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PENINGKATAN EKONOMI KEUARGA DENGAN DAUR ULANG BARANG BEKAS Dewi Nurjannah; Fien Zulfikarijah; Eko Handayanto
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 10 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v4i10.11509

Abstract

The community service activities carried out aim to foster an entrepreneurial spirit among households as an effort to improve the economy of families in the Gading Kasri sub-district. In addition, it also aims to encourage the surrounding community to be aware of maintaining environmental cleanliness and health, as well as the need for proper waste management. The community service methods included counseling, discussions, question and answer sessions, and hands-on practice in processing used items into items with added economic value. The results of this activity, which was attended by 15 representatives of PKK members, are expected to contribute to improving the economy of PKK mothers, to share knowledge, and to encourage the community to develop their resources in a sustainable manner to improve the family economy. This effort to recycle used items, specifically plastic waste, is intended to motivate the community to improve their abilities and skills and to work to bring benefits to themselves and the surrounding community by producing recycled plastic products such as flower vases, plastic flowers, wall decorations, and others.
Study of the Relationship of e-WOM to Purchase Decision and Brand Image as A Mediation Variable Eko Handayanto; Iqbal Ramadhani Fuadiputra
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.436

Abstract

This research aims to examine the influence of Electronic Word of Mouth (e-WOM) on Purchase Decisions, with Brand Image serving as a mediating variable, focusing on Torch Bag products in the Malang region. Utilizing a quantitative research approach, data were collected through structured questionnaires from 150 respondents and analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method. The findings reveal that e-WOM significantly affects both Brand Image and Purchase Decisions. Moreover, Brand Image has a strong positive impact on Purchase Decisions and also acts as a partial mediator in the relationship between e-WOM and purchasing behavior. This indicates that positive online reviews and consumer interactions not only build trust and enhance a brand's image but also significantly influence the final purchasing decision. The study contributes to the growing literature on digital consumer behavior and highlights the importance of managing online presence and consumer-generated content. For marketers, the results suggest that investing in strategies to stimulate and manage e-WOM can enhance brand perception and drive sales. Maintaining a consistent and positive brand image through online platforms is crucial in today's competitive digital market landscape.
Isolation of Mercury-Resistant Endophytic and Rhizosphere Microorganisms from Grasses in Abandoned Gold Mining Area Reni Ustiatik; Suharjono; Yulia Nuraini; Eko Handayanto
Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Vol. 49 No. 1 (2021): Jurnal Agronomi Indonesia
Publisher : Indonesia Society of Agronomy (PERAGI) and Department of Agronomy and Horticulture, Faculty of Agriculture, IPB University, Bogor, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.264 KB) | DOI: 10.24831/jai.v49i1.32356

Abstract

Terdapat sekitar 900 titik pertambangan emas skala kecil (PESK) di Indonesia yang memperoleh emas melalui teknik amalgamasi dan sianidasi. Teknik amalgamasi menyebabkan pencemaran merkuri (Hg) di tanah. Penelitian ini merupakan penelitian pendahuluan (preliminary study) yang bertujuan untuk mengisolasi mikroorganisme endofit dan rhizosfer resisten Hg dari rumput pionir yang tumbuh di tanah yang tercemar Hg. Mikroorganisme paling berpotensi akan diaplikasikan pada fitoremediasi merkuri di penelitian selanjutnya. Sampel rumput pionir diambil dari lahan pertanian bekas kawasan pertambangan emas dengan teknik amalgamasi di Desa Bonjeruk, Kecamatan Jonggat, Kabupaten Lombok Tengah, Nusa Tenggara Barat. Total mikroorganisme dihitung menggunakan Colony Forming Unit (CFU) atau Standard Plate Count. Koloni mikroorganisme dikarakterisasi berdasarkan ciri morfologi. Mikroorganisme endofit dan rizosfer yang resisten Hg berhasil diisolasi dari rumput pionir (Cynodon dactylon dan Eleusine indica) di lokasi penelitian. Koloni mikroorganisme rizosfer sangat beragam secara morfologi dibandingkan dengan mikroorganisme endofit berdasarkan jumlah mikroorganisme terisolasi, berturut-turut 20 isolat dan 17 isolat. Kepadatan mikroorganisme rizosfer lebih tinggi (96%) dibandingkan mikroorganisme endofit (4%). Kepadatan bakteri dan jamur rizosfer masing-masing adalah 47x103 dan 2x103 CFU g-1 sedangkan kepadatan bakteri endofit dan jamur masing-masing hanya 2x103 dan 1x103 CFU g-1.
Animosity and religiosity in brand switching via boycott intention among muslim consumers Fernanda, Redithya Ega; Handayanto, Eko; Fiandari, Yulist Rima
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art4

