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All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL IDEI: Jurnal Ekonomi & Bisnis Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora COVIT East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Economos : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi, Manajemen, Akuntansi
Nuruni Ika KW
Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA
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Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
Brand Image: As a Mediating Variable in the Relationship between E-WOM and Repurchase Intention of Teh Botol Sosro Products Achmad Abyan Zharfan; Nuruni Ika Kusuma W
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4817

Abstract

This research examines the influence of e-WOM and Brand Image on repurchase intention, and the mediating effect of Brand Image on the relationship between e-WOM and repurchase intention. Using a quantitative approach and non-probability sampling, data from 100 Tehbotol Sosro's consumers were analyzed with SmartPLS 3.0 software. The findings indicate that e-WOM positively and significantly affects repurchase intention and Brand Image. Brand Image also positively and significantly affects repurchase intention, acting as a mediator between e-WOM and repurchase intention
Pengaruh Store Atmosphere dan Lokasi terhadap Keputusan Pembelian pada Coffe Shop Tadakopi Surabaya Amelia Retno Wahyu Purnama; Nuruni Ika Kusuma Wardhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1814

Abstract

Penelitian ini bertujuan guna mengidentifikasi dampak store atmosphere dan lokasi berpengaruh pada keputusan pembelian pada coffe shop Tadakopi Surabaya. Populasi yang diteliti merupakan pelanggan coffe shop Tadakopi di Kota Surabaya Timur. Jenis penelitian ini yaitu riset kuantitatif dengan memakai alat analisis software Smart PLS. Pemanfaatan sampel teknik accindetal sampling dan berjumlah 72 responden. Metode kuantitatif dipilih dengan teknik analisis data Structural Equation Modeling (SEM) dengan metode Partial Least Square (PLS) melalui software. Pengumpulan data dilakukan dengan teknik wawancara, observasi dan penyebaran kuesioner. Hasil penelitian menunjukkan bahwa variabel store atmosphere berpengaruh positif dan signifikan terhadap variabel keputusan pembelian, variabel lokasi berpengaruh positif dan tidak signifikan terhadap variabel keputusan pembelian.
The Effect of Product Differentiation and Electronic Word of Mouth (E-Wom) on Consumer Purchasing Decisions of the Richeese Factory in Surabaya City Arya Yudha Nugraha; Nuruni Ika Kusuma Wardani
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5068

Abstract

This study aimed to determine the effect of product differentiation and electronic word of mouth on consumer purchasing decisions of the Richeese Factory in Surabaya. This research used a quantitative research method and used the population of Richeese Factory consumers in Surabaya during the past year. A sample of 105 individuals was selected using non-probability sampling with an accidental sampling technique. Data was collected through conventional questionnaire distribution and measured using the Likert scale. The analysis utilized Partial Least Square (PLS). The results of this research indicated that each variable had a significant effect, both product differentiation and electronic word of mouth, on the consumer purchasing decisions of the Richeese Factory in Surabaya.
Analisis E-Trust dan E-Wom Terhadap E-Loyalty Pada Pengguna Tokopedia di Surabaya Rishelynia Nastiti Dwi Prayunda; Nuruni Ika Kusuma Wardani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2185

Abstract

Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh e-trust terhadap e-loyalty pada pengguna Tokopedia dan untuk menganalisis pengaruh e-WOM terhadap e-loyalty pada pengguna Tokopedia. Populasi dari penelitian ini adalah pengguna Tokopedia di Surabaya, dengan jumlah sampel sebanyak 70 responden Tokopedia di Surabaya. Uji yang digunakan pada penelitian ini menggunakan Partial Least Square (PLS). Berdasarkan hasil pengujian dengan menggunakan analisis PLS, untuk menguji pengaruh beberapa variabel terhadap E Loyality maka dapat diambil kesimpulan sebagai berikut : Variabel E Trust memberikan kontribusi terhadap E Loyality, hal ini membuktikan Trust yang semakin tinggi dapat membuat Loyalitas Konsumen semakin meningkat. E Wom memberikan kontribusi terhadap E Loyality, hal ini membuktikan bahwa Electronic word of mouth yang dilakukan dari berbagai macam bentuk informasi mengenai Tokopedia baik positif maupun negatif tersedia di berbagai platform/media elektronik.
Analysis of Brand Image, Product Innovation, and Word of Mouth on Purchasing Decisions Tekiro in Surabaya Ainul Yaqin; Nuruni Ika Kusuma Wardani; Reiga Ritomea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5393

