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The tourism supply chain management: Case Study on Mount Kelud, Kediri regency Romy Hermawan; Edriana Pangestuti; Gigih Artono; Supriono Supriono
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.108-113

Abstract

Tourism is a lucrative sector for a country looking to boost its economy. The tourism industry can generate state income in the form of foreign exchange, therefore this tourism industry must be considered if a country wants its economy to rise. One way that can be done to increase the competitiveness of the tourism industry is to carry out comprehensive supply chain management. In this study the type of descriptive research selected and its approach with a qualitative research approach. So that the research location and research site is the Mount Kelud Tourism Area, Kediri Regency. Through the results of interviews, observations, and surveys related to the focus of research to related parties, there were 5 informants as primary data sources which were determined by researchers with certain considerations, namely the Tourism and Culture Office of Kediri Regency, tourism managers, visitors, motorcycle taxi associations, and traders associations. The results show that Mount Kelud tourism has very good potential to be developed. The lack of coordination between the two parties, namely between the government and the manager to improve existing facilities, becomes a problem such as adding photo spots which are considered insufficient and also expanding the parking area which is a problem because it is considered not spacious enough to accommodate many vehicles when the holidays arrive. The products sold are also less varied, namely only pineapple products and their derivatives such as pineapple chips, pineapple juice, pineapple candy, and others. So that visitors are not satisfied with the products sold because the products are less varied.
Pengembangan Ekonomi Kreatif Produk Batik Gandusari Melalui Green Marketing Menuju Industri Ramah Lingkungan Wuryan Andayani; Endra Yuafanedi Arifianto; Sri Wardhani; Edriana Pangestuti; Sri Palupi Prabandari
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7.i1.3832

Abstract

Batik Nimas Sekarsari, a small business located in Gandusari, Blitar Regency, faces several challenges regarding financial accounting, Cost of Goods Sold (COGS) determination, profit calculation, and financial management. Additionally, the business encounters marketing limitations, with its reach currently restricted to the Blitar Regency area. To address these issues, comprehensive assistance and mentoring were required. The methods employed included training sessions on financial accounting, COGS determination, profit calculation, investment strategies, and financial management. Furthermore, Human Resource (HR) development was enhanced by training the partners in digital catalog creation and Instagram marketing. The results indicate that the utilization of Instagram marketing significantly expanded the business's market reach. Monitoring and evaluation demonstrated that following the training and mentoring sessions, the partner experienced a profit increase of approximately 20%. This Doctoral Service Program (Doktor Mengabdi) contributes to several key areas: 1) Supporting the Sustainable Development Goals (SDGs), specifically "No Poverty," by fostering rural economic independence through batik entrepreneurship; 2) Implementing the Universitas Brawijaya Community Service Strategic Plan (RENSTRA) 2021–2025 concerning Community Empowerment; 3) Strengthening Social and Economic Resilience through MSME development, local economic capacity building, and cultural preservation; 4) Achieving Key Performance Indicator (IKU) 2 by providing students with off-campus experience (recognized as a 4-credit PKM); 5) Fulfilling IKU 3 through lecturers' off-campus activities; and 6) Establishing business management certainty, strengthening product branding, and expanding the reach of eco-friendly green marketing.
Co-Authors . Wilopo Abdiel Remalya Suliyanto Abiyasa Abiyasa Afif Rizal Ahmad Bachtiar Arif Alfian Widyanto Ali Muntaha Amalia Ghaizani A Amalia Rachma Indriani Andriani Kusumawati Anggia Fiska Aurelia Agatha Aniesa Samira Bafadhal Annisa Nur Faida Ari Irawan Arif Luqman Hakim Arizqy Hania Asiah Lestari Auzan Tawadlu Akbar Azzah Fauziyah Cholis Bachtiar Andrianto Bayu Catur Abadi Bima Noveka Hartyanto Brillyanes Sanawiri Charisma Fidiansyah Putra D Nata Wijaya Dahlan Fanani Desri Vanny Christine Saragih Deviana Enny Purwaningsih Dewa Edo Aditya Kurniawan Diah Retno Sufi Fauzia Dinah Fitri Maghfiroh Dyah Ayu Kusumo Wardhani Dzaky Aldo Putra Edy Yulianto Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Eka Rosyidah Aprilia Eka Wulansari Eko Sulkhani Yulianto Endra Yuafanedi Arifianto Enne Molika Erdina Novita Putri Fahmi, Muhamad Robith Alil Fatrah Sulaeman Hutasuhut Fredinan Yulianda Fungkiya Sari Ghalih Galang Tangguh W Gigih Artono Hanif Rafdhiansyah Insani Hanifa Maulani Ramadhan Hermawan, Romy Ida Bagus Kade Wanda Iis Maulida Ika Dwi Ayuningrum Ika Septiana Puspita Sari Ilham Setyanto Imam Rizkika Inggang Perwangsa Nuralam Irvan Faried Hidayatullah Jamhari Jamhari Katon Rеnda Tama Klara Noviantika Sandy Latifah Hanum Lestari Eko Wahyudi Luchman Hakim Lussy Deasyana Rahma Devita Lusy Deasyana Rahma Devita Lusy Deasyana RD M. Afif Fathi Ramadhan M. Khalid Mawardi M. Kholid Mawardi M. Nur Tsaqif A Maharani Amalia Rizki Mareta Puspa Nagari Mega Fatimah Rosana Mohammad Iqbal Muhamad Robith Alil Fahmi Muhammad Fauzan Haromain Harahap Muhammad Tanzil Furqon Nabila Rachmadhania Nobel Ibrahim Putra Nurina Nadhifi Suria Nurul Patin Islam Rahmawati Sihite Ranti Dwityasari Raudya Dimas Wicaksono Retno Susilowati Rima Dwi Anggraeni Rinda Ayu Rismanita Rita Parmawati Rita Parmawati Rizha Hardyansah Rizky Hillman Halim Rizky Redita Rizqy Aziz Basuki Robi Hari Marhesa Rofifah Nur Aini Ryan Fahmi Sakinah Adinda Sanawiri, Brillyanes Seftya Henggar Prawira Sitanggang, Dicky Andrew Sri Palupi Prabandari Sri Wardhani Sunardi Sunardi Sunarti Sunarti Sunarti Supriono Supriono Supriono Supriono Titis Ariani Mustikawati Usa Aldhita Muhana Labiba Verniaputri Agusetyaningrum Vicky Febriansa Ramadhan Wasesa Amimaitreya Wike Wike Wike Wike Wildan Syahrul Maulidi Wilopo Wilopo Wilopo Wilopo Wira Setyo Wulan Wiwied Sulistyaningtyas Wuryan Andayani Yuni Eko Sevianingsih Yusri Abdillah Yusrisa Ekka Febriana Zainab Aminatul Ummah Zainul Abidin Zainul Arifin Zulva Mawaddatur Rohmah Аndi Luki Zаrkаsi