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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari PROFIT : Jurnal Administrasi Bisnis International Journal of Applied Sciences in Tourism and Events JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Tourism Destination and Attraction Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Social Research

Pangestuti, Edriana

Business Administration, University Of Brawijaya, Malang, Indonesia

Author-ID : 2752467

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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PENGEMBANGAN POP-UP BOOK SEBAGAI MEDIA PROMOSI DESTINASI WISATA BANYUWANGI (Studi Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Banyuwangi) Bachtiar Andrianto; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 72, No 2 (2019): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Banyuwangi Regency is one of the regions included in 10 “branding destinations” in Indonesia. In promoted tourism destinations, Banyuwangi Regency assisted by the Banyuwangi Regency Culture and Tourism Office uses POSE media strategies (paid media, owned media, social media, and endorsers). One of the points of POSE is owned media, which can be interpreted by all types of media owned by Banyuwangi Regency for promotional activities. This research departs on the basis of the interest of researchers to develop new promotional media in the form of pop-up books. Pop-up book is an interested type of book and has the potential to be used as owned media of Banyuwangi Regency for tourism destination promotion activities. This study uses descriptive research methods with a qualitative approach in an effort to produce information to answer the problems that have been formulated. The formulation of the problems examined by the researchers are: (1) What are the obstacles in the development of pop-up as a promotional media for Banyuwangi tourism destinations? (2) What are the disadvantages and advantages of pop-up books as a media for promotion of Banyuwangi tourist destinations? Sources of data in this study are informants and documents, while the types of data used are primary data and secondary data. Data collection techniques used by researchers are observation, interviews, and documents. Keywords: Pop-Up Book, Promotion Media, Tourist Destination АBSTRАK Kabupaten Banyuwangi adalah salah satu daerah yang termasuk dalam 10 destinasi branding di Indonesia. Dalam melakukan promosi destinasi wisata, Kabupaten Banyuwangi yang dibantu Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi menggunakan strategi media POSE (paid media, owned media, social media, dan endorser). Salah satu poin dari POSE adalah owned media, yang dapat diartikan segala jenis media yang dimiliki Kabupaten Banyuwangi untuk kegiatan promosi. Penelitian ini berangkat atas dasar ketertarikan peneliti mengembangkan media promosi baru berupa pop-up book. Pop-up book merupakan jenis buku yang menarik dan berpotensi dijadikan sebagai owned media Kabupaten Banyuwangi untuk kegiatan promosi destinasi wisata. Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan kualitatif sebagai upaya menghasilkan informasi untuk menjawab permasalahan yang telah dirumuskan. Rumusan masalah yang dikaji oleh peneliti yaitu: (1) Apa kendala atau hambatan dalam pengembangan pop-up sebagai media promosi destinasi wisata Banyuwangi? (2) Apa kekurangan dan kelebihan pop-up book sebagai media promosi destinasi wisata Banyuwangi? Sumber data dalam penelitian ini adalah informan dan dokumen, sedangkan jenis data yang digunakan adalah data primer dan data sekunder. Teknik pengumpulan data yang digunakan oleh peneliti adalah observasi, wawancara, dan dokumen. Kаtа Kunci: Pop-Up Book, Media Promosi, Destinasi Wisata

