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Analysis of Segmentation and Targeting Strategies Of 4-Star Hotel Consumers In Jakarta Siregar, Raymond; Novi Cahayani; Wulan Sari; Diandra Vizara Santoso; Wurianisa Purnamisuri
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the segmentation and targeting strategies for 4-star hotel consumers in Jakarta by identifying homogeneous customer groups and selecting the most promising target market. Using a quantitative descriptive approach, data were collected through a Likert-scale questionnaire covering four marketing mix variables: Product, Price, Place, and Promotion. Hierarchical Cluster Analysis was applied to identify market segments, resulting in six distinct clusters, followed by Non-Hierarchical Cluster Analysis to determine the target market. The findings indicate that Cluster 1 is the most attractive segment, characterized by guests who prioritize cleanliness, quality service, and complete facilities, and who are responsive to digital promotions. In terms of the 4P marketing mix, 4-star hotels have successfully delivered high-quality services, offered competitive yet premium pricing, maintained strategic locations, and utilized social media and online travel agents for effective promotion. The study recommends value-based marketing strategies to enhance customer loyalty and capitalize on peak seasons. Limitations include the restricted geographic scope to Jakarta and a short data collection period of two weeks. Future research should expand to other regions and extend the data collection timeframe to obtain more comprehensive results.
Pengaruh Latihan Keseimbangan terhadap Ketepatan Shooting dalam Permainan Petanque Wulan Sari; Asep Angga Permadi; Azhar Ramadhana Sonjaya; Z. Arifin
Journal Sport Science Indonesia Vol 4 No 3 (2025): Journal of Sport Science Indonesia
Publisher : Pendidikan Kepelatihan Olahraga FKIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jassi.4.3.226-238

Abstract

Penelitian ini dilakukan atas dasar UKM Petanque Uniga dinilai kurang antusias dan kurang tertarik dengan latihan, sehingga proses latihan mandirinyan tidak maksimal. Penelitian ini bertujuan untuk mengetahui pengaruh latihan keseimbangan terhadap peningkatan ketepatan shooting UKM Petanque Uniga. Penelitian ini adalah eksperimen semu atau eksperimen kuasi (Quasi Eksperiment) pengambilan data dengan one groups pretest-postest design yaitu eksperimen yang dilakukan hanya pada satu kelompok saja tanpa kelompok pembanding. Instrumen penelitian berupa tes kemampuan shooting permainan petanque . Populasi penelitian ini adalah UKM Petanque Uniga yang berjumlah 15 atlet. Pengambilan sampel dilakukan dengan total sampling, dimana seluruh populasi dijadikan sampel penelitian yaitu 10 Atlet. Teknik analisis data meliputi uji prasyarat yaitu uji normalitas, uji homogenitas, uji linearitas, dan uji t. Hasil penelitian menunjukkan bahwa hasil perhitungan dengan nilai t hitung > t tabel yaitu 2.84 > 1.8331. Sehingga hipotesis yang menyatakan terdapat pengaruh yang signifikan dari model latihan dengan latihan keseimbangan terhadap peningkatan ketepatan shooting UKM Petanque Uniga
Gender and Justice: The Socio-Legal Implications Of Gender-Based Violence Legislation Agus Haryanto; Rizky Wahyuni; Wulan Sari
International Journal of Sociology and Law Vol. 1 No. 1 (2024): February : International Journal of Sociology and Law
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijsl.v1i1.267

Abstract

This article examines the socio-legal impact of gender-based violence legislation on survivors and societal perceptions of justice. By evaluating the effectiveness of various legal protections and support systems for victims, the study assesses challenges such as enforcement, social stigma, and cultural attitudes. Findings suggest that while legal protections are essential, achieving gender justice requires broader social reforms to address deeply rooted biases and to empower survivors.
Perencanaan Keuangan Jangka Pendek Untuk Menentukan Kebutuhan Kas Pada UMKM Matusin, Anita Roosmalina; Darasih, Ratna; Wulan sari; Nurhayati; Hartono, Powell Gian; Trisanti, Nadia; Raudha, Sita Noveni
Dirkantara Indonesia Vol. 2 No. 2: September-Februari 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i2.69