Abstract

This study aims to determine the effect of brand image, product innovation, and word of mouth on purchasing decisions of Tekiro in Surabaya. This study uses a quantitative method, namely by using 98 people as a research sample. The respondents were taken using a non-probability sampling method with a purposive sampling technique. The data collection method was carried out through the distribution of conventional questionnaires and was measured using a Likert scale. The analysis used is Partial Least Square (PLS). The results of this study indicate that brand image and word of mouth variables have a significant influence on purchasing decisions, but product innovation variables do not significantly influence purchasing decisions for Tekiro in Surabaya.
Pengaruh Perceived Price dan Perceived Usefulness terhadap Keputusan Pembelian pada Pengguna Aplikasi Layanan Spotify Premium di Kota Surabaya Amirah, Anandah; Wardhani, Nuruni Ika Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5985

Abstract

This research aims to find out the influence of price perceived and usefulness perceived on purchase decision on users of premium Spotify applications in Surabaya City. This study used questionnaires to obtain data for quantitative research. The number of samples obtained in accordance with Ghozali's formula was 96 respondents. Sampling techniques use a non-probability sampling technique that is purposive sampling. The data analysis method in this study used SEM-PLS 3.0 with validity, reliability, and hypothesis test. The research results show that (1) price perceived contributes to  purchase decisions on users of the premium spotify application in Surabaya City. (2) usefulness perceived contributes to purchase decisions on users of premium spotify applications in Surabaya City.
Pengaruh Brand Image dan Efektivitas Iklan Terhadap Keputusan Pembelian Saus Sambal ABC Di Surabaya Ryandini, Fadilla; Wardani, Nuruni Ika Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6067

Abstract

The market in the food and beverage sector grow every year, providing sufficient opportunities for new companies wishing to enter the industry. The large variety of brands on the market provides consumers with many alternative choices when making purchases. This research aims to determine the influence of brand image and advertising effectiveness on purchasing decisions for ABC Sambal Sauce. This research is quantitative research with data collection methods using questionnaires. This study had a total of 100 respondents. The sampling technique used was nonprobability sampling with a purposive sampling method. Data was obtained by distributing questionnaires. The data analysis method uses Partial Least Square (PLS) analysis with the help of the Smart PLS 4.0 program. The research results show that Brand Image and Advertising Effectiveness have a positive and significant effect on Purchase Decisions for ABC Sambal Sauce in Surabaya. This is in line with the hypothesis so it can be said to be significant (positive).
Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
PENGARUH CUSTOMER EXPERIENCE DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG APLIKASI STREAMING DISNEY+ HOTSTAR Rahmadhani, Novia Rizky; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6231

Abstract

The research intends  to explore as well as assess the impact of customer experience also price perception on repurchase interest for the Disney+ Hotstar streaming service. This study was conducted with 110 respondents, all of whom were Disney+ Hotstar customers living in Surabaya. The purposive sampling approach was employed, and the study was quantitative. The data will be measured and analyzed using SmartPLS. The study explains that: (1) Customer Experience has a significant impact on repurchase interest for the Disney+ Hotstar streaming service, and (2) Price Perception positively influences repurchase interest.
Co-Authors Achmad Abyan Zharfan Ahcmady, Anggie Christian Nur Ainul Yaqin Alifia, Firza Tsamara Almira Zakkiya Arofa Amelia Retno Wahyu Purnama Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Anita Fine Ardianita Ardianita Arya Yudha Nugraha Dewanti, Illona Ratna Dhianita Yasmin Faisal Prima Agdhanni Hery Pudjo Prastyono Icasania Septentia Ignathia Martha Hendrati Ignathia Martha Hendrati Ignatia Martha H Ignatia Martha H. Ilmiah, Ismiatul Ismail, Rizky Riza Izaak, Wilma Cordelia Kiky Asmara Lifia Hardiyani Martha Hendrati, Ignatia Mei Retno Adiwaty Mellania Ariya Nitta Moch. Virgiawan Anjasmara Mochammad Ismail Alfarizi Muhammad Yohanes Mumtaz, Wafiula Nabilah Amani SALSABILA Nanik Hariyana Naufal Putra Yundra Perkasa Nur Aisyah, Afinatus Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Putri Aisyah Putri, Adiesta Aulia Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ramadhanty Khansaputri Perdana Reiga Ritomea Ariescy Rishelynia Nastiti Dwi Prayunda Rizky Hediyanti Ryan Oktavianto Ryandini, Fadilla Safira, Adelia Mayang Sandi Ariamanda Ariamanda Santoso, Anugrah Bayu Satuhu, Nia Hanifah Sauki, Moch Syahrir Sebastiana Viphindrartin Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Syanita Lailatussa’adah Syaifudin Thalib, Mochammad Rayyan Theodora Cicelia Khristi Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Wilma Izaak Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul