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All Journal Jurnal Manajemen Teknologi Journal of Business and Management JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Asia-Pacific Management and Business Application Hasanuddin Economics and Business Review Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal Darma Agung Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS Jurnal Media Ekonomi Jurnal Nasional Manajemen Pemasaran dan SDM Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Locus Penelitian dan Pengabdian BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal Integration of Social Studies and Business Development IIJSE JER
Pri Hermawan
School Of Business And Management, Institut Teknology Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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Decision-Making Process for Improving The Marketing Strategy of Bakso Benhil Purwokerto Using Integrated SWOT-TOWS AHP Method Pradana, Mega Dita; Hermawan, Pri
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.57690

Abstract

Bakso Benhil Purwokerto, a micro, small and medium enterprise (MSME) established in July 2024, faced challenges in achieving sales targets, with a decline in sales in the third month since opening. This research uses SWOT-TOWS and Analytic Hierarchy Process (AHP) methodologies to identify and prioritise strategic solutions to increase revenue and ensure sustainable business growth. The SWOT analysis highlighted strengths such as strategic location in the student culinary area, variety of high-quality meatball products, and halal certification. However, weaknesses such as limited digital promotion and customer knowledge were also found. External opportunities include the trend of digitalisation of MSMEs and the increasing demand for convenience food among students, while threats include fierce competition and fluctuating raw material prices. By integrating these factors in the TOWS matrix, strategy alternatives were formulated and prioritised using the AHP method. The most optimal strategy is to increase digital marketing, including the development of engaging social media content, collaboration with local influencers, as well as promotional programmes on online ordering platforms. This strategy aims to expand market reach, increase brand awareness, and ultimately increase business revenue. This research provides a strategic framework that can be applied by businesses in the food and beverage industry.
Evaluation And Analysis Of Decision-Making on the Business Method of hhe Paseh's Strategic Business Unit (SBU) For The Stones And Non-Metallic Mine At Jasa Sarana (Bumd Of West Java) Ardiansyah Putra, Topan; Hermawan, Pri
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.186

Abstract

Jasa Sarana is a BUMD Holding of the West Java Provincial Government engaged in Infrastructure. In running its business, Jasa Sarana applies the Business Strategic Unit (SBU), a rock and non-metal mineral mining business. It was initiated in 2005-2006, with a mining area of 19.45 hectares, with rock mineral resource reserves of 3.3 million BCM. However, it could only do optimized by 24% over 16 years. If done correctly, the mining business plan must be implemented for only 15 years. With a target Payback Period of 3.35 Years, an NPV of Rp. 1,641,000,000, and IRR of 20.44%. The remaining rock mineral resources currently available are 2.5 million BCM, expected to be re-developed and generate profits for the company. Jasa Sarana has carried out preparatory steps, including conducting feasibility studies and exploratory research on this mining business unit. It did expect that the losses suffered by the company could recover in a fast time. Decision-making on the right ways and methods to reactivate this Business Unit becomes a concentration of research, consisting of situation assessment, decision analysis, and analysis of potential problems. An evaluation of the situation determines the conditions and causes of business operations underperforming externally and internally. Several problems were revealed, such as corruption, mis-partners, ineffective work methods, to improper handling of mining techniques, which became the root of the problem. Jasa Sarana has several options for handling this Business Unit with several alternatives. Including running this business unit owned by providing additional capital and recruiting competent experts, looking for the right partner with the qualifications of an experienced partner, or even selling this business unit so that it does not become a burden on the company.
Navigating Platform Dependence: Strategic Decision-Making Process Behind PT Local’s D2C Business Model Shift Melinda, Sisca; Hermawan, Pri
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1076