PENGARUH INTERNATIONAL BRAND IMAGE DAN PERSEPSI HARGA TERHADAP MINAT PENGGUNAAN ULANG (Survei pada Konsumen Layanan GrabCar di Kota Malang) Dewa Edo Aditya Kurniawan; Edriana Pangestuti; Lusy Deasyana Rahma Devita
Jurnal Administrasi Bisnis Vol 65, No 1 (2018): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research has the purpose of (1) knowing the influence of International Brand Image (X1) variables partially on Repurchase Intention (Y), (2) knowing the effect of Perceived Price variable (X2) partially on Repurchase Intention (Y) and (3) knowing the effect simultaneously with International Brand Image (X1) and Perceived Price (X2) on Repurchase Intention (Y). The explanatory research with a quantitative approach has been used as a type of research. The population of this research is the numbers of customers of GrabCar services in Malang, whose numbers are unknown. Machin and Campbell formula has been used as a sampling’s technique with a total sample of 116 respondents. Data collection methods used a questionnaire. The analysis technique used a descriptive analysis and inferential statistical analysis with multiple linear regression. The result of this research indicated that (1) partially of International Brand Image (X1) variable has significant positive effect on Repurchase Intention (Y), (2) Partially the Perceived Price variable (X2) has a significant positive effect on Repurchase Intention (Y), and (3) simultaneously the International Brand Image (X1) and Perceived Price (X2) variables has a significant effect on Repurchase Intention (Y). Keywords : International Brand Image, Perceived Price, Repurchase Intention АBSTRАK Penelitian ini memiliki tujuan untuk (1) mengetahui pengaruh variabel International Brand Image (X1) secara parsial terhadap Minat Penggunaan Ulang (Y), (2) mengetahui pengaruh variabel Persepsi Harga (X2) secara parsial terhadap Minat Penggunaan Ulang (Y), dan (3) mengetahui pengaruh secara simultan bersama-sama variabel International Brand Image (X1) dan Persepsi Harga (X2) terhadap Minat Penggunaan Ulang (Y). Jenis penelitian yang digunakan adalah penelitian penjelasan atau explanatory research dengan pendekatan kuantitatif. Populasi penelitian ini adalah konsumen layanan GrabCar di Kota Malang yang tidak diketahui jumlahnya. Teknik pengambilan sampel dalam penelitian ini menggunakan rumus machin and campbell dengan jumlah sampel sebanyak 116 orang responden. Metode pengumpulan data menggunakan kuesioner. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis statistik inferensial dengan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa (1) secara parsial variabel International Brand Image (X1) berpengaruh positif signifikan terhadap Minat Penggunaan Ulang (Y), (2) secara parsial variabel Persepsi Harga (X2) berpengaruh positif signifikan terhadap Minat Penggunaan Ulang (Y), dan (3) secara simultan variabel International Brand Image (X1) dan Persepsi Harga (X2) berpengaruh signifikan terhadap Minat Penggunaan Ulang (Y). Kata kunci : International Brand Image, Persepsi Harga, Minat Penggunaan Ulang.

PENGARUH VIRAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei Online pada Konsumen King Mango yang Merupakan Followers Akun Instagram @Kingmangosurabaya) Retno Susilowati; Edriana Pangestuti; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 66, No 1 (2019): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to identify and explain: (1) the influence of Viral Marketing on Consumer Trust; (2) the influence of Viral Marketing on Purchase Decisions; (3) the effect of Consumer Trust on Purchasing Decisions. This research used survey method type with a quantitative approach. The sample used in this study consist of 115 respondents who were @kingmangosurabaya followers, aged at least 17 years, and had bought and consumed using purposive sampling. Data collection method used in this research was questionnaires. Data analysis using descriptive analysis and path analysis. The results of the research showed that: (1) the Viral Marketing variable (X) have a significant effect on Consumer Trust (Z), (2) the Viral Marketing variable (X) have a significant effect on Purchasing Decisions (Y), and (3) the variable Consumer Trust ( Z) have a significant effect on Purchasing Decisions (Y). Keywords: Viral Marketing, Consumer Trust, and Purchase Decision. АBSTRАK Penelitian ini bertujuan untuk mengetahui dan menjelaskan: (1) pengaruh Viral Marketing terhadap Kepercayaan Konsumen; (2) pengaruh Viral Marketing terhadap Keputusan Pembelian; (3) pengaruh Kepercayaan Konsumen terhadap Keputusan Pembelian. Penelitian ini menggunakan jenis metode survei dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini berjumlah 115 orang responden yang merupakan followers @kingmangosurabaya, berusia minimal 17 tahun, dan pernah membeli serta mengkonsumsi dengan menggunakan purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis jalur. Hasil dari penelitian menunjukkan bahwa: (1) variabel Viral Marketing (X) berpengaruh signifikan terhadap Kepercayaan Konsumen (Z), (2) variabel Viral Marketing (X) berpengaruh signifikan terhadap Keputusan Pembelian(Y), dan (3) variabel Kepercayaan Konsumen (Z) berpengaruh signifikan terhadap Keputusan Pembelian(Y). Kata kunci: Viral Marketing, Kepercayaan Konsumen dan Keputusan Pembelian.

РENGEMBАNGАN DESА WISАTА BERBАSIS COMMUNITY BАSED TOURISM (Studi Раdа Kаmрung Melon Desа Modаngаn, Kecаmаtаn Nglegok, Kаbuраten Blitаr) Аndi Luki Zаrkаsi; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 55, No 2 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This reseаrch use descriрtive method of quаlitаtive аррroаch with two рroblem formulаtion, thаt is (1) How is the develoрment of Kаmрung Melon Villаin tourism villаge to imрrove the quаlity of tourism? (2) How is the imрlementаtion of CBT (Community Bаsed Tourism) in the mаnаgement of villаge tourism Kаmрung Melon Mondаngаn ?. Source of dаtа obtаined from informаnts, observаtion, document, аnd documentаtion. Dаtа аnаlysis used dаtа thаt were аnаlyzed model by Milles, Hubermаn аnd Sаldаnа ie there аre 4 (four) stаge thаt is dаtа collection, dаtа reduction, disрlаy dаtа, аnd conclusion. The results of this reseаrch indicаte thаt (1) the develoрment of Kаmрung Melon tourism villаge thаt hаs been done include: the develoрment of tourist objects аnd аttrаctions, the develoрment of tourism fаcilities аnd infrаstructure аnd the develoрment of mаrketing to рotentiаl tourists. (2) CBT-bаsed develoрment in the form of direct аnd indirect community раrticiраtion, tourism mаnаgement of Kаmрung Melon bаsed on CBT cаn аlso be divided into five dimensions: economic, sociаl, culture, environment аnd рolitics. Keywords : sрeciаl interest tourism, villаge tourism develoрment, CBT (Community Bаsed Tourism), Kаmрung Melon villаge tourism. АBSTRАK Рenelitiаn ini menggunаkаn metode deskriрtif рendekаtаn kuаlitаtif dengаn duа rumusаn mаsаlаh, yаitu (1) Bаgаimаnа рengembаngаn desа wisаtа Kаmрung Melon Mondаngаn untuk meningkаtkаn kuаlitаs раriwisаtа? (2) Bаgаimаn рenerараn CBT (Community Bаsed Tourism) dаlаm рengelolааn desа wisаtа Kаmрung Melon Mondаngаn?. Sumber dаtа diрeroleh dаri informаn, observаsi, dokumen, dаn dokumentаsi. Аnаlisis dаtа yаng digunаkаn аdаlаh model аnаlisis dаtа oleh Milles, Hubermаn dаn Sаldаnа yаkni terdараt 4 (emраt) tаhар yаitu dаtа collection, dаtа reduction, dаtа disрlаy, dаn conclusion. Hаsil рenelitiаn ini menunjukkаn bаhwа (1) рengembаngаn desа wisаtа Kаmрung Melon yаng telаh dilаkukаn meliрuti : рengembаgаn objek dаn dаyа tаrik wisаtа, рengembаngаn sаrаnа dаn рrаsаrаnа wisаtа dаn рengembаngаn рemаsаrаn keраdа cаlon wisаtаwаn. (2) рengembаngаn berbаsis CBT beruра раrtisiраsi mаsyаrаkаt secаrа lаngsung dаn tidаk lаngsung, рengelolааn desа wisаtа Kаmрung Melon berbаsis CBT jugа dараt dibаgi menjаdi limа dimensi yаitu : ekonomi, sosiаl, budаyа, lingkungаn dаn рolitik. Kаtа kunci : wisаtа minаt khusus, рengembаngаn desа wisаtа, CBT (Community Bаsed Tourism), desа wisаtа kаmрung melon

