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Pengaruh Kualitas Pelayanan Pengiriman Kontainer Petikemas Terhadap Kepuasan Pelanggan Mohammad Aldrin Akbar
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.660

Abstract

Penelitian ini bertujuan untuk kualitas pelayanan yang terdiri dari (tangibles, realibility, responsiveness, assurance, dan empathi) terhadap kepuasan pelanggan pengguna jasa pengiriman Kontainer/Petikemas di Terminal Petikemas PT Pelabuhan Indonesia Jayapura. Populasi penelitian ini adalah seluruh konsumen dari Terminal Petikemas Jayapura yang di mana terdapat 136 konsumen dan pengambilan sampel yang dilakukan yaitu dengan metode sampel acak sederhana yang dimana kemudian digunakan rumus Slovin jadi diketahui ukuran sampel dengan tingkat kesalahan 10% adalah sebanyak 58 responden. Sumber data yang digunakan adalah data primer, yaitu data yang dikumpulkan secara langsung oleh peneliti dari responden dengan menggunakan instrumen kuesioner. Hasil kuesioner tersebut telah diuji validitas dan realibiltasnya, juga diuji asumsi klasik berupa asumsi normalitas, asumsi heteroskedastisitas, dan asumsi multikolinearitasnya. Metode analisis data menggunakan teknik regresi linear berganda. Hasil penelitian menunjukkan bahwa dimensi kualitas pelayanan yang terdiri dari tangibles, realibility, responsiveness, assurance dan empathy berpengaruh signifikan secara parsial maupun secara simultan terhadap kepuasan pelanggan pengguna jasa pengiriman Kontainer/Petikemas di Terminal Petikemas PT Pelabuhan Indonesia Jayapura.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Mobil Mitsubishi Pajero Mohammad Aldrin Akbar
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.5052

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran yang terdiri dari produk, harga, promosi, dan distribusi terhadap keputusan pembelian Mobil Mitsubishi Pajero di Kota Jayapura. Studi ini melibatkan sampel sebanyak 86 orang pelanggan yang telah membeli Mobil Mitsubishi Pajero. Sumber data yang digunakan dalam penelitian ini adalah data primer, yaitu data yang diperoleh dari kuesioner yang di isi oleh para responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji parsial, uji simultan dan uji determinasi. Hasil penelitian menunjukkan bahwa variabel produk, harga, distribusi, dan promosi dalam bauran pemasaran berpengaruh positif dan signifikan terhadap keputusan pembelian Mobil Mitsubishi Pajero. Dari seluruh variabel bauran pemasaran (produk, harga, distribusi, dan promosi) yang didapat setelah pengujian, variabel harga yang mempunyai pengaruh paling dominan dan signifikan dalam keputusan pembelian Mobil Mitsubishi Pajero. Kata Kunci: bauran pemasaran; produk; harga; distribusi; promosi; keputusan pembelian; mobil.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Mohammad Aldrin Akbar
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.5025

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran yang terdiri dari produk, harga, promosi, dan tempat terhadap keputusan pembelian Yamaha MX King 150. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen pengguna sepeda motor Yamaha MX KING 150, sedangkan pengambilan sampel yang dilakukan adalah menggunakan formulasi slovin, sghingga diperoleh jumlah sampel sebanyak 85 orang pelanggan. Sumber data yang digunakan dalam penelitian ini adalah data primer, yaitu data yang diperoleh dari kuesioner yang di isi oleh para responden. Analisis data menggunakan uji validitas, uji reliabilitas, analisis regresi linear berganda, uji parsial, uji simultan dan uji determinasi. Hasil penelitian menunjukkan bahwa variabel produk, harga, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha MX KING 150. Sedangkan variabel tempat tidak tidak berpengaruh secara positif dan signifikan terhadap variabel keputusan pembelian sepeda motor Yamaha MX KING 150. Dari seluruh variabel bauran pemasaran (produk, harga, tempat, dan promosi) yang didapat setelah pengujian, variabel promosi yang mempunyai pengaruh paling dominan dan signifikan dalam keputusan pembelian sepeda motor Yamaha MX KING 150. Kata Kunci: bauran pemasaran; produk; harga; tempat; promosi; keputusan pembelian; motor.
PENYULUHAN HUKUM PENCEGAHAN PERNIKAHAN DINI DI LINGKUNGAN MAJELIS TA’LIM AL FITRAH DI DISTRIK JAYAPURA SELATAN KOTA JAYAPURA Andrias, Maria Yetti; Katjong, Revie Kurnia; Gani, Najamuddin; BR, Wahyudi; Roem, Anwar Mochamad; Sari, Liani; Akbar, Mohammad Aldrin
Jurnal Dinamika Pengabdian Vol. 9 No. 1 (2023): JURNAL DINAMIKA PENGABDIAN VOL. 9 NO. 1 OKTOBER 2023
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v9i1.27001

Abstract

Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan pemahaman kepada masyarakat terutama kepada jamaah Majelis Taklim An Nur Masjid Al Fitrah Jaya Asri terkait faktor-faktor penyebab terjadinya pernikahan dini dan memberikan pemahaman mengenai bagaimana mencegah terjadinya pernikahan dini dan dampak yang ditimbulkan akibat pernikahan dini ditinjau dari undang-undang perkawinan. Kegiatan ini menggunakan pendekatan true experimental pretest-postest design dengan menggunakan metode ceramah, diskusi dan tanya jawab sehingga dapat mengetahui tingkat pengetahuan dan pemahaman dari peserta baik sebelum dimulainya kegiatan dan setelah kegiatan selesai dilaksanakan. Terjadinya peningkatan pengetahuan dan pemahaman dari pretest ke postest bermakna pada peserta dan menjadi tolok ukur keberhasilan kegiatan ini. Metode evaluasi kegiatan dinilai dari pre-test ke post-test. Dari hasil post-test diketahui bahwa terjadi peningkatan pemahaman dan pengetahuan peserta penyuluhan sebanyak 98% mengenai pernikahan dini dan akibat yang ditimbulkan serta bagaimana mencegah terjadinya pernikahan dini. Kata kunci: Penyuluhan hukum, pernikahan dini. ABSTRACT This Community Service aims to provide understanding to the community, especially to the congregation of the Majlis Taklim An Nur Al Fitrah Jaya Asri Mosque regarding the factors that cause early marriage and provide an understanding of how to prevent early marriage and the impacts caused by early marriage in terms of the law. marriage law. This activity uses a true experimental pretest-posttest design approach using lecture, discussion and question and answer methods so that it can determine the level of knowledge and understanding of the participants both before the activity starts and after the activity is completed. The increase in knowledge and understanding from pretest to posttest is meaningful for participants and is a benchmark for the success of this activity. The activity evaluation method is assessed from pretest to posttest. From the posttest results, it is known that there has been an increase in the understanding and knowledge of counseling participants by 98% regarding early marriage and its consequences and xhow to prevent early marriage. Keywords: Legal counseling, early mariages.
Pengaruh Gaya Kepemimpinan, Budaya Organisasi Dan Kepuasan Kerja Terhadap Kinerja Pegawai Siswati, Endang; Husen, Syamsier; Akbar, Mohammad Aldrin; Khotimah, Khusnul; Yendra, Yendra
The Journal of Business and Management Research Vol 4 No 2 (2021): Juli
Publisher : Magister Manajemen Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/tjbmr.v4i2.164

