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Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior Sulis Riptiono
Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Vol 12, No 1 (2019): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v12i1.4384

Abstract

In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.Keyword: Islamic Religiosity, Theory of Planned Behavior, Female Muslim Fashion Trend, Purchase Intention
Pengaruh Transaction Convenience, Coupon Sales Promotion, dan Perceived Value terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening : Studi pada Pengguna Shopee Pay di Kabupaten Kebumen Melinda Sukma; Sulis Riptiono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 1 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1054.409 KB) | DOI: 10.32639/jimmba.v4i1.69

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh transaction convenience, coupon sales promotion, dan perceived value terhadap repurchase intention dengan customer satisfaction sebagai variabel intervening pengguna shopee pay di Kabupaten Kebumen. Populasi pada penelitian ini adalah masyarakat di Kabupaten Kebumen yang menggunakan shopee pay untuk bertransaksi. Penelitian ini menggunakan metode non probability sampling dengan sampel sebanyak 100 responden. Berdasarkan metode statistika dilakukan uji validitas, uji reliabilitas, uji asumsi klasik (uji multikolonieritas, uji heteroskedastisitas, dan uji normalitas), uji parsial, uji koefisien determinasi, analisis jalur, dan analisis sobel test. Alat bantu pengelolaan data menggunakan SPSS for windows versi 25. Hasil penelitian ini menunjukkan bahwa berdasarkan uji validitas dan reliabilitas semua variabel dinyatakan valid dan reliabel. Berdasarkan hasil uji t sub struktural I variabel transaction convenience tidak berpengaruh terhadap customer satisfaction, variabel coupon sales promotion dan perceived value berpengaruh terhadap customer satisfaction. Kemudian untuk sub struktural 2 variabel transaction convenience, coupon sales promotion, dan perceived value tidak berpengaruh terhadap repurchase intention, sedangkan customer satisfaction berpengaruh terhadap repurchase intention. Customer satisfaction dapat memediasi antara transaction convenience dan repurchase intention, customer satisfaction dapat memediasi antara coupon sales promotion dan repurchase intention, serta customer satisfaction dapat memediasi antara perceived value dan repurchase intention.
EXPERIENCE TOUR PADA ERA NEW NORMAL BERBASIS NEOPHILIAN PERSONALITY: PERAN TRAVEL MOTIVES Sulis Riptiono; Sigit Wibawanto
Jurnal Manajemen Kewirausahaan Vol 18, No 2 (2021): JMK EDISI DESEMBER 2021
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v18i2.585

Abstract

Penelitian ini bertujuan untuk menguji peran motif perjalanan sebagai mediasi antara kepribadian neophilia dan pengalaman. Penelitian ini melibatkan 182 wisatawan di Kebumen sebagai sampel yang diambil dengan menggunakan tehnik purposive sampling. Data yang terkumpul diolah dengan menggunakan bantuan slat statistic SPSS dan dianalisis dengan menggunakan analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa kepribadian neophilia konsumen terbukti berpengaruh positif terhadap motif perjalanan wisatawan dan pengalaman. Hal ini menunjukkan bahwa semua hipotesis yang diuji dalam penelitian ini dinyatakan diterima. Temuan lain juga menunjukkan bahwa motif perjalanan terbukti sebagai pemediasi antara kepribadian neophilian dan pengalaman. Kata kunci: Kebumen, pandemic covid-19, tourism marketing, wisata travel ABSTRACT This study aims to examine the role of travel motives as a mediator between neophilic personality and experience. This study involved 182 tourists in Kebumen as samples taken using purposive sampling technique. The collected data was processed using SPSS statistical slats and analyzed using path analysis and Sobel test. The results showed that the consumer's neophilic personality proved to have a positive effect on tourists' travel motives and experiences. This shows that all the hypotheses tested in this study are accepted. Other findings also suggest that travel motives are shown to mediate between neophilian personality and experience. Keywords: Kebumen, pandemic covid-19, tourism marketing, travelling
ATTITUDE TOWARD GREEN PRODUCT SEBAGAI PEMEDIASI ANTARA ENVIRONMENTAL CONCERN, GREEN BRAND KNOWLEDGE DAN GREEN PURCHASE INTENTION Sulis Riptiono; Laili Yuntafi’ah
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 9 No 2 (2021): JURNAL EKONOMI DAN TEKNIK INFORMATIKA
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298 KB) | DOI: 10.37601/jneti.v9i2.176