PENGARUH DESTINATION IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DI MUSEUM ANGKUT KOTA BATU Rizky Redita; Sunarti Sunarti; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 50, No 6 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The purpose of this study is to identifying the influence of Destination Image and Service Quality partially and simultaneously on Tourists Satisfаction. This type of reseаrch used is explаnаtory reseаrch with quаntitаtive аpproаch. The sаmple in this reseаrch is аs mаny аs 113 domestic tourists with minimum аge of 17 yeаrs, who visit Museum Аngkut of Bаtu City for tour. The sаmpling technique used in this reseаrch is non probаbility sаmpling by purposive sаmpling. Methods of dаtа collection using questionnаires аnd documents. Dаtа аnаlysis used is descriptive аnаlysis аnd multiple lineаr regression аnаlysis. The results of this study indicаte thаt the vаriаble Destinаtion Imаge аnd Service Quаlity together hаve а significаnt effect on Tourists Sаtisfаction. R squаre vаlue of 0.416 indicаting Destinаtion Imаge аnd Service Quаlity vаriаbles аffecting Tourist Sаtisfаction is 41,6%, while 58,4% is influenced by vаriаble not exаmined in this reseаrch. Pаrtiаlly, Destinаtion Imаge vаriаble hаs significаnt effect on Tourists Sаtisfаction аnd Service Quаlity vаriаble influence but not significаnt to Tourist Sаtisfаction. Keyword : Destination Image, Service Quality, Tourists Satisfaction. ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh Destination Image dan Kualitas Pelayanan secara parsial dan bersama-sama terhadap Kepuasan Wisatawаn. Jenis penelitiаn yаng аkаn digunаkаn аdаlаh penelitiаn penjelаsаn (Explаnаtory Reseаrch) dengаn pendekаtаn kuаntitаtif. Sаmpel dаlаm penelitiаn ini аdаlаh sebаnyаk 113 wisаtаwаn domestik dengаn usiа minimаl 17 tаhun, yаng berkunjung ke Museum Аngkut Kotа Bаtu untuk berwisаtа. Teknik pengаmbilаn sаmpel yаng digunаkаn dаlаm penelitiаn ini аdаlаh non probаbility sаmpling dengаn cаrа purposive sаmpling. Metode pengumpulаn dаtа dengаn menggunаkаn kuisioner dаn dokumen. Аnаlisis dаtа yаng digunаkаn аdаlаh аnаlisis deskriptif dаn аnаlisis regresi linier bergаndа.Hаsil penelitiаn ini menunjukkаn bаhwа vаriаbel Destinаtion Imаge dаn Kuаlitаs Pelаyаnаn secаrа bersаmа-sаmа berpengаruh signifikаn terhаdаp Kepuаsаn Wisаtаwаn. Nilаi R squаre sebesаr 0,416 yаng menunjukkаn vаriаbel Destinаtion Imаge dаn Kuаlitаs Pelаyаnаn mempengаruhi Kepuаsаn Wisаtаwаn аdаlаh sebesаr 41,6%, sementаrа 58,4% lаinnyа dipengаruhi oleh vаriаbel yаng tidаk diteliti dаlаm penelitiаn ini. Secаrа pаrsiаl vаriаbel Destinаtion Imаge berpengаruh signifikаn terhаdаp Kepuаsаn Wisаtаwаn dаn Kuаlitаs Pelаyаnаn berpengаruh tetаpi tidаk signifikаn vаriаbel terhаdаp Kepuаsаn Wisаtаwаn. Kata Kunci : Destination Image, Kualitas Pelayanan, Kepuasan Wisatawаn

