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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat MBIA Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Social Responsibility Projects by Higher Education Forum Jurnal Ekonomi Journal of International Conference Proceedings International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Halal System and Sustainability Jurnal Ekonomi dan Bisnis BISNIS : Jurnal Bisnis dan Manajemen Islam
Tetty Yuliaty
Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Training on Introduction to Platforms and Utilization of Social Media in Online Business for MSME Actors Students of SMK Alwashliyah 2 Simalungun Regency Beby Karina Fawzeea Sembiring; Marhayanie Marhayanie; Marhaini Marhaini; Syafrizal Helmi Situmorang; Tetty Yuliaty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1690

Abstract

Given the blossoming essence of social media marketing, literature does not delve into the complexities and consequences of small and medium-sized enterprises (SMEs). This paper seeks to advance awareness and provide an extensive analysis of the inspiration and efficiency benefits of social media provided by small and medium-sized businesses through a digital economy analysis. The conceptual analysis shows that interactivity, compatibility, and cost-effectiveness are reasons for social media use, ultimately providing advantages. SMEs of Facebook and Twitter profiles are used to analyze the conceptual paradigm suggested. This research reveals that the interdependencies of social media's motives and the consequences of social media use are optimistic but sporadic across small and medium-sized companies. SMEs selling physical goods prefer to use social media on cost-effective motivations, whereas small and medium-sized businesses tend to see interactivity as the main incentive. Furthermore, the study results indicate that Facebook and Twitter in a two-site story generate success gains for small and medium-sized enterprises' users. The study offers future analysis and management priority problems that strongly affect the academic and practice culture. Obviously, despite any bottlenecks in use, SMEs in developing markets tend to reap expanded social media gains through multi-platform marketing activities. 
Co-Authors Adithiya Rahman Atmaja Akbar, Khairul Aldeena, M.Iqbal Arief Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Beby Karina Fawzeea Sembiring Br Ginting, Dewi Sartika Budi Trianto Cut Sarah Shafira Dalimunthe, Doli Muhammad Ja'far Dewi Sartika Br Ginting Fadhillah, M.Ardhi Fuzy Yustika Manik H.M Hermansyur Hafiza Adlina Hamdi Hanna Ambaras Khan Ibrahim Nainggolan, Pauzi Irsad Kamil, Ibnu Julianda Kiki Farida Ferina M. Syafii Manika, Fuzy Yustika Marhaini Marhayanie Marhayanie Muhammad Rafi Akbar Muhammad Syafii Munawarah Nainggolan, Lya Novaria Putri, Iftitah Maghfirah Kesuma Qamariah, Inneke Ramadhan Devan Pratama Sembiring, Erlangga Sianipar, Sariartha Silalahi, Amlys Syahputra Siregar, Wahyu Hidayat Siringoringo, Yan Batara Putra Sirojuzilam Hasyim Sri Sudiarti Suhaimi, Syech Syafrizal Helmi Situmorang Syamsul Bahri Arifin Wahyu Ario Pratomo Wan Fahruddin Weni Hawariyuni Weni Hawariyuni, Weni Yuni Lestari Br Sitepu