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Hubungan antara penerapan digital marketing dengan volume penjualan usaha pengolahan bakso ikan di Kota Kendari Yuliana; Budiyanto; Piliana, Wa Ode; Siang, Roslindah Daeng; Patadjai, Andi Besse; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 9 No 3 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i3.110

Abstract

The study was carried out in the city of Kendari, Southeast Sulawesi province in June to July 2021. The study aims to find out the connection between a digital application of marketing and the volume of the fish meatball processing plant in the city of Kendari. Selective research location conducted. The population in this study is the owner of the meatball processing plant in the town of Kendari. Data obtained through interviews based on questionnaires. Data collected on the identity of respondents, the number of digital media/media used marketing, and the volume of sales. The data analysis used in this study is a coefficient correlation analysis. Analysis shows that between the variables of digital application of marketing (x) and the variable volume of sales (y) has a correlation coefficient value of 0,891 which means both variables are high correlation. This shows that the higher the application of digital marketing, the volume of the fish ball processing industry in the city of Kendari will increase.
Analisis Pemasaran Hasil Tangkapan Jaring Insang Di Desa Linsowu Kecamatan Kulisusu Kabupaten Buton Utara Ardin; Budiyanto; Riani, Irdam; Abdullah; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 8 No 2 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

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Abstract

This research objectives are (a) to know the marketing channels of gill net catches. (b) knowing the marketing margin of gill net catch. (c) knowing the marketing efficiency of gill net catches. The population in this study were 10 fisherman with gill nets, while the sample was taken using the snowball sampling methods on 5 fisherman who were marketing actors. Data obtained through observation, interviews and documentation. The data analysis used is (1) quantitative descriptive analysis, (2) margin analysis and (3) marketing efficiency analysis. The results showed that: (1) the fish marketing channel in Linsowu Village there are 2 marketing channels, channel I fisherman – consumers, channel II fisherman - diluent traders - consumers. (2) The marketing margin of the gill net catch is in channel II of IDR.5000. (3) Efficiency of marketing channels for gill net catches is 75% and 100% (criteria > 50 efficient).
Kajian Efisiensi Usaha Budidaya Ikan Kuwe (Caranx.Sp) Dalam Keramba Jaring Apung Di Desa Lolibu Kecamatan Lakudo Kabupaten Buton Tengah Saharuddin; Riani, Irdam; Nurdiana A; Budiyanto; Wa Ode, Piliana; Sidiq, Azwar
Jurnal Sosial Ekonomi Perikanan Vol 8 No 2 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

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Abstract

This study aims to determine the efficiency of the Kuwe fish cultivation business in Floating Net Cages (KJA) in Lolibu Village, Lakudo District, Central Buton Regency. This research was carried out in June 2021. The data were taken by 7 KJA business actors. The measured variable costs include the amount of wages, feed, fuel, oil, and seeds while the fixed costs include cages, nets, engines, boats and drums used in the Kuwe fish farming business in KJA. The data obtained are efficiency analysis. The results showed that the R/C and HPP values ​​in the Kuwe Fish business in floating net cages in Lolibu Village, Lakudo District, Buton Regency, it can be concluded that the business has been efficient. Cultivators with higher stocking densities with higher production will be more efficient
Hubungan antara tingkat pendidikan dengan kualitas pekerjaan karyawan di perusahaan pengolahan ikan pada PT. Triko Bina Nusantara Di Desa Dongkala Kecamatan Pasarwajo Kabupaten Buton Lita, Wa; Mansyur, Akhmad; Budiyanto; Patadjai, Andi Besse; Patiung, Seventry Meliana
Jurnal Sosial Ekonomi Perikanan Vol 8 No 1 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i1.14

