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All Journal Jurnal Manajemen dan Agribisnis Jurnal Bisnis dan Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Fokus Bisnis IQTISHADIA Managament Insight: Jurnal Ilmiah Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Islam JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Manajemen Kewirausahaan Jurnal Manajemen Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Teknik Informatika International Journal of Applied Finance and Business Studies Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IEFBR: Islamic Economics, Finance, and Banking Review JER JCSE: Journal of Community Service and Empowerment Journal of Ekonomics, Finance, and Management Studies Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN)
Riptiono, Sulis
Universitas Putra Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Effects of Consumption Value, Environmental Concerns, And Consumer Attitudes Towards Consumer Purchase Intentions of Electric Cars Riptiono, Sulis
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.23

Abstract

This study aimed to investigate the effects of consumption values, environmental concerns, and consumer attitudes towards consumer purchase intentions of electric cars. This research was conducted in Central Java, using 220 samples taken using purposive sampling technique. The analysis used with SEM-AMOS version 24. Based on the results of the study, the consumption value represented by social value variables, functional value quality and epistemic value revealed that social value and epistemic value can have an influence on environmental concern, while functional value quality is not able to provide influence on environmental concern. In addition, this study also revealed that the environmental concern variable is a major predictor of increasing consumer attitudes towards green products, but it does not have an effect on consumer purchase intentions. Furthermore, consumer attitudes towards green products are key in increasing consumer purchase intentions for electric cars. Keywords: consumption value, attitude, purchase intention, green products, electric car
The Effects of Religiosity, Trust, Intimacy Toward Commitment and Customer Loyalty at Shariah Microfinance Rhamdhani, Intan Muliana; Riptiono, Sulis
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.492

Abstract

Customer loyalty is a crucial element of the goals achieved in every business. Companies must provide excellent service to increase customer loyalty. Thus, developing a theoretical model with empirical evidence related to customer loyalty to Islamic banks in Central Java is necessary. Self-administered questionnaires were used to collect the data. The study was conducted in Central Java by involving 230 shariah microfinance customers as respondents who were taken by purposive sampling. The data were analyzed using a structural equation model with AMOS (SEM-AMOS). The results of the study indicate that all hypotheses are accepted. Religiosity, trust, and customer intimacy can increase customer commitment and loyalty to services. Religiosity is a crucial antecedent that can increase commitment, while the variable that has the most considerable influence on increasing customer loyalty in shariah microfinance is customer commitment. Keywords: customer intimacy, loyalty, religiosity, shariah microfinance, trust
Pemasaran Digital dan Customer Relationship Management: Upaya Meningkatkan Kemampuan UMKM dalam Membangun Relasi Pelanggan Riptiono, Sulis
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 1 (2025): JCSE April 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/sgm19c75

Abstract

This Community Service activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) in utilizing digital marketing and implementing Customer Relationship Management (CRM) as a strategy to strengthen customer relationships and improve business performance. The training was conducted through a lecture method for 30 participants, covering an introduction to digital marketing, strategies for utilizing social media, and implementing customer data-based CRM. The results of the activity showed a significant increase in participants' abilities in using social media platforms for promotions, conducting digital interactions with consumers, and managing and analyzing customer data in a more structured manner. Overall, this activity has made a positive contribution to MSMEs in facing competition in the digital era. This training is expected to be the first step for MSMEs to continue developing technology-based marketing strategies and implementing CRM sustainably in their business operations.
Co-Authors Alayya Maghfiroh Alfi Nurul Hikmah Amini, Dwi Anggun Ma'rifatun Anwar, Moh. Rosikha Atsnaul Chusna Ayu Wulandari Baehaqi, Muhammad BARIYAH, BARIYAH Cucu Andita Widya Dewi Noor Susanti Dewi Noor Susanti Faizah, Eva Zahrotul Faizah, Sayyidatul Fardani, Irvan Fauzi Nurohman Fitria Styarini Gunarso Wiwoho Gunarso Wiwoho Harini Abrilia Setyawati Hengki Hengki Hengki Hengki Hernandes, Crodia Hikmah, Alfi Nurul Ifa Noviatun Irfan Helmy Laili Yuntafi’ah Lusiana Safitri Ma'rifatun, Anggun Maghfiroh, Alayya Melinda Sukma Muhammad Baehaqi Muliana Rhamdhani, Intan Nawawi, Syukron Nuraini, Rizky Alifah Perdani, Putrilia Putrilia Perdani Ragil Setya Cahyono Raharjo, Nanang Ismail Ramadani, Alya Nisa Rani Rizkia Rominingtyas Saryatun Saryatun Saryatun Saryatun Saryatun, Saryatun Sigit Wibawanto Sigit Wibawanto, Sigit Siti Nur Azizah Siti Nur Azizah, Siti Susanto, Rakhmat Syaputri, Hani Shella Syukron Nawawi Umul Latifatul Munwaroh Utami, Susilo Putri Widya, Cucu Andita Yordan Hermawan Apidana