ANALISIS DAMPAK CITY BRANDING TERHADAP KUNJUNGAN WISATAWAN KE KABUPATEN BANYUWANGI (Studi pada Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi) Ika Septiana Puspita Sari; Edriana Pangestuti; Supriono Supriono
Jurnal Administrasi Bisnis Vol 72, No 1 (2019): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research is a descriptive study with a qualitative approach. The location of the study was taken at the Banyuwangi Regency Culture and Tourism Office. Techniques gather that are used by medical staff: interviews, documentation and observation. Instructions have been made on: interview guides, supporting devices, field notes and researchers. The focus of research is; 1. Explanation of tourism potential in Banyuwangi Regency, 2. Explanation of the impact of applying city branding on tourist visits to Banyuwangi Regency, 3. The obstacles faced by Banyuwangi Regency in implementing city branding. The purpose of this study is: 1) Explain the tourism potential in Banyuwangi Regency, 2) Explain the application of the city branding impact on tourist visits to Banyuwangi Regency, 3) Explain the obstacles faced by Banyuwangi Regency in implementing city branding. City branding theory is a theory that explains how the Government's implementation in forming city branding in Banyuwangi Regency. The theory of tourist visits can be seen before and after the city branding can be affect the interest of tourist visits to Banyuwangi Regency. This type of research is descriptive research with a qualitative approach. Keywords: City Branding, Tourist Visits АBSTRАK Pеnеlitiаn ini mеrupаkаn pеnеlitiаn dеskriptif dеngаn pеndеkаtаn kuаlitаtif. Lokasi penelitian yang diambil adalah bertempat di Kantor Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi. Tеknik pеngumpulаn dаtа yаng digunаkаn olеh pеnеliti аntаrа lаin: wawancara, dokumentasi dan observasi. Instrumеnt pеnеlitiаn yаng digunаkаn iаlаh: pedoman wawancara, perangkat penunjang, catatan lapangan dan peneliti. Adapun fokus penelitian yaitu; 1. Penjelasan mengenai potensi wisata di Kabupaten Banyuwangi, 2. Penjelasan mengenai dampak penerapan city branding terhadap kunjungan wisatawan ke Kabupaten Banyuwangi, 3. Hambatan yang dihadapi oleh Kabupaten Banyuwangi dalam penerapan city branding. Tujuan dari penelitian ini adalah : 1) Menjelaskan potensi wisata di Kabupaten Banyuwangi, 2) Menjelaskan dampak penerapan city branding terhadap kunjungan wisatawan ke Kabupaten Banyuwangi, 3) Menjelaskan hambatan-hambatan yang dihadapi oleh Kabupaten Banyuwangi dalam penerapan city branding. Teori city branding merupakan teori yang menjelaskan bagaimana implementasi Pemerintah dalam membentuk city branding Kabupaten Banyuwangi. Teori kunjungan wisatawan dapat dilihat dari sebelum dan sesudah adanya city branding yang dapat mempengaruhi minat kunjungan wisatawan ke Kabupaten Banyuwangi. Jenis penelitian ini merupakan penelitian deskiptif dengan pendekatan kualitatif. Kаtа Kunci: City Branding, Kunjungan Wisatawan

PENGARUH DISKON DAN PEMBERIAN HADIAH TERHADAP PEMBELIAN IMPULSIF PADA FASHION RETAIL (Survei Online pada Konsumen Matahari Department Store di Malang Town Square) Nobel Ibrahim Putra; Edriana Pangestuti; Lusy Deasyana Rahma Devita
Jurnal Administrasi Bisnis Vol 61, No 4 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to analize and explain, (1) the influence of discount and free gifts on impulse buying, (2) the influence of discount on impulse buying, (3) the influence of free gifts on impulse buying. This research used explanatory research with quantitative approach. The total of sample is 116 respondens, this respondens are the Matahari Department Store Malang Town Square Consumers. Data collection method used in this research was a questionnaire. Data analysis using descriptive analysis and multiple regression analysis. The result of this research showed that, (1) discount and free gift have significant effect on impulse buying, (2) discount has significant effect on impulse buying, (3) free gifts has significant effect on impulse buying. Keywords : discount, free gifts, impulse buying. АBSTRАK Penelitian ini bertujuan untuk mengetahui, (1) pengaruh secara simultan antara diskon dan pemberian hadiah terhadap pembelian impulsif, (2) pengaruh secara parsial antara diskon terhadap pembelian impulsif, (3) pengaruh secara parsial antara pemberian hadiah terhadap pembelian impulsif. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini berjumlah 116 responden yang merupakan konsumen Matahari Department Store Malang Town Square. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Analisis data menggunakan analisis deskriptif dan analisis regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa (1) variabel diskon dan pemberian hadiah secara simultan berpengaruh signifikan terhadap pembelian impulsif, (2) variabel diskon secara parsial berpengaruh signifikan terhadap pembelian impulsif, (3) variabel pemberian hadiah secara parsial berpengaruh signifikan terhadap pembelian impulsif. Kata kunci : diskon, pemberian hadiah, pembelian impulsif.

