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INTEGRATED MARKETING COMMUNICATION PT INDOSAT DALAM MENSOSIALISASIKAN PERUBAHAN CORPORATE IDENTITY KEPADA PUBLIK Annisarizki Annisarizki; Tselvina Utamy
Jurnal Ilmu Komunikasi Vol 9, No 1 (2020)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v9i1.7392

Abstract

Corporate Identity merupakan suatu elemen perusahaan yang harus diketahui oleh khalayak sebagai tanda pengenal yang memungkinkan perusahaan dikenal atau dibedakan dari perusahaan yang lainnya. Dalam hal ini, Indosat telah bertransformasi dengan melakukan rebranding Indosat menjadi Indosat Ooredoo sehingga perlu merancang dan mengorganisasi informasi terkait rebranding melalui sebuah konsep Integrated Marketing Communication (IMC). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Dalam penelitian ini dapat disimpulkan bahwa dalam sosialisasi perubahan corporate identity yang dilakukan oleh marketing communication Indosat Ooredoo untuk memberikan kesadaran dan pengetahuan akan merek melalui Integrated Marketing Communication (IMC) yaitu advertising melalui media above the line (ATL) dan below the line (BTL), direct marketing dan pemasaran interaktif melalui gerai dan mitra outlet, sales promotion melalui promo internet, personal selling melalui penjualan di outlet dan public relations melalui launching, publisitas, gathering dan event.
Representasi Pola Komunikasi Keluarga dalam Film “Sabtu Bersama Bapak” Sigit Surahman; Tiara Dewi Asmarani; Annisarizki Annisarizki; Eko Hari Saksono
Sense: Journal of Film and Television Studies Vol 6, No 2 (2023)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/sense.v6i2.10946

Abstract

The film Sabtu Bersama Bapak communication patterns between characters interacting with each other, the communication patterns presented can be verbal or non-verbal communication, this film illustrates that each family has different communication patterns depending on the situation and conditions. This research aims to describe the concept of communication patterns which divide four types of family communication, namely consensual, pluralistic, protective and laissez-faire communication patterns. Through a qualitative approach using Roland Barthes' semiotic analysis method to understand the meaning of denotation, connotation and myth. Data collection techniques use observation, documentation and interview techniques. The research results show that the film Sabtu Bersama Bapak represents the communication patterns of two families. In the Gunawan family there is a consensual communication pattern and a pluralistic communication pattern, while in the Satya family there is a consensual communication pattern and a protective communication pattern, and in this research no free communication pattern was found (laissez- faire). 
Penyuluhan Sampah Pada Siswa dan Guru SMPN 1 Mancak Kabupaten Serang Ichsan Adil Prayogi; Liza Diniarizky Putri; Marthalena Marthalena; Annisarizki Annisarizki; Endang Tri Santi
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): Bantenese : Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v6i1.8548

Abstract

Kegiatan pengabdian masyarakat ini dilatarbalakangi karena buruknya penglolaan & sanitasi di lingkungan SMP Negeri 1 Mancak, Kabupaten Serang, Banten. SMPN 1 Mancak memiliki habit menumpulkan sampah sekolah kehalaman belakang sekolah, setelah sampah menumpuk dalam waktu sekian bulan hingga membukit, barulah kemudian dibakar tanpa ada pemisahan apakah sampah tersebut layak dibakar atau tidak. Padahal, tempat pembuangan & pengelolaan sampah terbesar di Provinsi Banten, yaitu TPA Cilowong, berjarak tidak terlalu jauh dengan lokasi SMPN 1 Mancak. Berdasarkan observasi teman-teman mahasiswa, perlu dilakukan penyuluhan dalam bentuk seminar, agar para siswa dan juga guru hingga perangkat sekolah SMPN 1 Mancak memiliki kesadaran tentang urgensi pengolahan sampah yang baik dan benar. Maka dilaksanakan penyuluhan dengan tema“Pengelolaan sampah yang inovatif, ditinjau dari sisi akademisi”, dimana LPPM Universitas Serang Raya sebaga mitranya. Penyuluhan ini bukan hanya dalam bentuk presentasi, tetapi juga dalam komunikasi persuasif kepada selaruh civitas SMPN 1 Mancak, mulai dari kenapa sampah perlu dipisahkan (organik/non-organik), serta siapa yang perlu intens terhadap penaganan sampah di SMPN 1 Mancak, hingga seperti apa & bagaimana sampah idealnya dikelola. Hasil pengabdian ini sangat penting dalam memberikan kesadaran kepada civitas SMPN1 Mancak agar menghilangkan habit menumpuk sampah kemudian membakarnya begitu saja.
Manajemen Komunikasi Dalam Menyosialisasikan Pencegahan Stunting Di Kecamatan Lebak Wangi Kabupaten Serang Tahun 2023 Devin Syahputra; Annisarizki Annisarizki; Siska Mardiana
Jurnal Inovasi dan Kreativitas (JIKa) Vol. 4 No. 1 (2024): Februari
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jika.v4i1.8531

Abstract

Problems: Stunting is a health disease that causes chronic growth and development failure in toddlers whose nutritional needs are not met. Stunting also causes other health conditions such as intellectual disorders, motor nerve disorders, and immune disorders. Purpose: This research aims to determine the planning, organization, implementation and evaluation of Lebak Wangi Regency in socializing stunting prevention. Methodology: This research uses a qualitative approach with a case study method. This research data was obtained from observations and interviews with 6 informants in Lebak Wangi SubDistrict. Results/Findings: The results of this research provide information regarding the planning of Lebak Wangi Regency in socializing stunting prevention, namely mini workshops or coordination with government officials in order to strengthen Lebak Wangi cross-sectors in discussing stunting and conducting research on socialization participants. preventing stunting. Organizing, namely forming an evaluation monitoring team, determining direct communication methods. Implementation includes conducting outreach, implementing a healthy kitchen program to overcome stunting, and providing additional food and using face-to-face communication. Evaluation is a mini/coordination workshop that brings together administrators in the Lebak Wangi Regency area which is held every 3 months after the implementation of stunting prevention outreach activities and the achievement of the stunting prevention outreach program.
Moral Messages & Action Film (Semiotic Analysis Roland Barthes In The Film Bad Boys For Life) Ichsan Adil Prayogi; Annisarizki; Ahmad Maulana Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2540

Abstract

The purpose of this study is to analyze the meaning of Roland Barthes' Semiotics which include denotative, connotative, and mythical meanings. The film is directed by Bilall Fallah and Adil El Arbi and starred Will Smith and Martin Lawrence in the film Bad Boys for Life. This study used the descriptive qualitative method. The object of this research is several scenes in the film Bad Boys For Life. The results of this study found that in the film Bad Boys For Life, several scenes or scenes contain moral messages. Some of the moral messages that are divided through the scenes that the researcher chooses include; First, the law of karma that applies and the consequences of every action taken. The second moral message is how the family can be the main factor in shaping a child's personality, therefore parents must reflect something good in front of their children so that they become good children and are useful to their environment. Third, the doctrine that is carried out by parents can affect the condition of the child, the existence of fear, and the taking of the child's right to speak, the taking of the child's right to express his opinion because it is fixed by the doctrine expected by the parents.
Learning based Communication Technology for Visually Impairments Students in the Digital Age Mardiana, Siska; Istiyanto, S. Bekti; Annisarizki, Annisarizki; Putra, Ari
Jurnal The Messenger Vol. 16 No. 2 (2024): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i2.6772

Abstract

Introduction: The aim to this research to determine and analyze how to learning by access and utilization digital technology for high school visually impaired students (SLBN A) at Bandung City, Indonesia, because only in this school provide computer information technology specialization class, so it is important to have learning communication that is appropriate to the conditions of students who study computer technology without using visuals. Methods: This research used qualitative with case study method, and data collection techniques use observation, interviews, and documentation. The participants consist of visually impaired students and teachers, the school principal, and a representative from the West Java Provincial Education Office. Findings: The research findings, reveal several essential aspects of access computers for visually impaired students, such as familiar with screen readers, the ability to remember and utilize shortcuts, proficient typing skills using all ten fingers, and the use of assistive tools. Digital-based learning involves using computers and smartphones due to the various supporting software applications. All participant have the computer skill use to type word, input data to excel, email and as well as search for materials on the internet and participants reported that smartphone was used to communicate, using conference applications, and searching for information online, and some participants used it to produce creative content. Originality: The novelty is a collaborative learning model based on communication technology for visually impaired students. Communication technology enables this collaboration through digital applications and devices that support communication and interaction between students and teachers, and interaction between students.
Penyuluhan Pendidikan Inklusi di Sekolah Menengah Pertama Negeri 4 Kota Bekasi Surahman, Sigit; Annisarizki, Annisarizki
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jv6xv029

