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All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL IDEI: Jurnal Ekonomi & Bisnis Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora COVIT East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Economos : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi, Manajemen, Akuntansi
Nuruni Ika KW
Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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THE INFLUENCE OF GREEN PRODUCT, GREEN BRAND IMAGE, AND BRAND AMBASSADOR ON PURCHASE INTENTION FOR MIE LEMONILO X NCT DREAM Sauki, Moch Syahrir; Wardani, Nuruni Ika Kusuma; Sholihah, Dewi Deniaty
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11331

Abstract

K-pop is a popular trend with a massive fan base. Enthusiasts often exhibit obsessive, consumptive, hysterical, and addictive behaviors toward K-pop-related items. At the Food and Hospitality Indonesia (FHI) 2023 event, Lee Seung Hoon reported remarkable growth in the export of Korean food and beverage products to Indonesia, including a 25.8% increase in instant noodle exports. This research aims to examine the influence of Green Product, Green Brand Image, and Brand Ambassador variables on the Purchase Intention of Lemonilo x NCT Dream products.The study employs a quantitative research method, with a sample size of 80 respondents determined using the Likert formula. The sampling technique applied is Purposive Sampling, and data analysis was conducted using the Partial Least Square (PLS) program. The results reveal that green product, green brand image, and brand ambassador variables significantly influence consumer purchase intention for Lemonilo x NCT Dream products.
Kapasitas Berinovasi Penyelenggaraan Desa Utomo, Diajeng Intan Putri; Wardhani, Nuruni Ika Kusuma
Matra Pembaruan: Jurnal Inovasi Kebijakan Vol 9 No 1 (2025)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/mp.9.1.2025.77-91

Abstract

The capacity for innovation in village governance reflects efforts to bridge community welfare and social transformation. This study examines innovation from both institutional and community perspectives, emphasizing the role of social and grassroots innovation in empowering village apparatus and local communities. Employing a qualitative case study approach, the research focuses on two villages in Lamongan Regency: Warukulon and Wanar. Data were collected through interviews with village officials, community-based organizations (LKD), and local service units such as posyandu. The findings indicate that institutional innovation capacity remains limited, as training and development for village officials are irregular and highly dependent on external directives. Conversely, innovation at the grassroots level, particularly through Karang Taruna, PKK, and posyandu, has shown promise in community mobilization and empowerment. Warukulon demonstrates relatively higher community innovation due to active participation since the COVID-19 pandemic, while Wanar is in the early stages of revitalizing youth engagement. This research highlights the need for sustainable training programs, institutional support, and leadership regeneration to strengthen local innovation ecosystems. These findings underline the importance of integrating both top-down and bottom-up approaches in enhancing village innovation capacity.
Analysis of PT Fokus KuAnalysis of PT Fokus Kualitas Utama Digital Marketing Strategy to Increase Client Attraction alitas Utama Digital Marketing Strategy to Increase Client Attraction Amelia, Novi; Wardani, Nuruni Ika Kusuma
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.12523

Abstract

This research analyzes the implementation of digital marketing strategies by PT. Primary Quality Focus in increasing client attraction. Qualitative descriptive methods with the AIDA (Attention, Interest, Desire, Action) analysis model are used to expand digital marketing strategies. Focus on Attention emphasizes quality, providing a superior experience, high-quality service, and engaging digital content. On Interests, the company drives interaction and engagement through quizzes, polls, and periodic content, building interest and two-way relationships. Desire is stimulated through content that highlights service excellence and client testimonials. The Action stage encourages the audience to utilize the service after going through the Attention, Interest and Desire process. The results of this research indicate that the digital marketing strategy implemented by PT. The Main Quality Focus provides a significant positive impact on business growth, so that it is able to attract the attention of clients every year. However, companies need to optimize consistency in LinkIn and Websites in order to get more effective improvements to increase the attractiveness of service company clients in the digital era.
Komplikasi Regulasi Cipta Kerja: Dinamika Perubahan dan Pengangguran Nasional Safira, Adelia Mayang; Wardhani, Nuruni Ika Kusuma
Arus Jurnal Sosial dan Humaniora Vol 4 No 3: Desember (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i3.829

