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All Journal Jurnal Riset Ekonomi & Bisnis JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora COVIT East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan GEMAH RIPAH: Jurnal Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Komputer, Informasi dan Teknologi IDEI: JURNAL EKONOMI & BISNIS
Nuruni Ika KW
Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Penguatan Daya Tarik Produk Melalui Kemasan pada UMKM Artaka di Kelurahan Medokan Ayu Rahma, Tanzalina Aulia; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artaka is a Micro, Small and Medium Enterprise (MSME) in the Medokan Ayu Subdistrict area of ​​Surabaya which operates in the fashion sector, namely batik. However, these MSMEs cannot increase sales even though their product types are very diverse, while competition for similar businesses is getting tighter. One of the reasons is that the packaging used is still simple and unattractive, only in the form of ready-to-use brown bags which are widely sold in the market. The aim of preparing this paper is to increase the attractiveness of the product through five stages of activities, namely observation, interviews, documentation, socialization, and creating product packaging designs. Implementation of a new packaging design will increase the attractiveness of the product, attract consumers, expand marketing, and increase sales so that the business can survive and continue to grow.
PENGARUH KOREAN WAVE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT AZARINE PADA GENERASI Z DI SURABAYA Dewanti, Illona Ratna; Wardhani, Nuruni Ika Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12191

Abstract

Penyebaran budaya populer Korea Selatan secara global telah memberikan dampak pada tren produk kosmetik yang berkaitan dengan Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh Korean Wave (X1) dan Electronic Word of Mouth (X2) terhadap Keputusan Pembelian (Y) produk lip tint Azarine pada generasi Z di Surabaya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan jumlah sampel sebanyak 100 responden yang sesuai dengan kriteria yang ditetapkan untuk sampel. Populasi dalam penelitian ini adalah konsumen lip tint Tinted Lippie Cake Azarine. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dengan kriteria pernah membeli produk lip tint Tinted Lippie Cake Azarine, mengetahui budaya populer Korea Selatan, pengguna media sosial X, perempuan generasi Z, dan berdomisili di Surabaya. Analisis data menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Korean Wave dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk lip tint Azarine pada generasi Z di Surabaya.
KETERTARIKAN KONSUMEN TERHADAP LEE MIN HO SEBAGAI BRAND AMBASSADOR DAN CITRA MEREK LAZADA TERHADAP KEPUTUSAN PEMBELIAN Perdana, Ramadhanty Khansaputri; Wardhani, Nuruni Ika Kusuma
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.278

Abstract

Saat ini Indonesia tengah dilanda Pandemi Covid-19 yang merupakan pandemi global sehingga mengharusan masyarakat untuk melakukan kegiatan sehari-hari di rumah dengan keadaan seperti ini menyebabkan tingkat penggunaan layanan digital khususnya e-commerce semakin meningkat. Peningkatan penggunaan e-commerce menyebabkan meningkatnya juga jumlah keputusan pembelian konsumen pada situs e-commerce. Tujuan dari terlaksananya penelitian ini ialah mengamati pengaruh yang ditimbulkan oleh brand ambassador dan citra merek terhadap keputusan pembelian di Lazada. Populasi pada penelitian ini adalah konsumen yang pernah berbelanja di e-commerce Lazada wilayah Surabaya. Penelitian ini menerapkan metode non probability sampling dalam mengambil sampel penelitian serta mengadopsi teknik accidental sampling. Terdapat 70 responden yang kemudian data yang berhasil dihimpun dari para responden dapat dianalisis dengan Partial Least Square (PLS). Penelitian ini memperoleh adanya sebuah pengaruh yang positif di dalam keputusan konsumen untuk membeli sebuah produk berdasarkan brand ambassador, brand ambassador–pun memberikan pengaruh yang positif terhadap citra merek, dan citra merek akan memengaruhi keputusan konsumen untuk membeli sebuah produk di e-commerce Lazada secara positif.Kata kunci: Lee Min Ho, ketertarikan konsumen, keputusan pembelian
THE EFFECT OF BRAND CREDIBILITY AND SECURITY ON PURCHASE INTENTION IN THE BUKALAPAK MARKETPLACE IN SURABAYA CITY Ismail, Rizky Riza; Wardhani, Nuruni Ika Kusuma
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.624

Abstract

The development of technology and the internet will certainly bring a lot of convenience. Intense competition in the marketplace industry does have a positive impact on consumers, but also has a negative impact on some marketplaces. This study aims to test and find out how much influence brand credibility and security have on buying interest in the Bukalapak marketplace. This study uses primary data obtained from respondents' questionnaire answers. The population of this study were people in Central Surabaya City. The sample used was 130 respondents who had made purchases on the Bukalapak marketplace with purposive sampling technique. The results showed that Brand Credibility and Security had a significant positive effect on Buying Interest in the Bukalapak marketplace in Surabaya City.
THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON PURCHASING DECISIONS FOR SAMSUNG SMARTPHONES Santoso, Anugrah Bayu; Wardhani, Nuruni Ika Kusuma
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.626

Abstract

In the modern era, technological advances are the main factor driving changes in various aspects of human life. The rapid development of technology today allows people to access information easily through various media, such as using smartphones so that it becomes a human need, especially among students. This makes smartphone companies compete and innovate to capture market share. This study aims to determine the effect of Hedonic value and Utilitarian value variables on purchasing decisions for Samsung smartphones The approach used in this research is quantitative. The study population consisted of university students in Surabaya City, with a sample of 90 respondents. The sampling method used non-probability sampling technique through purposive sampling. Data were collected using a questionnaire distributed via Google Form, and data analysis was carried out using the Structural Equation Modeling (SEM) method using the Partial Least Squares (PLS) analysis tool and is carried out through a two-stage approach with the help of SmartPLS. The results showed that Hedonic Value and Utilitarian Value have a positive and significant effect on Samsung Smartphone Purchasing Decisions.
The Impact Of Product Knowledge And Brand Image On Purchasing Decisions Of Le Minerale In Surabaya Thalib, Mochammad Rayyan; Wardani, Nuruni Ika Kusuma
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11328

Abstract

Environmental pollution caused by the accumulation of plastic waste, which is difficult to recycle, is a growing concern. Le Minerale offers bottled drinking water made from Polyethylene Terephthalate (PET), which, in addition to being free of BPA, is also highly recyclable. Furthermore, Le Minerale has been subjected to a black campaign from competitors in the market, particularly Aqua, the market leader in bottled water. This research seeks to investigate the effect of Product Knowledge and Brand Image on purchasing decisions for Le Minerale. A quantitative approach was used, employing an ordinal scale and Likert weighting technique, with a sample of 90 respondents. The study utilized a non-probability sampling method, specifically purposive sampling. Data analysis was conducted using the PLS (Partial Least Square) program. The results reveal that both product knowledge and brand image have a positive and significant influence on purchasing decisions for Le Minerale.
THE INFLUENCE OF GREEN PRODUCT, GREEN BRAND IMAGE, AND BRAND AMBASSADOR ON PURCHASE INTENTION FOR MIE LEMONILO X NCT DREAM Sauki, Moch Syahrir; Wardani, Nuruni Ika Kusuma; Sholihah, Dewi Deniaty
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11331

Abstract

K-pop is a popular trend with a massive fan base. Enthusiasts often exhibit obsessive, consumptive, hysterical, and addictive behaviors toward K-pop-related items. At the Food and Hospitality Indonesia (FHI) 2023 event, Lee Seung Hoon reported remarkable growth in the export of Korean food and beverage products to Indonesia, including a 25.8% increase in instant noodle exports. This research aims to examine the influence of Green Product, Green Brand Image, and Brand Ambassador variables on the Purchase Intention of Lemonilo x NCT Dream products.The study employs a quantitative research method, with a sample size of 80 respondents determined using the Likert formula. The sampling technique applied is Purposive Sampling, and data analysis was conducted using the Partial Least Square (PLS) program. The results reveal that green product, green brand image, and brand ambassador variables significantly influence consumer purchase intention for Lemonilo x NCT Dream products.
Kapasitas Berinovasi Penyelenggaraan Desa Utomo, Diajeng Intan Putri; Wardhani, Nuruni Ika Kusuma
Matra Pembaruan: Jurnal Inovasi Kebijakan Vol 9 No 1 (2025)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/mp.9.1.2025.77-91

Abstract

The capacity for innovation in village governance reflects efforts to bridge community welfare and social transformation. This study examines innovation from both institutional and community perspectives, emphasizing the role of social and grassroots innovation in empowering village apparatus and local communities. Employing a qualitative case study approach, the research focuses on two villages in Lamongan Regency: Warukulon and Wanar. Data were collected through interviews with village officials, community-based organizations (LKD), and local service units such as posyandu. The findings indicate that institutional innovation capacity remains limited, as training and development for village officials are irregular and highly dependent on external directives. Conversely, innovation at the grassroots level, particularly through Karang Taruna, PKK, and posyandu, has shown promise in community mobilization and empowerment. Warukulon demonstrates relatively higher community innovation due to active participation since the COVID-19 pandemic, while Wanar is in the early stages of revitalizing youth engagement. This research highlights the need for sustainable training programs, institutional support, and leadership regeneration to strengthen local innovation ecosystems. These findings underline the importance of integrating both top-down and bottom-up approaches in enhancing village innovation capacity.
Analysis of PT Fokus KuAnalysis of PT Fokus Kualitas Utama Digital Marketing Strategy to Increase Client Attraction alitas Utama Digital Marketing Strategy to Increase Client Attraction Amelia, Novi; Wardani, Nuruni Ika Kusuma
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.12523

Abstract

This research analyzes the implementation of digital marketing strategies by PT. Primary Quality Focus in increasing client attraction. Qualitative descriptive methods with the AIDA (Attention, Interest, Desire, Action) analysis model are used to expand digital marketing strategies. Focus on Attention emphasizes quality, providing a superior experience, high-quality service, and engaging digital content. On Interests, the company drives interaction and engagement through quizzes, polls, and periodic content, building interest and two-way relationships. Desire is stimulated through content that highlights service excellence and client testimonials. The Action stage encourages the audience to utilize the service after going through the Attention, Interest and Desire process. The results of this research indicate that the digital marketing strategy implemented by PT. The Main Quality Focus provides a significant positive impact on business growth, so that it is able to attract the attention of clients every year. However, companies need to optimize consistency in LinkIn and Websites in order to get more effective improvements to increase the attractiveness of service company clients in the digital era.
Komplikasi Regulasi Cipta Kerja: Dinamika Perubahan dan Pengangguran Nasional Safira, Adelia Mayang; Wardhani, Nuruni Ika Kusuma
Arus Jurnal Sosial dan Humaniora Vol 4 No 3: Desember (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i3.829

Abstract

Undang-Undang Cipta Kerja merupakan suatu undang-undang yang dibuat untuk menyederhanakan regulasi pemerintah dan mencakup beberapa undang-undang sekaligus yang mana UU Cipta Kerja memiliki tujuan untuk mendorong investasi, memperluas lapangan pekerjaan, dan mendorong pertumbuhan ekonomi. Seringkali, regulasi pemerintah mengalami perubahan akan tetapi perubahan tersebut tidak mengarah ke arah yang lebih baik. Salah satunya yaitu UU Nomor 13 Tahun 2003 pasal 35 ayat (1) yang berisi tentang persyaratan khusus kepada pelamar seperti batasan maksimum usia kerja secara implisit. Dari perubahan regulasi tersebut, muncul ketidakpastian sehingga sering terjadinya unjuk aksi kepada pemerintah sehingga UU Cipta Kerja terus mengalami beberapa perubahan. Dinamika perubahan regulasi pemerintah dipengaruhi oleh beberapa faktor seperti kondisi ekonomi dan sosial yang dinamis, masukan dan kritik dari masyarakat, penyesuaian putusan MK dan lain-lainnya menjadi alasan kenapa perubahan regulasi UU Cipta Kerja sering terjadi. Perubahan regulasi memungkinkan dapat berdampak seperti fenomena saat ini yaitu peningkatan gelombang PHK, perekonomian Indonesia yang sedang deflasi, dan kenaikan PPN 12% tahun 2025. Berdasarkan fenomena tersebut, memungkinkan akan berdampak besar terhadap ekonomi mulai dari penurunan daya beli sampai penurunan angka kelas menengah. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan teknik pengumpulan data sekunder melalui studi kepustakaan dan menggunakan deskriptif analitis. Hasil dari penelitian ini adalah dinamika perubahan regulasi yang memungkinkan akan berdampak terhadap peningkatan pengangguran dan pertumbuhan ekonomi nasional.
Co-Authors Achmad Abyan Zharfan Ahcmady, Anggie Christian Nur Ainul Yaqin Alifia, Firza Tsamara Almira Zakkiya Arofa Amelia Retno Wahyu Purnama Amelia, Novi Amirah, Anandah Anita Fine Ardianita Ardianita Arya Yudha Nugraha Aulia Dwi Anggraeni Dewanti, Illona Ratna Dewi Oktalaily Widohastuti Dhianita Yasmin Faisal Prima Agdhanni Farahdila An-nisa Anwar Hery Pudjo Prastyono Icasania Septentia Ignathia Martha Hendrati Ignathia Martha Hendrati Ignatia Martha H Ignatia Martha H. Ismail, Rizky Riza Ismiatul Ilmiah Izaak, Wilma Cordelia JAYANTI, EKA Kiky Asmara Lifia Hardiyani Martha Hendrati, Ignatia Mei Retno Adiwaty Mellania Ariya Nitta Moch. Virgiawan Anjasmara Mochammad Ismail Alfarizi Muhammad Yohanes Mumtaz, Wafiula Nabilah Amani SALSABILA Nanik Hariyana Naufal Putra Yundra Perkasa Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Putri Aisyah Rachmad Budi Laksono Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ramadhanty Khansaputri Perdana Reiga Ritomea Ariescy Rishelynia Nastiti Dwi Prayunda Rizky Hediyanti Ryan Oktavianto Ryandini, Fadilla Safira, Adelia Mayang Sandi Ariamanda Ariamanda Santoso, Anugrah Bayu Satuhu, Nia Hanifah Sauki, Moch Syahrir Sebastiana Viphindrartin Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Syanita Lailatussa’adah Syaifudin Thalib, Mochammad Rayyan Theodora Cicelia Khristi Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Wafiula Mumtaz Wilma Izaak Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul