Article Per Year (5 Year)
p-Index From 2020 - 2025
4.14
P-Index
This Author published in this journals
All Journal JINOP (Jurnal Inovasi Pembelajaran) Journal on Education Jurnal Bakti Masyarakat Indonesia Economic Reviews Journal Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknik dan Vokasional Journal of Social And Economics Research Jurnal Adijaya Multidisiplin Jurnal Pengabdian Masyarakat dan Riset Pendidikan EduInovasi: Journal of Basic Educational Studies journal of social and economic research
Dwi Atmanto
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS Anjelin Putri Sukma Dewi; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.909

Abstract

Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.
PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS Anjelin Putri Sukma Dewi; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.909

Abstract

Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.
Analisis Minat Mahasiswa pada Program Indonesian International Student Mobility Awards (IISMA) di Program Studi Kosmetik dan Perawatan Kecantikan Universitas Negeri Jakarta Fatma Zahra; Aniesa Puspa Arum; Dwi Atmanto
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.743

Abstract

This research is a quantitative research conducted based on the low participation of students of the Cosmetics and Beauty Care Departement batch 2022-2023 in the Indonesian International Student Mobility Awards (IISMA) program. The purpose of this study was to determine the level of student interest in the IISMA program. The research method used is descriptive quantitative. Respondents in this study were 40 active students from the Cosmetics and Beauty Care Departement, batch 2022-2023. Data collection techniques involved questionnaires, and the data were analyzed using descriptive statistical methods. The analysis results show that the average percentage of overall student interest in the IISMA program is 75%, categorized as “Moderately interested.” Analysis of interest based on year of class obtained results, the interest of 2022 students in the IISMA program has a percentage of 72.5% with the category “Moderately Interested” while in the 2023 class, student interest in the IISMA program has a percentage of 78% with the category “Interested”. The analysis of student interest based on aspects obtained results: aspects of attitude (75%), motivation (86%), talent (65%), educational environment (71%), peers (76%), and family (76%). It can be concluded that the initial interest of the students of the Cosmetics and Beauty Care Departement in the Indonesian International Student Mobility Awards (IISMA) program is still at the stage of situational interest, triggered by external factors, but has not yet developed into a long-term individual interest.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna Jasa Tata Rias Pengantin Jawa “Solo Basahan” (Studi Kasus di Kota DKI Jakarta): Penelitian Mega Kartika; Sri Widjajanti; Dwi Atmanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1825

Abstract

When it comes to Javanese wedding makeup services, customer satisfaction is influenced by both the quality of the service and the pricing. There are indicators that the degree of satisfaction that customers have with the services provided by Solo Basahan is not yet at its highest possible level. The purpose of this research is to determine the extent to which the quality of service and the cost affected the level of satisfaction experienced by customers of the "solo basahan" wedding cosmetics service in Javanese. In this research, a quantitative methodology is used, and data collection is accomplished via the use of questionnaires and purposeful sampling. There were a total of 32 service users that participated in the study. According to the findings, the computation of the t-test yields a significant value of 0.001 less than 0.05, which indicates that the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted. This substantiates the presence of a considerable effect on the level of satisfaction experienced by consumers. A value of 0.960 was obtained for the coefficient of determination (R-square), which indicates that 96.2% of service quality and price have a significant impact on other variables. The remaining 3.8% of the influence is attributed to other elements of other variables. It is possible to draw the conclusion that the level of satisfaction experienced by customers is significantly impacted by both the quality of the service and the pricing.
RINTISAN USAHA BISNIS JASA KECANTIKAN EYELASH EXTENSION “BEAUTE BY MELLENIA” Dewi Puspa Mellenia; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.481

Abstract

Rintisan usaha jasa kecantikan "Beaute by Mellenia" merupakan sebuah bisnis yang berfokus pada layanan pemasangan eyelash extension. Kebutuhan akan kecantikan dan perawatan diri di kalangan wanita semakin meningkat seiring dengan perkembangan zaman dan peningkatan kesadaran terhadap penampilan. Bisnis ini bertujuan untuk menyediakan layanan eyelash extension berkualitas tinggi dengan menggunakan bahan-bahan yang aman dan metode pemasangan yang profesional.Penelitian ini dilakukan untuk mengidentifikasi peluang pasar, spesifikasi produk, serta strategi pemasaran yang efektif untuk bisnis "Beaute by Mellenia". Dengan menganalisis aspek pasar, metode pemasaran, dan manajemen usaha, diharapkan bisnis ini dapat bersaing di pasar kecantikan yang semakin kompetitif. Studi ini juga meneliti aspek finansial seperti payback period, net present value, dan break even point untuk memastikan keberlanjutan usaha ini. Hasil penelitian menunjukkan bahwa "Beaute by Mellenia" memiliki potensi pasar yang besar dengan target konsumen yang luas, terutama di kalangan wanita yang peduli terhadap penampilan. Dengan strategi pemasaran yang tepat dan manajemen yang baik, diharapkan bisnis ini dapat berkembang dan memberikan keuntungan yang signifikan.
Co-Authors Adibah Muthi’ah Aniesa Puspa Arum Anjelin Putri Sukma Dewi Annida Salsabila Annisa Rusyda Hakim Aprilia Youdhiyan Maritie Astrid Sitompul Auriah Isahsyah Nathania Azura Dwi Pramesti Destiana Putri Fadhillah Dewi Puspa Mellenia Dokel Satiawan Jaya Elvyra Yulia Elvyra Yulia Erlina Putri Mailani Ernita Maulida Ernita Maulida Esti Suntari Eti Herawati Eti Herawati Eti Herawati Fahrani Manikkamila Assyar Halim Farah Fatmasari Farah Zhafirah Feisal Fatma Zahra Hanna Wahyudi Jenny Sista Siergar Jenny Sista Siregar Jenny Sista Siregar Khaliza Maryam Zukhaer Khansa Nafisa Mari Okatini Armandari Mari Okatini Armandari Mega Kartika Munandar Putri Nabila Nadya Shafa Athaya Neneng Siti Silfi Ambarwati Neneng Siti Silfi Ambarwti Nurina Ayuningtyas NURINA AYUNINGTYAS Nurul Hidayah Ria Maharani Rini Hastuti Sabitha Haeva Ruzali Usman Salvana Laviola Luciano Sarah Abigail Yuranian Sevita Putri Hertian Sitti Nursetiawati Siva Fauziah, Siva Sri Widjajanti TE, Yuni Tasmalina Titin Supiani Winny Asri Deviana Yulia, Elvyra Yuni Tasmalina TE