Abstract

Undang-Undang Cipta Kerja merupakan suatu undang-undang yang dibuat untuk menyederhanakan regulasi pemerintah dan mencakup beberapa undang-undang sekaligus yang mana UU Cipta Kerja memiliki tujuan untuk mendorong investasi, memperluas lapangan pekerjaan, dan mendorong pertumbuhan ekonomi. Seringkali, regulasi pemerintah mengalami perubahan akan tetapi perubahan tersebut tidak mengarah ke arah yang lebih baik. Salah satunya yaitu UU Nomor 13 Tahun 2003 pasal 35 ayat (1) yang berisi tentang persyaratan khusus kepada pelamar seperti batasan maksimum usia kerja secara implisit. Dari perubahan regulasi tersebut, muncul ketidakpastian sehingga sering terjadinya unjuk aksi kepada pemerintah sehingga UU Cipta Kerja terus mengalami beberapa perubahan. Dinamika perubahan regulasi pemerintah dipengaruhi oleh beberapa faktor seperti kondisi ekonomi dan sosial yang dinamis, masukan dan kritik dari masyarakat, penyesuaian putusan MK dan lain-lainnya menjadi alasan kenapa perubahan regulasi UU Cipta Kerja sering terjadi. Perubahan regulasi memungkinkan dapat berdampak seperti fenomena saat ini yaitu peningkatan gelombang PHK, perekonomian Indonesia yang sedang deflasi, dan kenaikan PPN 12% tahun 2025. Berdasarkan fenomena tersebut, memungkinkan akan berdampak besar terhadap ekonomi mulai dari penurunan daya beli sampai penurunan angka kelas menengah. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan teknik pengumpulan data sekunder melalui studi kepustakaan dan menggunakan deskriptif analitis. Hasil dari penelitian ini adalah dinamika perubahan regulasi yang memungkinkan akan berdampak terhadap peningkatan pengangguran dan pertumbuhan ekonomi nasional.
Program KALIMASADA: Peningkatan Jenis Layanan Administrasi Kependudukan di Kecamatan Rungkut Syaifudin, Syanita Lailatussa’adah; Wardhani, Nuruni Ika Kusuma
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.498

Abstract

Dinas Kependudukan dan Pencatatan Sipil Kota Surabaya yang bekerja sama dengan Pemerintah Kota Surabaya, telah menghasilkan sejumlah inovasi yang bertujuan menciptakan kesadaran masyarakat Kota Surabaya terhadap pencatatan kependudukan. Inisiatif ini mencakup penerbitan data dan dokumen yang melibatkan proses pendaftaran penduduk, pencatatan sipil, serta manajemen informasi terkait kependudukan. Data ini diharapkan dapat digunakan untuk mendukung layanan publik, tata kelola pemerintahan, dan pembangunan. Kolaborasi antara Pemerintah Kota Surabaya dan Dinas Kependudukan dan Pencatatan Sipil Kota Surabaya menghasilkan inovasi, terutama melalui program yang dikenal sebagai KALIMASADA (Kawasan Lingkungan Masyarakat Sadar Administrasi Kependudukan). Program ini dirancang untuk meningkatkan efektivitas dan efisiensi pelayanan publik. Penulis terlibat sebagai pendamping layanan administrasi kependudukan di Kecamatan Rungkut. Pendekatan yang digunakan dalam penulisan jurnal ini melibatkan kerjasama dan pendampingan bersama Ketua RT dan masyarakat Kecamatan Rungkut terkait administrasi kependudukan dan kegiatan KALIMASADA. Metode ini bertujuan untuk mengoptimalkan penggunaan Identitas Kependudukan Digital (IKD).
EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, AND BRAND TRUST AND THEIR EFFECT ON LOYALTY ON HONDA MOTORCYCLE PRODUCT Kustini, Nuruni Ika
Journal of Economics, Business, and Accountancy Ventura Vol. 14 No. 1 (2011): April 2011
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v14i1.12

