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All Journal Jurnal Manajemen dan Agribisnis Jurnal Bisnis dan Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Fokus Bisnis Managament Insight: Jurnal Ilmiah Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Manajemen Kewirausahaan Jurnal Manajemen Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Teknik Informatika International Journal of Applied Finance and Business Studies Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IEFBR: Islamic Economics, Finance, and Banking Review JER JCSE: Journal of Community Service and Empowerment Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN)
Riptiono, Sulis
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Customer Experiental Quality, Destination Image dan Novelty Seeking Terhadap Revisit Intention dan Customer Satisfaction sebagai Variabel Mediasi : Studi pada Konsumen Beranda Eatery Kebumen Hengki Hengki; Sulis Riptiono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.614

Abstract

The purpose of this study was to analyze the effect of customer experiential quality, destination image and novelty seeking on revisit intention and customer satisfaction as mediating variables. Respondents in this study were 100 consumers of Beranda Eatery Kebumen. This study used descriptive and statistical analysis methods with the help of the SPSS 22 program. Statistical analysis used in this study were validity tests, reliability tests and path analysis. The results of this study indicate that customer experiential quality, destination image, and novelty seeking partially affect customer satisfaction and revisit intention. Customer satisfaction mediates the relationship between customer experiential quality, destination image, and novelty seeking towards revisit intention among consumers at Beranda Eatery Kebumen.
The Effect of Hedonic Value, and Utilitarian Value Toward Purchase Intention With Attitude as Mediation Rominingtyas; Sulis Riptiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4330

Abstract

Purchase intention is very important in knowing the behavioral intentions of consumers who are conscious in purchasing an item, especially iphone brand smartphone products. as for some studies that have mentioned the factors that influence a person's purchase intention, namely: Brand image, hedonic value and utilitarian value, attitude. The purpose of this study was to examine the effect of hedonic value and utilitarian value, attitude towards Purchase Intention. The sampling technique in this study used purposive sampling, the sample used was 50 respondents. The analytical tool used in this research is SEM PLS. The results of this study Hedonic value affects attitude, utilitarian value affects attitude, there is a significant effect of hedonic value and utilitarian value on purchase intention. Attitude is able to mediate the influence of hedonic value utilitarian value on purchase intention.
How to Increasing Memorable Tourism Experiences at Heritage Destination Saryatun Saryatun; Sulis Riptiono; Siti Nur Azizah; Intan Muliana Rhamdhani
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.939

Abstract

Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.
Effects of Subjective Norm, Attitude and Consumer Desire Toward Intention to Purchase Indonesian Herbal Wiwoho, Gunarso; Riptiono, Sulis
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.265

Abstract

Jamu is a traditional Indonesian medicinal beverage that has been a heritage product for generations. This research focuses on testing latent constructs used in empirical models to measure the intention of consumers to purchase Javanese Traditional Herbal Medicine Beverage, which is called Jamu or Indonesian herbal. This study involved 318 survey responses from society in Central Java, Indonesia. Data were collected using purposive sampling and analyzed using structural equation modeling (SEM) with AMOS. The results showed that two hypotheses were rejected of the six hypotheses tested there. Subjective norms are proven to positively affect consumer attitudes and desires but do not significantly to consumer purchase intention on Jamu. Furthermore, consumer attitude successfully contributed positively to increasing consumer desire but insignificant toward consumer purchase intention on Jamu. The other findings revealed that consumer attitude has the greatest role in increasing consumer desire, and consumer desires proved the best precursor of consumer intention to purchase Jamu. Keywords: subjective norm, attitude, intention, jamu, java
What’s Antecedent Driving Intention To Purchase Organic Food? Examining Attitude and Trust Riptiono, Sulis; Wiwoho, Gunarso; Rhamdhani, Intan Muliana
Jurnal Manajemen dan Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.271

