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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari PROFIT : Jurnal Administrasi Bisnis International Journal of Applied Sciences in Tourism and Events JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Tourism Destination and Attraction Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Social Research
Pangestuti, Edriana
Business Administration, University Of Brawijaya, Malang, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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PENGARUH COUNTRY OF ORIGIN TERHADAP CITRA MEREK DAN DAMPAKNYA BAGI KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Uniqlo di Jakarta) Nurina Nadhifi Suria; Andriani Kusumawati; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 38, No 1 (2016): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This_research_aim to identify and explain enfluence of country of origin on brand image, influence of country of origin on purchase decision, influence of brand image on purchase decision. The type of this research is explanatory research with quantitative approach. The sample used in this research was 113 respondents chosen with purposive sampling and questionnaire used as a method to collected the data. The result in this research shows that country of origin significantly influence brand image, country of origin significantly influence purchase decision, and brand image significantly influence purchase decision. Based on the result of this research, Uniqlo should promote Japan as the country of origin to endorse brand image for encouraging costumers purchase decisions. Keyword : Country of Origin, Brand Image, Purchase Decision ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh country of origin terhadap citra merek, pengaruh country of origin terhadap keputusan pembelian, dan pengaruh citra merek dan keputusan pembelian. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 113 responden yang diambil menggunakan purposie sampling dan kuesioner digunakan sebagai metode pengumpulan data. Hasil analisis dalam penelitian ini menunjukkan bahwa country of origin berpengaruh signifikan terhadap citra merek, country of origin berpengaruh signifikan secara langsung terhadap keputusan pembelian, dan citra merek berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil penelitian ini sebaiknya Uniqlo menonjolkan Jepang sebagai negara asalnya untuk membantu meningkatkan citra merek agar mendorong konsumen melakukan keputusan pembelian. Kata Kunci : Country of Origin, Citra Merek, dan Keputusan Pembelian
PENGARUHiCITYiBRANDINGiTERHADAPiCITYiIMAGEiSERTAiDAMPAKNYA PADAiKEPUTUSANiBERKUNJUNGiWISATAWANiKEiKOTAiMALANG Wiwied Sulistyaningtyas; M. Kholid Mawardi; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 39, No 1 (2016): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Cities all over world include more and more marketing techniques and methods to market their tourism potential. One of that marketing techniques is create city branding. This0researchwmethod uses0explanatory research with quantitativeiapproach. Simple random sampling was used in this research and the respondent isw112wtourist. This Research used questionnaires,idescriptive analysis,iand path analysis. The results of this research revealed that city branding has a significant impact to cityiimage, cityiimage has a significant impact with visiting decision and the city0branding has indirect0significant impact toward visitingodecision. Therefore,0Malang0City0government needs furtheroenhance “Beautiful Malang”, so it will become famous among local people and others. Keyword: City0Branding, City0Image, Visiting0Decision ABSTRAK Kota-kota di seluruh dunia kini berusaha memasarkan pariwisatanya dengan berbagai