Abstract

Tesis ini bertujuan untuk mengetahui pengaruh Secara parsial dan simultan gaya kepemimpinan, budaya organisasi, kepuasan kerja terhadap kinerja pegawai Inspektorat Kota Jayapura. Penelitian ini merupakan penelitian asosiatif, yakni pendekatan dengan menggunakan dua atau lebih variabel guna mengetahui hubungan atau pengaruh yang satu dengan yang lain. Penelitian ini memiliki dua variabel yaitu, variabel independen/variabel yang mempengaruhi dan variabel dependen/variabel yang dipengaruhi. Penelitian ini dilakukan untuk mengetahui dan membuktikan pengaruh Secara parsial dan simultan gaya kepemimpinan, budaya organisasi, kepuasan kerja terhadap kinerja pegawai Inspektorat Kota Jayapura. Populasi dalam penelitian ini adalah pegawai Pada Inspektorat Kota Jayapura. sebanyak 33 pegawai. Sampel penelitian sebanyak 33 orang. Adapun teknik penarikan sampel adalah teknik sampel total atau sampel sensus yaitu semua populasi dijadikan sebagai sampel penelitian. Temuan membuktikan bahwa: 1). Gaya kepemimpinan (X1) berpengaruh positif dan signifikan terhadap kinerja pegawai pada Inspektorat Kota Jayapura. Hasil ini dibuktikan dengan koefisien regresi sebesar 0,416 dengan tingkat signifikansi sebesar 0,045., 2). Budaya organisasi (X2) berpengaruh positif dan signifikan terhadap kinerja pegawai pada Inspektorat Kota Jayapura. Hasil ini dibuktikan dengan koefisien regresi sebesar sebesar 0,595 dengan tingkat signifikansi sebesar 0,018., 3). Kepuasan kerja (X3) berpengaruh positif dan signifikan terhadap kinerja pegawai pada Inspektorat Kota Jayapura. Hasil ini ditunjukkan dengan nilai koefisien regresi sebesar 0,666 dengan tingkat signifikansi sebesar 0.045., 4).Gaya kepemimpinan,Budaya organisasi, dan kepuasan kerja berpengaruh positif dan signifikan secara simultan atau secara bersama-sama terhadap kinerja pegawai pada Inspektorat Kota Jayapura. Hasil ini dibuktikan dengan nilai statitik uji-F sebesar 3,409 dan tingkat signifikansi sebesar 0,031.i.
Work Discipline on Employee Performance Through Work Productivity Tasya, Cut Yeni; Akbar, Mohammad Aldrin; Lina, Ros
Advances in Human Resource Management Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v2i3.326

Abstract

Purpose: This study examines the effect of work productivity on employee performance at PT Paguntaka Cahaya Nusantara Papua and West Papua Branch. Research Design and Methodology: Data was collected using a cross-sectional research design through a survey involving employees from various departments. Regression analysis evaluated the relationship between work productivity and employee performance. Findings and Discussion: The results showed a positive and significant relationship between work productivity and employee performance, with a regression coefficient of 0.62 and a p-value of 0.0001. This finding supports theories that link work productivity with performance improvement and confirms the importance of productivity factors in achieving optimal organizational performance. Implications: This study makes a significant contribution to scientific and managerial practice by providing empirical evidence and recommendations for managers to develop policies that encourage work productivity. However, its limitations include its cross-sectional design and limited generalizability. Future research should use a longitudinal design and expand the sample to various industries to gain more insight into the relationship between work productivity and employee performance.
Customer-Centric Strategies: Navigating the Dynamics of Marketing Management for Competitive Advantage Akbar, Mohammad Aldrin
Advances in Business & Industrial Marketing Research Vol. 2 No. 2 (2024): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i2.288

Abstract

The purpose of this study is to examine the significance of customer-centric strategies in marketing management and their implications for organizational success. Adopting a literature review approach, this research synthesizes insights from various disciplines to elucidate the multifaceted nature of customer-centricity. The research design employs a qualitative approach, drawing on existing scholarship to elucidate key concepts and frameworks in customer-centricity. The findings highlight the paramount importance of prioritizing customer needs and preferences, aligning organizational culture and processes with customer goals, and leveraging technological innovations to enhance customer experiences. The discussion underscores the challenges and opportunities presented by the digitalization of commerce, emphasizing the need for organizations to adapt and innovate in response to changing consumer behaviors and market dynamics. The implications of this study extend to both theory and practice, offering valuable insights for academics, practitioners, and policymakers alike. By embracing a customer-centric mindset and integrating interdisciplinary perspectives, organizations can develop robust strategies that drive sustainable competitive advantage in today's dynamic markets.
Customer Engagement Mediates the Effect of Content marketing on Purchase Intention Rizkia, Arina Raudhatul; Akbar, Mohammad Aldrin; Lina, Ros
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.297

Abstract

Purpose: This study examines the effect of Content Marketing on Purchase Intention through Customer Engagement. Research Design and Methodology: This study uses a quantitative research design with survey and path analysis methods. Data was collected from respondents who were involved in digital interactions with marketing content. Findings and Discussion: The results showed that Content Marketing significantly indirectly affects one's Purchase Intention through increased Customer Engagement. This finding indicates that relevant, engaging, and valuable content can increase consumer engagement, strengthening their intention to purchase. Implications: This research highlights the importance of companies developing content marketing strategies that focus on increasing customer engagement to maximize purchase intention. This research contributes to the digital marketing literature by highlighting the mediating role of Customer Engagement. However, limitations of this study include a sample that may not be representative of the broader population and a cross-sectional design that cannot identify changes in consumer behavior over time. Future research should use a longitudinal design and expand the sample to increase external validity and explore other factors influencing this relationship.
Service Quality and Trust on Customer Satisfaction Ahmad, Alfina Damayanti S; Akbar, Mohammad Aldrin; Lina, Ros
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 5 (2024): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i5.296

Abstract

Purpose: This study aims to determine the relationship between service quality and trust in customer satisfaction of Livin Mandiri users in Jayapura City. Research Design and Methodology: This research methodology uses a quantitative approach. Customers were distributed questionnaires, and the collected data was analyzed using statistical techniques. Findings and Discussion: The research findings show that the main components of service quality—reliability, responsiveness, assurance, empathy, and physical evidence—and elements of trust, such as honesty, credibility, and reliability, significantly affect customer satisfaction. Good service quality creates a solid basis for building confidence, while high trust strengthens customers' perceptions of service quality. Implications: This study's practical implications are that digital banking companies must holistically integrate service quality improvement and trust-building strategies to increase customer satisfaction and loyalty. This research contributes to science by offering a comprehensive framework for analyzing customer satisfaction and demonstrating originality in ana integrated service quality and trust approach.
Financial and Non-Financial Compensation on Employee Productivity Huda, Jaya Alfian; Akbar, Mohammad Aldrin; Lina, Ros
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 5 (2024): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i5.383

Abstract

Purpose: This study examines the effect of financial and non-financial compensation on employee productivity at Bank Papua, Abepura Branch. Using reinforcement theory and expectancy theory, it investigates how both forms of compensation affect employee motivation and performance. Research Design and Methodology: This study utilized a quantitative approach, using surveys and statistical analysis to assess the relationship between compensation and productivity. Data was collected from employees at the Abepura Branch of Bank Papua. Both financial compensation (e.g., salary, bonus) and non-financial compensation (e.g., recognition, career development opportunities) were measured and analyzed for their impact on employee productivity. Findings and Discussion: The findings show financial and non-financial compensation's vivacious and significant effect on employee productivity. The findings are consistent with motivation and fairness theories, indicating that fair and competitive compensation encourages employees to work harder and perform better. The discussion emphasizes the importance of a balance between both forms of compensation to improve overall productivity and organizational performance. Implications: This research highlights practical implications for management at Bank Papua, Abepura Branch. It indicates the need for greater attention to the compensation structure to ensure employee satisfaction and motivation. Recommendations include periodic salary reviews and adjustments, developing incentive programs based on individual and team performance, and creating a supportive work environment.