Habitat Buatan Cumi Untuk Menunjang Konservasi dan Wisata Bahari Pantai Pangi, Blitar Ali Muntaha; Sunardi Sunardi; Zainul Abidin; Sukandar Sukandar; Edriana Pangestuti; Eko Sulkhani Yulianto; Hanif Rafdhiansyah Insani; Fatrah Sulaeman Hutasuhut
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 2 (2022): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i2.121

This community service activity for the Doctoral Serving UB funding scheme is one of the efforts to help partners in Pangi Beach in managing Pangi beach marine tourism. The activity will be held from June to November 2021 located on Pangi beach. There are three main activities, namely discussions with partners, designing and producing artificial squid habitats and finally setting up artificial squid habitats on the seabed of Pangi beach. The method implemented in this service is workshop, training, discussion and assistance starting from training to setting 4 artificial squid habitat units on Pangi beach which is carried out well. The results of the activities in addition to the installation of artificial squid habitats, are also the transfer of knowledge in conservation-based tourism management. The follow-up activity is monitoring which is planned to be carried out through Internship and Student Thesis Research activities in 2022. Cooperation and public awareness (partners) of the importance of developing conservation-based tourism are the main things for this service activity to run well.

PETA POTENSI DALAM MENCIPTAKAN KEMANDIRIAN EKONOMI DESA Edriana Pangestuti; Inggang Perwangsa Nuralam; Muhammad Tanzil Furqon; Hanifa Maulani Ramadhan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Law Number 6 of 2014 concerning village stipulation is meant in developing village potential and assets in order to develop together, and advance the economy of rural communities. This is an opportunity for every village to develop every potential they have. It needs to be highlighted that Tawang Argo Village, Karangploso Subdistrict, Malang Regency is experiencing maximixing the facilities available in Universitas Brawijaya Educational Forest (Hutan UB). This study aims to map the potential that is capable and developed in Tawang Argo Village. This study uses a qualitative approach and strengthens SWOT, EFAS, and IFAS analysis. Several factors found from the results of this study include: 1) lack of product innovation; 2) land conditions in the highlands that are not supported by economic commodities; 3) lack of creativity in the community; and 4) small market opportunities. Imaging which shows that Tawang Village is very appropriate to build House of Mushrooms as a potential solution that exists. In cultivating mushroom kumbung not by the condition of the residents' land, having their own planting media with temperature regulation can also be planted on limited land. The results of mushroom kumbung can be sold in the form of raw materials and processed to add value and be developed into a product that is competitive and builds the independence of the village economy.

SHARIA TOURISM DEVELOPMENT STRATEGY IN NATURAL RECREATION SITES OF BATU CITY, EAST JAVA Azzah Fauziyah Cholis; Luchman Hakim; Edriana Pangestuti
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Batu city has abundance natural recreation sites, in which many of them has been visited by tourist. With the recent development of sharia-based tourism industry, there are opportunities for Batu to develop sharia based tourism in Batu, especially in natural recreation sites. The purpose of this research is to identify the implementation of sharia value in natural recreatin sites and Sharia Tourism development strategy in the area of Natural Tourism Batu City. Data were obtained from questionnaires given to 84 respondents consisting of visitors, tourism employees, tour manager, and policymaker then being analyzed for the implementation of sharia tourism and strategy on the development of natural tourism. SWOT strategy was used to determine every aspect of tourism development (weight 0.00 to 1.00). The results of the analysis with SWOT quadrant shows that implementation most of it has been applied. While sharia development strategy in nature tourism of Batu city is at the quadrant I which is Aggressive strategy. The Alternative strategy that used is SO strategy (Strengths-Opportunities) which includes: 1. Improving the quality of service that will lead to the system of sharia tourism; 2. Utilizing all resources as a attraction of sharia tourism; 3. Involving all the stakeholders in cooperation planning and management of natural tourism principled sharia;and 4. Improving foreign language skills to all Employees and management of tourism.