macam teknik marketing. Salah satu teknik marketing tersebut adalah branding kota. Penelitian ini berjenis explanatory research dan pendekatan kuantitatif. Responden berjumlah 112 orang dengan teknik Simple random sampling dan menyebar kuesioner.0Analisis deskriptif dan analisis jalur (pathianalysis) digunakan dalam penelitian ini dan hasil menunjukkan bahwa cityibranding berpengaruh signifikan terhadap city0image, city image berpengaruhosignifikan terhadap keputusan berkunjung, dan cityibranding berpengaruh tidak langsung signifikan0terhadap keputusan berkunjung dengan citywimage sebagai0mediator. PemerintahiKota Malang sebaiknya lebih meningkatkan lagi promosi “BeautifulwMalang” agar lebih dikenal luas oleh masyarakat dan wisatawan. Kata0Kunci: City0Branding,0City Image,0Keputusan Berkunjung  
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Survei pada Pelanggan Bengkel AUTO 2000 Sukun Malang ) Charisma Fidiansyah Putra; Edriana Pangestuti; Inggang Perwangsa Nuralam
Jurnal Administrasi Bisnis Vol 61, No 2 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The type of this research is explanation research. Populations of this research are all customers who comes for repairing and caring their cars in service station of AUTO 2000 Sukun Malang with 116 respondents. Technique that is used in taking sample is non probability sampling with purposive sampling technique, In analyzing the data, the researcher used descriptive analysis and path analysis.The results of path analysis showed that variable of Service Quality (X) has significant effect towards variable of Customers Satisfaction (Y1) which can be evidenced with the value of coefficient (β) 0,563 and significant rate 0,000 (p<0,05). Variable of Service Quality (X) has significant effect towards Customers Loyalty (Y2) which can be evidenced with the value of coefficient (β) 0,244 and significant rate 0,011 (p<0,05). Variable of Customers Satisfactyion (Y1) has significant effect towards variable of Customers Loyalty (Y2) which can be evidenced with the value of coefficient (β) 0,377 and significant rate 0,000 (P<0,05).Therefore, it can be concluded that the Service Quality has significant effect towards Customers Satisfaction and Loyalty. Customers Satisfaction also has significant effect towards Customers Loyalty. Key Words: Service Quality, Customers Satisfaction, and Customers Loyalty. АBSTRАK Jenis penelitian yang digunakan adalah penelitian penjelasan. Populasi dalam penelitian ini adalah seluruh pelanggan yang melakukan perbaikan dan perawatan mobil di bengkel AUTO 2000 Sukun Malang dengan sampel sejumlah 116 orang responden. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan menggunakan teknik purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (Path Analysis).Hasil analisis jalur (path analysis) menunjukkan bahwa variabel Kualitas Pelayanan (X) mempunyai pengaruh yang signifikan terhadap variabel Kepuasan Pelanggan (Y1) yang dibuktikan dengan nilai koefisien (β) sebesar 0,563 dengan tingkan signifikansi 0,000 (p<0,05). Variabel Kualitas Pelayanan (X) mempunyai pengaruh yang signifikan terhadap variabel Loyalitas Pelanggan (Y2) yang dibuktikan dengan nilai koefisien (β) sebesar 0,244 dengan tingkat signifikansi 0.011 (p<0,05). Variabel kepuasan Pelanggan (Y1) mempunyai pengaruh yang signifikan terhadap variabel Loyalitas Pelanggan (Y2) yang dibuktikan dengan nilai koefisien (β) sebesar 0,377 dengan tingkat signifikansi 0,000 (p<0,05).Dengan demikian dapat disimpulkan bahwa kualitas pelayanan memiliki pengaruh yang signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan. Kepuasan pelanggan juga memiliki pengaruh yang signifikan terhadap loyalitas pelanggan. Kata Kunci: Kualitas pelayanan, Kepuasan Pelanggan dan Loyalitas Pelanggan.  
UPAYA MASKAPAI PENERBANGAN DALAM MENINGKATKAN KINERJA ON TIME PERFORMANCE (OTP) (Studi Pada Maskapai Penerbangan Garuda Indonesia) Rofifah Nur Aini; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 72, No 1 (2019): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

On Time Performance (OTP) is one of performance appraisal indicator in airlines. On Time Performance (OTP) is the ability of airlines to depart or arrive on time. The object of this study is the Garuda Indonesia airline. Garuda Indonesia's On Time Performance (OTP) in 2017 has fluctuated however in 2018 has increased gradually. Garuda Indonesia airlines have managed to maintain their achievements in the top five global airlines with the number of flights above ten thousand through the achievement of On Time Performance (OTP). Seeing that, this study aims to determine the efforts made by Garuda Indonesia airlines in improving the performance of On Time Performance (OTP), and the factors that cause On Time Performance (OTP) are not achieved. This type of research used exploratory research with a qualitative approach. The formulation of the problems examined by the researcher are: (1) What are the factors that cause On Time Performance (OTP) are not achieved? (2) What efforts have been made by Garuda Indonesia airlines to improve the performance of On Time Performance (OTP)? Data collection techniques used by researcher are observation, interviews and documentation, and using three stages of data analysis, namely data collection, data classification and drawing conclusions. Keywords: On Time Performance (OTP), Delay АBSTRАK On Time Performance (OTP) menjadi salah satu indikator penilaian kinerja pada perusahaan penerbangan. On Time Performance (OTP) merupakan kemampuan maskapai penerbangan untuk berangkat atau tiba dengan tepat waktu. Obyek dari penelitian ini adalah maskapai penerbangan Garuda Indonesia. On Time Performance (OTP) Garuda Indonesia pada tahun 2017 mengalami fluktuasi namun pada tahun 2018 mengalami kenaikan secara bertahap. Maskapai Garuda Indonesia berhasil mempertahankan prestasinya dalam lima besar maskapai global dengan jumlah penerbangan diatas sepuluh ribu melalui capaian On Time Performance (OTP). Melihat hal tersebut penelitian ini bertujuan untuk mengetahui upaya yang dilakukan oleh maskapai penerbangan Garuda Indonesia dalam meningkatkan kinerja On Time Performance (OTP), serta faktor penyebab On Time Performance (OTP) tidak tercapai. Jenis penelitian ini menggunakan penelitian eksploratif dengan pendekatan kualitatif. Rumusan masalah yang dikaji oleh peneliti yaitu: (1) Apa saja faktor penyebab On Time Performance (OTP) tidak tercapai pada maskapai penerbangan Garuda Indonesia? (2) Bagaimana upaya yang dilakukan oleh maskapai penerbangan Garuda Indonesia dalam meningkatkan kinerja On Time Performance (OTP)? Teknik pengumpulan data yang digunakan oleh peneliti adalah observasi, wawancara dan dokumentasi, serta menggunakan tiga tahap analisis data yaitu pengumpulan data, pengklasifikasian data dan penarikan kesimpulan. Kаtа Kunci: On Time Performance (OTP), Keterlambatan
PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EKOLABEL (STUDI PADA PRODUK PT ULTRAJAYA) M. Afif Fathi Ramadhan; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 57, No 1 (2018): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research aims was determinied and analyzed the impact of consumer behaviour to the purchasing decision of ecolabel product in PT Ultrajaya product. Besides, this research aims to determine the indicators of consumer behaviour variable which has dominant effect to the decision of ecolabel products purchasing of PT Ultrajaya product. This research uses quantitative method with explanatory research. This research uses purposive sampling because the Researcher wants to do an observation which is only aimed at people who consume PT Ultrajaya product, especially the students of Administration Study Faculty, University of Brawijaya, who are in grade 2012-2016. The result of this research shows that Consumer Behaviour variable (X) has a significant influence to Purchasing Decision (Y) of PT Ultrajaya ecolabel product. Besides, the indicator of consumer behaviour variable which has a dominant influence to the purchasing decision of PT Ultrajaya ecolabel product variable is brand’s evaluation indicator. Keywords: Consumer Behaviour, Purchasing Decision, Ecolabel Product ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh sikap konsumen terhadap keputusan pembelian produk ekolabel pada produk PT Ultrajaya. Selain itu penelitian ini bertujuan untuk mengetahui indikator pada variabel sikap konsumen yang mempunyai pengaruh dominan terhadap keputusan pembelian produk ekolabel pada produk PT Ultra Jaya. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian explanatory research. Penelitian ini menggunakan purposive sampling karena peneliti melakukan penelitian yang hanya ditujukan kepada orang-orang yang mengkonsumsi produk PT Ultrajaya khususnya mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya angkatan 2012-2016. Hasil penelitian menunjukkan bahwa variabel Sikap Konsumen (X) mempunyai pengaruh signifikan terhadap Keputusan Pembelian (Y) produk ekolabel PT Ultrajaya. Selain itu Indikator pada variabel sikap konsumen yang mempunyai pengaruh dominan terhadap variabel keputusan pembelian produk ekolabel PT Ultrajaya adalah indikator evaluasi merek. Kata kunci: Sikap Konsumen, Keputusan Pembelian, Produk Ekolabel
ANALISIS KEAMANAN DAN KESELAMATAN WISATAWAN PADA WISATA RAFTING (Studi Pada Songa Adventure Rafting Di Kabupaten Probolinggo) Zulva Mawaddatur Rohmah; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 73, No 2 (2019): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Nowdays rafting tours are increasing because of the potential of rivers in Indonesia that can be used for white water rafting. However, on the other hand it has not been balanced with safety and security standards in accordance with the rules. One of the famous rafting in East Jawa is Songa Rafting. According to research before, showed accidents has occurred on the tourism destination of Songa Rafting. Therefore, it was necessary to analyze the safety and security of tourist, so the researcher raised the title “Analysis of Tourist Safety and Security on Rafting Tour”. The study used a descriptive research method with a qualitative approach and has three problem formulations, (1) How is security and safety in a white water rafting tour at Songa Adventure Rafting? (2) How is the SOP rafting done by Songa Adventure Rafting for tourist safety and security? (3) What are the inhibiting factors in implementing Songa Adventure Rafting rafting SOP for tourist safety and security? Sources of data used by researchers were obtained with two sources, namely primary data through informants and secondary data through Songa Rafting’s SOP, website, journal, thesis. Data collection techniques are through observation, interview, documentation. Keywords: Safety and Security of Tourist, Rafting, SOP, Songa Rafting. АBSTRАK Sааt ini wisаtа rаfting mеngаlаmi pеrkеmbаngаn pеsаt kаrеnа bаnyаknyа potеnsi sungаi di Indonеsiа yаng dаpаt digunаkаn untuk аrung jеrаm. Nаmun, di sisi lаin bеlum diimbаngi dеngаn stаndаr kеаmаnаn dаn kеsеlаmаtаn yаng sеsuаi аturаn. Sаlаh sаtu wisаtа rаfting yаng tеrkеnаl di Jаwа Timur аdаlаh Songа Rаfting, mеnurut hаsil prа rеsеаrch yаng dilаkukаn pеnеliti mаsih tеrjаdi bеbеrаpа insidеn di dеstinаsi tеrsеbut. Olеh sеbаb itu dipеrlukаn mеngеnаi аnаlisis kеаmаnаn dаn kеsеlаmаtаn wisаtаwаn, sеhinggа pеnеliti mеngаngkаt judul “Аnаlisis Kеаmаnаn dаn Kеsеlаmаtаn Wisаtаwаn pаdа Wisаtа Rаfting”. Pеnеlitiаn ini mеnggunаkаn mеtodе pеnеlitiаn dеskriptif dеngаn pеndеkаtаn kuаlitаtif dаn mеmiliki tigа rumusаn mаsаlаh yаitu, (1) Bаgаimаnа kеаmаnаn dаn kеsеlаmаtаn dаlаm bеrwisаtа аrung jеrаm di Songа Аdvеnturе Rаfting? (2) Bаgаimаnа pеnеrаpаn SOP аrung jеrаm olеh Songа Аdvеnturе Rаfting untuk kеаmаnаn dаn kеsеlаmаtаn wisаtаwаn? (3) Аpаkаh fаktor pеnghаmbаt dаlаm mеlаksаnаkаn SOP аrung jеrаm Songа Аdvеnturе Rаfting untuk kеаmаnаn dаn kеsеlаmаtаn wisаtаwаn? Sumbеr dаtа yаng digunаkаn pеnеliti dipеrolеh dеngаn duа sumbеr, yаitu dаtа primеr mеlаlui informаn dаn dаtа sеkundеr mеlаlui SOP Songа Rаfting, situs wеbsitе, jurnаl, skripsi. Tеknik pеngumpulаn dаtа yаitu mеlаlui obsеrvаsi, wаwаncаrа, dokumеntаsi. Kаtа Kunci: Kеаmаnаn dаn Kеsеlаmаtаn Wisаtаwаn, Аrung Jеrаm, SOP, Songа Rаfting.
