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Balai Pengkajian Teknologi Pertanian Jawa Barat Jl. Kayuambon No. 80 Lembang-Bandung
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MODEL PENTAHELIX DALAM PENGEMBANGAN PARIWISATA DI KAMPUNG BATIK TULIS PEWARNA ALAMI CIWARINGIN Apriansyah, Robin; Layaman; Haryati, Yati
Journal of Sharia Tourism and Hospitality Vol. 3 No. 2 (2025): Journal of Sharia Tourism and Hospitality
Publisher : Department of Sharia Tourism, Faculty of Islamic Economics and Business UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/jetour.v3i2.110

Abstract

Kampung Batik Tulis Pewarna Alami Ciwaringin dikenal memiliki kekayaan budaya melalui tradisi membatik dengan pewarna alami. Namun, hingga kini wilayah tersebut belum ditetapkan secara resmi sebagai desa wisata karena belum optimalnya kolaborasi dan keterlibatan aktor-aktor kunci dalam pengembangan pariwisata. Penelitian ini bertujuan untuk mengetahui keterlibatan dan peran masing-masing aktor pentahelix dalam pengembangan pariwisata di Ciwaringin, serta untuk mengidentifikasi faktor-faktor yang menjadi pendorong dan penghambat keterlibatan mereka. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara mendalam, observasi lapangan, dan dokumentasi. Teori pentahelix dari Irawan digunakan sebagai kerangka analisis, dengan pendekatan interaktif Miles & Huberman dalam pengolahan data. Hasil penelitian menunjukkan bahwa aktor-aktor pentahelix telah terlibat dengan peran yang beragam. Pemerintah daerah berperan sebagai fasilitator kebijakan, akademisi berkontribusi dalam pelatihan teknik pewarnaan alami, pelaku bisnis seperti PT Indocement mendukung lewat program CSR, dan koperasi menjadi penggerak utama dalam produksi dan pemasaran batik. Sementara itu, media belum memainkan peran maksimal karena keterbatasan strategi komunikasi dan sinergi. Faktor pendorong kolaborasi antara lain adanya inisiatif koperasi dan dukungan CSR, sedangkan penghambatnya meliputi kurangnya koordinasi lintas aktor dan belum adanya kebijakan yang memayungi status desa wisata. Penelitian ini menegaskan pentingnya penguatan jejaring kerja antar-aktor sebagai fondasi menuju pengembangan desa wisata yang berkelanjutan dan berdaya saing.
STRATEGIES OF STREET VENDORS IN THE NEW ROAD AREA OF LOSARI KIDUL VILLAGE TO INCREASE INCOME Atsaqolain, Nazil Alhamdi; Navilah, Ila; Haryati, Yati
Cirebon International Journal of Economics and Business Vol. 3 No. 2 (2025): Oktober 2025
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/cijeb.v3i2.193

Abstract

Street vendors play a crucial role in the economy and have positive impacts, such as creating jobs, helping reduce unemployment, and increasing people's incomes to meet their living needs. The purpose of this study was to determine strategies for increasing the income of street vendors in Losari Kidul village. The author used a qualitative research method. With a case study approach, the data analysis technique in this study uses data reduction, data presentation, and conclusion drawing methods. The results of this study are the strategies used by street vendors in the Jalan Baru area of Losari Kidul Village to increase income in several ways , namely 1) maintaining product quality and product variants where traders always pay attention to the quality of the products they have and provide product variant offers to attract consumer interest. 2) setting prices based on raw materials and market prices in general. 3) conducting promotions where each trader has their own method of promotion, some use social media, and some also attach writing to their business stands. 4) Determining the location or place of business where traders choose a business location that has a high level of crowd.
Co-Authors AGUS NURAWAN Apriansyah, Robin Atsaqolain, Nazil Alhamdi Ayu Vinlandari Wahyudi Bebet Nurbaeti Dewi Fatmasari Fahdri, Ibnu Umar Fajriyah, Ade Irma Laelatu Ghozali, Mohamad Hamdani, Kiki Kusyaeri Hatami, Wisnu Irma Noviana, Irma Jayanti, Yunita Dwi Karsidi Karsidi, Karsidi KARSIDI PERMADI Khairunnisa , Hafni Khoerunisa, Nabilah Kusyaeri Hamdani, Kiki Layaman Liferdi Liferdi, Liferdi matori, imam Mulyana, Rijal Assidiq Navilah, Ila Rahadian, Didit Soliha, Wiwi Syahbana , Andra Yudhi TRI HASTINI Ubaidillah Ubaidillah