Abstract

Pandemi Covid-19 di Indonesia sudah mengalami penurunan. Pertumbuhan ekonomi nasional mengalami penurunan signifikan akibat dari pandemi Covid-19. Hal ini disebabkan pemerintah mengeluarkan kebijakan PPKM untuk mencegah penularan Covid-19 di masyarakat, sehingga terjadi penurunan konsumsi masyarakat yang berdampak pada penurunan penjualan dan pendapatan di semua bisnis termasuk UMKM. Untuk bangkit kembali dari keterpurukannya, masalah utama yang dihadapi oleh UMKM adalah masalah modal usaha. Untuk membantu UMKM agar dapat bangkit kembali, pemerintah mengeluarkan program PEN seperti merestrukturisasi kredit. Selain itu agar usaha berjalan lancar, pelaku UMKM juga harus mampu membuat perencanaan keuangan jangka pendek dengan membuat laporan anggaran kas sehingga diketahui kebutuhan kas di waktu yang akan datang serta langkah-langkah yang dilakukan jika mengalami kelebihan atau kekurangan kas, sehingga usaha berjalan lancar dan dapat memperoleh keuntungan maksimal
Pengaruh Pemahaman Pendidikan Agama Islam Dan Keteladanan Guru Terhadap Perilaku Sosial Siswa SMA N 4 Dumai Faizal Nurmatias; Wulan Sari
Jurnal Tadzakkur Vol 3 No 1 (2023): Tadzakkur Jurnal Pendidikan Islam
Publisher : Institute Agama Islam Tafaqquh Fiddin Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.798 KB) | DOI: 10.57113/taz.v2i2.236

Abstract

Perilaku sosial yang tidak baik dapat menghambat tujuan pembelajaran, sehinggaberkurangnyanilai dari keefektifan dan keefesienan yang kemudian akan mempengaruhi pola keteraturan yang telah dibentuk dan dijalankan. Perilaku sosial siswa terlihat masih terdapat kurangnya tenggang rasa dan tolong menolong, siswa kurang mempedulikan kebersihan dan juga terdapat siswa yang melanggar aturan aturan, maka dilakukan penelitian yang bertujuan mengetahui pengaruh pemahaman pendidikan agama islam dan keteladanan guru terhadap prilaku sosial siswa. Penelitian ini merupakan penelitian kuantitatif, populasi dalam penelitian ini adalah siswa kelas X dan XI SMAN 4 Dumai berjumlah 400 siswa yang beragama islam. Pengambilan sampel dilakukan dengan rumus isac dan michael sehingga jumlah sampel adalah 186 siswa. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh melalui penyebaran angket kepada 186 siswa. Data dianalisis menggunakan analisis regresi berganda, dengan bantuan software SPSS 21.0 for Windows.Hasil penelitian menunjukkan bahwa secara serentak pemahaman pendidikan agama islam dan keteladanan guru berpengaruh positif dan signifikan terhadap perilaku sosial siswa kelas X dan XI yang beragama islam di SMAN 4 Dumai. Dari hasil perhitungan SPSS menujukkan pengaruh pemahaman pendidikan agama islam dan keteladanan guru sebesar 34,5% dan sisanya 65,5% dipengaruhi oleh faktor lain.
ANALISIS KASUS TINDAK PIDANA PEMBUNUHAN MOTIF, ALAT BUKTI, PENERAPAN PASAL DAN VONIS Karmila; Rahma Daniati; Winarti; Wulan Sari; Komang Juntika; Henny Anastasya Meilani; Dina Selvia Ningsih; Ian Sagita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39947

Abstract

This study analyzes the case of premeditated murder committed by Ferdy Sambo against Brigadier Nofriansyah Yosua Hutabarat (Brigadier J). The purpose of this research is to understand the motive, evidence, application of legal articles, and the verdict imposed from the perspective of Indonesian criminal law. The research method used is normative juridical, employing a statutory approach based on Article 340 of the Indonesian Criminal Code (KUHP) concerning premeditated murder, as well as Law No. 19 of 2016 on Electronic Information and Transactions. The results of the study indicate that this case represents a deliberately planned act of murder involving several parties, including elements of obstruction of justice in an attempt to cover up the crime. Evidence such as autopsy results, witness testimonies, and the confession of Bharada E strengthen the conclusion that the murder was premeditated. The South Jakarta District Court initially sentenced Ferdy Sambo to death, a decision upheld at the appellate level. However, at the cassation stage, the Supreme Court commuted the sentence to life imprisonment. This case reflects a crisis of integrity among law enforcement officials and serves as a representation of the application of justice and legal certainty within Indonesia’s criminal justice system.
RANCANG BANGUN APLIKASI RETENSI REKAM MEDIS BERBASIS WEBDI PUSKESMAS SANGOWO wulan sari; adelina ibrahim; sahrani somadayo
J-TIFA Vol 8 No 2 (2025): September 2025
Publisher : Universitas Muhammadiyah Maluku Utara (Prodi Teknik Informatika)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/7b681c02

Abstract

Pengelolaan rekam medis di fasilitas pelayanan kesehatan tingkat pertama masih banyak dilakukan secaramanual, termasuk dalam proses retensi berkas rekam medis. Kondisi ini menimbulkan berbagai permasalahanseperti penumpukan berkas, kesulitan pencarian data, serta risiko kehilangan dan kerusakan dokumen. Penelitianini bertujuan merancang dan membangun aplikasi retensi rekam medis berbasis web di Puskesmas Sangowo gunamembantu pengelolaan data rekam medis secara lebih terstruktur dan efisien. Metode pengembangan sistem yangdigunakan adalah Rational Unified Process (RUP) yang meliputi tahap analisis kebutuhan, perancangan,implementasi, dan pengujian sistem. Aplikasi dikembangkan menggunakan bahasa pemrograman PHP dan basisdata MySQL. Hasil penelitian menunjukkan bahwa sistem mampu mengelola data pasien, data rekam medis,serta mengidentifikasi status retensi berkas berdasarkan lama penyimpanan sesuai ketentuan yang berlaku.Dengan adanya aplikasi ini, proses retensi rekam medis menjadi lebih cepat, akurat, dan terdokumentasi denganbaik, sehingga dapat mendukung peningkatan kualitas pelayanan kesehatan di Puskesmas Sangowo
Digital Training Components and Civil Servants’ Digital Productivity: The Mediating Role of Adaptive Competence Wulan Sari; Euis Mufahamah; Harold Kevin Alfredo
Digital Innovation : International Journal of Management Vol. 3 No. 2 (2026): April: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i2.704

Abstract

Digital transformation in the public sector encourages civil servants to utilize technology not only for administrative purposes but also to improve efficiency, accuracy, and work performance. This study examines the influence of Intelligent Learning-Based Training and Digital Training Components on the Digital Productivity of civil servants at the Bureau of Economic Affairs of the Regional Secretariat of Lampung Province, with Adaptive Competence serving as a mediating variable. A quantitative approach with a non-experimental survey design was applied, and data were collected through structured questionnaires distributed to employees engaged in digital-based work activities. The data were analyzed using structural model testing procedures. The findings reveal that Intelligent Learning-Based Training does not significantly influence Adaptive Competence or Digital Productivity. Conversely, Digital Training Components positively and significantly affect both Adaptive Competence and Digital Productivity. Adaptive Competence also has a positive impact on Digital Productivity and mediates the relationship between Digital Training Components and Digital Productivity. However, Adaptive Competence does not mediate the relationship between Intelligent Learning-Based Training and Digital Productivity. These results indicate that civil servants’ digital productivity is more effectively improved through practical, relevant, accessible, and well-evaluated digital training programs than through intelligent learning systems alone. Therefore, public institutions are encouraged to develop digital training initiatives that align with employees’ daily work demands while strengthening their adaptive competence in responding to technological changes.
Optimalisasi Guru PPKn dalam Meningkatkan Minat Belajar Siswa Inklusi Eneng Martini; Wulan Sari; Erry Hendriawan
Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat Vol. 3 No. 3 (2025): September: GARUDA: Jurnal Pendidikan Kewarganegaraan dan Filsafat
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/garuda.v2i2.3915

Abstract

This research aims to optimize PPKn teachers in PPKn learning, increasing interest in learning for inclusive students, so that students can be independent in their interest in learning and teachers can achieve the expected results and can find out the obstacles faced by teachers in increasing interest in learning. This research has a problem formulation including: How is PPKn learning at SMA Muhammadiyah 1 Cimahi, what is the interest in learning of inclusive students in PPKn subjects at SMA Muhammadiyah 1 Cimahi, what obstacles do teachers face in increasing the interest in learning of inclusive students at SMA Muhammadiyah 1 Cimahi. This research uses a qualitative approach with descriptive research type. Data collection techniques in research are interviews, observation and documentation. The results of this research were to find out, increase interest in learning, and find obstacles in the context of PPKn learning at SMA Muhammadiyah 1 Cimahi, achieved by gaining a comprehensive understanding of the dynamics of learning and the challenges faced by teachers in creating an inclusive and motivating learning environment.