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All Journal Visual Communication Design ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) Visualita : Jurnal Online Desain Komunikasi Visual Wimba: Jurnal Komunikasi Visual IRAMA JURNAL SENI DESAIN DAN PEMBELAJARANNYA Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC) Malcom: Indonesian Journal of Machine Learning and Computer Science
Naomi Haswanto
Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Jalan Ganesa No. 10, Bandung 40132
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS IDENTITAS VISUAL “YK” SEBAGAI BAGIAN DARI CITY BRANDING KOTA YOGYAKARTA Suryantoro, Davina Naja; Haswanto, Naomi
Wimba : Jurnal Komunikasi Visual Vol. 16 No. 2 (2025): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.16.2.2

Abstract

City branding is an effort to form a brand of a city with the aim of introducing and marketing the city to the target. As a city that is famous for its natural and cultural tourism, city branding is very important for the City of Yogyakarta to develop its region. This study uses qualitative methods with descriptive data analysis. The theories used are the theory of visual identity and city branding hexagon, which are used to analyze YK's visual identity, then analyze it again in terms of the variables in city branding hexagon. The results of the analysis that has been carried out show that the YK logo conveys the City of Yogyakarta's efforts to compete in the globalization era by giving a modern impression through the selected composition and typography that is different from Jogja Istimewa, but this makes YK's position unclear as a part of Jogja Istimewa. Through the city branding hexagon, it can be seen that the use of YK’s branding by the public is still minimal and it does not look optimal in several aspects due to its still short lifespan. This research is expected to be a reference for further research in building the city branding of the city of Yogyakarta.
Co-Authors Agus Sachari Annisa Luthfiasari Fakhruddin, Dimas Fakhruddin, Dimas Frans Mateus Situmorang intan permata sari Irfansyah Irfansyah Karima Nurrahmi Yulia Leidi Yelsya Novanda Parlindungan Siregar Prajoko, Keffa Kania Rokhman, Bagus Insanu Suryantoro, Davina Naja Zikrillah, Abdu