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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Pengendalian Hayati Journal of Tropical Soils JTSL (Jurnal Tanah dan Sumberdaya Lahan) Pelita Perkebunan Journal of Degraded and Mining Lands Management AGRIVITA, Journal of Agricultural Science Journal TABARO Agriculture Science Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Agrotek Tropika Seminar Nasional Lahan Suboptimal Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Pengabdian Mandiri Business Innovation Management and Entrepreneurship Journal Jurnal Riset Multidisiplin Edukasi
Eko Handayanto
Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Dynamic Capability and Market Orientation on MSME Marketing Performance in Malang City Cahyaningati, Nilam; Handayanto, Eko; Sa’diyah, Chalimatuz
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 01 (2023): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i01.25450

Abstract

The purpose of this study was to find out how dynamic capabilities and market orientation influence the marketing performance of MSMEs in Malang City. This research uses quantitative techniques. All MSMEs in Malang City are included in the population used. Sampling using a probability sample with stratified random sampling. There were 382 respondents as samples and questionnaires were used to collect data. Data analysis technique with multiple linear regression. This study found that dynamic capabilities and market orientation have a relationship that has a significant positive effect on the marketing performance of MSMEs. The need to concentrate on dynamic capabilities and market orientation because these two things play an important role in improving the marketing performance of MSMEs in Malang City.
The Effect of Electronic Word-of-mouth Perception on Purchase Intention Mediated by Brand Image Maulita, Elma Dea; Handayanto, Eko; Lestari, Novi Puji
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 03 (2023): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i03.29490

Abstract

The purpose of this study was to examine the effect of electronic word-of-mouth on purchase intention, mediated by the brand image of Robucca coffee shop in Malang City. Using a quantitative approach, the population used in this study were Instagram followers @robucca.id, with a total sample of 100 respondents analyzed using path analysis. The research results show that perceptions of e-word-of-mouth have a significant effect on consumer purchase intentions. The perception of electronic word-of-mouth has a significant impact on brand image. Brand image has a large influence on consumer purchase intentions. That is, the better the brand image, the more likely consumers are to buy. Brand image has been proven to be an intervening variable in the relationship between e-word-of-mouth perceptions and consumer intentions to buy. This means that the better the brand image, the greater the perceived impact of electronic word-of-mouth on purchase intention.
The Influence of Electronic Word of Mouth and Social Media Promotion on Consumers' Purchase Intention Aditya, Rizal Bayu; Handayanto, Eko; Praharjo, Ardik
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32534

Abstract

This study aims to know the effect of electronic word of mouth and social media promotion on consumer purchase intention. The sampling technique used was purposive sampling with a total sample of 108 Momo Accessories consumers. The analytical tool used in this study is multiple regression analysis. The results of this study conclude that electronic word of mouth and social media promotion have a significant effect on consumer purchase intention. Apart from that, electronic word of mouth and social media promotions simultaneously and significantly influence consumer purchase intention.
The Influence of Brand Experience, Brand Loyalty, and Brand Love on the Willingness to Pay a Premium Price among Samsung Smartphone Customers in Malang Raya Sari, Titis Ragilia Luxyta; Handayanto, Eko; Sa'diyah, Chalimatuz
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i3.36127

Abstract

This study aims to analyze brand experience, brand loyalty, and brand love to the willingness to pay a Premium price. The sampling technique used was purposive sampling with a total sample of 114 samples of Samsung smartphones in Malang. The type of data used in this study was quantitative data and the data sources were primary data. The analysis tool used in this study is multiple regression analysis. The results of this study concluded that Brand Experience, Brand Loyalty, and Brand Love have a positive and significant effect on the willingness to pay Premium prices. Thus increasing Brand Experience, Brand Loyalty, and Brand Love for consumers Samsung Electronics Co. Samsung Electronics Co., Ltd. on Samsung Smartphone products to better understand what is an important component in product development.
Influence of Service Quality, Ease of Use of Applications on Loyalty with Customer Satisfaction as a Mediation Haq, Muhammad Achiril; Handayanto, Eko; Rumijati, Aniek
Business Innovation Management and Entrepreneurship Journal Vol. 1 No. 02 (2022): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v1i02.22367

Abstract

This study was conducted to determine the effect of service quality, ease of use of the application on loyalty with customer satisfaction as a mediating variable. Methods Data collection uses a survey. The sampling technique was purposive random sampling with a total of 160 Go-Car and Go-Ride service users.The study used path analysis techniques and to test the mediating variables using the Sobel Test. The results showed that service quality and ease of use of the application had a significant effect on customer satisfaction. Service quality has no significant effect on customer loyalty, ease of use of applications has a significant effect on customer loyalty, while customer satisfaction has a significant effect on customer loyalty and customer satisfaction as a mediating variable is able to affect service quality on customer loyalty while customer satisfaction as a mediating variable is not able to affect ease of use. application usage on customer loyalty.
The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables Diana, Nur; Juliati, Ratih; Handayanto, Eko
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.27673

Abstract

The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.
PENINGKATAN PENGETAHUAN DAN KESADARAN MASYARAKAT DALAM PENGELOLAAN SAMPAH UNTUK MEWUJUDKAN LINGKUNGAN SEHAT DAN PRODUKTIF Zulfikarijah, Fien; Handayanto, Eko; Jihadi, Muhammad
Studi Kasus Inovasi Ekonomi Vol. 8 No. 02 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i02.36251

Abstract

Kehidupan bermasyarakat dan berbangsa yang baik dapat dibangun melalui kesadaran individu baik secara mandiri maupun berkelompok dalam berkontribusi kepada masyarakat sekitar. Rendahnya kesadaran yang disebabkan oleh kurangnya pengetahuan tentang masalah sampah masih menjadi hal yang perlu memperoleh perhatian pada masyarakat. Peningkatan pengetahuan dan kesadaran terhadap sampah dari sisi positif memiliki beberapa manfaat baik secara ekonomi maupun sosial. Secara ekonomi memisahkan sampah kering dan basah dapat meningkatkan nilai tambah. Sampah kering berupa kertas, dos, plastik dapat dijual, begitu juga dengan mengolah sampah basah menjadi pupuk organic dapat digunakan untuk memupuk tanaman dan dapat dijual. Di sisi lain, pengelolaan sampah yang baik dapat mengurangi bahkan menghilangkan limbah dan meringankan pekerjaan tukang sampah. Manfaat ekonomi dan social ini dapat menciptkan lingkungan yang produktif dan sehat. Dalam meningkatkan pengetahuan dan kesadaran terhadap sampah dilakukan penyuluhan dan pelatihan dengan metode ceramah, tanya jawab, praktik langsung dan pendampingan pengelolaan sampah. Tujuan kegiatan ini adalah memberikan pemahaman pentingnya mengelola sampah dengan baik pada masyarakat Dermosari Sumberagung Ngantang. Hasil kegiatan adalah masyarakat telah memahami pentingnya pengelolaan sampah, membuat MOL, mengelola sampah dapur dengan mengggunakan media drum dan mengubur di perkebunan. Dari hasil pengelolaan sampah menjadi pupuk organic yang digunakan untuk memupuk tanaman baik sayur, buah maupun bunga. Manfaat selanjutnya adalah terciptanya lingkungan yang sehat dan peningkatan kegiatan ekonomi yang berdampak pada kualitas hidup masyarakat yang semakin baik.
The Influence Of Brand Image, Product Quality Perception And Price Perception On Purchase Intention In Somethinc Consumers In Malang Ananda, Nadia Putri; Handayanto, Eko; Hilmi, Luqman Dzul
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36956

Abstract

This research is motivated by the existence of Somethinc products which are relatively new, but these products are able to compete with products that have long been in the market share. These good sales indicate a high purchase intention from consumers in Somethinc products so it can be formulated in this study that how consumers have purchase intention in Somethinc products amid the phenomenon of intense competition based on brand image, perceived product quality, and perceived price. This study aims to determine the effect of brand image, perceived product quality, and perceived price on purchase intention in Somethinc consumers in Malang City. This research uses quantitative methods. The sampling technique used was purposive sampling with a total sample of 152 Somethinc consumers in Malang City, especially in Lowokwaru District by distributing questionnaires. The analytical tool used in this research is multiple regression analysis. The results of this study concluded that Brand Image, Product Quality and have a positive and significant effect on Purchase Intention.
Pengaruh Service Quality, Store Atmosphere, & Product Packaging Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Moderasi Pada Trenomina Coffe Shop Sebani Kota Pasuruan Amirul Izzul Haq; Eko Handayanto; Yulist Rima Fiandari
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 1 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Januari 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i1.72

