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All Journal E-Journal of Tourism Jurnal IPTA Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism JURNAL KEPARIWISATAAN Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Journal of Mandalika Review Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Ni Made Eka Mahadewi
Bali Tourism Polytechnic
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Website Quality, Tourist Experience, Satisfaction, And Loyalty At Badung Market Kusumayanti, Anak Agung Made Dwi Putri; Utama, I Putu; Mahadewi, Ni Made Eka
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8160

Abstract

This study investigates the relationship between website quality, memorable tourism experience, tourist satisfaction, and loyalty in the context of Badung Market, Denpasar. As Bali’s largest traditional market, Badung Market is evolving into a digital-based cultural destination through the Smart Heritage Market concept. Employing a quantitative approach with a survey method, data were collected from 200 tourists who had visited the market and accessed its digital platforms. Using purposive sampling and a five-point Likert scale, the analysis reveals that: (1) website quality significantly influences tourist satisfaction; (2) memorable tourism experience positively affects both satisfaction and loyalty; (3) satisfaction significantly drives loyalty; (4) website quality indirectly influences loyalty through satisfaction as a mediating variable; and (5) loyalty also mediates the relationship between memorable experience and satisfaction. The findings highlight the strategic importance of enhancing website quality and creating memorable experiences to strengthen satisfaction and foster sustainable loyalty in digital cultural destinations.
Co-Authors Anom Hery Suasapha Asti Az-Zahra, Lale Damayanti, Made Purnama Damayanti, Titien Desy Paradina Diah Cynthia Putri Dwi Rahayu, Kadek Mayola Dwiari, Ni Made Septi Farid, Rahmadani Safitri Hanafi, H Hamsu Herman Herman HM, Muhammad Husni I Gusti Bagus Rai Utama I Kadek Edi Dana Arta I Ketut Murdana I Ketut Murdana I Ketut Surata I Komang Gde Bendesa I Nyoman Darma Putra I Wayan Mertha Ibnu Avichena Kristiono Liestiandre, Hanugerah Kusuma, Anak Agung Istri Arikania Kusumayanti, Anak Agung Made Dwi Putri Luh Gede Leli Kusuma Dewi Luh Yusni Wiarti Made Antara Ni Ketut Dewi Irwanti Ni Putu Evi Wijayanti Noviani, Ni Komang Nia Oktoraini, Septia Putu Chris Susanto Sastrawan, Herry Sri Dewi Handayani Susianti, Hartanti Woro Utama, I Putu Widana, Ida Bagus Gede Agung Yahyaddin, Muh Zulkifli Harahap Zulkifli Harahap