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM TERHADAP CITRA DESTINASI DAN DAMPAKNYA PADA KEPUTUSAN BERKUNJUNG (Survei pada Pengunjung Kampung Warna Warni Jodipan, Kota Malang) Maharani Amalia Rizki; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 49, No 2 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

As the increase of social media Instagram users caused the number of photo uploads to an object and the speed of the information were being disseminated. Supported by the needs of social media users Instagram to find information of an object by viewing visual images, therefore exposure visual information was considered as a potential media to promote a product or service. People who were constantly exposed to the same information in the form of both written and visual messages will be able to create different perceptions of a brand. The differences depended on the image of the brand association that is stated in the mind of the consumer. The visual message will then generate a brand image in their mind and will drive the visiting decision process.This research was aimed to explain the effect of Instagram Exposure to the Visit Decision with the Destination Image as the mediating variable. The type of research usеd wasеxplanatory rеsеarch with quantitativе approach.Thе samplе usеd is as much as 115 rеspondеnts who werе visitors of Kampung Warna-Warni Jodipan, Malang that usеd Instagram. Data analysis in this rеsеarch was dеscriptivе analysis, and path analysis.Thе rеsults of this study indicatеd that Instagram Exposure had a positivе and significant influеncе to Destination Image. Instagram Exposure also had a positivе and significant influеncе to Visit Decision and Destination Image had a positive and significant influence to Visit Decision. Kеywords: Instagram, Media Exposure, Destination Imagе, Visit Decision, Kampung Warna-Warni Jodipan АBSTRАK Sеiring bеrtаmbаhnyа pеnggunа mеdiа sosiаl Instаgrаm mеnyеbаbkаn bаnyаknyа unggаhаn foto tеrhаdаp suаtu objеk dаn bertambah cеpаtnyа informаsi yаng disеbаrkаn. Didukung dеngаn kеbutuhаn pеnggunа mеdiа sosiаl Instаgrаm untuk mеncаri informаsi tеrhаdаp suаtu objеk dеngаn mеlihаt gаmbаrаn visuаl, olеh kаrеnаnyа tеrpааn informаsi visuаl diаnggаp sеbаgаi mеdiа potеnsiаl untuk mеmpromosikаn suаtu produk аtаu jаsа. Orаng yаng sеring ditеrpа informаsi yаng sаmа sеcаrа tеrus-mеnеrus bаik dаlаm bеntuk pеsаn tеrtulis mаupun gаmbаr аkаn mаmpu mеnciptаkаn pеrbеdааn pеrsеpsi аtаs suаtu mеrеk. Pеrbеdааn tеrsеbut tеrgаntung dаri gаmbаrаn аsosiаsi mеrеk yаng аdа dаlаm pikirаn konsumеn. Gаmbаrаn tеrsеbut sеlаnjutnyааkаn mеnghаsilkаn citrа mеrеk dаlаm bеnаk mеrеkа dаn аkаn mеndorong prosеs kеputusаn pеmbеliаn.Penelitian ini menggunakan jеnis pеnеlitian еxplanatory dеngan pеndеkatan kuantitatif. Sampеl sеbanyak 115 orang rеspondеn yang mеrupakan pеngunjung yang mеnggunakan Instagram yang bеrkunjung di Kampung Wisata Warna-Warni Jodipan, Kota Malang. Analisis yang digunakan yaitu analisis dеskriptif dan analisis jalur. Hasil pеnеlitian ini mеnunjukkan bahwa Terpaan Media Instagramberpengaruh secara langsung dan signifikan tеrhadap Citra Destinasi, Terpaan Media Instagramberpengaruh dan signifikan tеrhadap Keputusan Berkunjung dan Citra Destinasi berpengaruh terhadap Keputusan Berkunjung. Kаtа Kunci:Terpaan Media, Instagram, Citra Destinasi, Keputusan Berkunjung, Kampung Warna-Warni Jodipan.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MENGINAP (Survei pada Wisatawan yang Menginap di Hotel Arjuna Kota Batu) Seftya Henggar Prawira; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 72, No 1 (2019): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research is motivated by the importance of considering election or decision making in using tourism services, which always influenced by promotional mix factors such as Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing towards tourist decision to stay at Arjuna Hotel Batu City. This research is a quantitative research with explanatory research type. Population in this research are visitors (tourists) who stayed at Arjuna Hotel using purposive sampling technique, with characteristics determined. Data collection in this research using questionnaire. Measurement Scale using Likert Scale. Data in this research is analysed with descriptive analysis technique, simple regression analysis and T test. Data in this research is processed using IBM SPSS Statistic 20 for Windows application. The result of this research shows that the promorion mix has a significant effect on the decision to stay. Hence it can be concluded that there is a significant influence between Promotion Mix (X) on Decision Making to Stay (Y). This research is expected to be able to advise Arjuna Hotel, Batu City to further improve activities in the promotion mix variable. This research is also expected to be develop by the next similar research by adding other variables that have been done by the researcher. Keywords: Promotion Mix, Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Decision to Stay АBSTRАK Penelitian ini dilatar belakangi oleh pentingnya mempertimbangkan pememilihan atau mengambilan keputusan dalam  menggunakan  jasa wisata, yang selalu dipengaruhi oleh faktor-faktor bauran promosi seperti Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing terhadap keputusan menginap wisatawan di Hotel Arjuna Kota Batu. Penelitian ini adalah penelitian  kuantitatif dengan jenis explanatory research (penelitian penjelas). Populasi dalam penelitian ini yaitu pengunjung (wisatawan) yang menginap di Hotel Arjuna Kota dengan teknik purposive sampling, dengan karakteristik yang sudah ditentukan. Pengumpulan data dalam penelitian ini menggunakan  kuesioner. Skala pengukuran dengan menggunakan Skala Likert. Data dalam penelitian ini dianalisis dengan teknik analisis deskriptif, analisis regrensi sederhana dan uji t. Data dalam penelitian ini diolah dengan bantuan aplikasi IBM SPSS Statistic 20 for Windows. Hasil dari penelitian ini menunjukan bahwa Bauran Promosi berpengaruh signifikan terhadap Keputusan Menginap. maka dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara Bauran Promosi (X) terhadap Pengambilan Keputusan Menginap (Y). Penelitian ini diharapkan dapat memberikan saran kepada Hotel Arjuna Kota Batu untuk lebih meningkatkan kegiatan-kegiatan dalam variabel Bauran Promosi. Penelitian ini juga diharapkan dapat dikembangkan oleh penelitian sejenis berikutnya dengan  menambahkan variabel-variabel lainya diluar variabel yang telah peneliti lakukan. Kata Kunci : Bauran Promosi, Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Keputusan Menginap  
PENGARUH0BRAND1HERITAGE1TERHADAP1CUSTOMER1PERCEIVED VALUE SERTA2DAMPAKNYA1PADA6KEPUTUSAN0PEMBELIAN (Survei1pada2Mahasiswa2Program3S14Program5Studi7Administrasi9Bisnis0Fakultas Ilmu1Administrasi4Universitas6Brawijaya8Malang0Angkatan 2015-2016 yang Mengguna Dyah Ayu Kusumo Wardhani; Edriana Pangestuti; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 72, No 2 (2019): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The study aims to explain the influence of the heritage brand on customer perceived value, the effect of customer perceived value on purchasing decisions, the influence of heritage brands on purchasing decisions, and the possible indirect effects of heritage brands on purchasing decisions through customer perceived value. This type of research is explanatory research using a quantitative approach. The variables used in this study include heritage brand, customer perceived value, and purchasing decisions. The population studied in the study were undergraduate students of business administration study program at the faculty of administration of Malang University of 2015, 2016 who had used brick brand shoes when they were in elementary school, and had used and bought branded brick shoes at least once in the last 3 years. To get the research data using purposive sampling technique through the distribution of offline questionnaires to 116 respondents who were sampled in the population. The results showed that heritage brands significantly influence customer perceived value, customer perceived value significantly affects purchasing decisions, heritage brands significantly influence purchasing decisions with or without customer perceived value. Kеywords: Brand Heritage, Customer2Perceived2Value, Purchase1Decision АBSTRАK Penelitian bertujuan untuk menjelaskan pengaruh dari brand heritage pada customer perceived value, pengaruh customer