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Journal : Indonesian Journal for Social Responsibility

Pengolahan Ikan Asap Berdasarkan Konsep Cara Pengolahan Pangan yang Baik (CPPB) untuk Meningkatkan Branding Kuliner Unggulan Pantai Prigi Trenggalek Rifqie Mariana, Rina; Wahyu Hidayat, Nur; Andoko, Andoko; Ade Lose Hermanto, Yon; Syah Pahlevi, Andreas; Muntholib , Muntholib
Indonesian Journal for Social Responsibility Vol. 5 No. 01 (2023): June 2023
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v5i01.180

Abstract

Currently smoked fish is known as the superior cuisine of Prigi Beach, Trenggalek Regency. The local government in Trenggalek Regency was quite successful in empowering the community around Prigi Beach through training in producing smoked fish while at the same time utilizing abundant fish resources. However, their production and marketing processes were still conventional that which negatively impacted the profit since the products were deteriorated before they were all sold due to the limited targeted consumers that were Prigi Beach tourists. This community service offered solutions and methods such as counseling and practices regarding healthy, preserved, and safe storage for smoked fish process based on the Good Manufacturing Practices (GMP), and digital marketing training continued with gifting packing and freezer tools to one group of artisans. This activity was joined by 20 artisans in Tasikmadu Village, Prigi Bay, Watulimo District, Trenggalek Regency. After one month of monitoring and guidance by the community service team, artisans could improve their products into healthy, preserved, and safe products. Also, their market is widened not only limited to the beach, but also through Instagram and other social media. Thus, their profit gradually increased since August.
Pelatihan Digital Marketing sebagai Optimasi Media Sosial Instagram Artenspace Cendekia, Dhara Alim; Hermanto, Yon Ade Lose; Pahlevi, Andreas Syah; Firmansyah, Novian Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.338

Abstract

Artenspace is a community-based co-working space that features a gallery, meeting room, and programs aimed at helping artists showcase their work to the general public. Despite Artenspace's programs being supported by adequate facilities, the advantages of Artenspace's programs are not well-publicized through its social media accounts. Therefore, community service activities are needed to provide digital marketing training to Artenspace crew. The digital marketing training is designed to last for one month, encompassing research, training, and evaluation phases. This training is intended for Artenspace's social media account manager as the main participant. As a strategic step in training implementation, initial research was conducted by the service team in the first week. Subsequently, training was conducted through offline and online methods. Offline training was delivered through lectures, workshops, and face-to-face discussions in one day, covering content creation training and photography-videography workshops. Online training was conducted for 3 weeks post-offline, covering content production mentoring, copywriting training, and digital marketing research. Meanwhile, evaluation and monitoring were held weekly during online training. The results of digital marketing training for Artenspace crew produced 12 Instagram social media content pieces with a 69% increase in reach. It is hoped that with the improvement in both quality and quantity of Artenspace's social media content, Artenspace programs can better reach a wider target audience and be more effectively communicated to the targeted consumers.