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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 JURNAL RELASI STIE MANDALA JEMBER Distribusi International Journal of Social Science and Business Jurnal Review Pendidikan dan Pengajaran (JRPP) JBMR: Journal of Business and Management Review ASEAN Marketing Journal Indonesian Journal of Advanced Research (IJAR) International Journal of Management Research and Economics Relasi : Jurnal Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Green Inflation: International Journal of Management And Strategic Business Leadership

Ni Wayan Sri Suprapti

Fakultas Ekonomi Dan Bisnis, Universitas Udayana

Author-ID : 2802952

Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR Ni Ketut Dian Suryandari; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.68 KB)

This research aimed to examine the effect of environmental knowledge on environmental attitude;the effect ofenvironmental attitudes, subjective norms, and perceived behavioral control on ecological behavior; and thediference of environmental knowledge, environmental attitudes, and ecological behavior between male andfemale. Data collected through questionnaires distributed to 120 respondents in some nutrients club in DenpasarCity determined by purposive sampling. Hypothesis tested by using Partial Least Square and t-test. Theresults indicate that the environmental knowledge has positive and significant effect on environmentalattitude; environmental attitudes, subjective norms, and perceived behavioral control have positive andsignificant effect on ecological behavior; and there is no significant difference in environmental knowledge,environmental attitude and ecological behavior between Generation Y male and female in Denpasar City.

Perception of Justice, Post Service Recovery Satisfaction, Intention to Revisit and Wom Recommendations of Foreign Tourists Visiting Bali I Nyoman Sudiarta; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

This study aimed to determine the effect of perceptions of distributive, procedural and interactional justice on post-service recovery satisfaction and post-service recovery satisfaction effect on the intention to revisit and WOM recommendations of foreign tourists to Bali. The respondents of this study were foreign tourists who visited Bali and ever experienced complaint. The number of eligible samples was 100 respondents. The questionnaire was given to tourists visiting tourist attractions of Tanah Lot, Kintamani and Besakih. Data were analyzed using multivariate statistical analysis, namely structural equation modeling (SEM). The results of this study indicated that the perception of distributive justice, procedural and interactional had a positive and significant effect on the post-service recovery satisfaction of foreign tourists who visited Bali. The study also found a positive and significant effect of post-service recovery satisfaction on the intention to revisit and the intention of recommending positive WOM of foreign tourists who visited Bali.

PENGARUH E-SERVQUAL TERHADAP CUSTOMER SATISFACTION, TRUST, DAN REPEAT USAGE Ade Santoso Chandra; Ketut Rahyuda; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 04.NO.06.TAHUN 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.678 KB)

Electronic banking (e-banking) is now becoming increasingly popular in Indonesia. E-SERVQUAL designed to measure the gap between expectations and perceptions of the electronic services provided. This study aims to investigate empirically the influence of E-SERVQUAL, customer satisfaction, trust and repeat usage of e-banking. Approach the survey method used in this study to examine the dimensions of E-SERVQUAL perceived by 180 respondents. The samples using purposive sampling method. Hypotheses were tested using SEM with the help of computer software AMOS 18. Based on the results of testing the E-SERVQUAL found positive and significant effect on customer satisfaction, E-SERVQUAL positive and significant effect on the trust, E-SERVQUAL positive and significant effect on repeat usage, customer satisfaction positive and significant effect on trust, customer satisfaction positive and significant effect on repeat usage, and trust positive and significant effect on repeat usage.

PENGARUH KUALITAS JASA TERHADAP KEPUASAN, REPUTASI MEREK DAN LOYALITAS PENGGUNA KARTU SIM PRABAYAR TELKOMSEL (Studi pada Segmen Remaja di Kota Denpasar) I Made Nugraha Santosa; Ni Wayan Sri Suprapti; I Gusti Ayu K. Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.08. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.715 KB)

The development of business very quickly and rapidly provide an opportunity or a threat to the businesses to be able to sustain its business and in order to win the competition. The aim of this rasearch is to explain the influence of service quality on customer satisfaction, brand reputation and customer loyalty on youth customer prepaid sim card of Telkomsel in Denpasar.The subjects of this research is Telkomsel prepaid sim card users, with a sample of 120 people. The samples were collected by using non probability sampling method and purposive sampling technique. Data were analyzed using the technique SEM (Structural Equation Modelling).The results of this research shows that the quality of services significantly and positively influence on customer loyalty, customer satisfaction and reputation of the brand. Customer satisfaction significantly and positively influence on the reputation of the brand and customer loyalty. Brand reputation are also significantly and positively influence on customer loyalty

PENGARUH PERSEPSI KEADILAN DALAM PEMULIHAN LAYANAN TERHADAP PERILAKU WISATAWAN PASCA PENANGANAN KELUHAN Agus Md Yoga Iswara; Ni Wayan Sri Suprapti; I G.A. Ketut Gede Suasana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.04.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.42 KB)

The purpose of this study was to explain the effect of procedural justice, distributive justice, and interactional justice on customer satisfaction of the complaint handling. In addition, this study also aimed to explain the effect of customer satisfaction of the complaint handling on consumer behaviour of trust, word of mouth, and loyalty. Subject were the customer whose stay or visiting The Ubud Village Resort & Spa, by using 150 respondents. Those sample was determining by using the purposive sampling along with analise technique data called Structural Equation Modeling with AMOS suport application tools. The result of this study found that, procedural justice, distributive justice, and interactional justice bring significant and positive impact toward customer satisfaction of the complaint handling. Meanwhile, customer satisfaction of the complaint handling brings significant and positive impacts toward customer behavioural of trust, word of mounth, and loyalty.

PENGARUH PERSEPSI ASAL NEGARA (COUNTRY OF ORIGIN) TERHADAP NIAT BELI YANG DIMEDIASI CITRA MEREK Ida Bagus Oka Keswara Putra; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 8 No 8 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel sebanyak 110 sampel. Penentuan sampel menggunakan metode non-probability sampling, yaitu purposive sampling. Metode pengumpulan data menggunakan observasi non perilaku serta kuesioner. Teknik analisis yang digunakan merupakan teknik analisis jalur. Berdasarkan hasil penelitian yang dilakukan, ditemukan bahwa persepsi asal negara berpengaruh positif dan signifikan terhadap citra merek, hal ini berarti semakin baik persepsi asal negara dari Oppo akan meningkatkan citra merek Oppo.Persepsi asal negaraberpengaruh positif dan signifikan terhadap niat beli, Hal ini menunjukkan persepsi konsumen mengenai persepsi asal negaramemengaruhi niat beli konsumen terhadap produk smartphone Oppo. Citra merek berpengaruh positif dan signifikan terhadap niat beli. Hal ini menunjukkan citra merek Oppo memiliki pengaruh yang signifikan dalam niat beli konsumen. Citra merek mampu memediasi pengaruh persepsi asal negara terhadap niat beli, hal ini berarti citra merek memediasi pengaruh persepsi asal negara ke niat beli secara keseluruhan. Kata Kunci: persepsi asal negara, citra merek, niat beli.

Pengaruh Experiential Marketing terhadap Experiential Value pada Pengguna Smartphone Dewa Heri Gowinda; Wayan Sri Suprapti
E-Jurnal Manajemen Vol 3 No 8 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.727 KB)

Smartphone is a mobile phone that is very popular with consumers . This leads to intense competition in the smartphone industry . Intense competition is forcing companies to innovate and devise strategies to instill positive experiential value . This study aims to determine the effect of experiential marketing indicator that sense experience, feel experience , think experience , act experience , relate experience on experiential value on the smartphone users in the city of Denpasar . Respondents used are 100 people with non-probability sampling method sampling . Engineering analysis is a multiple linear regression analysis . Based on the analysis , it is known that the five indicators of experiential marketing significantly influence the experiential value on the smartphone users in the city of Denpasar

PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP NIAT BELI KOSMETIK LIPTINT EMINA MAGIC POTION Desak Putu Ariesi; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 11 No 4 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i04.p10

Penelitian ini bertujuan untuk menjelaskan peran citra merek dalam memediasi pengaruh e-WoM terhadap niat beli produk Liptint Emina Magic Potion. Sampel penelitian terdiri atas 110 orang konsumen pengguna kosmetik di Kota Denpasar yang sering berbelanja online tetapi belum pernah menggunakan Liptint Emina Magic Potion. Data diambil melalui survei online menggunakan kuesioner, dan kemudian dianalisis menggunakan path analysis dan uji sobel. Hasil penelitian menunjukkan bahwa e-WoM berpengaruh positif dan signifikan terhadap citra merek produk kosmetik liptint merek Emina Magic Potion, e-WoM meningatkan niat beli produk kosmetik liptint merek Emina Magic Potion, citra merek berpengaruh positif dan signifikan terhadap niat beli liptint merek Emina Magic Potion, citra merek secara signifikan memediasi pengaruh e-WoM terhadap niat beli produk liptint merek Emina Magic Potion. Hal ini memiliki arti bahwa e-WoM mampu meningkatkan niat beli konsumen terhadap produk kosmetik liptint merek Emina Magic Potion melalui citra merek kuat yang ada di benak konsumen. Kata kunci: citra merek, e-WoM, niat beli

