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All Journal Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Islam Futura Jurnal Ilmiah Peuradeun Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) AFEBI Economic and Finance Review Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AGROMIX International Journal of Supply Chain Management Journal of Public Administration Studies Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Service and Research Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Ekonomi, Teknologi dan Bisnis Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Jurnal Kewirausahaan dan Inovasi Jurnal Pendidikan Progresif
Sri Palupi Prabandari
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
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Journal : Jurnal Manajemen Pemasaran dan Perilaku Konsumen

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PENGARUH PRODUCT CATEGORY, PRICE PERCEPTION, DAN E-CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PAKET PREMIUM Ardian, Faril; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.12

Abstract

The purpose of this study is to identify the effects of product category, price perception, and e-customer experience on the intention of Spotify users to repurchase the application’s Premium Package. The effects to be proven are those of each independent variable on the dependent variable. This study is categorized as explanatory research as it explains the relationship between two or more symptoms or phenomena. Using judgment sampling method and non-probability sampling technique, 152 people were selected as the sample. They must be people living in Malang city with the minimum age of seventeen years who are or have the experience of subscribing Spotify’s Premium Package. The data analysis was performed using IBM’s Statistical Package for the Social Sciences (SPSS) version 26. This study finds that product category significantly influences repurchase intention, that e-customer experience significantly influences repurchase intention, and that price perception has no significant effect on repurchase intention.
PENGARUH PRODUCT QUALITY, PERCEIVED PRICE, DAN PROMOTION TERHADAP CUSTOMER SATISFACTION Pratama, Ahmad Zaki; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.171 KB) | DOI: 10.21776/jmppk.2022.1.1.27

Abstract

In the era of competition, competition between companies is getting tougher in every company to observe and know the wants and needs of consumers. This research aims to identify and analyze the effects of product quality, perceived price, and promotion on the satisfaction of Eiger customers in Malang. This research uses quantitative research with descriptive verification approach. Using purposive sampling method, 116 students of Universitas Brawijaya who have made at least one purchase of Eiger products. The data was harvested from questionnaires, library research, and web browsing and was analyzed using multiple linear regression in SPSS 25. This study finds that product quality, perceived price and promotion partially influence customer satisfaction. Product quality, perceived price and promotion explain 61,3% of the customer satisfaction, the remaining 38,7% is explained by other variables not included in this research. The implementation of product quality, perceived price, and promotion on Eiger products in the city of Malang is classified as very good and very good in creating customer satisfaction.
Pengaruh Social Media Marketing Terhadap Kepercayaan Konsumen Dan Minat Beli Silvi, Diana Kristia; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.19

Abstract

The objectives of this study are to assess and analyze the effect of social media marketing on consumer’s trust, to assess and analyze the effect of social media marketing on purchase intention, and to assess and analyze the effect of consumer’s trust on purchase intention. From the population of consumers who have the intention to buy beef from UD Subur Jaya, 55 were selected as the respondents through the use of purposive sampling. The results of the path analysis suggest that social media marketing significantly influences consumer’s trust, that social media marketing significantly impacts the purchase intention, and that consumer’s trust significantly affects the purchase intention.   Abstrak Tujuan penelitian untuk menguji dan menganalisis pengaruh social media marketing terhadap kepercayaan konsumen; menguji dan menganalisis pengaruh social media marketing terhadap minat beli; menguji dan menganalisis pengaruh kepercayaan konsumen terhadap minat beli. Konsumen yang berminat membeli sapi potong di UD Subur Jaya sebagai populasi pada penelitian ini. Pengambilan sampel menggunakan teknik purposive sampling dengan sampel 55 responden. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa: social media marketing berpengaruh signifikan terhadap kepercayaan konsumen; social media marketing berpengaruh signifikan terhadap minat beli; kepercayaan konsumen berpengaruh signifikan terhadap minat beli.
Pengaruh Brand Awareness Sebagai Variabel Pemasaran Media Sosial Terhadap Minat Beli Konsumen Annora, Gea Cinta Endy; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.07

