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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari PROFIT : Jurnal Administrasi Bisnis International Journal of Applied Sciences in Tourism and Events JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Tourism Destination and Attraction Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Social Research Formosa Journal of Multidisciplinary Research (FJMR) International Journal of Green Tourism Research and Applications JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Applied Community Engagement (JACE)
Pangestuti, Edriana
Business Administration, University Of Brawijaya, Malang, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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The tourism supply chain management: Case Study on Mount Kelud, Kediri regency Romy Hermawan; Edriana Pangestuti; Gigih Artono; Supriono Supriono
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.108-113

Abstract

Tourism is a lucrative sector for a country looking to boost its economy. The tourism industry can generate state income in the form of foreign exchange, therefore this tourism industry must be considered if a country wants its economy to rise. One way that can be done to increase the competitiveness of the tourism industry is to carry out comprehensive supply chain management. In this study the type of descriptive research selected and its approach with a qualitative research approach. So that the research location and research site is the Mount Kelud Tourism Area, Kediri Regency. Through the results of interviews, observations, and surveys related to the focus of research to related parties, there were 5 informants as primary data sources which were determined by researchers with certain considerations, namely the Tourism and Culture Office of Kediri Regency, tourism managers, visitors, motorcycle taxi associations, and traders associations. The results show that Mount Kelud tourism has very good potential to be developed. The lack of coordination between the two parties, namely between the government and the manager to improve existing facilities, becomes a problem such as adding photo spots which are considered insufficient and also expanding the parking area which is a problem because it is considered not spacious enough to accommodate many vehicles when the holidays arrive. The products sold are also less varied, namely only pineapple products and their derivatives such as pineapple chips, pineapple juice, pineapple candy, and others. So that visitors are not satisfied with the products sold because the products are less varied.
Pengembangan Ekonomi Kreatif Produk Batik Gandusari Melalui Green Marketing Menuju Industri Ramah Lingkungan Wuryan Andayani; Endra Yuafanedi Arifianto; Sri Wardhani; Edriana Pangestuti; Sri Palupi Prabandari
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7.i1.3832

Abstract

Batik Nimas Sekarsari, a small business located in Gandusari, Blitar Regency, faces several challenges regarding financial accounting, Cost of Goods Sold (COGS) determination, profit calculation, and financial management. Additionally, the business encounters marketing limitations, with its reach currently restricted to the Blitar Regency area. To address these issues, comprehensive assistance and mentoring were required. The methods employed included training sessions on financial accounting, COGS determination, profit calculation, investment strategies, and financial management. Furthermore, Human Resource (HR) development was enhanced by training the partners in digital catalog creation and Instagram marketing. The results indicate that the utilization of Instagram marketing significantly expanded the business's market reach. Monitoring and evaluation demonstrated that following the training and mentoring sessions, the partner experienced a profit increase of approximately 20%. This Doctoral Service Program (Doktor Mengabdi) contributes to several key areas: 1) Supporting the Sustainable Development Goals (SDGs), specifically "No Poverty," by fostering rural economic independence through batik entrepreneurship; 2) Implementing the Universitas Brawijaya Community Service Strategic Plan (RENSTRA) 2021–2025 concerning Community Empowerment; 3) Strengthening Social and Economic Resilience through MSME development, local economic capacity building, and cultural preservation; 4) Achieving Key Performance Indicator (IKU) 2 by providing students with off-campus experience (recognized as a 4-credit PKM); 5) Fulfilling IKU 3 through lecturers' off-campus activities; and 6) Establishing business management certainty, strengthening product branding, and expanding the reach of eco-friendly green marketing.
The Impact of E-WOM Social Media in Influencing Destination Image and Visit Intention in the Context of Tourism Industry: An Empirical Investigation of Social Media Enterprise Instagram Followers in Malang Raya, East Java Muhamad Rizky Ramdan; Mochammad Al Musadieq; Edy Yulianto; Edriana Pangestuti
Formosa Journal of Multidisciplinary Research Vol. 4 No. 3 (2025): March 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i3.117

Abstract

Promotion of tourism using social media in the current era is no longer something new, this is a special attraction for tourism industry players in promoting tourist attractions. Rapid technological changes and changes in tourist behavior have changed competition in the tourism industry. So, this can have an impact on drastically increasing digital tourism opportunities. This research aims to test and explain electronic word of mouth (E-WOM) can influence destination image and its impact on visit intention on followers of enterprise social media Instagram accounts operating in the tourism sector in Malang Raya. This research is explanatory research with quantitative methods. Data was obtained from 400 followers of enterprise social media Instagram accounts. Structural Equation Modeling (SEM) with SmartPLS 4.0 is used as a data analysis tool. The research results show that electronic word of mouth (E-WOM) has a positive and significant effect on destination image and visit intention. This means that the role of social media enterprises operating in the Malang Raya tourism sector is good in improving the image of available tourist destinations and increasing tourists' intention to visit tourist destinations in Malang Raya currently.  
Peningkatan Kemampuan Komunikasi Bisnis Berbasis Visual Era Digital Untuk Usaha Kecil Kerajinan Di Kota Malang : The Improvement of Visual-Based Business Communication Skills in the Digital Era for Small Handicraft Businesses in Malang City in 2021 Rizki Yudhi Dewantara; Tri Wulida Afrianty; Edriana Pangestuti; Heru Susilo
Journal of Applied Community Engagement Vol. 2 No. 1 (2022): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.563 KB) | DOI: 10.52158/jace.v2i1.323