Abstract

Background: Organic food has its own appeal for consumers, so the development of the organic food business is currently rapid. Choosing the right food is the main key in maintaining health by living a healthy lifestyle. Purpose: Thus, this research aims to examine antecedents that can increase consumer purchase intentions for organic food in Central Java.Design/Methodology/approach: A total of 242 of organic food consumers as the respondent were involved to fill out the survey with a questionnaire determined based on purposive sampling techniques. The collected data was processed and analysed using structural equation models with the help of AMOS statistical tools.Finding/Result: The research results prove that consumer purchase intentions for organic food are influenced by consumer attitudes and beliefs in organic food, but are not influenced by food safety concerns. Meanwhile, consumer trust in organic food is influenced by food safety concerns and health consciousness is not significant. Furthermore, attitude toward organic food is influenced by food safety concerns and health consciousness.Conclusion: This research concludes that the antecedents used in this research have an important role in increasing consumer purchase intentions towards organic food.Originality/value (state of the art): The originality of this research is that this research contributes to providing different insights regarding antecedents that can increase consumer purchasing intentions for organic food. Keywords: green marketing, purchase intention, organic food, health consciousness, food safety
Tourism Revisit and Recommendation intention on Heritage Destination: The Role of Memorable Tourism Experiences Riptiono, Sulis; Wibawanto, Sigit; Raharjo, Nanang Ismail; Susanto, Rakhmat; Syaputri, Hani Shella; Bariyah, Bariyah
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2244

Abstract

The purpose of this study is to dig deeper into the role of memorable tourism experiences in revisiting intention and recommendation intention by placing tourism satisfaction as mediation. This research involved a number of 340 tourists visiting heritage destinations in Central Java. Respondents were taken using a convenience sampling technique. The collected data was analyzed by SEM-AMOS. The results of the study show that memorable tourism experiences are proven to have a positive and significant effect on tourist satisfaction. This means that the more memorable the experience the visitor gets, the greater the satisfaction increasing the intention to return and recommendation intention. Memorable experiences also significantly affected the intention to return and recommendation intention. Memorable experience and satisfaction are very important factors for tourists to determine their choice to visit heritage tourism destinations. Therefore, tourism managers must pay attention to cultural heritage sites so that tourists have a positive and unforgettable impression in their memories.Keywords: Heritage Destination, Revisit Intention, Recommendation, Satisfaction, Memorable Tourism Experiences
The Role of Affective Attitude as A Mediator Between Religiosity and Purchase Intention on Islamic Bank Riptiono, Sulis
Islamic Economics, Finance, and Banking Review Vol. 1 No. 1 (2021): June
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/iefbr.v1i1.4739

Abstract

This research examines the affective attitude as a mediator between religiosity and consumer purchase intentions of Islamic bank products. This study was located in Kebumen using 100 people as a sample taken using the purposive sampling technique. The collected data were processed using SPSS and analyzed using path analysis with the Sobel test. The findings of this study indicate that significant and positive religiosity towards affective attitude and purchase intention and affective attitude is also proven to be critical factors in increasing purchase intention. In addition, this study also confirms that affective attitude is established as a mediating variable for the relationship between religiosity and consumer purchase intention of Islamic bank products.
Menguji Dimensi Kualitas Layanan Terhadap Kepuasan Konsumen Callalily Wedding Organizer Serta Dampaknya Pada Wom Intention Susanti, Dewi Noor; Riptiono, Sulis
Jurnal E-Bis Vol 8 No 2 (2024): Vol. 8 No.2 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i2.1714

Abstract

Kepuasan merupakan hasil penting yang harus diraih oleh perusahaan penyedia jasa, termasuk jasa wedding organizer. Penelitian ini menginvestigasi pengaruh dimensi-dimensi kualitas terhadap WoM intention melalui kepuasan konsumen studi pada wedding organizer Callalily di Jogjakarta. Sebanyak 100 responden digunakan pada penelitian ini. Teknik pengambilan data dengan menggunakan purposive sampling, kemudian diolah dengan bantuan software SPSS 28 dan dianalisis dengan regresi linear berganda. Penelitian menunjukkan hasil bahwa tangible, responsiveness, reliability, empathy, dan assurance terbukti berpengaruh terhadap kepuasan konsumen. Selain itu, variabel tangible, reliability, dan empathy terbukti signifikan terhadap WoM intention tetapi responsiveness dan assurance tidak signifikan terhadap WoM intention. Temuan lain berhasil membuktikan bahwa variabel kepuasan konsumen secara signifikan mampu memberikan pengaruh tehadap WoM intention. Kontribusi praktis dari hasil penelitian adalah dapat dijadikan sebagai bahan referensi bagi wedding organizer callalily dalam memberikan dan meningkatkan pelayanan yang terbaik kepada klien.
Strategi Upscaling UMKM pada Era Marketing 5.0 Riptiono, Sulis
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 2 (2022): JCSE Oktober 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i2.200

Abstract

MSMEs are one of the most important pillars in the Indonesian economy by contributing to the national GDP in the range of 61 percent and absorbing 97 percent of the total workforce. Even in every crisis period, MSMEs even become buffers, are resilient, and can recover well. Thus, the purpose of this community service is to provide motivation and knowledge to MSME actors in Kebumen to increase their business level in the marketing 5.0 era. This activity involved 25 entrepreneurs held at the Integrated Business Service Center. Marketing strategy is very important in a business. In this digital era, entrepreneurs must adapt to the changes that occur. Therefore, participants are expected to be able to increase their business level in the marketing 5.0 era
Pendampingan Digital Marketing dan Copy Writing Bagi UMKM Indutri Kreatif Di Jawa Tengah Saryatun; helmy, irfan; Riptiono, Sulis; Yordan Hermawan Apidana
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.832

Abstract

The creative industry in Central Java has experienced significant growth alongside increasing consumer interest in local products. However, many micro, small, and medium-sized enterprises (MSMEs) in the creative industry face challenges in competing in an increasingly competitive market, particularly with the shift towards digital platforms in consumer behavior. Limitations in digital marketing and a lack of proficiency in copywriting are major obstacles for these MSMEs. This community engagement program aims to enhance the capacity of MSMEs in the creative industry to leverage digital platforms for product marketing. Through a series of training sessions and consultations, MSMEs will gain an understanding of digital marketing concepts and effective copywriting techniques. The primary goal of this program is to improve the sustainability of MSMEs in online marketing and increase their revenue. The activities were conducted on January 31, 2024, at the PLUT Cooperative and MSME Building of the Department of Cooperatives and MSMEs of Central Java. The training agenda includes an introduction to digital marketing, SEO, social media marketing, paid advertising, and digital marketing performance measurement. The training materials are designed to provide participants with comprehensive understanding and practical skills in digital marketing for MSMEs in the creative industry
Co-Authors Alayya Maghfiroh Alfi Nurul Hikmah Anggun Ma'rifatun Anjani, Ratna Anwar, Moh. Rosikha Atsnaul Chusna Ayu Wulandari BARIYAH, BARIYAH Cucu Andita Widya Dewi Noor Susanti Dewi Noor Susanti Dwi Amini Faizah, Eva Zahrotul Faizah, Sayyidatul Fardani, Irvan Fauzi Nurohman Fitria Styarini Gunarso Wiwoho Gunarso Wiwoho Harini Abrilia Setyawati Hengki Hengki Hengki Hengki Hernandes, Crodia Hikmah, Alfi Nurul Ifa Noviatun Intan Muliana Rhamdhani Irfan Helmy Laili Yuntafi’ah Lusiana Safitri Ma'rifatun, Anggun Maghfiroh, Alayya Melinda Sukma Muhammad Baehaqi Muliana Rhamdhani, Intan Nawawi, Syukron Nuraini, Rizky Alifah Perdani, Putrilia Putrilia Perdani Ragil Setya Cahyono Raharjo, Nanang Ismail Ramadani, Alya Nisa Rani Rizkia Rominingtyas Saryatun Saryatun Saryatun Saryatun Saryatun, Saryatun Sigit Wibawanto Sigit Wibawanto, Sigit Siti nur azizah Siti Nur Azizah, Siti Susanto, Rakhmat Syaputri, Hani Shella Syukron Nawawi Umul Latifatul Munwaroh Utami, Susilo Putri Widya, Cucu Andita Yordan Hermawan Apidana