Abstract

Purpose – This study analyzes the influence of animosity and religiosity on brand switching among Pizza Hut consumers in Indonesia, with boycott intention as a mediating variable. It seeks to understand how negative sentiments and religious values shape consumers’ decisions to switch brands in the context of geopolitical and social conflicts.Methodology – A quantitative approach was employed, utilizing a survey distributed to 190 Pizza Hut consumers in Indonesia. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 4.0 to test the direct and indirect effects among variables.Findings – The results confirmed that both animosity (β = 0.174, p < 0.05) and religiosity (β = 0.240, p < 0.05) significantly influenced brand switching. Boycott intention also mediated these relationships, with animosity (β = 0.126, p < 0.05) and religiosity (β = 0.149, p < 0.05) exerting indirect effects. Additionally, boycott intention directly affects brand switching (β = 0.402, p < 0.05).Implications – Practically, Pizza Hut must address consumer animosity rooted in political conflict and align marketing strategies with religious values to retain customers. Theoretically, this study enriches the literature on ethical consumption by integrating social, political, and religious factors into emerging markets.Originality – This study is among the first to explore the combined effects of animosity and religiosity on brand switching in Indonesia, particularly within the fast-food industry. It highlights boycott intention as a critical mediator, offering novel insights into consumer behavior amid sociopolitical tensions.
PENINGKATAN PENGETAHUAN DAN KESADARAN MASYARAKAT DALAM PENGELOLAAN SAMPAH UNTUK MEWUJUDKAN LINGKUNGAN SEHAT DAN PRODUKTIF Fien Zulfikarijah; Eko Handayanto; Muhammad Jihadi
Studi Kasus Inovasi Ekonomi Vol. 8 No. 02 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i02.36251

Abstract

Kehidupan bermasyarakat dan berbangsa yang baik dapat dibangun melalui kesadaran individu baik secara mandiri maupun berkelompok dalam berkontribusi kepada masyarakat sekitar. Rendahnya kesadaran yang disebabkan oleh kurangnya pengetahuan tentang masalah sampah masih menjadi hal yang perlu memperoleh perhatian pada masyarakat. Peningkatan pengetahuan dan kesadaran terhadap sampah dari sisi positif memiliki beberapa manfaat baik secara ekonomi maupun sosial. Secara ekonomi memisahkan sampah kering dan basah dapat meningkatkan nilai tambah. Sampah kering berupa kertas, dos, plastik dapat dijual, begitu juga dengan mengolah sampah basah menjadi pupuk organic dapat digunakan untuk memupuk tanaman dan dapat dijual. Di sisi lain, pengelolaan sampah yang baik dapat mengurangi bahkan menghilangkan limbah dan meringankan pekerjaan tukang sampah. Manfaat ekonomi dan social ini dapat menciptkan lingkungan yang produktif dan sehat. Dalam meningkatkan pengetahuan dan kesadaran terhadap sampah dilakukan penyuluhan dan pelatihan dengan metode ceramah, tanya jawab, praktik langsung dan pendampingan pengelolaan sampah. Tujuan kegiatan ini adalah memberikan pemahaman pentingnya mengelola sampah dengan baik pada masyarakat Dermosari Sumberagung Ngantang. Hasil kegiatan adalah masyarakat telah memahami pentingnya pengelolaan sampah, membuat MOL, mengelola sampah dapur dengan mengggunakan media drum dan mengubur di perkebunan. Dari hasil pengelolaan sampah menjadi pupuk organic yang digunakan untuk memupuk tanaman baik sayur, buah maupun bunga. Manfaat selanjutnya adalah terciptanya lingkungan yang sehat dan peningkatan kegiatan ekonomi yang berdampak pada kualitas hidup masyarakat yang semakin baik.
Co-Authors abdullah Taufiq Abdullah Taufiq Aditya Putri Utami Aditya, Rizal Bayu Ali Rahmat Ali Rahmat Amirul Izzul Haq Amrullah Fiqri Ananda, Nadia Putri Aniek Rumijati Ardik Praharjo Bambang Siswanto Bebi Ratnasari Bonauli Christianoyd Siahaan Cahyaningati, Nilam Chalimatuz Sa'diyah Cynthia Monica Sugiono Dayu kristianto Dewi Nurjannah Dewi Puspita Widiarini Didik SULISTYANTO Didik Sulistyanto Didik SULISTYANTO Didik Suprayogo Dwi Agustiyani Erlisa Karmila Dewi F Fahrunsyah Fatihah Baroroh Fernanda, Redithya Ega Fien Zulfikarijah Gema Junyo Gusti Irya Ichriani Hany Handajani Helvi Yanfika Iqbal Ramadhani Fuadiputra Jihadi, Muhammad John Bako Baon Juliati, Ratih Kurniatun Hairiah Lestari, Novi Puji Lia Kurniawati Odar Serang Lia Nova Triadriani Luqman Dzul Hilmi Maulita, Elma Dea Moch. Dawam Maghfoer Muhammad Achiril Haq Naima Haruna Nisma Ula Shoumi Rahmawati Novi Rahmawati Sutopo Nur Diana Nur Laili Nur Laili Prasidya Perwitasari Purwanto . Rahayu Relawati Ramadhani, Winih Sekaringtyas Ratih Juliati Ratny Witanti Arista Retno Wilujeng Retno Wilujeng Ridesti Rindyastuti Riezka Setya Pratiwi Rifdah Aprianti Rony Irawanto Sari, Titis Ragilia Luxyta SATRIYAS ILYAS Sa’diyah, Chalimatuz Siska Nurfitriani Siska Nurfitriani Sonia Tambunan Sri Rahayu Utami Sugeng Winarso Suharjono SYEKHFANI . Syekhfani Syekhfani Syekhfani Syekhfani Sykehfani Sykehfani Tatik Wardiyati Umi Chasanah Ustiatik, Reni Wahyu Ningtyas Wani Hadi Utomo Yulia Nuraini Yulia Nuraini Yulist Rima Fiandari Yulist Rima Fiandari