Article Per Year (5 Year)
p-Index From 2021 - 2026
3.185
P-Index
This Author published in this journals
All Journal Humaniora INFORMASI Jurnal Ilmu Komunikasi Jurnal Pekommas Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Channel : Jurnal Komunikasi The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM JURNAL HERITAGE Jurnal Desain Jurnal Riset Komunikasi COMMICAST Jobmark: Journal of Branding and Marketing Communication Eruditio : Indonesia Journal of Food and Drug Safety
Prayudi Prayudi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
Social Media in Indonesia: Communication Network Analysis on Twitter Concerning the Issues of the Disbursement of Retirement Insurance Arswendi, Alif; Prayudi, Prayudi; Susilo, M. Edy
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11573

Abstract

The government creates a retirement insurance program for workers to prepare for their lives when they retire. However, the regulation draft No. 20 of 2022 in one of the articles stipulates that payment of the program can only be disbursed after a worker reaches the age of 56. This has caused many reactions of rejection from various parties, especially workers. In the real world, this rejection also occurs in the social media network Twitter. Therefore, this study aims to determine the network structure and the actors' roles in the communication network with the old age security editor on social media Twitter within February 12 – 18, 2022. This research uses descriptive quantitative methods and is analyzed using Social Media Network Analysis. The theory used was the theory of communication networks. Data was collected and analyzed using NodeXL and Netlytic software. The old-age security communication network has become a trending topic because of the many tweets users provide for different purposes. This shows that a hashtag in social media conveys the community's voice against government policies and can also be used for other interests.
Analysing the Twitter social media network in voicing opinions on money loundering issue in Indonesia Prayudi Prayudi; Muhammad Edy Susilo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1392

Abstract

This study aims to examine the Twitter social media network concerning the money laundering issue involving the Indonesian Ministry of Finance. The primary goal is identifying and highlighting the individuals or entities significantly influencing online discussions. Further, the study looks at the intricacies of public perception and communication about this pressing issue within the Ministry. The study gathered and analyzed Twitter data using social network analysis methodologies, consisting of 6742 nodes and 744 edges. The findings demonstrate ten actors exhibit the most prominent clusters, whereas five exhibit the maximum links. The significance of the Twitter user was @seeksixsuck, who highlights the importance of religious people in ongoing conversations. This research study enhances the social media environment's comprehension of money laundering within the Ministry of Finance, providing insights into the interconnected relationships and individuals influencing the ongoing conversation. The study's findings provide significant value in facilitating public engagement initiatives and promoting a more knowledgeable and engaged population in the ongoing battle against money laundering.
Branding in Crisis: Pizza Hut Indonesia’s Strategic Response to Boycott through Ristorante Prayudi, Prayudi; Putra, Gilang Septian; Botu, Yehezkiel Ronaldo
The Indonesian Journal of Communication Studies Vol. 17 No. 2 (2024): The Indonesia Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the brand strategy of Pizza Hut Indonesia in response to reputational damage caused by public boycott campaigns related to the Israel–Palestine conflict. The research particularly examines the strategic role of Ristorante, a localized sub-brand introduced following the crisis, in repositioning the brand, redefining its personality, and reconstructing its identity. Employing a qualitative method with a case study approach, the study draws from literature reviews, corporate documentation, and media sources to analyze the multidimensional branding strategy implemented. The findings reveal that Ristorante served as a branding innovation aimed at realigning Pizza Hut Indonesia with national values, emotionally engaging Generation Z consumers, and demonstrating empathy through local community involvement. The brand repositioned itself as culturally rooted and emotionally responsive, moving beyond global fast-food narratives to emphasize Indonesian ownership, lifestyle alignment, and corporate social responsibility. This research contributes to brand communication theory by showing how emotional branding, localized innovation, and socio-political sensitivity can serve as key mechanisms in brand recovery and resilience during crises. The study also highlights the importance of embedding empathy, cultural relevance, and consumer values into the core of brand strategy. However, the research is limited to a single case and relies on secondary data, suggesting opportunities for future studies to validate findings through comparative and longitudinal approaches.
Desain Pengembangan Prasarana Guna Menunjang Digital Branding Wisata Pesisir (Studi Kasus: Desa Kalanganyar, Sidoarjo, Jawa Timur) Yerry Kahaditu Firmansyah; Megahnanda Alidyan Kresnawati; Ade Kusuma; Prayudi Prayudi
Jurnal Desain Vol 9, No 2 (2022): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1690.66 KB) | DOI: 10.30998/jd.v9i2.10231

Abstract

Co-Authors Agung Prabowo Anisa Noor Fitriana Arief Sosiawan, Edwi Arif Wibawa Arswendi, Alif Ayu Ardhanariswari, Kartika Basuki Agus Suparno Botu, Yehezkiel Ronaldo Bunga Wahyu Kartikasari Carla Puspita, Fabiola Chory Puspitasari Christina Rochayanti Chusnina Dwi Saputri Fitri Trisnawati Gladi Dwinta Kusuma Heti Erawati Heti Herastuti, Heti Intan Ferazia Iqbal Nur Aswad Jana Juanita Jandevi, Uspal Kartika Ayu Ardhanariswari Kartika Ayu Ardhanariswari, Kartika Ayu Kresnawati, Megahnanda Alidyan Kusuma, Ade Latifah Novitasari Lestari, Puji Muhammad Edy Susilo Muhammad Edy Susilo Muhammad Edy Susilo Ninik Probosari Ninik Probosari Ninik Probosari, Ninik Panji Dwi Ashrianto PUJI LESTARI PUJI LESTARI Putra, Gilang Septian Rahma Wulandari Retno Hendariningrum Rexady, Virda Ghesela Sagita, Virginia Ayu Sigit Tripambudi Siti Izzatul Ummah Subhan Afifi Susilo, M. Edy Virda Ghesela Rexady Widyanti, Perdaning Wulandari Wulandari Yerry Kahaditu Firmansyah