PENGARUH PERSEPSI HARGA, PENGETAHUAN PRODUK, DAN CITRA PERUSAHAAN TERHADAP NIAT BELI LAYANAN MULTI SERVIS MEREK INDIHOME I Kadek Suarjana; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 7 No 4 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

PT Telkom is the largest telecommunication company in Indonesia that innovates by releasing new products with multi-services. It is provides voice (phone), data (internet) and picture (IP-TV) services in a single network access known as Triple Play service. Triple Play Service is given IndiHome brand. The purpose of this study is to explain the influence of price perceptions, product knowledge, and corporate image on intention to purchase IndiHome products. The study was conducted in Denpasar City with sample size of 100 people. Research respondents are telephone subscribers of PT. Telkom who have not used the IndiHome products yet. Data were analyzed by using multiple linear regression analysis. The results of the analysis showed that the three variables have a significant positive effect on PT Telkom’s customer intention to purchase IndiHome multi-services. Among the three variables, product knowledge has the strongest influence, followed by corporate image variable, and price perception. The results of this study have practical implications that in marketing this service, PT Telkom should be more focus on market education to improve consumer knowledge of IndiHome's services, in addition to maintaining the company's image, and keeping the price of the product affordable by potential customers.

PERAN SIKAP DALAM MEMEDIASI PENGARUH PENGETAHUAN TENTANG LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PENDINGIN UDARA MEREK LG DI DENPASAR Putu Tara Ayu Paramita Putri; I Putu Gde Sukaatmadja; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 4 No 3 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.057 KB)

The issue of the environment is now a public concern. Marketers today do green marketing by creating green products to attract consumers. The purpose of this study was to determine the role of environmental concern in mediating the effect of environmental knowledge on the purchase intention of green product in the electronics products LG brand air conditioners in the city of Denpasar. Sample size of 100 people, with a non-probability sampling method, especially incidental and purposive sampling using PLS analysis (Partial Least Square). The results of this study show the data analyzed environmental knowledge has a positive and significant effect either on the attitudes toward environmental and green purchase intention. Attitudes toward environmental has significant partially mediate the effect of environmental knowledge of the green purchase intention.

Co-Authors Abiyoga, Adis Ade Santoso Chandra Agus Md Yoga Iswara Alicia Alexandra Amara Dyah Rachmasari Andika Djunaidi Putra Desak Ketut Sintaasih Desak Putu Ariesi Dewa Ayu Osa Rianty Dewa Gede Adi Adnyana Dewa Heri Gowinda Gede Suparna Gunawan Komang Yogi Indra Gusti Komang Trisna Sudiatmika Gusti Ngurah Joko Adi Negara I Gede Nandya Oktora Panasea I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Made Suwandana I Kadek Suarjana I Ketut Rahyuda I Made Nugraha Santosa I Made Wardana I Nyoman Sudiarta I Putu Gde Sukaatmadja Ida Bagus gede Surya Pradipta Ida Bagus Ketut Surya Ida Bagus Oka Keswara Putra Kadek Silvia Ermayanti Komang Priti Elizabeth Fallo Lady Charisma Made Lia Ananda Dewi Maesa, I Putu Dicky Manyasa, Komang Merta Mulia Ni Ketut Dian Suryandari Ni Komang Sarmila Ni Made Dhian Rani Yulianti Ni Made Kania Indriani Putri Ni Nyoman Kerti Yasa Ni Nyoman Sugihartini Ni Wayan Arum Maha Dharmeitreya Novie Margarani Akwan Nyoman Triaryati Pande Ketut Ribek Piartrini, Putu Saroyini Putu Damara Juarez Putu Sundari Aprelia Dewi Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Roffianto Adi Nugroho Sindu, I Gede Partha Siwi Manganti Widagda K., I GN Jaya Agung Yuliani, Pande Nyoman

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