Abstract

The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the functionality of their prod- ucts, but also take into account its brand attributed to their products as it delivers certain images in the mind of consumers or end-users. This research aimed to acknowledge the im- pacts of experiential marketing, emotional branding and brand trust towards loyalty on Honda motorcycle products.  Variables  in  this  research  are  experiential  Marketing  (X1), Emotional Branding (X2), Brand Trust (X3) as its independent variables; and Brand Loyalty (Y) as its dependent variable. To measure these variables, this study employed Semantic Dif- ferential Scale by using interval as its scale of measurement. 120 respondents of Honda mo- torcycle users were taken as sample of research from the population of Honda motorcycle users in Surabaya, with SEM (Structural Equation Modeling) employed as data analysis technique. On the one hand, the SEM analysis results revealed the positive and significant relationship of experiential marketing and brand trust on product loyalty. On the other hand, the analysis did not prove the significant nor positive influence of emotional branding to- wards loyalty.
Pengaruh Persepsi Kemudahan dan Online Customer Review Terhadap Minat Beli Pada Online Store Sociolla Alifia, Firza Tsamara; Wardhani, Nuruni Ika Kusuma; Fitriyah, Zumrotul
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.58 KB) | DOI: 10.34007/jehss.v5i2.1331

Abstract

This study aims to determine the effect of perceived convenience and online customer reviews on consumer buying interest in the sociolla online store. Primary data obtained from this study were used in data collection techniques. To approach this problem, the theory from Kotler and Keller, 2016 states that the factors that influence buying interest are the perception of convenience. The method of data collection is by using the survey method. The research method used is quantitative methods with data analysis techniques using Structural Equation Modeling (SEM) and partial least squares (PLS) as analytical tools. This study found that perceived convenience had a significant and positive impact on purchase intention, and online customer reviews had a significant and positive impact on purchase intention.
Citra Merek, Inovasi Produk pada Minat Beli Ulang Es Krim di Sidoarjo Ahcmady, Anggie Christian Nur; Wardhani, Nuruni Ika Kusuma
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.38 KB) | DOI: 10.34007/jehss.v5i2.1382

Abstract

This research examines the relationship between brand image and product innovation towards the desire to repurchase Campina ice cream in Sidoarjo Regency. Issues focused on brand image and product innovation within the Campina brand. The measuring instrument used is the brand image scale, product innovation scale, and repurchase intention scale for 100 Campina ice cream customers in Sidoarjo Regency. Quantitative analysis is conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the SmartPLS methodology. The results showed a significant positive effect between brand image and product innovation on the intention of repurchasing Campina ice cream in the Sidoarjo Regency. There was mean if the brand image and product innovation increase, repurchase intention will also increase. On the other hand, when the brand image and product innovation decrease, repurchase intention will also decrease. Repurchase intention is influenced by brand image and product innovation for 47.71%, whereas the remaining 52.29% is explained by variables outside the scope of this research (other than brand image and product innovation).
Peningkatan Ekonomi Kreatif Melalui Branding di Kawasan Pesisir Desa Mojosari Kecamatan Puger Kabupaten Jember Majid, Nurkholish; Wardani, Nuruni Ika Kusuma; Hariyana, Nanik
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16598

Abstract

Mojosari Village, Puger District, Jember Regency has a Home Industry which is driven by Women Asociation of Welfare Guarantee (PKK) by processing seafood into crackers. However, the business is still underdeveloped in terms of: 1) Lack of variety and product diversification 2) Relatively simple of packaging, 3) Limitation of marketing distribution channels. The problem solution are by the way: 1) Increasing the value added of food by increase number of product variety and diversification, 2) increasing channel reach distribution of product marketing 3) Give knowledge transfer about business management. Implementation method by: focus group discussion, demonstration and practice. The results of activities such as: 1) Improving the quality and quantity of locally produced food-based food products 2) Improving skills about product diversification. 3) Increase marketing activities for raise sales.
EFEKTIVITAS KANAL PENCAIRAN JAMINAN HARI TUA (JHT) BPJS KETENAGAKERJAAN TERHADAP KEMUDAHAN AKSES PESERTA DI KANTOR CABANG SURABAYA KARIMUNJAWA Satuhu, Nia Hanifah; Wardhani, Nuruni Ika Kusuma
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i1.8889

Abstract

The increasing number of BPJS Ketenagakerjaan (Social Security Agency) participants demands innovative, efficient and accessible Old Age Security (JHT) disbursement services. However, implementation in the field still faces challenges in digital literacy and system stability. This study aims to analyze the effectiveness of three main JHT disbursement channels: the Jamsostek Mobile (JMO) application, the Lapak Asik website, and in-person customer service (Customer Service) in facilitating participant access at the Surabaya Karimunjawa Branch Office. Using a qualitative descriptive approach, data were collected through in-depth interviews and observations of purposively selected informants, then analyzed using the Miles and Huberman interactive model. The study findings revealed that the Lapak Asik website proved most effective in expediting the administrative process for tech-savvy participants, while the JMO application offered the highest access flexibility, although it still faced challenges with data verification. Conversely, in-person service remains a crucial pillar for ensuring inclusive services for elderly participants or those experiencing digital barriers. The main conclusion of this study confirms that the integration of these three channels creates a complementary service ecosystem, but requires strengthening digital infrastructure and mentoring strategies to achieve optimal public service effectiveness for all participant segments. ABSTRAK Peningkatan jumlah peserta BPJS Ketenagakerjaan menuntut adanya inovasi layanan pencairan Jaminan Hari Tua (JHT) yang efisien dan mudah diakses, namun implementasi di lapangan masih dihadapkan pada kendala literasi digital dan stabilitas sistem. Penelitian ini bertujuan untuk menganalisis efektivitas tiga kanal utama pencairan JHT aplikasi Jamsostek Mobile (JMO), situs web Lapak Asik, dan layanan tatap muka (Customer Service) dalam memfasilitasi akses peserta di Kantor Cabang Surabaya Karimunjawa. Menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi terhadap informan yang dipilih secara purposive, kemudian dianalisis dengan model interaktif Miles dan Huberman. Temuan penelitian mengungkapkan bahwa situs web Lapak Asik terbukti paling efektif dalam mempercepat proses administrasi bagi peserta yang melek teknologi, sedangkan aplikasi JMO menawarkan fleksibilitas akses tertinggi meski masih terkendala isu verifikasi data. Di sisi lain, layanan tatap muka tetap menjadi pilar krusial untuk menjamin inklusivitas layanan bagi peserta lansia atau mereka yang mengalami hambatan digital. Simpulan utama studi ini menegaskan bahwa integrasi ketiga kanal tersebut menciptakan ekosistem pelayanan yang saling melengkapi, namun memerlukan penguatan infrastruktur digital dan strategi pendampingan guna mencapai efektivitas layanan publik yang optimal bagi seluruh segmen peserta.
Co-Authors Achmad Abyan Zharfan Ahcmady, Anggie Christian Nur Ainul Yaqin Alifia, Firza Tsamara Almira Zakkiya Arofa Amelia Retno Wahyu Purnama Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Anita Fine Ardianita Ardianita Arya Yudha Nugraha Dewanti, Illona Ratna Dhianita Yasmin Faisal Prima Agdhanni Hery Pudjo Prastyono Icasania Septentia Ignathia Martha Hendrati Ignathia Martha Hendrati Ignatia Martha H Ignatia Martha H. Ilmiah, Ismiatul Ismail, Rizky Riza Izaak, Wilma Cordelia Kiky Asmara Lifia Hardiyani Martha Hendrati, Ignatia Mei Retno Adiwaty Mellania Ariya Nitta Moch. Virgiawan Anjasmara Mochammad Ismail Alfarizi Muhammad Yohanes Mumtaz, Wafiula Nabilah Amani SALSABILA Nanik Hariyana Naufal Putra Yundra Perkasa Nur Aisyah, Afinatus Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Putri Aisyah Putri, Adiesta Aulia Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ramadhanty Khansaputri Perdana Reiga Ritomea Ariescy Rishelynia Nastiti Dwi Prayunda Rizky Hediyanti Ryan Oktavianto Ryandini, Fadilla Safira, Adelia Mayang Sandi Ariamanda Ariamanda Santoso, Anugrah Bayu Satuhu, Nia Hanifah Sauki, Moch Syahrir Sebastiana Viphindrartin Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Syanita Lailatussa’adah Syaifudin Thalib, Mochammad Rayyan Theodora Cicelia Khristi Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Wilma Izaak Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul