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Strategy for Packaging Political Content on The Saeful Zaman Youtube Channel Herlina, Rita; Simabur, Lisda Ariani; Ningsih, Fuji Fera Rahayu; Darmawan, Andri
INTERACTION: Jurnal Pendidikan Bahasa Vol. 10 No. 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v10i1.2371

Abstract

Many political events that Saeful Zaman Channel can discuss and criticize daily are the background of this research with the theme "Strategy for Packaging Political Content on the Saeful Zaman YouTube Channel". This research aims to determine the content packaging strategy in terms of the settings on the YouTube account, the stages of content production, and the benefits of political content for viewers. This research method is a qualitative method with a case study approach. Data collection techniques are interviews, observation and document analysis. The results of the study show that a content packaging strategy can be created through efforts to package account settings on YouTube Studio as a media identity that must be able to radiate a positive image to the public supported by story ideas that can speak for the public interest, then during live streaming it is important for YouTubers to show interaction with the audience, through the YouTuber's response to each viewer's comment as well as analyzing the comments, then from the benefits of content it must be able to provide more value than just conveying information, namely being a means to change people's mindset so that they are more sensitive and concerned about the current social and political situation.
Peningkatan Kompetensi Komunikasi Digital untuk UMKM di Kabupaten Bandung Barat Nurlimah, Nila; Herlina, Rita; Oktaviani, Femi; Susana, Eli
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 3 No. 2 (2025): PENAMAS Juli 2025
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v3i2.167

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini untuk meningkatkan kemampuan pelaku bisnis UMKM di Kabupaten Bandung Barat dalam memasarkan produk melalui media digital. Kegiatan pengabdian dilaksanakan dalam bentuk pelatihan penggunaan media digital secara offline. Metode pelatihan diawali dengan survei di lapangan, focus group discussion, pelaksanaan pelatihan, dan praktek membuat konten video di produksi UMKM “Lica Sari”. Materi pelatihan yang diberikan meliputi kiat-kiat menggunakan media digital yang efektif guna menghadapi persaingan pelaku bisnis lain yang sudah lebih berpengalaman dalam melakukan digital marketing. Hasil kegiatan pengabdian menunjukkan keberhasilan dengan indikasi berupa tingginya antusiasme untuk mengikuti kegiatan pelatihan serta adanya motivasi untuk mengoptimalkan penggunaan media digital dalam memasarkan produk.
PROMOSI KESEHATAN DENGAN MEDIA LEAFLET TERHADAP PENGETAHUAN TENTANG CARA MENJAGA KESEHATAN GIGI DAN MULUT PADA SISWA SEKOLAH DASAR KELAS 5 SDN 05 PONTIANAK UTARA KOTA PONTIANAK Haryani, Nike; Damhuji, Damhuji; Herlina, Rita
EMPIRIS : Jurnal Sains, Teknologi dan Kesehatan Vol. 2 No. 3 (2025): EMPIRIS : Jurnal Sains, Teknologi dan Kesehatan, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/empiris.v2i3.1826

Abstract

School-aged children are a group that is vulnerable to dental and oral health problems. Dental and oral health is important to maintain from an early age to prevent disorders of the teeth and their supporting tissues, the results of research at SDN 05 Pontianak Utara showed that students' knowledge, attitudes, and behavior were still very low. The initial survey found that only 30% of students knew the right time to brush their teeth, 93% did not know when to replace their toothbrush, and 80% did not know the importance of regular dental check-ups, this study aims to determine whether health promotion using leaflet media can improve students' knowledge about how to maintain dental and oral health. This study used a pre-experimental method with a one group pretest-posttest design. The number of respondents was 90 5th grade students of SDN 05 Pontianak Utara who were selected using a total sampling technique. The research instrument was a negative question questionnaire consisting of 15 multiple-choice questions. The questionnaire was given twice, namely before (pretest) and after (posttest) the health promotion was carried out. The results of this study showed a significant increase in students' knowledge before health promotion with leaflet media, students' knowledge was in the poor knowledge category of 63 students (70%) after health promotion with leaflet media, students' knowledge was in the good category of 73 students (81%). The conclusion of this study is that the level of students' knowledge after being given health promotion became good and leaflet media proved effective in increasing the knowledge of fifth grade students of SDN 05 North Pontianak about how to maintain dental and oral health