Abstract

Pendidikan inklusi merupakan pendekatan yang menekankan pentingnya memberikan kesempatan yang sama bagi semua siswa, termasuk mereka yang memiliki kebutuhan khusus, untuk berpartisipasi dalam proses belajar-mengajar. Pengabdian ini bertujuan untuk memberikan penyuluhan mengenai pendidikan inklusi kepada guru-guru dan wali siswa di SMPN 4 Kota Bekasi. Penyuluhan ini diharapkan dapat meningkatkan pemahaman dan keterampilan guru dalam menghadapi berbagai tantangan yang terkait dengan implementasi pendidikan inklusi di sekolah serta memberikan kesadaran pada wali siswa tentang kesamaan kesempatan meraih pendidikan. Metode yang digunakan dalam penyuluhan ini adalah presentasi, diskusi kelompok, dan simulasi kasus. Hasil dari kegiatan ini menunjukkan bahwa terdapat peningkatan pemahaman dan kesadaran guru mengenai pentingnya pendidikan inklusi serta strategi yang dapat diterapkan untuk mendukung siswa dengan kebutuhan khusus di kelas
Pembinaan UMKM Enyek Menyiasati Persaingan dengan Inovasi Digital Annisarizki, Annisarizki; Surahman, Sigit; Mardiana, Siska
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 7 No 1 (2025): Edisi Maret
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v7i1.2430

Abstract

Desa Pabuaran di Kampung Pasir Koyon dikenal dengan kebun subur yang menghasilkan singkong berkualitas tinggi, yang digunakan untuk memproduksi Enyek, makanan tradisional lokal. Meskipun ada potensi besar, 15 UMKM pengelola Enyek menghadapi tantangan dalam hal pengemasan produk dan persaingan dengan produk lokal lainnya. Untuk mengatasi masalah ini, kegiatan pengabdian masyarakat dilakukan dengan tujuan utama untuk mengembangkan UMKM Enyek melalui pemasaran digital dan perbaikan desain kemasan. Metode yang diterapkan mencakup pelatihan pemasaran digital, penggunaan media sosial, serta pembuatan desain kemasan yang lebih menarik dan modern. Hasil dari pengabdian ini menunjukkan peningkatan yang signifikan dalam pemasaran produk Enyek, dengan terbukanya akses yang lebih luas melalui platform jual beli online. Selain itu, desain kemasan yang baru berhasil menarik perhatian konsumen lebih banyak dan meningkatkan daya saing di pasar yang kompetitif. Pengabdian ini berhasil meningkatkan visibilitas produk dan penjualan Enyek, sehingga menambah pendapatan bagi UMKM setempat.
Utilization of Public Relations Communication Media of the Banten Police in Realizing A Safe and Peaceful 2024 Gene-ral Election in the Operation Mantap Brata Program Vellinda, Bq. Dendha; Annisarizki; Mardiana, Siska
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.13

Abstract

Banten Police Public Relations runs the Mantap Brata Operation program, this program is carried out by the police to ensure security, order, and maintain the smooth running of the election. Banten Police Public Relations provides security and strives so that people can avoid political issues, hoax news, or receive misinformation. The purpose of this study was to determine the utilization of Banten Police Public Relations communication media in realizing a safe and peaceful 2024 General Election in the Operation Mantap Brata program. The method used in this research is a qualitative approach, the results of the study found that the Banten Police Public Relations used many media including social media, mass media, print media, and direct communication to the public to convey messages of a safe and peaceful election campaign and information related to the 2024 Election.
Sangiang Anyer Island Tourism Communication Strategy as a Nature Tourism Park Pitasari, Dwi Nurina; Annisarizki, Annisarizki; Bella, Bella
KOMUNIKA Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.14074

Abstract

Sangiang Island has good potential as a tourist destination that can generate income for regional development but it is unfortunate that there is no tourism communication strategy, potential identification and good management on this island. The aim of the research is to identify the potential and challenges of developing natural tourism that belongs to Sangiang Island as a Natural Tourism Park (TWA) so as to be able to formulate a marketing communication strategy for Sangiang Island. The method used is descriptive qualitative with data collection techniques through observation, literature studies and interviews. This study uses a SWOT analysis. The results showed that the identification of Sangiang Island's tourism potential was natural tourism, marine tourism, cultural tourism and educational tourism.Keywords: Tourism Communication, Sangiang Island, SWOT analysis