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh environmental concern dan green brand knowledge terhadap green purchase intention dengan attitude toward green produk sebagai variabel intervening pada produk pantyliner avail pada mahasiswi STIE Putra Bangsa Kebumen dengan usia minimal 18 tahun. Total 100 kuesioner dibagikan kepada pada mahasiswi STIE Putra Bangsa Kebumen. Metode statistika yang dilakukan meliputi uji validitas, uji reliabilitas, uji hipotesis, uji analisis korelasi, dan analisis jalur dengan program SPSS 24 for windows, Temuan penelitian ini menunjukkan bahwa environmental concern dan green brand knowledge tidak memiliki pengaruh langsung yang signifikan terhadap green purchase intention. Selain itu, dengan uji Sobel hasil keseluruhan telah mengkonfirmasi bahwa attitude toward green produk memiliki pengaruh penuh sebagai variabel mediasi terhadap green purchase intention
WORKING UNDER PRESSURE THE ROLE OF TRANSFORMATIONAL LEADERSHIP Sulis Riptiono
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 3 No 1 (2015): Jurnal Ekonomi dan Teknik Informatika
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.183 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana peran dari pemimpin transformasional dalam menyelesaikan konflik yang terjadi dalam organisasi sehingga tidak mempengaruhi terhadap penurunan kinerja karyawan. Dengan metode analisis deskriptif menyebutkan bahwa seseorang yang bekerja dibawah tekanan akan berdampak terhadap job stress dan negative emotions. Kedua hal ini sebagai mediasi yang berpeluang menyebabkan terjadinya konflik. Konflik seharusnya dapat diselesaikan dengan cepat dan secara langsung sehingga tidak mempengaruhi kinerja karyawan. Dibutuhkan peran dari pemimpin transformasional sebagai moderasi antara konflik dan job performance untuk menjaga kestabilan kinerja karyawan dalam organisasi. Keywords: Working Under-pressure, Job Stress, Negative Emotion, conflict, Transformational Leadership, Job Performance
Pengaruh Islamic Religiosity dan Norma Subyektif terhadap Niat Beli Trend Busana Muslim:An Extended of Theory of Reason Action Sulis Riptiono
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 6 No 2 (2018): Jurnal Ekonomi Dan Teknik Informatika
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.307 KB)

Abstract

The development of Muslim fashion business in Indonesia is growing rapidly. It has influencetoward increasingintention to buy consumers on the trend of Muslim fashion. The purpose of this studyis to examineconsumers purchaseintention towardMuslim fashion trend using the extended of Theory of Reason Action (TRA) with the variable Islamicreligiosity. Respondents of the study are Muslim people includes men and women who follow the development ofMuslim fashion trend. Data analysis tools used in this research is by using path analysis. The results showed that thesubjective norms and Islamic religiosityvariables have a positive effect on consumer attitudes on the fashion trend ofMuslims. Subjective norms and consumer attitudes toward the trend of Muslim fashion have a positive effect onconsumer buying intention on the trend of Muslim fashion. The different results are shown in hypothesis testing numberfour which states that Islamic religiosity variable has no significant on consumer buying intention on Muslim fashiontrend, but it can influence indirectly through consumer attitudes on Muslim fashion trend.
MENGUJI MEMORABLE TOURISM EXPERIENCES TERHADAP NIAT KUNJUNG ULANG WISATAWAN PADA GEOPARK DI KEBUMEN Sulis Riptiono
Jurnal Manajemen Kewirausahaan Vol 19, No 2 (2022): JMK EDISI DESEMBER 2022
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v19i2.941

Abstract

Memorable tourism experiences telah menjadi konsep yang penting dalam pemasaran wisata khususnya menumbuhkan niat pengunjung untuk berkunjung ulang. Makadari itu, tujuan penelitian ini adalah untuk menguji pengaruh dimensi-dimensi MTE’s terhadap niat berkunjung ulang pada Geopark Karangsambung di Kebumen. Studi ini melibatkan sebanyak 100 wisatawan yang berkunjung pada objek wisata tersebut. Tehnik pengambilan sample yang digunakan dengan convenience sampling. Data yang terkumpul diolah dengan menggunakan SPSS versi 28 dan dianalisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa dari ketujuh variable dari MTE’s, terdapat empat variable yang diterima dan tiga variable yang ditolak. Local culture, knowledge, involvement, dan novelty secara signifikan terbukti berpengaruh pada revisit intention. Sedangkan hedonism, refreshment, dan meaningfulness tidak terbukti memberukan pengaruh pada revisit intention. Novelty merupakan variable yang memiliki pengaruh terbesar bagi niat wisatawan untuk melakukan kunjungan ulang pada Geopark Karangsambung. Kata kunci: geopark, memorable tourism, niat kunjung ulang, pemasaran wisata, pengalaman  ABSTRACT Memorable tourism experiences have become an important concept in tourism marketing, especially in cultivating visitor intentions to revisit. Therefore, the purpose of this study was to examine the effect of MTE's dimensions on intention to return to the Karanggulung Geopark in Kebumen. This study involved as many as 100 tourists who visited the tourist attraction. The sampling technique used is convenience sampling. The collected data were processed using SPSS version 28 and analyzed using multiple regression analysis. The results showed that of the seven variables from MTE's, there were four variables that were accepted and three variables that were rejected. Local culture, knowledge, involvement, and novelty are significantly proven to have an effect on revisit intention. Meanwhile, hedonism, refreshment, and meaningfulness are not proven to have an effect on revisit intention. Novelty is the variable that has the greatest influence on tourist intentions to make a repeat visit to the Karanggulung Geopark. Keywords: experiences, geopark, marketing tourism, memorable tourism, revisit intention
Dinamika Perubahan Perilaku Pembelian Impulsive Konsumen Dimasa Pandemik Covid-19 Dewi Noor Susanti; Sulis Riptiono
Jurnal Bisnis dan Ekonomi Vol 29 No 2 (2022): Vol. 29 No. 2 EDISI SEPTEMBER 2022
Publisher : Faculty of Economics and Business, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v29i2.8864

Abstract

This study aims to determine the dynamics of consumer behavior in relation to unplanned purchases during the Covid-19 pandemic. The study was conducted by testing the concept of impulse buying by using three variables as antecedents. Data were collected using a questionnaire with a sample of 100 respondents who visited and shopped at the Thrift Store in Jogjakarta and were taken using purposive sampling technique. Multiple regression analysis was used to test the results of the study. The results showed that the hedonic shopping motivation, Money availability, and Positive emotion variables were partially or simultaneously proven to be variables that could increase consumers' impulsive buying behavior. While Positive emotion is a variable that has the greatest influence in increasing impulse buying.
Determining Value Co-Creation Behaviour toward Customer Loyalty and Customer Retention on the SRC’s Business Platformorm Muhammad Baehaqi; Ragil Setya Cahyono; Sulis Riptiono
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p04

Abstract

Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty becomes actual retention for the company. The role of shared value creation should be considered in customer relationship mechanisms. This study aims to produce an analysis of the role of value co-creation behavior on customer retention. This focus is novelty in research, because no confirmation was found in previous studies that produced a relationship between the two. Customer loyalty is the variable that mediates the relationship between value creation behavior and customer retention. This research produces findings regarding the positive influence of customer involvement through value co-creation behavior on retention as a long-term customer relationship mechanism with the company. Keywords: value coreation behaviour; customer loyalty; customer retention
Pengaruh Attitude, Subjective Norm, Perceived Behavior Control dan Religiosity Terhadap Purchase Intention Kosmetik Berlabel Halal: Studi pada Remaja Putri di Kabupaten Banyumas Putrilia Perdani; Sulis Riptiono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 2 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i2.445

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh attitude, subjective norm, perceived behavior control dan religiosity terhadap purchase intention kosmetik berlabel halal (studi pada remaja putri di Kabupaten Banyumas). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Sampel penelitian ini sebanyak 100 responden. Populasi dalam penelitian ini adalah para calon konsumen yang belum pernah membeli kosmetik berlabel halal dan berniat untuk membeli kosmetik berlabel halal. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Hipotesis diuji menggunakan teknik analisis linear berganda dengan bantuan program SPSS versi 22.0 for windows. Hasil penelitian membuktikan bahwa attitude secara parsial berpengaruh signifikan terhadap purchase intention kosmetik berlabel halal, subjective norm secara parsial berpengaruh signifikan terhadap purchase intention kosmetik berlabel halal, perceived behavior control secara parsial tidak berpengaruh signifikan terhadap purchase intention kosmetik halal, religiosity secara parsial tidak berpengaruh signifikan terhadap purchase intention kosmetik halal. Sedangkan hasil uji F yang dilakukan berhasil membuktikan bahwa atttitude, subjective norm, perceived behavior control dan religiosity secara simultan berpengaruh terhadap purchase intention kosmetik berlabel halal.