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Analisis Minat Mahasiswa pada Program Indonesian International Student Mobility Awards (IISMA) di Program Studi Kosmetik dan Perawatan Kecantikan Universitas Negeri Jakarta Fatma Zahra; Aniesa Puspa Arum; Dwi Atmanto
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.743

Abstract

This research is a quantitative research conducted based on the low participation of students of the Cosmetics and Beauty Care Departement batch 2022-2023 in the Indonesian International Student Mobility Awards (IISMA) program. The purpose of this study was to determine the level of student interest in the IISMA program. The research method used is descriptive quantitative. Respondents in this study were 40 active students from the Cosmetics and Beauty Care Departement, batch 2022-2023. Data collection techniques involved questionnaires, and the data were analyzed using descriptive statistical methods. The analysis results show that the average percentage of overall student interest in the IISMA program is 75%, categorized as “Moderately interested.” Analysis of interest based on year of class obtained results, the interest of 2022 students in the IISMA program has a percentage of 72.5% with the category “Moderately Interested” while in the 2023 class, student interest in the IISMA program has a percentage of 78% with the category “Interested”. The analysis of student interest based on aspects obtained results: aspects of attitude (75%), motivation (86%), talent (65%), educational environment (71%), peers (76%), and family (76%). It can be concluded that the initial interest of the students of the Cosmetics and Beauty Care Departement in the Indonesian International Student Mobility Awards (IISMA) program is still at the stage of situational interest, triggered by external factors, but has not yet developed into a long-term individual interest.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna Jasa Tata Rias Pengantin Jawa “Solo Basahan” (Studi Kasus di Kota DKI Jakarta): Penelitian Mega Kartika; Sri Widjajanti; Dwi Atmanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1825

Abstract

When it comes to Javanese wedding makeup services, customer satisfaction is influenced by both the quality of the service and the pricing. There are indicators that the degree of satisfaction that customers have with the services provided by Solo Basahan is not yet at its highest possible level. The purpose of this research is to determine the extent to which the quality of service and the cost affected the level of satisfaction experienced by customers of the "solo basahan" wedding cosmetics service in Javanese. In this research, a quantitative methodology is used, and data collection is accomplished via the use of questionnaires and purposeful sampling. There were a total of 32 service users that participated in the study. According to the findings, the computation of the t-test yields a significant value of 0.001 less than 0.05, which indicates that the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted. This substantiates the presence of a considerable effect on the level of satisfaction experienced by consumers. A value of 0.960 was obtained for the coefficient of determination (R-square), which indicates that 96.2% of service quality and price have a significant impact on other variables. The remaining 3.8% of the influence is attributed to other elements of other variables. It is possible to draw the conclusion that the level of satisfaction experienced by customers is significantly impacted by both the quality of the service and the pricing.
RINTISAN USAHA BISNIS JASA KECANTIKAN EYELASH EXTENSION “BEAUTE BY MELLENIA” Dewi Puspa Mellenia; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.481

Abstract

Rintisan usaha jasa kecantikan "Beaute by Mellenia" merupakan sebuah bisnis yang berfokus pada layanan pemasangan eyelash extension. Kebutuhan akan kecantikan dan perawatan diri di kalangan wanita semakin meningkat seiring dengan perkembangan zaman dan peningkatan kesadaran terhadap penampilan. Bisnis ini bertujuan untuk menyediakan layanan eyelash extension berkualitas tinggi dengan menggunakan bahan-bahan yang aman dan metode pemasangan yang profesional.Penelitian ini dilakukan untuk mengidentifikasi peluang pasar, spesifikasi produk, serta strategi pemasaran yang efektif untuk bisnis "Beaute by Mellenia". Dengan menganalisis aspek pasar, metode pemasaran, dan manajemen usaha, diharapkan bisnis ini dapat bersaing di pasar kecantikan yang semakin kompetitif. Studi ini juga meneliti aspek finansial seperti payback period, net present value, dan break even point untuk memastikan keberlanjutan usaha ini. Hasil penelitian menunjukkan bahwa "Beaute by Mellenia" memiliki potensi pasar yang besar dengan target konsumen yang luas, terutama di kalangan wanita yang peduli terhadap penampilan. Dengan strategi pemasaran yang tepat dan manajemen yang baik, diharapkan bisnis ini dapat berkembang dan memberikan keuntungan yang signifikan.
Pengaruh Persepsi Profesi Guru Terhadap Minat Mahasiswa Menjadi Guru SMK Kecantikan Pada Program Studi Pendidikan Tata Rias Universitas Negeri Jakarta Azizah Nur Fadhila Berliana Putri; Eti Herawati; Dwi Atmanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3661

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh persepsi profesi guru terhadap minat mahasiswa menjadi guru SMK Kecantikan pada Program Studi Pendidikan Tata Rias Universitas Negeri Jakarta. Penelitian ini menggunakan metode kuantitatif asosiatif di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 99 mahasiswa. Kuesioner tersebut terdiri dari 20 pernyataan terkait persepsi profesi guru dan 20 pernyataan terkait minat mahasiswa menjadi guru SMK Kecantikan. Hasil dari uji-uji yang sudah dilakukan dapat disimpulkan bahwa persepsi profesi guru berpengaruh terhadap minat mahasiswa Program Studi Pendidikan Tata Rias untuk menjadi guru SMK Kecantikan dengan nilai determinasi yang diperoleh sebesar 54,8%.
Pengaruh Pengetahuan Keselamatan dan Kesehatan Kerja (K3) terhadap Perilaku Penggunaan Alat Listrik Kecantikan pada Mahasiswa Tata Rias Universitas Negeri Jakarta: Penelitian Nashwa Karinta Dilla Prasaja; Elvyra Yulia; Dwi Atmanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4859

Abstract

This study aimed to examine the effect of Occupational Health and Safety (OHS) knowledge on the behavior of using electrical beauty devices among students of the Beauty Education Study Program at Universitas Negeri Jakarta. A quantitative approach was employed using survey and test methods. The sample consisted of 64 students selected through purposive sampling, with criteria including completion of OHS-related courses and experience in using electrical beauty devices. Data were collected using an OHS knowledge test and a questionnaire measuring safe behavior in the use of electrical beauty devices, both of which had passed validity and reliability testing. Data analysis was conducted using simple linear regression with SPSS version 25. The results indicated that OHS knowledge had a positive and significant effect on the behavior of using electrical beauty devices, as shown by a t-value of 3.246, which exceeded the t-table value of 1.999, and a significance level of 0.002 (p < 0.05). The regression coefficient of 1.090 suggested that each one-unit increase in OHS knowledge was associated with an improvement in safe and appropriate usage behavior of electrical beauty devices. These findings highlighted the importance of strengthening OHS knowledge to promote safe work behavior among beauty education students.