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All Journal Jurnal Manajemen Teknologi Journal of Business and Management JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Asia-Pacific Management and Business Application Hasanuddin Economics and Business Review Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal Darma Agung Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS Jurnal Media Ekonomi Jurnal Nasional Manajemen Pemasaran dan SDM Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Locus Penelitian dan Pengabdian BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal Integration of Social Studies and Business Development IIJSE JER
Pri Hermawan
School Of Business And Management, Institut Teknology Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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Strategic Decision-Making in The Development Scenario Selection for The Kayu Merah Structure at Jatibarang Field, PT Pertamina EP Hermawan Hermawan; Pri Hermawan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.5848

Abstract

This research aims to support strategic decision-making in determining the most optimal development scenario for the KYM gas structure through an integrated analytical approach. The research identifies internal and external factors influencing development feasibility, translates stakeholder values into decision criteria, and systematically evaluates alternative scenarios. The method combined qualitative and quantitative approaches through PESTEL analysis, SWOT analysis, Value-Focused Thinking (VFT), and the Analytic Hierarchy Process (AHP). Primary data were obtained through surveys, semi-structured interviews, focus group discussions, and stakeholder mapping, while secondary data were derived from internal company documents, regulations, technical studies, and academic literature. The results of the environmental analysis were used to formulate fundamental objectives, means objectives, criteria, and sub-criteria for evaluation that align with strategic priorities and stakeholder expectations. The alternative development scenarios were then evaluated using AHP pairwise comparisons, accompanied by consistency ratio testing and sensitivity analysis. The findings indicate that Alternative 1, namely the production flow from KYM-B and KYM-C wells through the construction of a new flowline integrated with existing production toward the Randegan Gathering Station with facility upgrades, is the most optimal scenario. This alternative is superior because it provides a balanced performance across economic, technical-operational, regulatory-environmental, implementation risk, and stakeholder alignment aspects. The sensitivity analysis shows that the selected alternative remains robust against changes in criteria weights, with the project approval target in the second quarter of 2026 and onstream target in the fourth quarter of 2028.
Strategic Investment Decision Analysis for Hydrogen Supply Alternatives at PT Energi Nasional X Amar Ma’ruf; Pri Hermawan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.5853

Abstract

This study aimed to identify feasible hydrogen supply alternatives and determine the most suitable strategic option for PT Energi Nasional X. To achieve this objective, the research employed an integrated analytical framework consisting of SWOT–TOWS analysis, the Fuzzy Delphi Method (FDM), and the Analytic Hierarchy Process (AHP). SWOT–TOWS analysis was used to identify internal strengths and weaknesses as well as external opportunities and threats, which were then translated into feasible strategic alternatives. The FDM was applied to validate the relevance of evaluation criteria and obtain expert consensus from subject matter experts (SMEs). Finally, AHP was used as the primary multi-criteria decision-making method to determine criteria weights, evaluate alternatives through pairwise comparisons, and generate a final ranking of alternatives in a structured and consistent manner. The FDM analysis validated eight main evaluation criteria, namely capital expenditure (CAPEX), operating expenditure (OPEX), net present value (NPV), equipment reliability, supply continuity, H? quality/purity assurance, implementation risk, and operability and maintainability. The AHP results indicated that equipment reliability, net present value (NPV), and supply continuity were the most influential criteria in determining the preferred hydrogen supply strategy. The final AHP ranking showed that the New Plant alternative achieved the highest global priority score compared with the Revitalization and External Procurement alternatives. Although the New Plant option required the highest initial investment cost, it provided superior long-term operational reliability, stronger supply continuity, better process control, and improved operational independence from external suppliers. A sensitivity analysis was also conducted to evaluate the robustness of the decision model under various weighting scenarios. The results showed that the ranking of alternatives remained stable despite changes in criteria weights, indicating that the decision model is robust and reliable for supporting strategic investment decisions. Based on the overall analysis, this study concluded that the development of a new hydrogen plant is the most appropriate and sustainable hydrogen supply strategy for PT Energi Nasional X. The selected alternative offers the best balance between financial value, operational reliability, risk management, and long-term business sustainability, while supporting continuous polypropylene production and strengthening the competitiveness of PT ONE ENERGY.
A Multi Criteria Decision-Making for Improving Cooling Tower Reliability: An Application of Value-Focused Thinking and Analytical Hierarchy Process at PT KPI Willy Pradhana; Pri Hermawan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.5854

Abstract

This study addressed the strategic need to improve cooling tower reliability at PT KPI, where an aging timber structure had experienced progressive deterioration due to prolonged exposure to moisture, chemical effects, biological degradation, and continuous operational loading. As the cooling tower supports cooling water circulation and power generation processes, its failure could disrupt refinery operations and result in significant operational and financial impacts. The purpose of this research was to determine the most appropriate maintenance and improvement strategy by integrating stakeholder expectations with technical, operational, financial, and implementation considerations. This study employed a mixed-method approach involving semi-structured interviews, questionnaires, field observations, document reviews, Value-Focused Thinking (VFT), the Analytic Hierarchy Process (AHP), and Cost–Benefit Analysis (CBA). The results showed that operational continuity was the most important criterion, followed by technical reliability, economic performance, implementation constraints, and maintainability. Three alternatives were evaluated: constructing a new reinforced concrete cooling tower, revitalizing the existing timber structure, and replacing structural components with a Fiber-Reinforced Polymer (FRP) system. The AHP synthesis identified timber revitalization as the most preferred alternative, with the highest global priority score and the strongest cost–benefit value. Sensitivity analysis confirmed that this ranking remained stable across all evaluated scenarios. The study concluded that phased timber revitalization was the most feasible strategy for enhancing cooling tower reliability while maintaining refinery operational continuity.
Production Failure Risk Analysis and AHP-Based Decision Making For Mitigation Strategy Selection in Layer Poultry Farming Sekar Hanifa Fitri; Pri Hermawan
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5270

Abstract

Layer poultry farming in Indonesia face recurring production failures with severe financial consequences. This research investigates PT RHA which recorded 30 to 35 percent decline in egg output during the Q1-Q2 2023. The study aims to: (1) financially quantify the production failures using the Cost of Failure, Value at Risk, and Risk-Adjusted Return on Capital and (2) prioritize mitigation strategies through the Analytic Hierarchy Process.  The research adopts a mixed-methods explanatory case study design. Primary data were collected through semi-structured interviews and financial records from January 2021 through December 2024. The Cost of Failure analysis revealed that the total losses reached Rp 1,535,200,000. The VaR analysis produced a CvaR at 99 percent confidence of Rp 350,000,000, which was adopted as the recommended minimum capital buffer. Baseline RAROC stood at 21.4%, rising to 101.7% under the primary strategy. AHP analysis (CR =0.0099< 0.10) ranked the Preventive and Risk Elimination Strategy (A1) as optimal intervention with a composite score of 0.4843. This research demonstrates that integrating quantitative financial risk with AHP produces a defensible, evidence-based prioritisation framework for resource-constrained farm management. The findings may be applicable to similar layer operations across Indonesia and provide solid methodological framework agribusiness risk management studies.
Leading with Barakah: Building A Leadership & Decision-Making Framework for Sakeena Family Ikhsanun Kamil Pratama; Pri Hermawan
Journal of Economics and Business UBS Vol. 15 No. 4 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/1j5wzk47

Abstract

The Indonesian children’s book market experienced a significant decline during the pandemic, with industry valuation decreasing from IDR 16 trillion to IDR 1.3 trillion, while nearly 95 percent of publishers ceased operations, declining from 1,870 publishers to 107 by 2022. In contrast, Sakeena, a family business founded on Islamic spiritual values, experienced 600 percent growth during the same period. However, this growth has relied heavily on the founders’ endurance, intuition, and personal charisma. The organization lacks a formal structure capable of ensuring sustainability beyond the founders’ involvement, a condition identified in this study as a governance void. This situation raises the central question addressed by this study: how can a business institutionalize Barakah, an intangible Islamic spiritual concept, into an operational framework that can sustain the organization beyond its founders? Using a qualitative case study approach combined with action research, this study examined the symptoms of founder dependency within Sakeena and developed a framework to address this challenge. The research provides three main contributions. First, to preserve organizational value through succession, it developed the Value-Integrated Succession Concept, consisting of the Barakah Integrated Ownership System (BIOS), a Four-Room Governance Model adapted to clarify stewardship rights, and a Code of Conduct establishing enforceable behavioral standards. Second, to improve decision-making effectiveness, it developed a Value-Aligned Decision-Making System designed to transform leadership practices from reactive responses into more integrative approaches. Third, these components were integrated into the Barakah-Based Business Framework, a model that translates spiritual values into measurable business functions and performance indicators. Academically, this study contributes by integrating spirituality, succession, and decision-making into a unified framework for value-based enterprises, addressing an interdisciplinary research gap that has not been comprehensively examined in previous literature.
Formulating A Post-Verification Merchant Activation Strategy in Payment Fintech Using VFT and AHP Rizka Putri; Pri Hermawan
Journal of Economics and Business UBS Vol. 15 No. 5 (2026): Journal of Economics and Business UBS (Issue in Progress)
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/840q7p72