Abstract

PT Local faces challenges as its heavy reliance on marketplaces begins to limit the company's ability to manage profit margins, access customer data, and build long-term relationships with its own consumers. This situation creates a need to re-evaluate its growth strategy and consider a shift towards a Direct-to-Consumer (D2C) model as an effort to strengthen business autonomy and sustainability. This study aims to explore this transition process by examining the company's internal dynamics and customer responses to the change in sales channels. A qualitative approach was employed through interviews with the internal team, customer surveys, and financial data analysis, supported by the use of the SWOT, TOWS, Porter’s Five Forces, and Resource-Based View (RBV) frameworks to comprehensively understand the company's strategic position. The findings identify five key steps: maintaining marketplaces as an acquisition channel while migrating repeat customers to D2C platforms; enhancing the quality of the D2C experience through more intuitive interface design, faster payment processing, responsive customer service, and reliable delivery; leveraging customer data to build a cross-brand loyalty ecosystem; refining operational and financial system integration; and establishing a cross-functional committee to ensure consistent strategy execution. This study concludes that the transition to D2C is not intended to abandon marketplaces entirely, but rather to reduce dependency by strengthening customer relationships and improving long-term profit stability.
Customer Dınıng Experıence at Korean Themed Restaurant: an Enhanced Servıce Blueprınt Approach Hermawan, Pri; Muhammad, Narendra Radi
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.1

Abstract

As competition between restaurants getting fiercer, restaurant owners need to be able to differentiate themselves with other restaurants to attract and retain more customers. Offering ethnic-themed foods and ambiance is regarded as one of strategy to differentiate between one restaurant and the others. At the heart of this strategy, restaurant owners are encouraged to offer authentic and distinct dining experience so that people are attracted and willing to revisit the restaurant. Customers perceive dining experience by recognizing the clues exposed during service delivery process or what usually called as service clues. This paper aims to explore how customers perceive about service clues and how it affects their dining experience at an ethnic-themed restaurant. This paper uses a qualitative approach and proposes an enhanced service blueprint to obtain deeper understanding about customer dining experience. The findings show the role of service clue in shaping up customer experience in an ethnic-themed restaurant. Each clue contributes differently in building customer dining experience.
A Drama Theory Analysis of Host-Guest Interaction In Peer-To-Peer Accommodation Kusuma, Lisa Putri; Hermawan, Pri
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peer-to-peer economy is characterised by asymmetric information, economy risks, and social uncertainty that may be arisen in unpredictable time. In hospitality industries, peer-to-peer accommodation allows people to rent unoccupied room or properties to stranger (i.e with the introduction of AirBnB etc). In studying the customer perception, drama theory provides a powerful framework for understanding role of emotion in an interaction. A dilemma analysis is an essential feature of drama theory approach and is described here. This paper provides further application of drama theory II, and reviews host-guest interaction by analysing dilemmas in pre-booking stage with the case if AirBnB. The conclusion is that drama theory is applicable to recognise dilemmas in host-guest interaction in peer-to-peer accommodation.
Training Needs Analysis (TNA) Regulatory Development Strategy to Increase the Effectiveness of Training Programs at PT BIB Hari Gemilaksono; Pri Hermawan
Jurnal Syntax Transformation Vol 6 No 5 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i5.1071

Abstract

The increasing production target of PT Borneo Indobara (PT BIB) to 54 million tons by 2026 necessitates strategic improvements in workforce competency through effective training programs. However, the current implementation of Training Needs Analysis (TNA) at PT BIB reveals significant gaps, including poor regulatory structure, minimal supervisor involvement, and inadequate post-training evaluation, resulting in misaligned training delivery. This research aims to analyze the TNA process, evaluate training effectiveness, identify influencing factors, and develop a structured regulatory strategy using the RACI Matrix approach. Employing a mixed-methods design, the study integrates qualitative methods (interviews and observations) with quantitative analysis (descriptive statistics, mean ranking, and Pearson correlation) involving 150 respondents. The results demonstrate that the absence of formal TNA regulations and limited stakeholder engagement undermine the alignment between training programs and operational realities. The implementation of the RACI Matrix significantly clarifies roles and responsibilities across departments, particularly enhancing the involvement of supervisors, and is associated with a marked improvement in training effectiveness (p < 0.001). The study concludes that adopting RACI-based TNA regulations, coupled with performance-focused evaluation systems and periodic monitoring, can significantly enhance employee competence and contribute to the achievement of corporate goals. This research offers a novel, practical framework for improving training governance and invites further longitudinal exploration on the sustainability and broader applicability of the proposed model.
Strategic Decision Analysis for Electric Dump Truck Adoption in Hauling Projects: A Benefit-Cost and Return Evaluation at PT Borneo Indobara Wahyudi; Pri Hermawan
Jurnal Syntax Transformation Vol 6 No 5 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i5.1076

Abstract

PT Borneo Indobara (BIB), a coal mining company in Indonesia, faces escalating operational costs due to diesel fuel dependency and volatile prices, exacerbated by impending subsidy reductions. Transitioning to electric dump trucks (DT EVs) presents a potential solution, but requires rigorous feasibility analysis. This study evaluates DT EV adoption against hybrid and internal combustion alternatives, aiming to identify the most cost-efficient option while mitigating risks associated with diesel reliance. The SMART method was employed to weight operational, technical, and financial attributes, validated by SWOT analysis and Kepner-Tregoe risk assessment. Data included primary inputs from focus group discussions (FGDs) and field observations, alongside secondary financial and technical metrics. DT EVs emerged as the optimal choice, offering annual savings of IDR 480 billion versus an infrastructure investment of IDR 183 billion. Sensitivity analysis confirmed robustness, with SWOT highlighting alignment with sustainability goals. Risks, such as charging downtime, were mitigated via phased PDCA implementation. The study provides a replicable framework for mining firms transitioning to electrification, emphasizing cost efficiency and strategic risk management. Future research should explore environmental impacts and co-investment models to enhance ROI.
NEGOTIATION STRATEGIES FOR MAXIMIZING RELATIONSHIP VALUE IN CORPORATE BANKING Felicia Alvina; Pri Hermawan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4483

Abstract

The rapid evolution of corporate banking in Indonesia has heightened competition among financial institutions, where interest-rate negotiations remain the most visible yet least sustainable differentiator. Relationship Managers (RMs) often continue to rely on rate-based concessions to secure deals despite having instututional efforts to standardize pricing. This approach has resulted in short-term profitability at the expense of long-term relationship value, client stickiness, and cross-product synergy. As a result, it is necessary to investigate how negotiation in corporate banking can transform from transactional rate bargaining into strategic relationship management. The purpose of this research is to analyze and formulate a comprehensive negotiation framework that allows RMs to optimize relationship value creation using structured decision tools and cross-functional collaboration. This study aims to answer four core research questions: how multi-criteria decision-making frameworks such as SMART can guide negotiation evaluation; what alternative strategies can be developed based on empirical insights from RMs and Product Partners; how RMs can leverage negotiation concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) to strengthen their position while maintaining long-term partnerships; and how preparation and knowledge sharing can enhance performance in complex multi-entity negotiations. The research assumes that successful negotiation in banking requires balancing three dimensions, value creation, institutional learning, and client trust, under competitive and regulatory constraints. A qualitative exploratory method was adopted. Data were collected through semi-structured interviews with four Relationship Managers and three Product Partners representing Cash Management, Treasury, and Trade functions within Bank of Tiongkok Corporation Indonesia (BTCI). Thematic analysis and coding matrices were used to identify converging and diverging negotiation patterns across roles.
Improving The Operation & Maintenance Performance of BDG CO2 Removal Plant Using Multi-Criteria Decision-Making Approach Hariz , Luthfi; Hermawan , Pri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1258

Abstract

BDG CO2 removal plant, serving as a gas purification facility, is one of the backbones for Pertamina EP Zone 7. Finding the best operation and maintenance (O&M) strategy is challenging due to the numerous factors that must be considered and the alternative solutions themselves which are not readily available at that point. This final project aims to propose a strategy to improve the O&M performance by finding the best alternative of O&M method by implementing a multi-criteria decision-making (MCDM) approach. Experts and decision makers are involved for identification of important factors, gathering ideas and opportunities. Alternatives are generated by implementing value-focused thinking (VFT) to ensure a structured and objective decision-making process that prioritizes values and fundamental objectives. The VFT resulting in 3 potential alternatives, namely Full-Coverage Service Contract with enhancement on maintenance, Full-Coverage Service Contract with enhancement on plant optimization and Full-Coverage Service Contract with enhancement on CO2 quality. The AHP method is applied to assess these alternatives based on criteria generated from semi-structured interview with decision makers and FGD with experts, these criteria are O&M Cost, Performance, Revenue and Compliance. The analysis reveals that Full-Coverage Service Contract with enhancement on plant optimization is the most appropriate solution
Applying Value-Focused Thinking (VFT) and Analytical Hierarchy Process (AHP) to Determine the Authority for Rig-Owned Transportation Management at PT Pertamina Hulu Rokan Zone 4 Kamal , Jamaluddin; Hermawan , Pri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1318

Abstract

This study aims to identify the appropriate authority responsible for managing rig-owned transportation within Pertamina Hulu Rokan Zone 4 by employing mixed-method approach, integrating both qualitative and quantitative methodologies. Value-Focused Thinking (VFT) generates values, alternatives, and objectives. Analytical Hierarchy Process (AHP) quantifies and prioritizes criteria and alternatives. VFT, through expert interviews, enhances the initial set of criteria and alternatives by introducing additional sub-criteria and alternatives. AHP is then employed to prioritize the outputs from VFT through a structured computational process. Ultimately, the selected authority established a new operation support function, which is preferred over the existing SCM-RAM system and the Well Intervention (self-managed) alternative
Co-Authors Adam Riztama Amora Agung Wibowo Allya Ghina Syafira Wini Amar Ma’ruf Anna Riana Putriya Ardi Andra Margusano Ardiansyah Putra, Topan Astri Ghina Avianto, Teten W Bangun Nuswantoro, Bangun Chandra Kurniawan Darmawan Tri Nugroho Devilia Sari Dewi Riani Dhanan Sarwo Utomo Dini Turipanam Alamanda Dwi Hariana Pane Eka Yuliana Eko Agus Prasetio Farah Nadira Iriawan Febri Rio Cahyono Febriany Martiana Nasel Felicia Alvina Gemilaksono, Hari Gerra Maulana Hakim , Arif Rahman Hari Gemilaksono Hariz , Luthfi Harry Kurniawan Hendrawan Hermawan Hermawan Istanto, Dimas Ivana Jahja Jelsi Ratu Berlianne Kamal , Jamaluddin Kartika Tjendana Khanza, Alya Raisa Khrisna Ariyanto Kusuma, Lisa Putri Kyoichi Kijima Lisa Putri Kusuma Manahan Siallagan Margusano, Ardi Andra Melinda, Sisca Muhammad Habibullah Iskandar Narendra Radi Muhammad Narendra Radi Muhammad, Narendra Radi Natalia Natalia Nengah Rama Gautama Nuraeni, Shimaditya Pradana, Mega Dita Prasetya, Ivan Putro, Utomo Sarjono Putro, Utomo Sarjono Putro, Utomo Sarjono R. Daffa Andaru Fawwaz Naufal Ramadhan, Mohamad Ramadhani Meifariza Sari, Fiana Amanda Suryanto, Crista Fialdila Susanto, James Daniel Syujana, Alvin Topan Ardiansyah Putra Utami, Edya Ariana Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo, Dhanan Sarwo Utomo, Dhanan Sarwo Vania Stella Elena Vincent Saragossa Handa Prasetyo Wahyudi WAHYUDI Wijaya, Gito William Sukyono Willy Pradhana Wulan Asti Rahayu Yos Sunitiyoso Yos Sunitiyoso