Co-Authors . Wilopo Abdiel Remalya Suliyanto Abiyasa Abiyasa Afif Rizal Ahmad Bachtiar Arif Alfian Widyanto Ali Muntaha Amalia Ghaizani A Amalia Rachma Indriani Andriani Kusumawati Anggia Fiska Aurelia Agatha Aniesa Samira Bafadhal Annisa Nur Faida Ari Irawan Arif Luqman Hakim Arif Wicaksono Arizqy Hania Asiah Lestari Auzan Tawadlu Akbar Azzah Fauziyah Cholis Bachtiar Andrianto Bayu Catur Abadi Bima Noveka Hartyanto Brillyanes Sanawiri Charisma Fidiansyah Putra D Nata Wijaya Dahlan Fanani Desri Vanny Christine Saragih Deviana Enny Purwaningsih Dewa Edo Aditya Kurniawan Diah Retno Sufi Fauzia Dinah Fitri Maghfiroh Dyah Ayu Kusumo Wardhani Dzaky Aldo Putra Edy Yulianto Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Eka Rosyidah Aprilia Eka Wulansari Eko Sulkhani Yulianto Enne Molika Erdina Novita Putri Fahmi, Muhamad Robith Alil Fatrah Sulaeman Hutasuhut Fredinan Yulianda Fungkiya Sari Ghalih Galang Tangguh W Hanif Rafdhiansyah Insani Hanifa Maulani Ramadhan Ida Bagus Kade Wanda Iis Maulida Ika Dwi Ayuningrum Ika Septiana Puspita Sari Ilham Setyanto Imam Rizkika Inggang Perwangsa Nuralam Irvan Faried Hidayatullah Jamhari Jamhari Katon Rеnda Tama Klara Noviantika Sandy Latifah Hanum Lestari Eko Wahyudi Luchman Hakim Lussy Deasyana Rahma Devita Lusy Deasyana Rahma Devita Lusy Deasyana RD M. Afif Fathi Ramadhan M. Khalid Mawardi M. Kholid Mawardi M. Nur Tsaqif A Maharani Amalia Rizki Mareta Puspa Nagari Mohammad Iqbal Muhamad Robith Alil Fahmi Muhammad Fauzan Haromain Harahap Muhammad Tanzil Furqon Nabila Rachmadhania Nobel Ibrahim Putra Nurina Nadhifi Suria Nurul Patin Islam Rahmawati Sihite Ranti Dwityasari Raudya Dimas Wicaksono Retno Susilowati Rima Dwi Anggraeni Rinda Ayu Rismanita Rita Parmawati Rita Parmawati Rizha Hardyansah Rizky Hillman Halim Rizky Redita Rizqy Aziz Basuki Robi Hari Marhesa Rofifah Nur Aini Ryan Fahmi Sakinah Adinda Sanawiri, Brillyanes Seftya Henggar Prawira Sitanggang, Dicky Andrew Sunardi Sunardi Sunarti Sunarti Sunarti Supriono Supriono Titis Ariani Mustikawati Usa Aldhita Muhana Labiba Verniaputri Agusetyaningrum Vicky Febriansa Ramadhan Wasesa Amimaitreya Wike Wike Wike Wike Wildan Syahrul Maulidi Wilopo Wilopo Wilopo Wilopo Wira Setyo Wulan Wiwied Sulistyaningtyas Yuni Eko Sevianingsih Yusri Abdillah Yusrisa Ekka Febriana Zainab Aminatul Ummah Zainul Abidin Zainul Arifin Zulva Mawaddatur Rohmah Аndi Luki Zаrkаsi

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