Abstract

Indonesia’s expanding digital payment ecosystem continues to face the challenge of merchant inactivity following verification, limiting the returns on merchant acquisition investments. At PT Gerbang Pembayaran, the verified-to-active merchant conversion rate declined to 22.08% in 2024. This study aimed to identify barriers to merchant activation and formulate a prioritized strategy for facilitating initial transactions. An exploratory sequential mixed-methods design was employed, integrating semi-structured interviews with ten purposively selected verified but inactive merchants, thematic analysis guided by the Jobs-to-Be-Done (JTBD) framework, Value-Focused Thinking (VFT), and the Analytic Hierarchy Process (AHP). Merchant needs were translated into strategic objectives and alternatives, which were subsequently evaluated by experts based on effectiveness, cost, and implementation time. The findings identified five major themes: operational challenges, merchant aspirations, adoption barriers, financial sensitivity, and support needs. These themes revealed three dimensions of unmet merchant needs: operational guidance, financial confidence, and customer readiness. Merchant-Centric Dashboard Improvement emerged as the highest-priority strategy, substantially outperforming financial intervention and customer readiness support. All pairwise comparison matrices yielded consistency ratios below the acceptable threshold of 0.10, indicating consistent expert judgments. The findings suggest that personalized interfaces, guided onboarding, and proactive reminders may address operational friction more directly than isolated financial incentives. The study concludes that payment platforms should manage post-verification merchant activation as a distinct phase of the merchant journey and prioritize structured guidance to facilitate initial transactions. Future research should evaluate post-implementation outcomes and validate the proposed framework across broader payment gateway contexts.
Co-Authors Adam Riztama Amora Agung Wibowo Allya Ghina Syafira Wini Amar Ma’ruf Anna Riana Putriya Ardi Andra Margusano Ardiansyah Putra, Topan Astri Ghina Avianto, Teten W Bangun Nuswantoro, Bangun Chandra Kurniawan Darmawan Tri Nugroho Devilia Sari Dewi Riani Dhanan Sarwo Utomo Dini Turipanam Alamanda Dwi Hariana Pane Eka Yuliana Eko Agus Prasetio Farah Nadira Iriawan Febri Rio Cahyono Febriany Martiana Nasel Felicia Alvina Gemilaksono, Hari Gerra Maulana Hakim , Arif Rahman Hari Gemilaksono Hariz , Luthfi Harry Kurniawan Hendrawan Hermawan Hermawan Ikhsanun Kamil Pratama Istanto, Dimas Ivana Jahja Jelsi Ratu Berlianne Kamal , Jamaluddin Kartika Tjendana Khanza, Alya Raisa Khrisna Ariyanto Kusuma, Lisa Putri Kyoichi Kijima Lisa Putri Kusuma Manahan Siallagan Margusano, Ardi Andra Melinda, Sisca Muhammad Habibullah Iskandar Narendra Radi Muhammad Narendra Radi Muhammad, Narendra Radi Natalia Natalia Nengah Rama Gautama Nuraeni, Shimaditya Pradana, Mega Dita Prasetya, Ivan Putro, Utomo Sarjono Putro, Utomo Sarjono Putro, Utomo Sarjono R. Daffa Andaru Fawwaz Naufal Ramadhan, Mohamad Ramadhani Meifariza Rizka Putri Sari, Fiana Amanda Sekar Hanifa Fitri Suryanto, Crista Fialdila Susanto, James Daniel Syujana, Alvin Topan Ardiansyah Putra Utami, Edya Ariana Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo, Dhanan Sarwo Utomo, Dhanan Sarwo Vania Stella Elena Vincent Saragossa Handa Prasetyo Wahyudi WAHYUDI Wijaya, Gito William Sukyono Willy Pradhana Wulan Asti Rahayu Yos Sunitiyoso Yos Sunitiyoso