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MENGUJI MEMORABLE TOURISM EXPERIENCES TERHADAP NIAT KUNJUNG ULANG WISATAWAN PADA GEOPARK DI KEBUMEN Sulis Riptiono
Jurnal Manajemen Kewirausahaan Vol 19, No 2 (2022): JMK EDISI DESEMBER 2022
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v19i2.941

Abstract

Memorable tourism experiences telah menjadi konsep yang penting dalam pemasaran wisata khususnya menumbuhkan niat pengunjung untuk berkunjung ulang. Makadari itu, tujuan penelitian ini adalah untuk menguji pengaruh dimensi-dimensi MTE’s terhadap niat berkunjung ulang pada Geopark Karangsambung di Kebumen. Studi ini melibatkan sebanyak 100 wisatawan yang berkunjung pada objek wisata tersebut. Tehnik pengambilan sample yang digunakan dengan convenience sampling. Data yang terkumpul diolah dengan menggunakan SPSS versi 28 dan dianalisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa dari ketujuh variable dari MTE’s, terdapat empat variable yang diterima dan tiga variable yang ditolak. Local culture, knowledge, involvement, dan novelty secara signifikan terbukti berpengaruh pada revisit intention. Sedangkan hedonism, refreshment, dan meaningfulness tidak terbukti memberukan pengaruh pada revisit intention. Novelty merupakan variable yang memiliki pengaruh terbesar bagi niat wisatawan untuk melakukan kunjungan ulang pada Geopark Karangsambung. Kata kunci: geopark, memorable tourism, niat kunjung ulang, pemasaran wisata, pengalaman  ABSTRACT Memorable tourism experiences have become an important concept in tourism marketing, especially in cultivating visitor intentions to revisit. Therefore, the purpose of this study was to examine the effect of MTE's dimensions on intention to return to the Karanggulung Geopark in Kebumen. This study involved as many as 100 tourists who visited the tourist attraction. The sampling technique used is convenience sampling. The collected data were processed using SPSS version 28 and analyzed using multiple regression analysis. The results showed that of the seven variables from MTE's, there were four variables that were accepted and three variables that were rejected. Local culture, knowledge, involvement, and novelty are significantly proven to have an effect on revisit intention. Meanwhile, hedonism, refreshment, and meaningfulness are not proven to have an effect on revisit intention. Novelty is the variable that has the greatest influence on tourist intentions to make a repeat visit to the Karanggulung Geopark. Keywords: experiences, geopark, marketing tourism, memorable tourism, revisit intention
Dinamika Perubahan Perilaku Pembelian Impulsive Konsumen Dimasa Pandemik Covid-19 Dewi Noor Susanti; Sulis Riptiono
Jurnal Bisnis dan Ekonomi Vol 29 No 2 (2022): Vol. 29 No. 2 EDISI SEPTEMBER 2022
Publisher : Faculty of Economics and Business, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v29i2.8864

Abstract

This study aims to determine the dynamics of consumer behavior in relation to unplanned purchases during the Covid-19 pandemic. The study was conducted by testing the concept of impulse buying by using three variables as antecedents. Data were collected using a questionnaire with a sample of 100 respondents who visited and shopped at the Thrift Store in Jogjakarta and were taken using purposive sampling technique. Multiple regression analysis was used to test the results of the study. The results showed that the hedonic shopping motivation, Money availability, and Positive emotion variables were partially or simultaneously proven to be variables that could increase consumers' impulsive buying behavior. While Positive emotion is a variable that has the greatest influence in increasing impulse buying.
Determining Value Co-Creation Behaviour toward Customer Loyalty and Customer Retention on the SRC’s Business Platformorm Muhammad Baehaqi; Ragil Setya Cahyono; Sulis Riptiono
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p04

Abstract

Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty becomes actual retention for the company. The role of shared value creation should be considered in customer relationship mechanisms. This study aims to produce an analysis of the role of value co-creation behavior on customer retention. This focus is novelty in research, because no confirmation was found in previous studies that produced a relationship between the two. Customer loyalty is the variable that mediates the relationship between value creation behavior and customer retention. This research produces findings regarding the positive influence of customer involvement through value co-creation behavior on retention as a long-term customer relationship mechanism with the company. Keywords: value coreation behaviour; customer loyalty; customer retention
The Effects of Religiosity, Trust, Intimacy Toward Commitment and Customer Loyalty at Shariah Microfinance Intan Muliana Rhamdhani; Sulis Riptiono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.492

Abstract

Customer loyalty is a crucial element of the goals achieved in every business. Companies must provide excellent service to increase customer loyalty. Thus, developing a theoretical model with empirical evidence related to customer loyalty to Islamic banks in Central Java is necessary. Self-administered questionnaires were used to collect the data. The study was conducted in Central Java by involving 230 shariah microfinance customers as respondents who were taken by purposive sampling. The data were analyzed using a structural equation model with AMOS (SEM-AMOS). The results of the study indicate that all hypotheses are accepted. Religiosity, trust, and customer intimacy can increase customer commitment and loyalty to services. Religiosity is a crucial antecedent that can increase commitment, while the variable that has the most considerable influence on increasing customer loyalty in shariah microfinance is customer commitment. Keywords: customer intimacy, loyalty, religiosity, shariah microfinance, trust
Pengaruh Attitude, Subjective Norm, Perceived Behavior Control dan Religiosity Terhadap Purchase Intention Kosmetik Berlabel Halal: Studi pada Remaja Putri di Kabupaten Banyumas Putrilia Perdani; Sulis Riptiono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 2 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i2.445

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh attitude, subjective norm, perceived behavior control dan religiosity terhadap purchase intention kosmetik berlabel halal (studi pada remaja putri di Kabupaten Banyumas). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Sampel penelitian ini sebanyak 100 responden. Populasi dalam penelitian ini adalah para calon konsumen yang belum pernah membeli kosmetik berlabel halal dan berniat untuk membeli kosmetik berlabel halal. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Hipotesis diuji menggunakan teknik analisis linear berganda dengan bantuan program SPSS versi 22.0 for windows. Hasil penelitian membuktikan bahwa attitude secara parsial berpengaruh signifikan terhadap purchase intention kosmetik berlabel halal, subjective norm secara parsial berpengaruh signifikan terhadap purchase intention kosmetik berlabel halal, perceived behavior control secara parsial tidak berpengaruh signifikan terhadap purchase intention kosmetik halal, religiosity secara parsial tidak berpengaruh signifikan terhadap purchase intention kosmetik halal. Sedangkan hasil uji F yang dilakukan berhasil membuktikan bahwa atttitude, subjective norm, perceived behavior control dan religiosity secara simultan berpengaruh terhadap purchase intention kosmetik berlabel halal.
Pengaruh Customer Experiental Quality, Destination Image dan Novelty Seeking Terhadap Revisit Intention dan Customer Satisfaction sebagai Variabel Mediasi : Studi pada Konsumen Beranda Eatery Kebumen Hengki Hengki; Sulis Riptiono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.614

Abstract

The purpose of this study was to analyze the effect of customer experiential quality, destination image and novelty seeking on revisit intention and customer satisfaction as mediating variables. Respondents in this study were 100 consumers of Beranda Eatery Kebumen. This study used descriptive and statistical analysis methods with the help of the SPSS 22 program. Statistical analysis used in this study were validity tests, reliability tests and path analysis. The results of this study indicate that customer experiential quality, destination image, and novelty seeking partially affect customer satisfaction and revisit intention. Customer satisfaction mediates the relationship between customer experiential quality, destination image, and novelty seeking towards revisit intention among consumers at Beranda Eatery Kebumen.
The Effect of Hedonic Value, and Utilitarian Value Toward Purchase Intention With Attitude as Mediation Rominingtyas; Sulis Riptiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4330

Abstract

Purchase intention is very important in knowing the behavioral intentions of consumers who are conscious in purchasing an item, especially iphone brand smartphone products. as for some studies that have mentioned the factors that influence a person's purchase intention, namely: Brand image, hedonic value and utilitarian value, attitude. The purpose of this study was to examine the effect of hedonic value and utilitarian value, attitude towards Purchase Intention. The sampling technique in this study used purposive sampling, the sample used was 50 respondents. The analytical tool used in this research is SEM PLS. The results of this study Hedonic value affects attitude, utilitarian value affects attitude, there is a significant effect of hedonic value and utilitarian value on purchase intention. Attitude is able to mediate the influence of hedonic value utilitarian value on purchase intention.
How to Increasing Memorable Tourism Experiences at Heritage Destination Saryatun Saryatun; Sulis Riptiono; Siti Nur Azizah; Intan Muliana Rhamdhani
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.939

Abstract

Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.
Effects of Subjective Norm, Attitude and Consumer Desire Toward Intention to Purchase Indonesian Herbal Wiwoho, Gunarso; Riptiono, Sulis
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.265

Abstract

Jamu is a traditional Indonesian medicinal beverage that has been a heritage product for generations. This research focuses on testing latent constructs used in empirical models to measure the intention of consumers to purchase Javanese Traditional Herbal Medicine Beverage, which is called Jamu or Indonesian herbal. This study involved 318 survey responses from society in Central Java, Indonesia. Data were collected using purposive sampling and analyzed using structural equation modeling (SEM) with AMOS. The results showed that two hypotheses were rejected of the six hypotheses tested there. Subjective norms are proven to positively affect consumer attitudes and desires but do not significantly to consumer purchase intention on Jamu. Furthermore, consumer attitude successfully contributed positively to increasing consumer desire but insignificant toward consumer purchase intention on Jamu. The other findings revealed that consumer attitude has the greatest role in increasing consumer desire, and consumer desires proved the best precursor of consumer intention to purchase Jamu. Keywords: subjective norm, attitude, intention, jamu, java
What’s Antecedent Driving Intention To Purchase Organic Food? Examining Attitude and Trust Riptiono, Sulis; Wiwoho, Gunarso; Rhamdhani, Intan Muliana
Jurnal Manajemen & Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.271

Abstract

Background: Organic food has its own appeal for consumers, so the development of the organic food business is currently rapid. Choosing the right food is the main key in maintaining health by living a healthy lifestyle. Purpose: Thus, this research aims to examine antecedents that can increase consumer purchase intentions for organic food in Central Java.Design/Methodology/approach: A total of 242 of organic food consumers as the respondent were involved to fill out the survey with a questionnaire determined based on purposive sampling techniques. The collected data was processed and analysed using structural equation models with the help of AMOS statistical tools.Finding/Result: The research results prove that consumer purchase intentions for organic food are influenced by consumer attitudes and beliefs in organic food, but are not influenced by food safety concerns. Meanwhile, consumer trust in organic food is influenced by food safety concerns and health consciousness is not significant. Furthermore, attitude toward organic food is influenced by food safety concerns and health consciousness.Conclusion: This research concludes that the antecedents used in this research have an important role in increasing consumer purchase intentions towards organic food.Originality/value (state of the art): The originality of this research is that this research contributes to providing different insights regarding antecedents that can increase consumer purchasing intentions for organic food. Keywords: green marketing, purchase intention, organic food, health consciousness, food safety