Abstract

This study aims to determine the relationship between the level of education with the quality of work of employees at PT. Triko Bina Nusantara. this research was conducted in Dongkala village, Pasarwajo district, Buton regency during September to October 2020. the method used in this study is the census method, with a total of 30 respondents. the analysis used is chi-square. the data consists of the level of education and quality of work of employees. the results showed that the relationship between the level of education and the quality of work has a significance value of 0,319>(0,05), which means that there is no relationship between the level of education with the quality of work of employees at PT. Triko Bina Nusanatara.
Nilai tambah pada pengolahan ikan tuna beku di PT. Kelola Mina Laut Pelabuhan Perikanan Samudera Kendari Septiyanti, Feni; Yusuf, Sarini; Huli, La Ode; Budiyanto; Riani, Irdam; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 8 No 1 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i1.15

Abstract

Tuna is one of the important economical fishery commodities exported in frozen form. One of the companies that develops a frozen tuna processing business in Kendari City is the company PT. Manage Mina Laut Kendari Ocean Fishing Port This study aims to analyze how much added value pt. Manage Mina Laut in March 2022. This research uses the case study method with data collection through interviews, observations, documentation, and literature studies. Interviews wre conducted to respondents consisting of one company manager and 3 representatives of each employee division and one supervisor of PT Kelola Mina Laut. The analysis used is a quantitative analysis, namely the added value obtained is calculated using the formula NTP (Product Added Value) = NP – Na (NTP = Product Added Value, NP = Product Value, and Na = Intermediate Cost Value). Production in this study was calculated for 26 times a month as carried out by the company. The results showed that the average added value of the product was IDR 28,939,353/production with a value-added ratio of 26.91% for each production cycle. The added value obtained by PT. Kelola Mina Laut at PPS Kendari was low. It is necessary to increase the amount of production with careful consideration on raw materials and packaging. The high price of raw materials and plastic packaging contributes to the suboptimal added value
Analisis kelayakan usaha ekspor ikan (studi kasus PT. Hui Mei Wei Aquatic Product Trading) di Kota Kendari, Sulawesi Tenggara Usman, Rahmad Nuzul; Budiyanto; Mansyur, Akhmad; Annaastasia, Nurhuda; Risfandi
Jurnal Sosial Ekonomi Perikanan Vol 8 No 3 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i3.22

Abstract

The demand for exports from several Asian countries makes fishery commodities a superior product that is able to provide profits to help the national economy. Southeast Sulawesi has an Ocean Fishing Port (OFP) as the center of an integrated fishing industry in the eastern part of Indonesia that is able to increase fisheries production and is an inter-island trade route. This study aims to determine the feasibility of fish export business at PT. Hui Mei Wei Aquatic Product Trading in Kendari City, Southeast Sulawesi. This research was conducted in June 2022. The research method used is a case study. Research data is collected in the form of total costs (fixed costs and variable costs), production amount, selling prices of fish, and receipts. The data was analyzed using the business feasibility formula, namely the R/C Ratio. The results of this study showed that the R/C Ratio was 1.68. This means that every expenditure of Rp1 by the industry will get revenue of Rp1.68. thus, the fish export business carried out by PT.  PT. Hui Mei Wei Aquatic Product Trading is worthy of development.
Efisiensi produksi budidaya ikan bandeng (Chanos chanos) di Kecamatan Tinanggea Kabupaten Konawe Selatan Nining Putriyani; Budiyanto; Yusuf, Sarini; Idris, Muhammad; Ruslaini; Riani, Irdam
Jurnal Sosial Ekonomi Perikanan Vol 8 No 3 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i3.26

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This study aimed to determine some factors that affect production and efficiency of milkfish culture in Tinanggea District, South Konawe Regency. The experiment was conducted from August to September 2022. The total number of samples was 24 people.  Determination of the sample was performed in simple randomization. Some variables collected were the total number of productions, wide of fish culture area employer, the total number of milkfish juvenile, the total number of fertilizers, and the total number of limes.  Data analyses were couple non-linear regression and analysis of production efficiency. The results showed that utilization together of production factors (area-wide, employer, total number of milkfish juvenile, total number of fertilizer, and total number of lime) were significantly different on milkfish production, whereas in partially or individually of production factors such as employer, total number of fertilizer or total number of limes were also significantly different of milkfish production.  Utilization of all production factors was not efficient.
Hubungan antara produksi Udang Vaname dengan pengeluaran konsumsi pangan, pendidikan dan kesehatan di Kabupaten Kolaka Maun, Raus Hidayat; Budiyanto; Riani, Irdam; Rosmawati
Jurnal Sosial Ekonomi Perikanan Vol 8 No 4 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i4.29

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The purpose of this study was to determine the relationship between vannamei shrimp production and expenditure on food consumption, education and health in Kolaka Regency. The experiment was conducted from March to April 2021. The population of shrimp farmer in this study was 32 shrimp farmer and technical for samples collection used a saturated sampling technique. Data collection was obtained through observation, interviews and documentation. Data were analyzed using the correlation formula. The results showed that there was a moderate relationship between production and food and health consumption expenditures. While the relationship between production and education spending has less significant relationship criteria
Analisis saluran pemasaran ikan teri kering Di Desa Tanjung Pinang Kecamatan Kusambi Kabupaten Muna Barat Fitri; La Ola, La Onu; Budiyanto; Sriwulan, Desy; Afyudi, Bobby
Jurnal Sosial Ekonomi Perikanan Vol 9 No 3 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i3.57

Abstract

This research was conducted in Tanjung Pinang Village, Kusambi District, West Muna Regency during January 2023. This research aims to determine marketing channels, the cost of goods sold, marketing margins and profits for dried anchovies. The population of this study was 6 dried anchovy traders. The sampling method uses the census method. The number of samples of traders used was 6 people. Observed variables include sales volume, purchase price, selling price and marketing costs. The data analysis used is marketing channels which are analyzed descriptively, the cost of goods sold is calculated using the formula HPP = TC/Q while the marketing margin is calculated using the equation M = He – Hp and profit π = TR-TC. The research results show that there are 2 marketing channel patterns for dried anchovies, namely channel I from producers to marketers I/retailers then to consumers while channel II is from producers to marketers II/collectors then to inter-island traders. The cost of selling dried anchovies to marketing actors I/retailers is lower than to marketing actors II/collectors which is higher. The marketing margin in channel I from producer to marketer I/retailer to consumer has a lower margin, while marketing channel II from producer to marketer II/collector then to inter-island traders is higher. The profits of marketing actors to marketing actors I/retailers are lower and the profits of marketing actors to marketing actors II/collectors are higher. Based on the results of research conducted in Tanjung Pinang Village, Kusambi District, West Muna Regency, it can be concluded that marketing channel II is more profitable than marketing channel I.
Analisis perbandingan pendapatan nelayan berdasarkan jenis alat tangkap nelayan di Desa Masolo Kecamatan Wawonii Tenggara Kabupaten Konawe Kepulauan Ermawati; Budiyanto; Piliana, Wa Ode; Kamri, Syamsul; Siang, Roslindah Daeng; Risfandi
Jurnal Sosial Ekonomi Perikanan Vol 9 No 4 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i4.77

Abstract

This research aims to assess the income levels of hook-and-line fishermen and deep-sea longline fishermen in Masolo Village, Wawonii Tenggara District, Konawe Kepulauan Regency, and to compare the income between these two types of fishermen. The research was conducted from November to December 2022, the study sampled 15 fishermen from each group, totaling 30 respondents. Data were collected through interviews, observations, questionnaires, and documentation. Data analysis included total cost, revenue, income analysis, and t-tests. Results showed that tuna hook-and-line fishermen primarily catch tuna and skipjack, while longline fishermen catch red snapper and grouper. The average total costs were IDR 764,121.91 per month for hook-and-line fishermen and IDR760,193.58 per month for longline fishermen. Average revenue per fisherman was IDR 880,000 per month. Net income for hook-and-line fishermen was IDR 11,715,878 per month, while for longline fishermen it was IDR 8,119,806 per month. The t-test analysis using SPSS indicated a significance value of 0.838, which is greater than 0.05, suggesting no significant difference in income between the two groups. Thus, although there is a nominal difference in income, the t-test results show no significant difference.