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All Journal AGRISE Buletin Penelitian Sosek JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros JURNAL AGRIBISAINS Jurnal Hilirisasi IPTEKS (JHI) Jurnal Teknik Mesin International Journal of Agricultural Sciences Journal of Integrated Agribusiness JAS (Jurnal Agri Sains) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Agristan Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA)
Rini Hakimi
Andalas University
Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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IMPLEMENTATION OF DIGITAL MARKETING ON SMALL AND MEDIUM ENTERPRISES Rini Hakimi; Widya Fitriana; Rika Hariance
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.15

Abstract

Information and communication technology advancement can transform traditional marketing into internet-based marketing. Marketing digitalization was initially more researched in large companies but was still limited in digital marketing research in SMEs. This study aims to close a knowledge gap to describe the implementation of digital marketing in SMEs and analyze the impact on SME performance. This study used 184 samples of SMEs in West Sumatra. Research variables include entrepreneur aspects, business aspects and infrastructure aspects. The data were analyzed using descriptive and binary logits. The findings show that gender and firm size significantly influence how well digital marketing is used in SMEs. Women entrepreneurs more intensively use social media for digital marketing activities, but limited resources and infrastructure cause SMEs more limited opportunities to adopt digital marketing.
PENYULUHAN PENINGKATAN KUALITAS MUTU TANAMAN KOPI ROBUSTA PADA KUPS PAYUANG SIRUKAM KECAMATAN PAYUNG SEKAKI KABUPATEN SOLOK Rika Hariance; Rini Hakimi; Nuraini Budi Astuti; Rian Hidayat; Yulinda Yulinda
Jurnal Hilirisasi IPTEKS Vol 6 No 3 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i3.676

Abstract

The Social Economics Department of the Faculty of Agriculture initiated an academic partnership with KKI Warsi in implementing MBKM learning, research and community service. The purpose of this collaboration is in an effort to improve the quality of learning at the University and as a bridge for the transfer of knowledge from the university to the whole community as a form of the tri dharma of higher education. This community service activity was carried out at the KUPS Payung Sirukam social forestry group located in Nagari Sirukam, Payung Sekaki District, Solok Regency which was fostered by KKI Warsi. This service was carried out because the Robusta coffee plant in Nagari Sirukam is a plant that is still a legacy from the Dutch colonial period, where the cultivation process was not carried out intensively by farmers. This cultivation problem affects the quality of coffee. Thus, it is necessary to conduct counseling on Robusta coffee cultivation to farmers who are members of KUPS Payung Sirukam. From this counseling, farmers gain knowledge about good quality coffee beans, the maintenance process through good coffee cultivation patterns, and how to vegetatively rejuvenate coffee seedlings. Rejuvenation of coffee plants is one of the efforts that can be made in order to produce coffee plants that are the same as the main plants to maintain the quality of the sirukam coffee and shorten the harvesting life of the plants.
ANALISIS USAHATANI PADI VARIETAS ANAK DARO DI NAGARI CUPAK KABUPATEN SOLOK Azizah Saria; Lora Triana; Rini Hakimi
Agros Journal of Agriculture Science Vol 25, No 4 (2023): edisi Oktober
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i4.3474

Abstract

This research aims to (1) describe the cultivation of the Anak Daro variety of rice in Nagari Cupak, Gunung Talang District, Solok Regency, (2) analyze the income and profits of the Anak Daro variety rice farming in Nagari Cupak, Gunung Talang District, Solok Regency. The research was conducted in May-June 2023 in Nagari Cupak, Gunung Talang District. The research method used was a survey method with direct interviews with farmers guided by a questionnaire. The sample collection method used was simple random sampling with a sample size of 30 Anak Daro rice farmers. The results of the research show that there are cultivation techniques used by farmers that are not in accordance with the rice farming literature. Rice production produced by farmers was 4,555 kg/ha. The average total costs incurred by farmers are IDR 23,182,887/ha/MT, with an average income of IDR 33,400,171/ha/MT, and the profits obtained are IDR 10,217,285/ha/MT. The R/C value is 1.46. From the research results, farmers should pay more attention to cultivation techniques that are in accordance with the literature so that production can be increased, and agricultural extension assistance is needed for farmers. Keywords: Rice farming, anak daro varieties, profits INTISARIPenelitian ini bertujuan untuk (1) mendeskripsikan budidaya tanaman padi varietas anak daro di Nagari Cupak Kecamatan Gunung Talang Kabupaten Solok, (2) menganalisis pendapatan dan keuntungan usahatani padi varietas anak daro di Nagari Cupak Kecamatan Gunung Talang Kabupaten Solok. Penelitian dilakukan pada bulan Mei-Juni 2023 di Nagari Cupak Kecamatan Gunung Talang. Metode penelitian yang digunakan adalah metode survei dengan wawancara langsung kepada petani dengan panduan kuesioner. Metode pengumpulan sampel yang digunakan adalah simple random sampling dengan jumlah sampel 30 orang petani padi jenis anak daro. Hasil penelitian menunjukkan masih ada teknik budidaya yang dilakukan petani yang tidak sesuai dengan dengan literatur usahatani padi. Produksi padi yang dihasilkan petani  sebanyak 4.555 kg/Ha. Total biaya rata-rata yang dikeluarkan petani sebesar   Rp 23.182.887/ha/MT, dengan penerimaan rata-rata sebesar Rp 33.400.171/Ha/MT, dan keuntungan yang didapat sebesar Rp 10.217.285/ha/MT. Nilai R/C senilai 1,46. Dari hasil penelitian, sebaiknya petani lebih memperhatikan teknis budidaya yang sesuai dengan literatur agar produksi dapat ditingkatkan, dan perlu pendampingan penyuluh pertanian bagi petani. Kata Kunci : Usahatani padi, varietas anak daro, keuntungan
ANALISIS TATANIAGA CABAI MERAH (CAPSICUM ANNUM L) DI KECAMATAN RANAH PESISIR, KABUPATEN PESISIR SELATAN Rini Hakimi; Fania Handayani; Rika Hariance
Journal of Integrated Agribusiness Vol 5 No 2 (2023): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v5i2.3922

Abstract

An efficient agricultural commodity trade system can increase the income of farmers. This study aims to describe the channels and functions of the trading system by each institution as well as to analyze the trading system margin, the share received by farmers, and the efficiency of the red chili marketing channel in Ranah Pesisir District, Pesisir Selatan Regency. The method used is a qualitative and quantitative descriptive method where the data collection uses a survey method. The results showed that the red chili marketing channel pattern uses intermediary traders. That are collectors and retailers. The marketing function performed by farmers and red chili collectors/retailers consists of exchange, physical, and facility functions. The trading system margin on channel one is smaller compared to channel two. The percentage share of the price farmers receive in channel one is higher than in channel two. Channel one is more efficient than channel two. Trading administration institutions must pay attention to the physical function (transportation, storage, and packaging) of distributing red chilies to maintain their quality of red chilies.
Penguatan Manajemen Produksi dengan Penerapan Konsep 3R (Recycle, Reduce and Reuse) pada Agroindustri Makanan Ringan di Kelurahan Lubuk Minturun, Kota Padang Rini Hakimi; Rika Hariance; Syahyana Raesi; Rusyja Rustam; Rina Sari; Vonny Indah Mutiara; Zednita Azriani; Widya Fitriana; Dian Hafizah; Ifdal Ifdal; Cipta Budiman; Yusmarni Yusmarni; Afrianingsih Afrianingsih; Daddy Budiman
Warta Pengabdian Andalas Vol 30 No 4 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.4.616-624.2023

Abstract

Snack food agro-industry is a potential agribusiness to be developed. Agro-industrial activities produce fresh waste that has yet to be utilized. This waste is in the form of organic solid and liquid waste. Waste left or disposed of will result in pollution. The solution to solve these problems is that waste can be recycled, reduced, and reused, named the 3R concept. This community activity involved advanced service methods, including education and demonstrations to apply the 3R concept for waste—further, the activity team also handovers decomposers and some useful equipment’s for making compost. About ten snack agro-industries attended this service activity. The extension service has provided an understanding to the snack agro-industry regarding implementing 3R and alternatives to reduce the amount of their fresh waste. Demonstrations were related to recycling solid waste into compost and assembling filtering equipment to purify liquid waste. This agro-industry counselling needs to be sustained to consistently apply the 3R concept in the production activities carried out.
Strategi Pemasaran Usaha Ladu Arai Pinang Ongga Di Kota Pariaman Roy Ricci Maulana; Dwi Evaliza; Rini Hakimi
Baselang Vol 4, No 1: APRIL 2024
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v4i1.142

Abstract

Penelitian ini bertujuan untuk (1) Mengidentifikasi faktor internal dan eksternal Usaha Ladu AraiPpinang ongga (2) Merumusakan strategi pemasaran yang bisa diterapkan pada Usaha Ladu ongga. Penelitian ini dilaksanakan pada Usaha Ladu Arai Pinang Ongga yang beralamat di Kompleks Cacat Veteran No. 10 Desa Pauh Barat, Kecamatan Pariaman Tengah, Kota Pariaman. Penelitian ini menggunakan metode analasis deskriptif dengan pendekatan studi kasus. Analisis data pada penelitian ini bersifat kualitatif dan kuantitatif dengan menggunakan matriks IFE, EFE, SWOT, dan QSPM. Hasil penelitian ini diperoleh nilai IFE sebesar 2,716 artinya usaha Ladu arai Pinang Ongga memiliki posisi internal yang kuat dan untuk nilai EFE diperoleh nilai sebesar 2,737 artinya usaha Ladu Arai Pinang Ongga merespon dengan kuat terhadap peluang dan ancaman yang muncul. Alternatif strategi pemasaran yang diperoleh, yaitu (1) Memperluas pasar produk dan meningkatkan jumlah pedagang pengecer dengan mengoptimalkan kualitas produk yang dimiliki (2) Memakai sistem pembayaran digital pada usaha dan tanggal kadaluwarsa pada kemasan produk usaha (3) Memvariasikan ukuran kemasan produk dengan harga lebih terjangkau agar dapat bersaing dengan pesaing sejenis (4) Mengaktifkan kembali media sosial dan mengoptimalkan promosi offline dan online. Sedangkan untuk matriks QSPM diperoleh nilai yang paling tinggi pada strategi 1 dengan nilai TAS sebesar 6,515 artinya strategi 1 merupakan strategi prioritas utama yang dapat diimplemntasikan pada usaha Ladu Arai Pinang Ongga.
Analisis Usahatani Padi Bujang Marantau Di Nagari Gantung Ciri Kecamatan Kubung Kabupaten Solok Alviedo ;; Yusri Usman; Rini Hakimi
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 1 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i1.1887

Abstract

Analisis usahatani penting dilakukan untuk mengetahui alokasi penggunaan sumberdaya pada sebuah usahatani. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan teknik budidaya padi bujang marantau dan menganalisis pendapatan serta keuntungan pada usahatani padi bujang marantau di Nagari Gantung Ciri Kecamatan Kubung. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dimana dalam pengambilan sampelnya menggunakan metode survei. Metode pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan jumlah sampel sebanyak 30 orang. Hasil penelitian menunjukkan bahwa pelaksanaan teknik budidaya padi Bujang Marantau memiliki perbedaan dengan teknik budidaya yang direkomendasikan. Perbedaan terletak pada kegiatan persemaian, penanaman, penyiangan dan pemupukan. Pendapatan rata-rata yang diperoleh sebesar Rp. 21.503.170,49/Ha/MT dengan keuntungan sebesar Rp. 9.692.842/Ha/MT. Analisis R/C ratio dari usahatani padi Bujang Marantau sebesar 1,4. Hal ini memperlihatkan bahwa usahatani padi Bujang Marantau layak untuk dibudidayakan. Untuk perbaikan teknik budidaya, maka perlu peran aktif petani dalam kegiatan penyuluhan dan peran peyuluh dalam mensosialsasikan teknik budidaya yang baik. Selain itu, untuk mengatasi pemakaian input yang cukup tinggi, terutama pada penggunaan pupuk dan benih maka sebaiknya petani melakukan inovasi-inovasi baru terhadap budidaya padi Bujang Marantau. Kata kata Kunci: Usahatani, Padi Bujang Marantau, Pendapatan, Keuntungan 
Trading Analysis Of The Kopay Chili Kinanti Azani, Fauzia; Hakimi, Rini; Hidayat, Rian
JURNAL AGRIBISAINS Vol. 10 No. 1 (2024): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v10i1.10218

Abstract

Chili is one of the horticultural crops with the most market demand. One of the local varieties that originated from Payakumbuh is Kopay chili. The trading process of the product can influence the fluctuating price. The trading channel is efficient if the system uses the minimum possible cost to distribute the product to consumers. This study aims to describe the trading channels and functions and analyze the trading margins and efficiency of the Kopay chili in Kelurahan Koto Panjang Dalam. This study used a survey method with deep interviews and questionnaires. The number of samples interviewed was 16 farmers, 7 retailers and 10 consumers. The analysis used is descriptive qualitative and quantitative. The result showed two trading channels: channel one (farmers – final consumers) and channel two (farmers – retailers – final consumers). The functions of the trading system are exchange function (purchase and sale), physical function (storage and transportation),and support function (standardization and risk management). The trading margin of channel one is IDR 8.500/kg, while channel one does not have a trading margin because farmers sell the chili directly to consumers. Both trading channels of Kopay chili in Kelurahan Koto Panjang Dalam are efficient, with an efficiency level of 0.37% and 4.19%, respectively. 
STRATEGI PENGEMBANGAN USAHA AGROINDUSTRI TAHU DI NAGARI KUNANGAN PARITRANTANG, KECAMATAN KAMANG BARU, KABUPATEN SIJUNJUNG Prasetia, Pebri Adrianto; Hendri, Muhammad; Hakimi, Rini
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 7, No 1 (2024): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v7i1.3057

Abstract

Penelitian ini bertujuan untuk (1) mendeskripsikan lingkungan eksternal dan internal yang mempengaruhi strategi pengembangan agroindustri tahu di Nagari Kunangan Paritrantang, (2) melakukan perumusan strategi pengembangan usaha agroindustri tahu di Nagari Kunangan Paritrantang. Penelitian ini dilakukan pada bulan Maret – April 2023 di Nagari Kunangan Paritrantang, Kecamatan Kamang Baru, Kabupaten Sijunjung. Metode yang digunakan dalam penelitian ini adalah analisis kualitatif deskriptif dengan pendekatan survei. Metode pengumpulan data yang digunakan adalah observasi langsung, wawancara langsung, dan studi literatur. Jenis dan sumber data yang digunakan dalam penelitian ini yaitu data primer dan sekunder. Hasil penelitian ini menunjukkan bahwa dari analisis Matrik IFE memiliki total skor 2,52. Hal ini mengindikasikan bahwa agroindustri tahu memiliki posisi internal yang kuat. Selanjutnya di dalam Matriks EFE memiliki total skor 3,73. Hal ini menunjukkan bahwa perusahaan mampu merespon dengan baik terhadap peluang dan ancaman yang datang. Kemudian melakukan analisis Matriks SWOT untuk membuat alternatif strategi yang akan di analisis menggunakan Matriks QSPM. Hasil analisis matriks QSPM menetapkan alternatif strategi yang terpilih adalah pembentukan Koperasi Tahu Tempe Indonesia (KOPTI) dan berkerjasama dengan dinas terkait untuk mengikuti pelatihan, meningkatkan kualitas produk melalui pengolahan yang modern dan pengemasan lebih baik dengan skor 6,438. Disamping itu, disarankan membentuk lembaga Koperasi Tahu Tempe Indonesia (KOPTI) yang mewadahi dan mendukung pengembangan usaha agroindustri tahu di Nagari Kunangan Paritrantang serta tekonologi tepat guna untuk meningkatkan kualitas tahu yang dihasilkan.
Evaluasi Distribusi Benih Pisang dalam Program "Nagari Mandiri Pangan" di Kabupaten Padang Pariaman, Sumatera Barat Dian Hafizah; Faidil Tanjung; Rusda Khairati; Rini Hakimi; Ilham Akbar
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5756

Abstract

The purpose of this study is to evaluate the distribution of bananas in the Nagari Mandiri Pangan Program in Padang Pariaman Regency, West Sumatra. Nagari Mandiri Pangan is a program implemented by the West Sumatra government. This program is an adaptation of the Desa Mandiri Pangan launched by the Food Security Agency of the Ministry of Agriculture (BKP) at the national level. The West Sumatra Government is trying to explore the needs of the farmers themselves. In this case, farmers who are in the group ask to be given banana seed assistance, which is a commodity that has the potential to be developed. This research was carried out on five farmer groups in Padang Pariaman Regency. The method used is an interview using a questionnaire, which is then analyzed using descriptive statistics. The existing results are compared with the technical guidelines and implementation guidelines that have been prepared. From the results, it was found that the distribution of banana seeds was carried out during the current year, and the requests from farmer groups could be accommodated through this program. Banana plants were chosen because this commodity has suitable growing conditions at the research site. Farmers are obliged to provide land that is used from existing vacant land and land that was previously unused. In addition, farmers are obliged to maintain bananas that have been given properly and provide periodic reporting. To ensure that farmers carry out their obligations, the agency evaluates by visiting and providing assistance with good banana cultivation methods in collaboration with local extension workers.
Co-Authors -, Mahdi Ade Sri Novianti Adji, Rangga Pramudya Afrianingsih Afrianingsih Alviedo ; Astuti, Nuraini Budi Azizah Saria Azmi Boy Budiman, Cipta Daddy Budiman Daddy Budiman Dian Hafizah, Dian Dwi Evaliza Elpakhri Penawan Faidil Tanjung Fania Handayani Fitriana, Widya Hafidz Setiawan Hanifah, Mulia Hasnah Hasnah Ifdal Ifdal Ilham Akbar Ilham Akbar Ira Wahyuni Syarfi Khairat, Rusda Kinanti Azani, Fauzia Maulana, Roy Ricci Melinda Noer Mudinillah, Adam Muhammad Hendri Mursidin . Nofialdi, Nofialdi Paloma, Cindy Prasetia, Pebri Adrianto Prayoga, Aldi Raesi, Syahyana RAHMAT SYAHNI Rian Hidayat Rika Hariance Rina Sari Roy Ricci Maulana Rusda Khairati Rusyja Rustam Rusyja Rustam Triana, Lora Usman, Yusri Usman, Yusri Vira Desvia Vonny Indah Mutiara Yandra, Hidayatul Mikrat Yuerlita Yulinda Yulinda Yusmarni Yusmarni Yusvi Diana Zednita Azriani