Abstract

The use of video editing applications for business products that are used as business communication in the use of social media such as Facebook, Instagram, and marketplaces has been widely used by the public. Community Service activity seeks to provide deeper knowledge about the use of simple video making applications that have more positive meaning for all elements of society. The target members of this activity are small craft businesses and the members of a small business group in Malang City. Based on identification of the problem, found that small entrepreneurs have difficulty competing in visual marketing with medium and large entrepreneurs who have strong resources in funding. This activity is carried out starting from problem identification, visualization-based digital marketing socialization, as well as training and assistance in making simple product videos, implementing effective activities starting from August to November 2021. The result of this activity is the acceptance of knowledge transfer from academics to the community, especially small businesses. Implementing activities are lecturers assisted by students and practitioners in the field of visual communication.
Co-Authors . Wilopo Abdiel Remalya Suliyanto Abiyasa Abiyasa Afif Rizal Afrianty, Tri Wulida Ahmad Bachtiar Arif Alfian Widyanto Ali Muntaha Amalia Ghaizani A Amalia Rachma Indriani Andriani Kusumawati Anggia Fiska Aurelia Agatha Aniesa Samira Bafadhal Annisa Nur Faida Ari Irawan Arif Luqman Hakim Arizqy Hania Asiah Lestari Auzan Tawadlu Akbar Azzah Fauziyah Cholis Bachtiar Andrianto Bayu Catur Abadi Bima Noveka Hartyanto Brillyanes Sanawiri Charisma Fidiansyah Putra D Nata Wijaya Dahlan Fanani Desri Vanny Christine Saragih Deviana Enny Purwaningsih Dewa Edo Aditya Kurniawan Diah Retno Sufi Fauzia Dinah Fitri Maghfiroh Dyah Ayu Kusumo Wardhani Dzaky Aldo Putra Edy Yulianto Edy Yulianto Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Eka Rosyidah Aprilia Eka Wulansari Eko Sulkhani Yulianto Endra Yuafanedi Arifianto Enne Molika Erdina Novita Putri Fahmi, Muhamad Robith Alil Fatrah Sulaeman Hutasuhut Fredinan Yulianda Fungkiya Sari Ghalih Galang Tangguh W Gigih Artono Hanif Rafdhiansyah Insani Hanifa Maulani Ramadhan Hermawan, Romy Heru Susilo Ida Bagus Kade Wanda Iis Maulida Ika Dwi Ayuningrum Ika Septiana Puspita Sari Ilham Setyanto Imam Rizkika Inggang Perwangsa Nuralam Irvan Faried Hidayatullah Jamhari Jamhari Katon Rеnda Tama Klara Noviantika Sandy Latifah Hanum Lestari Eko Wahyudi Luchman Hakim Lussy Deasyana Rahma Devita Lusy Deasyana Rahma Devita Lusy Deasyana RD M. Afif Fathi Ramadhan M. Khalid Mawardi M. Kholid Mawardi M. Nur Tsaqif A Maharani Amalia Rizki Mareta Puspa Nagari Mega Fatimah Rosana Mochammad Al Musadieq Mohammad Iqbal Muhamad Rizky Ramdan Muhamad Robith Alil Fahmi Muhammad Fauzan Haromain Harahap Muhammad Tanzil Furqon Nabila Rachmadhania Nobel Ibrahim Putra Nurina Nadhifi Suria Nurul Patin Islam Rahmawati Sihite Ranti Dwityasari Raudya Dimas Wicaksono Retno Susilowati Rima Dwi Anggraeni Rinda Ayu Rismanita Rita Parmawati Rita Parmawati Rizha Hardyansah Rizki Yudhi Dewantara Rizky Hillman Halim Rizky Redita Rizqy Aziz Basuki Robi Hari Marhesa Rofifah Nur Aini Ryan Fahmi Sakinah Adinda Sanawiri, Brillyanes Seftya Henggar Prawira Sitanggang, Dicky Andrew Sri Palupi Prabandari Sri Wardhani Sunardi Sunardi Sunarti Sunarti Sunarti Supriono Supriono Supriono Supriono Titis Ariani Mustikawati Usa Aldhita Muhana Labiba Verniaputri Agusetyaningrum Vicky Febriansa Ramadhan Wasesa Amimaitreya Wike Wike Wike Wike Wildan Syahrul Maulidi Wilopo Wilopo Wilopo Wilopo Wira Setyo Wulan Wiwied Sulistyaningtyas Wuryan Andayani Yuni Eko Sevianingsih Yusri Abdillah Yusrisa Ekka Febriana Zainab Aminatul Ummah Zainul Abidin Zainul Arifin Zulva Mawaddatur Rohmah Аndi Luki Zаrkаsi