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Pengembangan Media Pembelajaran Kartu Domino Ekonomi Muhammad Ilyas Thamrin Tahir; Nur Arisah; Dewi Sakinah Rahmadani; Mustari Mustari; A. Sri Astika Wahyuni
V-MACHINE: Vocational and Mechanical Community Service Journal Vol. 1 No. 2 (2024): November
Publisher : Program Studi Sarjana Terapan PTM FT UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69712/machine.v1i2.5663

Abstract

The partners of this Community Partnership Program (PKM) are the Principal, Teachers, and Staff of SMAN 6 Barru. The priority problem underlying this training activity is to improve the effectiveness of the learning process by applying domino card learning media, because the use of effective and interactive learning media can increase students' interest and motivation to learn. The methods used were lectures, demonstrations, discussions, questions and answers, and accompanying partners. The results achieved are (1) Partners have knowledge related to domino card learning media, (2) Partners can apply domino card learning media (3) Partners have the ability to develop interactive learning media.
The Influence of Marketing Innovation on Increasing MSME Sales Mustari Mustari; Nur Arisah
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1765

Abstract

The purpose of this research is to ascertain whether or not marketing innovation contributes to the expansion of sales at SMEs. The author used a descriptive methodology combined with qualitative data analysis to conduct her study, with in-depth interviews providing the primary source material for her findings. Micro, small, and medium sized company student entrepreneurs made up the study's population, from which 8 respondents were chosen for the sample. Descriptive analysis using a qualitative approach is used to analyze the data, specifically to describe the study outcomes in their raw form with the editing and coding processes that led to those results. The study's findings suggest that MSMEs might boost their revenue via creative marketing strategies.
The Role Of Msmes In Stimulating Local Economic Growth In Rantepao District, North Toraja Regency Mustari Mustari; Nur Arisah
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2201

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in national and local economic growth. In Rantepao District, MSMEs play a crucial role not only in job creation and increasing community income, but also in preserving local culture and developing community-based tourism. This study employed a qualitative approach with a descriptive and exploratory design. Data were collected through in-depth interviews, participant observation, Focus Group Discussions (FGDs), and documentation studies. Informants were selected using purposive and snowball sampling techniques, consisting of MSME actors and related stakeholders. Analysis was conducted using thematic analysis methods. The results show that MSMEs in Rantepao play a strategic role in driving the local economy by absorbing labor, increasing income, and preserving regional culture. Internal factors such as self-efficacy and achievement motivation among MSME actors, especially the younger generation, are key to success. However, challenges such as limited access to capital, entrepreneurship training, and digital technology adoption remain major obstacles