantly improved product quality and business performance, demonstrating an effective model for sustainable MSME development and community empowerment.
TOE Framework and Social Media Adoption: Effects on Indonesian SME’s Digital Performance Della Ayu Zonna Lia; Raisa Fitri; Rayie Tariaranie Wiraguna; Handri Dian Wahyudi
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16331

Abstract

This study looks into how social media adoption is impacted by organizational, technological, and environmental (TOE) factors and how that affects the performance of small and medium-sized businesses (SMEs) in Indonesia. As pivotal elements of the national economy, constituting over 60% of GDP and 97% of employment, SMEs are under increasing pressure to adopt digital transformation. Nonetheless, their utilization of social media is often restricted by inadequate technological capabilities, organizational preparedness, and external environmental obstacles. In order to investigate how these factors affect the integration of social media into corporate operations and ascertain whether such adoption improves firm performance, this study makes use of the TOE framework. A quantitative methodology is utilized, with data gathered via online surveys distributed to SME proprietors throughout Indonesia. Findings show technological readiness boosts social media adoption (SMA), but the technological factor (TF) negatively impacts SME performance (SMEP), suggesting complex tech creates 'technostress.' The organizational factor (OF) doesn't affect SMA, but positively impacts performance via teamwork and communication (supporting RBV). The environmental factor (EF) strongly and positively influences both SMA and SMEP, reflecting high market competition. Crucially, SMA does not mediate the TOE-performance link, as SMEs use it reactively, without a strategy. In summary, while technology and environment drive adoption, sustainable performance hinges on organizational capability and an integrated digital strategy. This study's results provide useful information for policymakers, practitioners, and technology providers to promote inclusive digital growth and make the economy more resilient.
Co-Authors Abadi, Andhika Pangestu Agnesia, Rila Ayu Ainun Jariyah Alifia Ratna Sungkar Andhika Pangestu Abadi Andi Basuki Aniek Murniati Aniek Murniati, Aniek Anindya, Anastasia Ayu Anugrahani, Inanda Shinta Arum Prasasti Atim Djazuli Ayu, Anastasia Bagus Setiawan Della Ayu Zonna Lia Elfia Nora, Elfia Filianti, Filianti Handri Dian Wahyudi Hanif, Rifki Ita Prihatining Wilujeng Ita Prihatiningsih Iva Khoiril Mala Iva Khoirul Mala Kurniawan, Dediek Tri Lestari Wahyuningtyas, Dea Lestari, Nining Wahyu Lolita Kusuma Widyastuti Madziatul Churiyah Martha, Jefry Aulia Mohammad Arief Mulyaningtyas - Nanda Arwida Farida Nora, Elifia Nur Hidayah, Detri Priandini, Donna Alexandra Prihatining Wilujeng, Ita Ratna Sungkar, Alifia Rayie Tarianie Wiraguna Rayie Tariaranie Rayie Tariaranie Wiraguna Ruly Wiliandri Satwika, Bayu Virgya Siti Aisjah Sopiah, Sopiah Sovia Agustina Sudarmiatin Sungkar, Alifia Ratna Suryo Hadi Wira Prabowo Tuti Alawiyah Vina Nur Machabbatulillah Wahyuningtyas, Dea Lestari Wening Patmi Rahayu Yashinta Ula Qomarina Yesiana Ihda Kusnayain Zumroh, Siti Zutiasari, Ika