Garuda - Garba Rujukan Digital

Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia Nur Aswad, Iqbal; Prayudi, Prayudi; Rochayanti, Christina
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8592

Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, in this case digital branding, are increasingly being used in promotional activities. One of the most sought-after services in today's digital era is a digital agency. This study analyzes the digital branding communication model on social media at the Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The purpose of this research is to describe the communication model and management of digital branding on the social media of Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The research method used is descriptive qualitative with a case study approach. The results of this study indicate that the digital branding communication model for the Yogyakarta "JIH" Hospital, managed by the digital creative agency Kotakmedia Indonesia is effective and has a positive impact on expanding the audience and increasing the company's brand image. As well as successfully obtaining plenary-level hospital accreditation. However, there are several shortcomings that can still be improved, namely, the uneven management of social media. According to social media researchers, attention must be evenly distributed, not only focusing on Instagram but also paying more attention to other social media, namely Facebook, Twitter, and YouTube.

Digital marketing model on Hospitality business’s social media : (Study at Indoluxe Hotel Jogjakarta) Carla Puspita, Fabiola; Prayudi, Prayudi; Arief Sosiawan, Edwi
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.9492

The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Indoluxe Hotel Jogjakarta social media. The method used in this research uses a qualitative approach by collecting data through interviews, documents and analysis on Indoluxe Hotel Jogjakarta social media. The object of this research is Indoluxe Hotel Jogjakarta's social media with the research subject being the sales & marketing department which manages Indoluxe Hotel Jogjakarta's social media. Overall, digital marketing on social media that has been carried out by Indoluxe Hotel Jogjakarta has implemented the right steps. This can be seen from the results of analysis and evaluation using Forrester's 5I model so that hotels can find out whether the social media they run has an impact on business or vice versa. The results of this research found a digital marketing model on Indoluxe Hotel Jogjakarta social media by dividing the model into three aspects, namely planning, action and involvement. Planning phase to build brand, product and service awareness. The action phase is the stage where the brand, in this case the Indoluxe Hotel Jogjakarta, can interact with customers. Lastly, namely engagement where Indoluxe Hotel Jogjakarta maintains relationships to create customer loyalty.

PENGARUH IKLIM KOMUNIKASI ORGANISASI DAN WORK MEANINGFULNESS TERHADAP KOMITMEN ORGANISASI TENAGA KEPENDIDIKAN UNY DI MASA PANDEMI COVID-19 Widyanti, Perdaning; Ahmad, Prayudi; Lestari, Puji
Jurnal Pekommas Vol 9 No 1 (2024): Juni 2024
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v9i1.5155

This research aims to analyze the influence of organizational communication climate and work meaningfulness on organizational commitment among educational staff at Universitas Negeri Yogyakarta. The hypotheses proposed in this study are that organizational communication climate and work meaningfulness have a partial and simultaneous effect on organizational commitment. The method used in this research is quantitative explanation, involving 366 members of the civil servant population. The data analysis method used in this study is regression analysis. The findings of this research indicate that organizational communication climate and work meaningfulness have a partial and simultaneous influence on organizational commitment. This research contributes to the study of organizational commitment among civil servants, which is influenced by organizational communication climate and work meaningfulness.

AUDIT KOMUNIKASI TENTANG PROGRAM PELAYANAN PASIEN BPJS Siti Izzatul Ummah; Puji Lestari; Prayudi

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v12i1.4101

BPJS Kesehatan sebagai bagian integral dari Jaminan Kesehatan Nasional (JKN), telah diperkenalkan di RS AMC Muhammadiyah Yogyakarta sejak 2021. Meski demikian, beberapa pasien pengguna BPJS Kesehatan mengungkapkan ketidakpuasan terkait dengan potensi diskriminasi dalam pelayanan. Oleh karena itu, perlu dilakukan evaluasi melalui audit komunikasi untuk memahami efektivitas program pelayanan pasien BPJS Kesehatan di rumah sakit ini. Penelitian ini bertujuan untuk mengevaluasi dan menganalisis implementasi kebijakan layanan publik dalam program pelayanan pasien BPJS Kesehatan di RS AMC Muhammadiyah Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode gabungan. Audit komunikasi digunakan sebagai alat untuk mengukur efektivitas komunikasi pelayanan pasien BPJS Kesehatan, dan kuesioner digunakan untuk mencari pemahaman mengenai prosedur pelayanan. Temuan penelitian menunjukkan bahwa manajemen RS AMC Muhammadiyah Yogyakarta mengacu pada regulasi yang berlaku terkait pelayanan pasien BPJS Kesehatan. Meskipun kuesioner mencerminkan kepatuhan terhadap prosedur pelayanan, keterbatasan akses terhadap Standar Operasional Prosedur (SOP) merupakan keterbatasan penelitian. RS AMC Muhammadiyah Yogyakarta secara umum mematuhi regulasi dalam memberikan pelayanan pasien BPJS Kesehatan. Meskipun demikian, keterbatasan akses ke SOP menjadi tantangan yang perlu diatasi untuk memahami lebih lanjut efektivitas program pelayanan. Disarankan agar manajemen RS AMC Muhammadiyah Yogyakarta memberikan akses kepada peneliti untuk mengakses SOP guna melengkapi pemahaman tentang prosedur pelayanan. Hal ini akan memberikan informasi yang lebih komprehensif untuk evaluasi ke depan. Kontribusi penelitian adalah memberikan gambaran positif terkait penerapan prosedur pelayanan pasien BPJS Kesehatan di RS AMC Muhammadiyah Yogyakarta. Rekomendasi dan temuan dapat menjadi dasar untuk peningkatan layanan pasien dan evaluasi lebih lanjut.

Audit Komunikasi Program Intervensi Keamanan Pangan Jajanan Anak Sekolah Balai Besar Pengawas Obat dan Makanan di Yogyakarta Wulandari, Wulandari; Suparno, Basuki Agus; Prayudi, Prayudi
Eruditio : Indonesia Journal of Food and Drug Safety Vol 5 No 1 (2024): Edisi Desember
Publisher : Badan Pengawas Obat dan Makanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54384/eruditio.v5i1.206

Unsafe school children's snacks (PJAS) pose health risks and can cause various diseases. To address this, the PJAS Safety Intervention Program was introduced. The COVID-19 pandemic brought changes to the definition of PJAS and altered communication patterns in program delivery. This study evaluates the success of the program implemented by the Indonesian Food and Drug Authority Regional Office in Yogyakarta during the pandemic. It identifies factors inhibiting its effectiveness through a communication audit. The research used an evaluative qualitative method involving interviews with informants to assess planning and preparation and surveys with school community respondents to evaluate program communication. The study followed the General Guidelines for Communication Audits in Government Agencies. Results indicate that the program was effectively implemented and can be enhanced by improving communication dimensions. Key strategies include strengthening message delivery through direct engagement with policymakers, expanding media use by adding hardcopy materials, improving message clarity with comprehensive posters detailing program stages, and fostering public feedback through information sharing and participation mechanisms, particularly at junior and senior high school levels. Additionally, expanding promotional media can further optimize program outreach. The communication audit concluded that the PJAS Safety Intervention Program successfully met its objectives through effective management with minor, manageable obstacles. These findings suggest that the program can continue with improved communication strategies to enhance its impact.

AUDIT KOMUNIKASI TENTANG PROGRAM PELAYANAN PASIEN BPJS : ( DI RUMAH SAKIT ASRI MEDICAL CENTRE MUHAMMADIYAH YOGYAKARTA) Siti Izzatul Ummah; Puji Lestari; Prayudi
HERITAGE Vol 12 No 1 (2024): Jurnal Heritage
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v12i1.4101

BPJS Kesehatan sebagai bagian integral dari Jaminan Kesehatan Nasional (JKN), telah diperkenalkan di RS AMC Muhammadiyah Yogyakarta sejak 2021. Meski demikian, beberapa pasien pengguna BPJS Kesehatan mengungkapkan ketidakpuasan terkait dengan potensi diskriminasi dalam pelayanan. Oleh karena itu, perlu dilakukan evaluasi melalui audit komunikasi untuk memahami efektivitas program pelayanan pasien BPJS Kesehatan di rumah sakit ini. Penelitian ini bertujuan untuk mengevaluasi dan menganalisis implementasi kebijakan layanan publik dalam program pelayanan pasien BPJS Kesehatan di RS AMC Muhammadiyah Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode gabungan. Audit komunikasi digunakan sebagai alat untuk mengukur efektivitas komunikasi pelayanan pasien BPJS Kesehatan, dan kuesioner digunakan untuk mencari pemahaman mengenai prosedur pelayanan. Temuan penelitian menunjukkan bahwa manajemen RS AMC Muhammadiyah Yogyakarta mengacu pada regulasi yang berlaku terkait pelayanan pasien BPJS Kesehatan. Meskipun kuesioner mencerminkan kepatuhan terhadap prosedur pelayanan, keterbatasan akses terhadap Standar Operasional Prosedur (SOP) merupakan keterbatasan penelitian. RS AMC Muhammadiyah Yogyakarta secara umum mematuhi regulasi dalam memberikan pelayanan pasien BPJS Kesehatan. Meskipun demikian, keterbatasan akses ke SOP menjadi tantangan yang perlu diatasi untuk memahami lebih lanjut efektivitas program pelayanan. Disarankan agar manajemen RS AMC Muhammadiyah Yogyakarta memberikan akses kepada peneliti untuk mengakses SOP guna melengkapi pemahaman tentang prosedur pelayanan. Hal ini akan memberikan informasi yang lebih komprehensif untuk evaluasi ke depan. Kontribusi penelitian adalah memberikan gambaran positif terkait penerapan prosedur pelayanan pasien BPJS Kesehatan di RS AMC Muhammadiyah Yogyakarta. Rekomendasi dan temuan dapat menjadi dasar untuk peningkatan layanan pasien dan evaluasi lebih lanjut.

The heartfelt communication model of the 'Gerakan Indonesia Membantu' in enhancing awareness among Indonesian students in China Jandevi, Uspal; Lestari, Puji; Prayudi, Prayudi
Informasi Vol. 54 No. 1 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i1.71028

This research aims to discover the latest philanthropic communication model employed by the Gerakan Indonesia Membantu (GIM) organization during their efforts to provide aid to Indonesian students in need in China. The spirit of providing tangible support to Indonesian students from lower-middle economic backgrounds, enabling them to continue their studies in China, inspired the formation of the GIM organization. In fulfilling its mission, GIM communicates with various parties so that Indonesian students in China can help one another, with the hope that all Indonesian students in the country can live decently and concentrate on completing their studies successfully This study evaluates and develops the efforts made by the GIM organization in providing assistance, awareness campaigns, and support to Indonesian students who need help to sustain their lives and complete their studies in China. The research adopts a qualitative approach with a phenomenological research type. Data were collected through interviews, focus group discussions, observations, and documentation. The collected data were then processed and conclusions were drawn. The results of this study show that GIM's awareness activities are not only focused on fundraising but also on building public trust in fund management and fostering a sense of belonging among donors towards Indonesian students in need in China. Further explanations are detailed in nine key points discussed in the findings and discussion chapter of this paper. This paper can serve as a reference for social organization activists with humanitarian visions and missions in conducting fundraising activities. It also provides new insights for scholars studying organizational communication, particularly in relation to philanthropic activities.

Branding the Creative City of Design: Lesson from Singapore Prayudi, Prayudi; Ardhanariswari, Kartika Ayu; Probosari, Ninik
Jurnal Ilmu Komunikasi Vol 20 No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.8331

Over the last two decades, creative cities have become an issue of interest as governments in several countries have worked to develop ecosystems where the creative class can innovate and share ideas. Many city governments focus more on developing creative cities and pay less attention to their city's branding. This study aims to see Singapore as a newly appointed UNESCO creative city brand, even though it already has a destination brand. There are challenges about which brand should come first or how to strategically brand a city and ensure all interests are accommodated in the branding process. This study uses a qualitative method with in-depth interview data collection techniques with the Head of the Singapore Polytechnic Department of Architecture and Design, literature studies through books, journals, newspapers, and related matters, as well as observations in the city of Singapore. The results of this study show that Singapore's branding as a creative city of design is a component of the city-state's leading branding. First, the city branding process includes identifying the uniqueness of the city brand. In this case, the emphasis on Singapore is built and grown by design. Next is the development of a brand identity that differentiates Singapore from other UNESCO design creative cities. Finally, the delivery of brand messages to all relevant stakeholders. This research contributes to the development of branding concepts related to creative cities.

Pengaruh Komunikasi Interpersonal dan Gaya Kepemimpinan Melalui Motivasi Kerja Terhadap Kinerja Karyawan Rexady, Virda Ghesela; Lestari, Puji; Prayudi, Prayudi
Jurnal Ilmu Komunikasi Vol 21 No 2 (2023): Agustus 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i2.10146

Komunikasi interpersonal, kepemimpinan dan motivasi kerja di Koperasi Unit Desa Minanga Ogan sudah tergolong baik, namun ternyata belum dapat memberikan kontribusi yang maksimal terhadap kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi interpersonal dan gaya kepemimpinan terhadap kinerja karyawan melalui motivasi kerja sebagai variabel intervening. Metode penelitian ini adalahkuantitatif dengan perolehan data melalui 95 responden menggunakan sampling total. Analisis data yang digunakan adalah uji regresi linier berganda, uji sobel dan analisis jalur. Hasil penelitian menggunakan uji sobel dengan nilai z hitung pada uji sobel > z tabel, ini membuktikan bahwa Teori Empat Sistem teruji pada karyawan KUD Minanga Ogan sehingga motivasi kerja memediasi pengaruh komunikasi interpersonal dan gayakepemimpinan pada kinerja karyawan KUD Minanga Ogan. Substansi penelitian ini memberikan kontribusi kepada KUD Minanga Ogan berupa komunikasi interpersonal dan gaya kepemimpinan serta motivasi kerja memiliki dampak penting bagi keberhasilan lembaga dalam mencapai tujuannya.

Unveiling the Online Presence: A Comparative Study of Social Media Use in Branding Creative Cities - A Case Study of Singapore and Bandung Prayudi, Prayudi; Ardhanariswari, Kartika Ayu; Probosari, Ninik
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11547

This article compares the social media strategies and engagement metrics utilized by two prominent creative cities, Singapore and Bandung. Singapore and Bandung are creative cities using different social media techniques and measurements. This research examined how the Singapore Design Council and Bandung Creative City Forum used social media to brand their cities. This research further analyzes social media in terms of reach and sentiment. The study adopted descriptive and social media analyses. The purpose was to obtain social media strategies and compare their social media channels, mentions, reach, and sentiment. The research findings show that Singapore's leading creative city branding platform is Instagram, proposing a more focused strategy. Bandung communicates with its numerous online citizens via Instagram and Twitter. Bandung generates more social media mentions and reaches, indicating a more active and engaged online community. Despite this, Singapore's social media sentiment is overwhelmingly positive, reflecting a solid and favorable perception of the city as a creative center. In addition, the study emphasizes the significance of platform selection and content diversity when developing social media strategies. This comparative analysis contributes to a comprehension of the effective use of social media for creative city branding. The study informs stakeholders in Singapore and Bandung about the strengths, limitations, and opportunities of their social media engagement. By utilizing these findings, policymakers, urban planners, and creative industry professionals can enhance their efforts to promote their cities as thriving creative centers.

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