Abstract

The era of rapid business development requires entrepreneurs to provide their best products in the competition. The increasing competition in the business has triggered businesspeople to join in a race of product development. Endy’s Luck offers a distinct way of enjoying snake fruit, that is by presenting it as fudgy brownies. As the brand is still new, massive marketing efforts are needed. The objective of this quantitative research is to analyze the effects of social media marketing on consumer’s intention to purchase snake fruit’s processed products with brand awareness as the mediating variable. Using non-probability sampling method and purposive sampling technique, 85 people with Instagram accounts who have seen the profile of Endy’s Luck’s Instagram account were selected as the respondents. The results of the data analysis in SPSS 26 indicate that social media marketing significantly influences brand awareness and purchase intention, that brand awareness significantly affects purchasing intention, and that brand awareness mediates the impact of social media marketing on consumer’s purchase intention.   Abstrak Era perkembangan bisnis yang sangat pesat mengharuskan para pelaku bisnis memberikan produk yang terbaik dalam persaingan. Semakin ketatnya persaingan dalam bisnis, memicu pelaku bisnis berlomba-lomba dalam mengembangkan bisnisnya. Endy’s Luck menawarkan cara lain untuk menikmati buah salak dalam sebuah produk makanan berupa fudgy brownies. Merek Endy’s Luck yang tergolong baru mengharuskan bisnis ini untuk melakukan pemasaran yang masif. Tujuan penelitian ini adalah untuk menganalisis pengaruh pemasaran media sosial terhadap minat beli konsumen dengan brand awareness sebagai variabel mediasi pada produk olahan salak. Jenis penelitian dalam penelitian ini adalah kuantitatif. Menggunakan non probability sampling dengan teknik purposive sampling, responden sebanyak 85 dipilih dengan kriteria yang memiliki dan menggunakan media sosial Instagram, serta pernah melihat profil dari akun media sosial Instagram dari Endy’s Luck. Hasil dari analisis data menggunakan SPSS 26 menyatakan bahwa pemasaran media sosial berpengaruh signifikan terhadap brand awareness dan minat beli konsumen. Selain itu, brand awareness juga berpengaruh signifikan terhadap minat beli. Terakhir, hasil penelitian menunjukkan bahwa brand awareness memediasi pengaruh antara pemasaran media sosial terhadap minat beli konsumen.
Pengaruh E-Service Quality Terhadap E–Trust Melalui E-Satisfaction Sebagai Mediasi Wicaksono, M. Yugi; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.24

Abstract

This research was conducted to identify and analyze the direct effect of e- service quality on e-trust and its indirect effect through the mediation of e- satisfaction in the context of users of Traveloka application in Bandar Lampung. This explanatory study corroborates the causal relationship between the variables. Using purposive sampling technique, 160 people with the minimum age of seventeen years who have made any traveling and lodging booking via Traveloka more than once during the last one year were selected as the respondents. The data analysis was performed using Structural Equation Modeling (SEM) in SmartPLS version 4.0. This study finds that e-service quality directly affects e-trust, that e-service quality directly influences e-trust, and that e-satisfaction mediates the effect of e-service quality on e-trust among users of Traveloka application in Bandar Lampung.   Abstrak Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh langsung maupun tidak langsung variabel e-service quality terhadap e-trust yang dimediasi oleh e-satisfaction pada pengguna aplikasi Traveloka di Kota Bandar Lampung. Jenis penelitian yang digunakan yaitu explanatory research yang menjelaskan kausalitas hubungan sebab akibat antara masing-masing variabel. Jumlah sampel yang digunakan pada penelitian ini berjumlah 160 responden yang diambil dengan teknik purposive sampling dengan kriteria sampling yaitu, telah berusia 17 tahun dan pernah memesan tiket perjalanan maupun penginapan melalui aplikasi Traveloka lebih dari sekali dalam setahun terakhir. Teknik analisis yang digunakan untuk menguji instrument data yaitu dengan Structural Equation Model (SEM) menggunakan aplikasi smartPLS versi 4.0. Hasil penelitian ini diperoleh informasi bahwa variabel e-service quality memiliki pengaruh langsung terhadap e-trust. Variabel e-service quality juga memberikan pengaruh secara langsung terhadap e-satisfaction. Hasil selanjutnya yaitu e-satisfaction sebagai variabel mediasi memiliki pengaruh secara langsung pada hubungan antara e-service quality terhadap e-trust pada pengguna aplikasi Traveloka di Kota Bandar Lampung.
Brand Love, Perceived Quality Dan Social Media Marketing Terhadap Repurchase Intention Akmal, Zetia Azzahra; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.12

Abstract

This research aims to identify the influences of brand love, perceived quality, and social media marketing on repurchase intention to Adidas products. This quantitative explanatory study uses non- probability sampling method and purposive sampling technique, resulting in 120 respondents with the characteristics of woman working in the Special Capital Region of Jakarta who have purchased Adidas products at least twice. The data was harvested from questionnaires and was analyzed in IBM SPSS version 26. This study finds that brand love, perceived quality, and social media marketing have positive and significant effects on repurchase intention.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh brand love, perceived quality, social media marketing terhadap repurchaseintention pada produk Adidas. Penelitian ini menggunakan jenis penelitian eksplanatori dengan metode kuantitaif. Teknik sampling yang digunakan non-probability sampling dengan metode purposive kepada 120 responden. Karakteristik dari responden merupakan Wanita yang bekerja di DKI Jakarta dengan minimal pembelian ulang produk Adidas sebanyak dua kali. Data hasil penyebaran kuesioner pada penelitian ini kemudian dianalisis dengan menggunakan IBM SPSS Versi 26. Hasil pada penelitian ini adalah variabel brand love, perceived quality, social media marketing berpengaruh positif dan signifikan terhadap repurchase intention.
Co-Authors Adyuta, Hafizh Rakha Agung Murti Nugroho Ainul Rizkiyah Akmal, Zetia Azzahra Ananda Sabil Hussein Annora, Gea Cinta Endy Aprilianti Catur Putri Arasy, Fajar Hafidh Ardian, Faril Areta Widya Kusumadewi Areta Widya Kusumadewi Arief Faladia Mukti Astrid Puspaningrum Barinta, Dunga Dwi Cahaya, Devi Nur Chabsy Al Riezal Mutaqien Claudia Gadizza Perdani Devi Nur Cahaya Dunga Dwi Barinta Dwi Maulidatuz Fabian, Muhammad Rauf Fajar Hafidh Arasy Fatchur Rohman Franciska Yuniati Ida Yulianti Ida Yulianti Irma Kurniasari Isar Prayoga Karimatun Nisa’ Khusnul Ashar Kurniasari, Irma Kyswantoro, Aditya Firdaus Luh Ayu Surya Eka Putri Marpaung, Frans Yuda Yonathan Mintarti Rahayu Misbahuddin Azzuhri Nisa’, Karimatun Octadila Laily Anggraeni Octadila Laily Anggraeni, Octadila Laily Pratama, Ahmad Zaki Pratama, Muhammad Rizky Andhika Puput Ichwatus Sholihah Puput Ichwatus Sholihah Rizkiyah, Ainul Savitri, Arie Andani Silvi, Diana Kristia Siti Aisjah Sri Suhartini, PhD Supraptha, I Gede Chaitanya Indra Surachman Surachman Taufiq Ismail Tazqiyatur Rofiah Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunisa Wibisono, Mulyono Wicaksono, M. Yugi Yeney Widya Prihatiningtias Yuniati, Franciska Zakiyah, 3Dwi Maulidatuz