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Journal : Jurnal Mudarrisuna: Media Kajian Pendidikan Agama Islam

STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN DAYA SAING DAN MUTU PENDIDIKAN PADA PERGURUAN TINGGI DI ACEH Mukhsinuddin Mukhsinuddin; Tarmizi Tarmizi; Rahmad Syah Putra; Muhammad Furqan
Jurnal Mudarrisuna: Media Kajian Pendidikan Agama Islam Vol 11, No 4 (2021)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jm.v11i4.11098

Abstract

Public Relations (PR) is one of the management functions in supporting the development and maintenance of common lines between the organization and its publics regarding the strategy, cooperation and marketing of an organization so that it is of high quality and competitive. This study aims to determine the public relations strategy in building the competitiveness and quality of education at universities in Aceh. The object of this research was conducted at one of the Universities in South West Aceh, namely STAIN Teungku Dirundeng Meulaboh, with research subjects including the Chair, Deputy Chair, Head of AUAK Section, Head of Sub Division of AUK, and Public Relations Officer. Research data collection techniques are carried out in 3 ways, namely: 1) observation; 2) questionnaire; 3) in-depth interviews; and 4) documentation study, while data analysis used 4 stages, namely: 1) data reduction; 2) data display; 3) verification; 4) and drawing conclusions. Based on the results of the study, it was found that: First, in carrying out building competitiveness and quality of education, STAIN Teungku Dirundeng Meulaboh has also compiled a Vision and Mission of Public Relations/Public Relations with the aim of raising the image of STAIN Teungku Dirundeng in the eyes of the community, and formulating a plan (plan ) public relations in the form of work programs and activities involving all sections of Public Relations to develop programs referring to the Vision, Mission, Goals and Objectives of STAIN Teungku Dirundeng Meulaboh. Second, STAIN Teungku Dirundeng Meulaboh has implemented a public relations strategy in building the competitiveness and quality of education in Aceh in the form of programs and activities including the following: 1) Media and Inter-Institutional Relations; 2) Internal Relations; and 3) Media Publication and Production. The implementation of the program is also carried out based on the annual public relations plan and a fixed schedule plan for STAIN Teungku Dirundeng which contains activities that will be carried out every week, month and year on a regular basis.
Model Kepemimpinan Digital Kepala Sekolah di Era Teknologi Zubaidah Zubaidah; Rahmad Syah Putra
Jurnal MUDARRISUNA: Media Kajian Pendidikan Agama Islam Vol 12, No 4 (2022)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jm.v12i4.17206

Abstract

Currently, transformation has occurred so quickly, the Industrial Revolution Era was one of the eras of very rapid technological development. With the rapid development of technology, various knowledge, new skills, and new leadership have been born in realizing the competitiveness of an educational institution. This article aims to describe the leadership of school principals in the technological era. The writing of this article uses a qualitative descriptive approach (library research), by conducting a careful review of some material and leadership theory. The results of the study show that: 1) a leader or leaders in the technological era in order to bring a team to a better realm, must master 10 (ten) skill models namely complex problem solving, critical thinking, creativity, management ability, coordination, emotional intelligence , making policies/decisions, service orientation, negotiation, and cognitive flexibility; 2) There are digital leadership characteristics that exist in a school principal in the Technology Age, including: responsibility and innovation in order to direct the organization to transform towards digital; 3) The implementation of digital leadership in educational institutions, of course, must be carried out by a Principal with several stages, namely: The emerging, implementing, instilling and transforming stages, and 4C, namely; critical in thinking and able to generate solutions, communication, collaborative, as well as creative and innovative.