perceived value pada keputusan pembelian, pengaruh brand heritage terhadap keputusan pembelian, serta pengaruh tidak langsung yang mungkin timbul dari brand heritage pada keputusan pembelian melalui customer perceived value. Jenis penelitian merupakan eksplanatori (explanatory research) dengan menggunakan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini diantaranya brand heritage, customer perceived value, dan keputusan pembelian. Populasi yang diteliti dalam penelitian adalah mahasiswa sarjana program studi administrasi bisnis fakultas ilmu administrasi universitas brawijaya malang angkatan 2015 – 2016 yang pernah menggunakan sepatu merek bata pada saat duduk di bangku sekolah dasar (sd), serta pernah menggunakan dan membeli sepatu merek bata minimal 1 kali dalam 3 tahun terakhir. Untuk mendapatkan data penelitian menggunakan teknik purposive sampling melalui penyebaran kuesioner secara offline kepada 116 orang responden yang dijadikan sampel dalam populasi. Hasil penelitian menunjukkan bahwa brand heritage berpengaruh secara signifikan terhadap customer perceived value, customer perceived value berpengaruh secara signifikan terhadap keputusan pembelian, brand heritage berpengaruh secara signifikan terhadap keputusan pembelian dengan atau tanpa melalui customer perceived value. Kаtа Kunci: Brand Heritage, Customer1Perceived2Value, Keputusan Pembelian
PENGARUH INTERNATIONAL BRAND IMAGE DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Pengguna Iphone Di Indocell Malang) Arif Wicaksono; Suharyono Suharyono; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 57, No 2 (2018): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research type is explanatory research with quantitative approach. Samples taken as many as 120 respondents who are use iPhone in Indocell city of Malang. The sampling technique used is purposive sampling. Method of data by using questionnaire data instrument. Descriptive analysis and multiple linear regression analysis. The result of the research shows that the variable of International Brand Image (X1) has significant influence on Purchase Decision (Y) with the beta of 0.543 or 54.3%, International Brand Image (X1) variable has significant influence on purchasing decision (Y) beta condition equal to 0,239 or 23,9% share, Lifestyle variable (X2) has significant influence to purchasing decision (Y) with beta amount of 0,507 or 50,7%. Significant to purchasing decisions. Suggestions for Apple Inc. Apple companies are expected to provide a better image to customers, and minimize product failures, such as fail in showID faceID. Apple is expected to pay attention to the trends that occur in society to maintain existence of the iPhone. Keywords: International Brand Image, Lifestyle, Purchase Decision. АBSTRАK Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Sampel yang diambil sebanyak 120 orang responden yang merupakan pengguna iPhone di Indocell  kota Malang. Teknik pengambilan sample             yang digunakan adalah purposive sampling. Metode pengumpulan data dengan menggunakan Instrumen kuesioner. Analisis yang digunakan adalah analisis deskriptif dan analisis regresi. Hasil penelitian menunjukkan bahwa variabel International Brand Image (X1) dan Lifestyle (X2) memiliki pengaruh signifikan secara berganda terhadap Keputusan Pembelian (Y) dengan koefisien beta sebesar 0,543 atau sebesar 54,3%. Variabel International Brand Image (X1) memiliki pengaruh signifikan secara parsial terhadap Keputusan Pembelian (Y) dengan koefisien beta sebesar 0,239 atau sebesar 23,9. Variabel Lifestyle (X2) memiliki pengaruh yang signifikan secara parsial terhadap keputusan Pembelian (Y) dengan koefisien beta sebesar 0,507 atau sebesar 50,7%. Kesimpulan bahwa International Brand Image dan Lifestyle berpengaruh signifikan baik secara berganda maupun secara parsial terhadap Keputusan Pembelian. Saran untuk Apple Inc diharapkan perusahaan Apple dapat memberikan citra yang lebih baik lagi kepada pelanggan, dan meminimalisir kegagalan produk, misalnya kegagalan dalam memamerkan faceID. Diharapkan pihak Apple memperhatikan tentang trend yang terjadi di mayarakat untuk mempertahankan eksistensi iPhone. Kata Kunci: International Brand Image, Lifestyle, Keputusan Pembelian.
