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All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL IDEI: Jurnal Ekonomi & Bisnis Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora COVIT East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Economos : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi, Manajemen, Akuntansi
Nuruni Ika KW
Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH ARTIBUT PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN GLAD2GLOW DI KOTA SURABAYA Pratama, Ovitia Rerolia Fitria; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6232

Abstract

The younger generation in Indonesia is now becoming more concerned with the health of the skin, so the use of sunscreen is increasing. When someone decides to buy sunscreen, things like how good the product is and how much they trust a brand is crucial. The aim of this research is to see how Product Attributes and Brand Trust influence the Purchase Decision of Glad2Glow Sunscreen Products in Surabaya City. The sampling approach was targeted with a total of 90 survey respondents. This research method is a quantitative method with the Partial Least Square method. (PLS). The results of this study show that Product Attributes have a positive influence on Purchase Decisions, and Brand Trust has a positive effect on Purchasing Decision.
The Effect of Product Innovation and Brand Image on Purchase Intention of Citra Hand and Body Products in Surabaya Ilmiah, Ismiatul; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1351

Abstract

The skincare industry is one of the world's fastest expanding sectors, including in Indonesia. Skin care has become an integral part of the modern lifestyle, not only as an effort to maintain healthy skin, but also as a self-expression and confidence booster. Product innovation and brand image on Citra hand and body that is positive will build consumer confidence in the product or company. The intention of this study is to identify and analyze the impact of product innovation and brand image on purchasing interest in hand and body image items in Surabaya. This study makes use of primary data derived from questionnaire responses. The population of this study are people who live in Surabaya who know and know Citra hand and body products. The sample used was 84 respondents with purposive sampling technique. The results showed that product innovation and brand image have a significant positive effect on buying interest in Citra hand and body products in Surabaya.
The Influence of Lifestyle and Brand Image on Purchasing Decisions for Coca-Cola Products in Surabaya Anggraeni, Aulia Dwi; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1356

Abstract

This research aims to analyze the influence of lifestyle and brand image on purchasing decisions for Coca-Cola products in Surabaya. This research uses quantitative methods with the sampling technique used, namely Non Probability Sampling, a method of sampling that does not offer every component or member of the population an equal chance to be chosen as a sample using a purposeful sampling methodology. The research sample consisted of 80 respondents who were consumers aged over 17 years who specifically purchased and consumed Coca-Cola products in Surabaya. The technique for collecting data uses primary data obtained through questionnaires distributed to respondents. The analysis method employed in this study uses the PLS or Partial Least Square application and uses validity testing, reliability testing and hypothesis testing. Based on the research results, we can concluded that lifestyle has a positive and significant effect on purchase decisions, acceptable, with a path coefficient of 0.518627, and a T-statistic value of 5.126284. Likewise, the brand image variable has a positive and significant effect on purchasing decisions, acceptable, with path coefficients of 0.372649, and a T-statistic value of 3.926683 for Coca-Cola products in Surabaya.
Penguatan Daya Tarik Produk Melalui Kemasan pada UMKM Artaka di Kelurahan Medokan Ayu Rahma, Tanzalina Aulia; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artaka is a Micro, Small and Medium Enterprise (MSME) in the Medokan Ayu Subdistrict area of ​​Surabaya which operates in the fashion sector, namely batik. However, these MSMEs cannot increase sales even though their product types are very diverse, while competition for similar businesses is getting tighter. One of the reasons is that the packaging used is still simple and unattractive, only in the form of ready-to-use brown bags which are widely sold in the market. The aim of preparing this paper is to increase the attractiveness of the product through five stages of activities, namely observation, interviews, documentation, socialization, and creating product packaging designs. Implementation of a new packaging design will increase the attractiveness of the product, attract consumers, expand marketing, and increase sales so that the business can survive and continue to grow.
PENGARUH KOREAN WAVE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT AZARINE PADA GENERASI Z DI SURABAYA Dewanti, Illona Ratna; Wardhani, Nuruni Ika Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12191

Abstract

Penyebaran budaya populer Korea Selatan secara global telah memberikan dampak pada tren produk kosmetik yang berkaitan dengan Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh Korean Wave (X1) dan Electronic Word of Mouth (X2) terhadap Keputusan Pembelian (Y) produk lip tint Azarine pada generasi Z di Surabaya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan jumlah sampel sebanyak 100 responden yang sesuai dengan kriteria yang ditetapkan untuk sampel. Populasi dalam penelitian ini adalah konsumen lip tint Tinted Lippie Cake Azarine. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dengan kriteria pernah membeli produk lip tint Tinted Lippie Cake Azarine, mengetahui budaya populer Korea Selatan, pengguna media sosial X, perempuan generasi Z, dan berdomisili di Surabaya. Analisis data menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Korean Wave dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk lip tint Azarine pada generasi Z di Surabaya.
KETERTARIKAN KONSUMEN TERHADAP LEE MIN HO SEBAGAI BRAND AMBASSADOR DAN CITRA MEREK LAZADA TERHADAP KEPUTUSAN PEMBELIAN Perdana, Ramadhanty Khansaputri; Wardhani, Nuruni Ika Kusuma
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.278

Abstract

Saat ini Indonesia tengah dilanda Pandemi Covid-19 yang merupakan pandemi global sehingga mengharusan masyarakat untuk melakukan kegiatan sehari-hari di rumah dengan keadaan seperti ini menyebabkan tingkat penggunaan layanan digital khususnya e-commerce semakin meningkat. Peningkatan penggunaan e-commerce menyebabkan meningkatnya juga jumlah keputusan pembelian konsumen pada situs e-commerce. Tujuan dari terlaksananya penelitian ini ialah mengamati pengaruh yang ditimbulkan oleh brand ambassador dan citra merek terhadap keputusan pembelian di Lazada. Populasi pada penelitian ini adalah konsumen yang pernah berbelanja di e-commerce Lazada wilayah Surabaya. Penelitian ini menerapkan metode non probability sampling dalam mengambil sampel penelitian serta mengadopsi teknik accidental sampling. Terdapat 70 responden yang kemudian data yang berhasil dihimpun dari para responden dapat dianalisis dengan Partial Least Square (PLS). Penelitian ini memperoleh adanya sebuah pengaruh yang positif di dalam keputusan konsumen untuk membeli sebuah produk berdasarkan brand ambassador, brand ambassador–pun memberikan pengaruh yang positif terhadap citra merek, dan citra merek akan memengaruhi keputusan konsumen untuk membeli sebuah produk di e-commerce Lazada secara positif.Kata kunci: Lee Min Ho, ketertarikan konsumen, keputusan pembelian
THE EFFECT OF BRAND CREDIBILITY AND SECURITY ON PURCHASE INTENTION IN THE BUKALAPAK MARKETPLACE IN SURABAYA CITY Ismail, Rizky Riza; Wardhani, Nuruni Ika Kusuma
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.624

Abstract

The development of technology and the internet will certainly bring a lot of convenience. Intense competition in the marketplace industry does have a positive impact on consumers, but also has a negative impact on some marketplaces. This study aims to test and find out how much influence brand credibility and security have on buying interest in the Bukalapak marketplace. This study uses primary data obtained from respondents' questionnaire answers. The population of this study were people in Central Surabaya City. The sample used was 130 respondents who had made purchases on the Bukalapak marketplace with purposive sampling technique. The results showed that Brand Credibility and Security had a significant positive effect on Buying Interest in the Bukalapak marketplace in Surabaya City.
THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON PURCHASING DECISIONS FOR SAMSUNG SMARTPHONES Santoso, Anugrah Bayu; Wardhani, Nuruni Ika Kusuma
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.626

Abstract

In the modern era, technological advances are the main factor driving changes in various aspects of human life. The rapid development of technology today allows people to access information easily through various media, such as using smartphones so that it becomes a human need, especially among students. This makes smartphone companies compete and innovate to capture market share. This study aims to determine the effect of Hedonic value and Utilitarian value variables on purchasing decisions for Samsung smartphones The approach used in this research is quantitative. The study population consisted of university students in Surabaya City, with a sample of 90 respondents. The sampling method used non-probability sampling technique through purposive sampling. Data were collected using a questionnaire distributed via Google Form, and data analysis was carried out using the Structural Equation Modeling (SEM) method using the Partial Least Squares (PLS) analysis tool and is carried out through a two-stage approach with the help of SmartPLS. The results showed that Hedonic Value and Utilitarian Value have a positive and significant effect on Samsung Smartphone Purchasing Decisions.
The Impact Of Product Knowledge And Brand Image On Purchasing Decisions Of Le Minerale In Surabaya Thalib, Mochammad Rayyan; Wardani, Nuruni Ika Kusuma
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11328

Abstract

Environmental pollution caused by the accumulation of plastic waste, which is difficult to recycle, is a growing concern. Le Minerale offers bottled drinking water made from Polyethylene Terephthalate (PET), which, in addition to being free of BPA, is also highly recyclable. Furthermore, Le Minerale has been subjected to a black campaign from competitors in the market, particularly Aqua, the market leader in bottled water. This research seeks to investigate the effect of Product Knowledge and Brand Image on purchasing decisions for Le Minerale. A quantitative approach was used, employing an ordinal scale and Likert weighting technique, with a sample of 90 respondents. The study utilized a non-probability sampling method, specifically purposive sampling. Data analysis was conducted using the PLS (Partial Least Square) program. The results reveal that both product knowledge and brand image have a positive and significant influence on purchasing decisions for Le Minerale.
The Correlation Between Grit and Work Readiness of UPN Veteran Jawa Timur Students Nur Aisyah, Afinatus; Anisah, Azmi Listya; Wardani, Nuruni Ika Kusuma
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i1.3693

Abstract

This study is to analyze the correlation between grit, which refers to an individual's perseverance and resilience, and work readiness among students of Universitas Pembangunan Nasional (UPN) Veteran Jawa Timur. The population of this research includes management students from the 2021 and 2022 cohorts. The study employed a quantitative method by conducting a survey involving 223 respondents. The data collection procedure utilized the Grit Scale developed by Duckworth et al. (2007), with a reliability coefficient of α = 0.854, and the Work Readiness Scale based on the theory of Caballero et al. ( 2011), with a reliability coefficient of α = 0.883. The research findings indicate that grit has a positive and significant relationship with work readiness, with r = 0.577 and p < 0.01. The majority of respondents demonstrated a high level of grit, with 61% falling into this category. This high level of grit contributes to better individual work readiness, specifically in areas such as social intelligence, organizational acumen, work competence, and personal characteristics. In conclusion, students with a higher level of grit tend to have better work readiness, particularly in overcoming challenges in the workplace.
Co-Authors Achmad Abyan Zharfan Ahcmady, Anggie Christian Nur Ainul Yaqin Alifia, Firza Tsamara Almira Zakkiya Arofa Amelia Retno Wahyu Purnama Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Anita Fine Ardianita Ardianita Arya Yudha Nugraha Dewanti, Illona Ratna Dhianita Yasmin Faisal Prima Agdhanni Hery Pudjo Prastyono Icasania Septentia Ignathia Martha Hendrati Ignathia Martha Hendrati Ignatia Martha H Ignatia Martha H. Ilmiah, Ismiatul Ismail, Rizky Riza Izaak, Wilma Cordelia Kiky Asmara Lifia Hardiyani Martha Hendrati, Ignatia Mei Retno Adiwaty Mellania Ariya Nitta Moch. Virgiawan Anjasmara Mochammad Ismail Alfarizi Muhammad Yohanes Mumtaz, Wafiula Nabilah Amani SALSABILA Nanik Hariyana Naufal Putra Yundra Perkasa Nur Aisyah, Afinatus Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Putri Aisyah Putri, Adiesta Aulia Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ramadhanty Khansaputri Perdana Reiga Ritomea Ariescy Rishelynia Nastiti Dwi Prayunda Rizky Hediyanti Ryan Oktavianto Ryandini, Fadilla Safira, Adelia Mayang Sandi Ariamanda Ariamanda Santoso, Anugrah Bayu Satuhu, Nia Hanifah Sauki, Moch Syahrir Sebastiana Viphindrartin Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Syanita Lailatussa’adah Syaifudin Thalib, Mochammad Rayyan Theodora Cicelia Khristi Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Wilma Izaak Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul