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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 JURNAL RELASI STIE MANDALA JEMBER Distribusi International Journal of Social Science and Business Jurnal Review Pendidikan dan Pengajaran (JRPP) JBMR: Journal of Business and Management Review ASEAN Marketing Journal Indonesian Journal of Advanced Research (IJAR) International Journal of Management Research and Economics Relasi : Jurnal Ekonomi Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ni Wayan Sri Suprapti
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Marketing Mix on Repurchase Intention with Customer Satisfaction as a Moderation Variable (Study on Braud Bali Cafe) Manyasa, Komang Merta Mulia; Wardana, I Made; Suprapti, Ni Wayan Sri; Triaryati, Nyoman
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15085

Abstract

This study aims to examine the influence of price perception, product quality, service quality, place, and promotion on repurchase intention, with customer satisfaction as a moderating variable, in a case study of customers at Braud Café Bali. A quantitative approach using survey methods with moderation tests was employed for data analysis. The results indicate that price perception, product quality, service quality, and place have a positive and significant effect on repurchase intention. In contrast, promotion shows no significant effect. Furthermore, customer satisfaction does not moderate the relationship between the independent variables (price perception, product quality, service quality, place, and promotion) and repurchase intention. These findings suggest that aspects of quality and accessibility play a more critical role in driving repurchase decisions than promotional efforts or customer satisfaction as a moderating factor.
PENGARUH ATMOSFER GERAI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN ( STUDI PADA GERAI KOPI HORSE COFFE DI DENPASAR) Maesa, I Putu Dicky; Suprapti, Ni Wayan Sri
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.35984

Abstract

Loyalitas pelanggan merupakan komitmen yang dimiliki konsumen terhadap suatu produk/jasa sehingga melakukan keputusan pembelian berulang secara kontinu. Penelitian ini bertujuan untuk menjelaskan pengaruh atmosfer gerai, kualitas produk, dan kualitas pelayanan terhadap loyalitas pelanggan pada gerai kopi Horse Coffee. Populasi penelitian ini adalah masyarakat Kota Denpasar yang pernah melakukan kunjungan pada Horse Coffee minimal 2 kali dalam kurun waktu satu bulan. Ukuran sampel yang digunakan sebanyak 135 responden, menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data menggunakan kuesioner online yang disebarkan secara langsung. Teknik analisis data yang digunakan terdiri atas analisis statistik deskriptif, uji asumsi klasik, regresi linear berganda, uji f, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa atmosfer gerai memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas produk tidak memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas produk tidak memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan.
The Role of Organizational Climate in Mediating the Effect of Transformational Leadership on Job Satisfaction of Taman Prakerti Bhuana Employees Gusti Komang Trisna Sudiatmika; Ida Bagus Ketut Surya; I Gusti Made Suwandana; Ni Wayan Sri Suprapti
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.594

Abstract

Job satisfaction is the positive or negative feeling employees have toward their work, which arises from evaluating various aspects of the job. This study aims to analyze and explain the role of organizational climate in mediating the effect of transformational leadership on the job satisfaction of Taman Prakerti Bhuana employees through an associative quantitative approach using saturated sampling (census) on 86 employees and Partial Least Square (PLS) analysis. The results indicate that transformational leadership has a positive and significant effect on job satisfaction and organizational climate, while organizational climate has a negative and significant effect on job satisfaction and negatively mediates the relationship between transformational leadership and job satisfaction. These findings have theoretical implications for Herzberg’s Two-Factor Theory, in which transformational leadership serves as a motivator factor that can increase job satisfaction, while negative perceptions of organizational climate reflect weaknesses in hygiene factors such as policies, communication, and working conditions, thereby potentially reducing satisfaction even when motivators are fulfilled. The practical implication for the management of Taman Prakerti Bhuana is the need for a comprehensive evaluation of internal policies, communication systems, and work environments to strengthen hygiene factors so that transformational leadership, which is already running effectively, can be supported by a more conducive organizational climate and sustainably enhance job satisfaction.
Peran Keterikatan Merek dalam Memediasi Pengaruh Citra Merek terhadap Niat Beli Ulang (Studi pada Pelanggan Parfum Merek HMNS di Kota Denpasar) Razheva Rayya Husein; Ni Wayan Sri Suprapti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 3 (2026): July
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i3.4010

Abstract

The increasing competition in the local perfume industry in Indonesia requires brand strategies not only to build a strong brand image but also to create emotional attachment in order to maintain customer loyalty. HMNS is one of local perfume brands that has a strong brand image through a storytelling approach and emotional values; however, it still needs to strengthen its strategy to encourage customers' repurchase intention. This study seeks to examine role of brand attachment as a mediating variable in relationship between brand image and repurchase intention among customers of HMNS perfume in Denpasar City. The data were collected involving brand, selected using a purposive sampling method. Hypothesis testing was conducted using path analysis. The findings indicate that brand image does not directly have a positive significant influence on repurchase intention. However, brand image is shown to have a positive significant effect on brand attachment. Furthermore, brand attachment significantly positively influences repurchase intention. The results also confirm that brand attachment fully mediates the relationship between brand image and repurchase intention among HMNS perfume customers in Denpasar City. These results suggest brand image alone isn’t enough to directly drive customers to make repeat purchases. Instead, a strong brand image can strengthen customers’ emotional connection to the brand, which then leads to increased repurchase intention. Therefore, companies should focus on enhancing brand image in a way that fosters emotional attachment, so customers not only recognize the brand but also feel connected to it and are more likely to continue purchasing it repeatedly.
Co-Authors Abiyoga, Adis Ade Santoso Chandra Agus Md Yoga Iswara Alicia Alexandra Amara Dyah Rachmasari Andika Djunaidi Putra Desak Ketut Sintaasih Desak Putu Ariesi Dewa Ayu Osa Rianty Dewa Gede Adi Adnyana Dewa Heri Gowinda Gede Suparna Gunawan Komang Yogi Indra Gusti Komang Trisna Sudiatmika Gusti Ngurah Joko Adi Negara I Gede Nandya Oktora Panasea I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Made Suwandana I Kadek Suarjana I Ketut Rahyuda I Made Nugraha Santosa I Made Wardana I Nyoman Sudiarta I Putu Gde Sukaatmadja Ida Bagus gede Surya Pradipta Ida Bagus Ketut Surya Ida Bagus Oka Keswara Putra Kadek Silvia Ermayanti Komang Priti Elizabeth Fallo Lady Charisma Made Lia Ananda Dewi Maesa, I Putu Dicky Manyasa, Komang Merta Mulia Ni Ketut Dian Suryandari Ni Komang Sarmila Ni Made Dhian Rani Yulianti Ni Made Kania Indriani Putri Ni Nyoman Kerti Yasa Ni Wayan Arum Maha Dharmeitreya Novie Margarani Akwan Nyoman Sugihartini Nyoman Triaryati Pande Ketut Ribek Piartrini, Putu Saroyini Putu Damara Juarez Putu Sundari Aprelia Dewi Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Razheva Rayya Husein Roffianto Adi Nugroho Sindu, I Gede Partha Siwi Manganti Widagda K., I GN Jaya Agung Yuliani, Pande Nyoman