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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Ilmu Pertanian Indonesia Jurnal Sosial Ekonomi Pertanian JURNAL ILMU PERTANIAN Jurnal Teknologi Pangan Plumula : Berkala Ilmiah Agroteknologi Journal of Degraded and Mining Lands Management Jurnal Ilmiah Pangabdhi Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) BIOEDUSCIENCE Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL AGROHITA Jurnal Pengabdian Magister Pendidikan IPA Cakrawala: Jurnal Litbang Kebijakan Agrotechnology Research Journal Jurnal Pembelajaran dan Biologi Nukleus Jurnal Agrium Agro Bali: Agricultural Journal Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Biofarm : Jurnal Ilmiah Pertanian Nusantara Science and Technology Proceedings LOSARI: Jurnal Pengabdian Kepada Masyarakat Syari'ah Economics JURNAL PERMADI: PERANCANGAN, MANUFAKTUR, MATERIAL DAN ENERGI Journal of Applied Plant Technology Agrocentrum
Ramdan Hidayat
Agrotechnology Departmen, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : Jurnal Sosial Ekonomi Pertanian

 1 
FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN BUAH IMPOR Sudiyarto, Sudiyarto; Hidayat, Ramdan; Widayanti, Sri
Jurnal Sosial Ekonomi Pertanian Vol 1, No 2 (2007)
Publisher : Jurnal Sosial Ekonomi Pertanian

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Abstract

Consumers hold important role in determination whether the product has superiority or not. The overflowing or import fruits affected to a strong competition between local and impor fruits.  Although local fruit seemingly lost in the competing with import fruits, however the consumer (especially city consumer) is the final determiner who act the jury to judge the kind of fruit that is superior through multi attribute judgement. The research objected was to analyze the influece of the factors namely culture, social enviroment, individual, psychological and marketing strategy toward consumer’s attitude in purchasing fruits to show ‘competitive value’ of local fruit toward impor fruits. This research purposely conducted in Surabaya as one of the final destinations for fruit marketing with fruit’s consumer as a respondent and using survey method.  Sample taken of 140 responden from five Surabaya areas. Data collection conducted by interviews and direct obsevation toward several research object. This  research analyzed by Structural Equation Modelling (SEM). The result shows that on import fruits, changing culture and the increasing of individual characteristic significally significant effect to consumer behaviour in import fruits consumtion. Furthermore, the consumer  achievement behaviour statistically significant support to vendor to take  “marketing strategi”   Keywords : Consumer Behaviour, Import fruits, Structural Equation Modelling
FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN BUAH IMPOR Sudiyarto Sudiyarto; Ramdan Hidayat; Sri Widayanti
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 1 No 2 (2007)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumers hold important role in determination whether the product has superiority or not. The overflowing or import fruits affected to a strong competition between local and impor fruits.  Although local fruit seemingly lost in the competing with import fruits, however the consumer (especially city consumer) is the final determiner who act the jury to judge the kind of fruit that is superior through multi attribute judgement. The research objected was to analyze the influece of the factors namely culture, social enviroment, individual, psychological and marketing strategy toward consumer’s attitude in purchasing fruits to show ‘competitive value’ of local fruit toward impor fruits. This research purposely conducted in Surabaya as one of the final destinations for fruit marketing with fruit’s consumer as a respondent and using survey method.  Sample taken of 140 responden from five Surabaya areas. Data collection conducted by interviews and direct obsevation toward several research object. This  research analyzed by Structural Equation Modelling (SEM). The result shows that on import fruits, changing culture and the increasing of individual characteristic significally significant effect to consumer behaviour in import fruits consumtion. Furthermore, the consumer  achievement behaviour statistically significant support to vendor to take  “marketing strategi”   Keywords : Consumer Behaviour, Import fruits, Structural Equation Modelling
Co-Authors Achmad Surkati Agus Sulistyono Alvan Hanif Ma'sum Antonia Jessica Sherlyn Da Costa Arief, Arsarizky Arif Fathoni, Arif Bambang S. Purwoko Dewanti, Felicitas Deru Dewanti, Felisitas Deru Didik Utomo Pribadi Dwilyana, Lisa Dwiridhotjahjono, Jojo Eka Widiyawati Elly Syafriani Eriesta Wahyuningtyas Ersa Putri Sanjaya F. Deru Dewanti Fadilla Eka Rohcahyani Fernanda, Yohanes Ferry Fitriyah Fitriyah Guniarti Guniarti Guniarti Guniarti Hidayah, Sefti Nurul Idfi Setyaningrum, Idfi Jilian, Latni Juli Santoso Juli Santoso Pikir Kartini Kartini Kartini Kartini Kartini Kartini Kusumaningrum, Nora Augustien Latifah K. Darusman Lazuardi Akmal Islami Lingga Unzilaturrohmah Melinda Dwi Safitri Noni Rahmadhini Nora Augustien Nova Triani Nova Triani Nur Achadijah Nur Izza, Siti Pangesti Nugrahani Penta SURYAMINARSIH Pribadi, Didik Utomo Pudjibudojo, Jatie K. Puji Lestari Tarigan Purnomo Edi Sasongko Purwadi MP. Ir Purwadi Purwadi Purwanto Purwanto Putri, Mila Yunianysyah RAMDANI, EGGY ARMAND Roedhy Poerwanto Rusyana, Mohammad Purwa Samodro, Intan Febriana Santoso, Juli Sefti Nurul Hidayah Shalihah, Fitriyatush Sholeha, Nadiyatus Sri Djajati Sri Widayanti SRI WIDAYANTI Sri Winarti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sumarno, Dodi Iwan Sutini Tazkiyah Ainul Qolbi triani, nova Widi Wurjani Widiwurjani Widyatmani Sih Dewi Wiwik Sri Harijani