Co-Authors . Wilopo Abdiel Remalya Suliyanto Abiyasa Abiyasa Afif Rizal Ahmad Bachtiar Arif Alfian Widyanto Ali Muntaha Amalia Ghaizani A Amalia Rachma Indriani Andriani Kusumawati Anggia Fiska Aurelia Agatha Aniesa Samira Bafadhal Annisa Nur Faida Ari Irawan Arif Luqman Hakim Arif Wicaksono Arizqy Hania Asiah Lestari Auzan Tawadlu Akbar Azzah Fauziyah Cholis Bachtiar Andrianto Bayu Catur Abadi Bima Noveka Hartyanto Brillyanes Sanawiri Charisma Fidiansyah Putra D Nata Wijaya Dahlan Fanani Desri Vanny Christine Saragih Deviana Enny Purwaningsih Dewa Edo Aditya Kurniawan Diah Retno Sufi Fauzia Dinah Fitri Maghfiroh Dyah Ayu Kusumo Wardhani Dzaky Aldo Putra Edy Yulianto Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Eka Rosyidah Aprilia Eka Wulansari Eko Sulkhani Yulianto Enne Molika Erdina Novita Putri Fahmi, Muhamad Robith Alil Fatrah Sulaeman Hutasuhut Fredinan Yulianda Fungkiya Sari Ghalih Galang Tangguh W Hanif Rafdhiansyah Insani Hanifa Maulani Ramadhan Ida Bagus Kade Wanda Iis Maulida Ika Dwi Ayuningrum Ika Septiana Puspita Sari Ilham Setyanto Imam Rizkika Inggang Perwangsa Nuralam Irvan Faried Hidayatullah Jamhari Jamhari Katon Rеnda Tama Klara Noviantika Sandy Latifah Hanum Lestari Eko Wahyudi Luchman Hakim Lussy Deasyana Rahma Devita Lusy Deasyana Rahma Devita Lusy Deasyana RD M. Afif Fathi Ramadhan M. Khalid Mawardi M. Kholid Mawardi M. Nur Tsaqif A Maharani Amalia Rizki Mareta Puspa Nagari Mohammad Iqbal Muhamad Robith Alil Fahmi Muhammad Fauzan Haromain Harahap Muhammad Tanzil Furqon Nabila Rachmadhania Nobel Ibrahim Putra Nurina Nadhifi Suria Nurul Patin Islam Rahmawati Sihite Ranti Dwityasari Raudya Dimas Wicaksono Retno Susilowati Rima Dwi Anggraeni Rinda Ayu Rismanita Rita Parmawati Rita Parmawati Rizha Hardyansah Rizky Hillman Halim Rizky Redita Rizqy Aziz Basuki Robi Hari Marhesa Rofifah Nur Aini Ryan Fahmi Sakinah Adinda Sanawiri, Brillyanes Seftya Henggar Prawira Sitanggang, Dicky Andrew Sunardi Sunardi Sunarti Sunarti Sunarti Supriono Supriono Titis Ariani Mustikawati Usa Aldhita Muhana Labiba Verniaputri Agusetyaningrum Vicky Febriansa Ramadhan Wasesa Amimaitreya Wike Wike Wike Wike Wildan Syahrul Maulidi Wilopo Wilopo Wilopo Wilopo Wira Setyo Wulan Wiwied Sulistyaningtyas Yuni Eko Sevianingsih Yusri Abdillah Yusrisa Ekka Febriana Zainab Aminatul Ummah Zainul Abidin Zainul Arifin Zulva Mawaddatur Rohmah Аndi Luki Zаrkаsi