Abstract

Di Trenomina Coffee Shop Sebani, Kota Pasuruan, penelitian ini bertujuan untuk menguji secara empiris pengaruh kemasan produk, suasana toko, dan kualitas layanan terhadap loyalitas pelanggan, dengan menggunakan kepuasan pelanggan sebagai variabel moderasi. Pelanggan Trenomina Coffee Shop Sebani, Kota Pasuruan, merupakan populasi penelitian. Pelanggan yang telah melakukan dua kali atau lebih pembelian di Trenomina Coffee Shop Sebani, Kota Pasuruan, merupakan karakteristik penelitian. Pengambilan sampel secara purposive dikombinasikan dengan teknik pengambilan sampel non-probability digunakan untuk melakukan prosedur pengambilan sampel, dengan menerapkan rumus Ferdinand (populasi tidak diketahui). Perangkat lunak Partial Least Square (PLS) akan digunakan dalam penelitian ini. Temuan penelitian menunjukkan bahwa loyalitas pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan, bahwa atmosfer toko memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, bahwa konsumen dan kemasan produk memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, bahwa kualitas layanan tidak berpengaruh terhadap loyalitas pelanggan, yang dimoderasi oleh kepuasan pelanggan, dan bahwa kemasan produk tidak berpengaruh terhadap loyalitas pelanggan, yang dimoderasi oleh kepuasan pelanggan.
Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Loyalitas Merek Dengan Keputusan Pembelian Sebagai Variabel Moderasi Pada Spx Exspress Elfan E Dayu kristianto; Eko Handayanto; Yulist Rima Fiandari
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 1 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Januari 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i1.73

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah loyalitas merek di SPX Express Elfan E dipengaruhi oleh kualitas layanan dan citra merek, dan apakah tindakan pembelian dapat mengurangi dampak faktor-faktor tersebut terhadap loyalitas merek. Dengan menggunakan metodologi dengan 133 responden, penelitian ini merupakan bentuk penelitian kuantitatif. Di sisi lain, survei atau kuesioner digunakan dalam metode pengumpulan data. Setelah itu, analisis statistik digunakan untuk memahami data dan membuat kesimpulan dari hasil.  Berdasarkan hasil penelitian, loyalitas merek di SPX Express Elfan E dipengaruhi oleh kualitas layanan dan citra merek, dengan nilai signifikansi masing-masing sebesar 0,040 dan 0,000. Dengan nilai signifikansi sebesar 0,248, keputusan pembelian di SPX Express Elfan E tidak dapat memoderasi loyalitas merek dan keunggulan layanan. Di SPX Express Elfan E, loyalitas merek dipengaruhi secara signifikan oleh keputusan pembelian, sebagaimana ditunjukkan oleh nilai signifikansi sebesar 0,001.
Co-Authors Abdullah Taufiq abdullah Taufiq Aditya Putri Utami Aditya, Rizal Bayu Ali Rahmat Ali Rahmat Amirul Izzul Haq Amrullah Fiqri Ananda, Nadia Putri Aniek Rumijati Ardik Praharjo Bambang Siswanto Bebi Ratnasari Bonauli Christianoyd Siahaan Cahyaningati, Nilam Chalimatuz Sa'diyah Cynthia Monica Sugiono Dayu kristianto Dewi Nurjannah Dewi Puspita Widiarini Didik Sulistyanto Didik SULISTYANTO Didik SULISTYANTO Didik Suprayogo Dwi Agustiyani Erlisa Karmila Dewi F Fahrunsyah Fatihah Baroroh Fien Zulfikarijah Gema Junyo Gusti Irya Ichriani Hany Handajani Helvi Yanfika Jihadi, Muhammad John Bako Baon Juliati, Ratih Kurniatun Hairiah Lestari, Novi Puji Lia Kurniawati Odar Serang Lia Nova Triadriani Luqman Dzul Hilmi Maulita, Elma Dea Moch. Dawam Maghfoer Muhammad Achiril Haq Naima Haruna Nisma Ula Shoumi Rahmawati Novi Rahmawati Sutopo Nur Diana Nur Laili Nur Laili Prasidya Perwitasari Purwanto . Rahayu Relawati Ramadhani, Winih Sekaringtyas Ratih Juliati Ratny Witanti Arista Retno Wilujeng Retno Wilujeng Ridesti Rindyastuti Riezka Setya Pratiwi Rifdah Aprianti Rony Irawanto Sari, Titis Ragilia Luxyta SATRIYAS ILYAS Sa’diyah, Chalimatuz Siska Nurfitriani Siska Nurfitriani Sonia Tambunan Sri Rahayu Utami Sugeng Winarso Suharjono SYEKHFANI . Syekhfani Syekhfani Syekhfani Syekhfani Sykehfani Sykehfani Tatik Wardiyati Umi Chasanah Ustiatik, Reni Wahyu Ningtyas Wani Hadi Utomo Yulia Nuraini Yulist Rima Fiandari