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APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR Ni Ketut Dian Suryandari; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.68 KB)

Abstract

This research aimed to examine the effect of environmental knowledge on environmental attitude;the effect ofenvironmental attitudes, subjective norms, and perceived behavioral control on ecological behavior; and thediference of environmental knowledge, environmental attitudes, and ecological behavior between male andfemale. Data collected through questionnaires distributed to 120 respondents in some nutrients club in DenpasarCity determined by purposive sampling. Hypothesis tested by using Partial Least Square and t-test. Theresults indicate that the environmental knowledge has positive and significant effect on environmentalattitude; environmental attitudes, subjective norms, and perceived behavioral control have positive andsignificant effect on ecological behavior; and there is no significant difference in environmental knowledge,environmental attitude and ecological behavior between Generation Y male and female in Denpasar City.
Perception of Justice, Post Service Recovery Satisfaction, Intention to Revisit and Wom Recommendations of Foreign Tourists Visiting Bali I Nyoman Sudiarta; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.169 KB) | DOI: 10.24922/eot.v1i1.13175

Abstract

This study aimed to determine the effect of perceptions of distributive, procedural and interactional justice on post-service recovery satisfaction and post-service recovery satisfaction effect on the intention to revisit and WOM recommendations of foreign tourists to Bali. The respondents of this study were foreign tourists who visited Bali and ever experienced complaint. The number of eligible samples was 100 respondents. The questionnaire was given to tourists visiting tourist attractions of Tanah Lot, Kintamani and Besakih. Data were analyzed using multivariate statistical analysis, namely structural equation modeling (SEM). The results of this study indicated that the perception of distributive justice, procedural and interactional had a positive and significant effect on the post-service recovery satisfaction of foreign tourists who visited Bali. The study also found a positive and significant effect of post-service recovery satisfaction on the intention to revisit and the intention of recommending positive WOM of foreign tourists who visited Bali.
Pengaruh Game Edukasi Nihongo Benkyou Terhadap Prestasi Belajar Bahasa Jepang Siswa Kelas X di SMA Karya Wisata Singaraja Tahun Pelajaran 2018/2019 Ni Wayan Suprapti; Nyoman Sugihartini; I Gede Partha Sindu
KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol. 8 No. 2 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/karmapati.v8i2.18272

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh game edukasi nihongo bengkyou terhadap prestasi belajar bahasa jepang siswa kelas X di SMA Karya Wisata Singaraja (2) mengetahui respon siswa setelah menggunakan game edukasi nihongo benkyou pada mata pelajaran bahasa Jepang. Jenis penelitian ini adalah eksperimen semu (quasi eksperimen) dengan desain Post Test Only Control Group Design. Populasi penelitian mencakup seluruh siswa kelas X SMA Karya Wisata Singaraja Tahun Pelajaran 2018/2019. Metode pengumpulan data yang digunakan yaitu dengan metode tes uraian untuk mengatur ranah kognitif  kemudian dianalisis dengan meliputi uji normalitas, uji homogenitas dan uji hipotesis serta metode kuisioner untuk melihat respon siswa. Data prestasi belajar kemudian dianalisis dengan melakukan uji prasyarat yang meliputi uji normalitas, uji homogenitas dan uji- t. Hasil penelitian menunjukkan (1) bahwa terdapat prestasi belajar yang lebih tinggi antara siswa yang belajar menggunakan game edukasi nihongo benkyou dengan siswa yang belajar tanpa menggunakan game edukasi nihongo benkyou pada mata pelajaran bahasa Jepang siswa kelas X di SMA Karya Wisata Singaraja. Hasil analisis uji-t memperoleh thitung sebesar 3.068 dan ttabel sebesar 1.994 untuk dk thitung > ttabel, ini berarti H0 ditolak. (2) respon siswa terhadap penggunaan game edukasi nihongo benkyou  pada mata pelajaran bahasa Jepang adalah sangat positif dilihat dari rata-rata skor hasil angket respon siswa yaitu 100,029.
The Role of Customer Engagement in Mediating the Influence of Brand Experience and Customer Satisfaction on the Customer Loyalty of Full-Service Airline in Indonesia Roffianto Adi Nugroho; Ni Wayan Sri Suprapti
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3132022

Abstract

The Corona Virus Disease-19 (COVID-19) pandemic, which is currently engulfing the entire world, has significantly reduced the number of air travel passengers worldwide. However, the decline in air travel passengers on domestic routes in Indonesia occurred in 2019, one year before the COVID-19 pandemic hit the aviation industry worldwide. The decline in passengers in 2019 can be taken as a signal of weakening demand in the aviation industry in Indonesia. This research was conducted on 233 respondents from the airline "X" as one of the full-service in Indonesia, which has also been affected by the decline in passengers since 2019. The strategy to increase customer retention during the COVID-19 pandemic and the post-pandemic period is an important thing to study, considering that the existing literature on airline customer loyalty has never been carried out under the conditions of the COVID-19 pandemic. Therefore, this study examines customer satisfaction, customer engagement, and brand experience as a combination of antecedent constructs of customer loyalty based on the perception of Indonesian passengers traveling with full-service airlines. The research shows that brand experience has no positive and significant effect on customer loyalty. Meanwhile, customer satisfaction and customer engagement positively and significantly impact customer loyalty. Furthermore, customer engagement can fully mediate the relationship between brand experience and customer loyalty of airline "X". In contrast, customer engagement can partially mediate the relationship between customer satisfaction and customer loyalty.
Antecedents And Consequences Of Tourist Satisfaction: A Literature Review Adinegara, Joko; Suprapti, Ni Wayan Sri; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde
ASEAN Marketing Journal Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up a construct of satisfaction.
Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share Pande Ketut Ribek; Ni Wayan Sri Suprapti; I. Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p06

Abstract

This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital.
PERAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH KONFLIK PERAN DAN STRES KERJA TERHADAP INTENSI KELUAR (STUDI PADA ANANTARA SEMINYAK RESORT & SPA, BALI) Novie Margarani Akwan; Ni Wayan Sri Suprapti; Desak Ketut Sintaasih
RELASI : JURNAL EKONOMI Vol 12 No 1 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i1.89

Abstract

Intention to leave is an important issue that needs attention for management especially in the hospitality industry. Intention to leave is an indicatication from the actual turnover, and high turnover numbers can caused significant losses for the company. The aim of this study is to analyze the role of job satisfaction in mediating the effects of role conflict and job stress to the intention of leave. The study is conducted at Anantara Seminyak Resort & Spa, Bali with a sample of 60 employees who were taken from a population of 148 people using Slovin method. Collecting data using questionnaire and data analysis techniques with PLS. The results showed that the role conflict and job stress has negative and significant effect to employee job satisfaction. Role conflict and job stress has positive and significant effect to the intention to leave. Job satisfaction has negative and significant effect to the intention to leave. Job satisfaction proved to be partially mediation in relations of role conflict and job stress to the employee intention to levae. Implications of this study is to suppress intention to leave and prevent the occurrence of actual turnover, is important for the management of the company to make efforts that can reduce role conflict and job stress of the employees.
THE INFLUENCE OF SATISFACTION AND E-WOM ON REUSE INTENTIONS MEDIATED BY BRAND TRUST: (Study of Ruangguru Tutoring Students in Denpasar City) Siwi Manganti; Ni Wayan Sri Suprapti; I Gst. A. Kt. Gd. Suasana; I Putu Gde Sukaatmadja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
Publisher : Adisam Publisher

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Abstract

Indonesia is a country that has challenges in improving the quality of education, therefore there is a need for initiatives from the private sector to improve the quality of education. Ruangguru is present as an online and offline tutoring service, aiming to improve education in Indonesia so that it is better than before. This research aims to examine the influence of student satisfaction and the positive influence of electronic word of mouth (E-WOM) on students' reuse intention. Ruangguru tutoring, by considering the role of brand trust in the city of Denpasar. The population in this research are all Ruangguru students located in Denpasar City with a sample of 160 respondents through non-probability sampling. Data were collected using a questionnaire in the form of a Google form, data were processed using SEM-PLS using SmartPLS Version 3 software. The results of the analysis showed that satisfaction had a positive and significant effect on reuse intention and brand trust, E-WOM had a positive and significant effect on reuse intention and brand trust, and brand trust is able to mediate the effect of satisfaction and E-WOM on reuse intention.
The Effect of Mall Atmosphere, Brand Image, and Visitor Satisfaction on Return Intention at Living World Denpasar Ni Komang Sarmila; Ni Wayan Sri Suprapti
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2414

Abstract

This study aims to explain the influence of mall atmosphere, brand image, and visitor satisfaction on the intention to revisit Living World Denpasar. The intention to revisit is the result of various factors involving previous experiences and the hope of getting the same or even better experience on the next visit. The population of this study was the people of Denpasar City who had visited Living World Denpasar. Data were collected through a direct survey from 120 visitors who were taken purposively from the population and then analyzed using descriptive statistics and inferential statistics in the form of multiple linear regression. The results showed that mall atmosphere , brand image, and satisfaction have a positive influence on the intention to revisit. The results showed that the better the mall atmosphere, the better the brand image, and the more satisfied the visitors were, the three would increase the intention of visitors to revisit Living World Denpasar.
The Role of Brand Awareness in Mediating the Influence of Promotion Through Social media On Purchase Intention : Study on Coffee Shops “Sekopi” in Denpasar City Ni Wayan Arum Maha Dharmeitreya; Ni Wayan Sri Suprapti
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2427

Abstract

The high consumption of coffee and the phenomenon of changes in people's lifestyles support coffee shop business opportunities. "Sekopi" is one of the well-known coffee shops in Denpasar City. The aim of this research is to explain the influence of promotions via social media on purchase intentions with brand awareness as a mediating variable. Data was collected through a survey of 100 coffee lover respondents in Denpasar City who had never purchased products at the "Sekopi" coffee shop. The analysis techniques used are path analysis and Sobel test. The research results show that promotion via social media has a positive and significant effect on purchase intention; promotion via social media has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; Brand awareness is able to mediate the influence of promotions via social media on purchase intentions. The results of this research have implications for the management of the "Sekopi" coffee outlet that to increase purchasing intentions, consumer brand awareness should be increased by first increasing promotions via social media.