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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL EDUCATION AND DEVELOPMENT Dialektika: Jurnal Ekonomi dan Ilmu Sosial IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) JaManKu : Jurnal Manajemen dan Kewirausahaan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Innovative and Creativity Journal Boas : Business, Economics, Accounting And Management Jurnal Ekonomi Bisnis Digital KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Tapi Rondang Ni Bulan
Universitas Harapan Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EMPOWERING THE UMKM COMMUNITY BY IMPLEMENTING COMPETENCY-BASED DIGITAL MARKETING AT LAKE TOBA TOURIST DESTINATION TOBASA DISTRICT Bunga Aditi; Tapi Rondang Ni Bulan; Olga Theolina Sitorus; Sopi Pentana; Hasminidiarty
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2805

Abstract

Community empowerment is carried out in an effort to improve the quality of community welfare. To achieve this goal, it is necessary to create an empowerment program for Micro, Small and Medium Enterprises (MSMEs) by implementing digital marketing as a current requirement in accordance with increasingly sophisticated technological developments. The empowerment program through the implementation of competency-based digital marketing as an effort to promote superior products originating from the Lake Toba tourist destination, meaning that MSME actors in this area must have the ability to use online-based applications to develop their business. The results of the study in general, MSME participants at the Lake Toba Tourism Destination, Toba Regency, were able to participate in activities from implementation to mentoring well. As a suggestion for the implementation of the next activity, it is necessary to emphasize more on what needs to be done by participants.
Narasi Digital Dalam Lanskap Kuliner: Eksplorasi Intensi Dan Perilaku Adopsi Tiktok Pada Pelaku Usaha Kuliner Kota Medan Zuhri, Mohd Haritza; Bulan, Tapi Rondang Ni; Muhar, Ani Murwani; Yuliani, Maulidina
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4651

Abstract

Perkembangan teknologi digital mendorong pelaku usaha kuliner untuk memanfaatkan media sosial sebagai strategi pemasaran. TikTok menjadi salah satu platform populer dengan potensi besar, namun penggunaannya oleh café dan restoran di Kota Medan masih terbatas. Penelitian ini bertujuan menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, kepercayaan, dan pengaruh sosial terhadap niat perilaku, serta pengaruh niat perilaku terhadap perilaku aktual penggunaan TikTok.Penelitian ini menggunakan metode kuantitatif dengan sampel 120 pelaku usaha kuliner yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS V 25. Hasil penelitian menunjukkan bahwa persepsi kegunaan berpengaruh positif namun tidak signifikan terhadap niat perilaku, sedangkan persepsi kemudahan berpengaruh negatif dan tidak signifikan. Kepercayaan dan pengaruh sosial berpengaruh positif dan signifikan terhadap niat perilaku. Selain itu, niat perilaku berpengaruh positif dan signifikan terhadap perilaku aktual penggunaan TikTok.Penelitian ini menyimpulkan bahwa kepercayaan dan pengaruh sosial menjadi faktor utama dalam mendorong adopsi TikTok oleh pelaku usaha kuliner di Kota Medan, sementara faktor teknis seperti kegunaan dan kemudahan relatif kurang berpengaruh.
Pengaruh Konflik dan Ambiguitas Peran Terhadap Kepuasan Kerja Dimediasi oleh Kelelahan Emosional Bulan, Tapi Rondang Ni
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 1 (2022): DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1121.893 KB) | DOI: 10.36636/dialektika.v7i1.484

Abstract

Employee job satisfaction can be achieved if various employee expectations can be fulfilled by carrying out their work. This study aims to analyze the effect of conflict and role ambiguity on job satisfaction with emotional exhaustion as a mediating variable. This research was conducted at the Sistem Administrasi Manunggal Satu Atap (SAMSAT) in South Medan. The research respondents were all 72 employees. This type of research is causality. The results of the study prove that partially or simultaneously conflict and role ambiguity have a significant effect on job satisfaction either directly or through emotional exhaustion as a mediating variable. The higher the conflict and ambiguity of the roles that employees live, it will trigger the emergence of emotional exhaustion and will ultimately reduce job satisfaction, and vice versa. Therefore, the leadership needs to conduct a proper job analysis in order to identify the suitability of employee characteristics required for each position in the agency. Briefings to explain various forms of work plans also need to be carried out periodically to provide a better understanding of the tasks that must be accomplished by each employee.
Keterikatan Kerja dan Kepemimpinan Transaksional Terhadap Kepuasan Kerja Layanan Publik dengan Keadilan Organisasi Sebagai Variabel Moderasi Junita, Audia; Ni Bulan, Tapi Rondang; Lubis, Muhammad Al Hafis
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 6 No 4 (2024): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v6i4.930

Abstract

This study aims to analyze: (1) the influence of work engagement and transactional leadership on public service worker satisfaction, (2) the influence of work engagement on public service worker satisfaction moderated by organizational justice, and (3) the influence of transactional leadership on public service worker satisfaction moderated by organizational justice. The study was conducted at the Tirtanadi Medan Regional Drinking Water Company (PDAM Tirtanadi Medan), one of the Regional-Owned Enterprises in the North Sumatra Provincial Government that serves the drinking water needs of the community. The type of explanatory research with a quantitative approach. The population of this study was PDAM Tirtanadi Medan, totaling 266 people, and a sample of 144 people based on calculations using the Slovin formula. Proportional random sampling was used in determining the sample. Primary data collection was carried out by distributing questionnaires. Data were analyzed using multiple regression methods and Moderated Regression Analysis. The results of the study prove that: (1) work engagement and transactional leadership have a significant effect on public service worker satisfaction with a large effect of 27.4%, (2) work engagement does not have a significant effect on public service worker satisfaction moderated by organizational justice, (3) likewise transactional leadership does not have a significant effect on public service worker satisfaction moderated by organizational justice. The organizational justice variable does not act as a moderating variable in this study. The dimensions of organizational justice that contribute to low job satisfaction are procedural and interactional justice.
Penerapan Keselamatan dan Kesehatan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Moderating Bulan, Tapi Rondang Ni; robin, robin hood sitompul; Setiawan, Teguh
BISMA Cendekia Vol. 3 No. 3 (2023): BISMA Cendekia - Mei 2023
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan keselamatan dan kesehatan kerja terhadap kinerja karyawan secara parsial dan dengan kepuasan kerja sebagai variabel moderasi pada PT PLN (Persero) Unit Induk Pembangkitan Sumatera Utara Desain penelitian asosiatif dengan pendekatan kuantitatif. Populasi penelitian ini sebanyak 155 orang, teknik pengambilan sampel menggunakan rumus slovin sebanyak 112 responden dengan probability sampling yaitu random sampling Teknik analisis yang digunakan adalah regresi linier sederhana dan MRA. Berdasarkan hasil penelitian yang dilakukan menunjukkan bahwa variabel penerapan keselamatan dan kesehatan kerja berpengaruh positif dan signifikan terhadap variabel kinerja karyawan, Kepuasan kerja tidak terbukti signifikan dalam memoderasi variabel penerapan keselamatan dan kesehatan kerja terhadap variabel kinerja karyawan.
Building a Community-Based Entrepreneurial Ecosystem for Local Economic Resilience Bunga Aditi; Olga Theolina Sitorus; Tapi Rondang Ni Bulan; Sopi Pentana; Hafriz Rifki Hafas
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8558

Abstract

The increasing vulnerability of local economies in the face of global disruptions-ranging from the COVID-19 pandemic to climate change and geopolitical instability-has strengthened the urgency to develop strategies that enhance local economic resilience. This study investigates the role of community-based entrepreneurial ecosystems (CBEE) and social capital (SC) in shaping local economic resilience (LER). A quantitative approach was employed using a cross-sectional survey design with 126 respondents consisting of micro, small, and community-based entrepreneurs. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to assess both measurement and structural models. The findings reveal that CBEE exerts a significant direct effect on LER (β = 0.34; p < 0.001), while SC demonstrates an even stronger impact (β = 0.41; p < 0.001). Moreover, CBEE significantly influences SC (β = 0.56; p < 0.001), and the indirect effect of CBEE on LER through SC is confirmed (β = 0.23; p < 0.001). These results highlight that social capital serves as a critical mediator, translating the institutional and resource support within entrepreneurial ecosystems into tangible local resilience outcomes. The model explains 58% of the variance in LER, suggesting a substantial predictive relevance. Theoretically, this research enriches entrepreneurial ecosystem literature by offering a community-centered perspective that integrates CBEE, SC, and resilience theories. Practically, the study underscores the importance of strengthening community institutions, building trust-based networks, and fostering collaborative mechanisms to ensure inclusive and sustainable local development. In conclusion, developing community-based entrepreneurial ecosystems emerges not only as an economic empowerment strategy but also as a key instrument to achieve inclusive growth and long-term resilience.
Co-Authors Ade Indah Sari Alfaridho Sibarani Aminuyati Ani Murwani Muhar Annisa Suvero Suhyar Annisa, Zahra Audia Junita Bunga Aditi Dear Sucy Rahmadhany Dewi Anggraini Hafriz Rifki Hafas Hasminidiarty Herliza Syafiana Herliza Syafiana Ira, Ade Irwani Nabhila Lubis, M. Al Hafis Lubis, Muhammad Al Hafis M. Fauzan Azhmy Muhammad Fauzan Azhmy Napitupulu, Enjel Lina Yanti Nasution, Miftahul Jannah Olga Theolina Sitorus Olga Theolina Sitorus Ridayati Fadillah Rizky Ananda robin, robin hood sitompul Sarah Imelda Siregar, Dwi Indah Sitompul, Robin Hood Sopi Pentana Sriadhi . Suhyar, Annisha Suvero Teguh Setiawan Tika Nurjanah Try Firmansyah Ginting Try Firmansyah Ginting Vira Sherina Winda Ardiani Yuliani, Maulidina Zuhri, Mohd Haritza