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All Journal Cakrawala Pendidikan Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Journal of English Language Teaching English Language and Literature Jurnal Arbitrer LET: Linguistics, Literature and English Teaching Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Lectura : Jurnal Pendidikan Journal of English Education, Linguistic and Literature Komposisi: Jurnal Pendidikan Bahasa, Sastra, dan Seni ELITE Journal: Journal of English Linguistics, Literature, and Education Studies in English Language and Education Journal of Education Language and Innovation Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora Studies in English Language and Education
M. Affandi Arianto
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan pembuatan produk digital bagi generasi Z untuk meningkatkan kreativitas dan peluang wirausaha di era digital Indra Saputra; Feriantano Sundang Pranata; Elviza Yeni Putri; Melda Mahniza; Ringga Novelni; Ridha Hasnul Ulya; M. Affandi Arianto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39826

Abstract

AbstrakPerkembangan teknologi digital memberikan peluang besar bagi generasi Z untuk mengembangkan kreativitas dan membangun usaha berbasis digital. Namun, masih banyak calon wirausahawan, khususnya di bidang kecantikan, yang belum memiliki pemahaman dan keterampilan dalam merancang produk digital yang bernilai ekonomi. Keterbatasan pengetahuan mengenai konsep produk digital, proses perancangan, serta strategi pemasaran digital menjadi tantangan dalam mengembangkan usaha yang adaptif terhadap perkembangan era digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam membuat produk digital sebagai peluang usaha kreatif di era digital. Pelatihan dilaksanakan pada tanggal 18 April 2026 dengan melibatkan 18 orang calon wirausahawan muda bidang kecantikan sebagai peserta. Metode kegiatan dilakukan melalui ceramah, diskusi, tanya jawab, dan praktik langsung perancangan produk digital. Materi pelatihan mencakup konsep produk digital, jenis-jenis produk digital, tahapan pembuatan produk digital, penentuan ide produk, serta strategi pemasaran digital. Hasil evaluasi menunjukkan bahwa 55,6% peserta berada pada kategori sangat memahami dan 33,3% memahami konsep produk digital. Selain itu, keterampilan peserta dalam merancang ide produk digital juga meningkat, dibuktikan dengan 44,4% peserta berada pada kategori sangat baik dan 38,9% pada kategori baik. Tingkat kepuasan peserta terhadap pelatihan tergolong tinggi, terutama pada aspek manfaat kegiatan dengan persentase sangat puas sebesar 77,8%. Hasil tersebut menunjukkan bahwa pelatihan mampu meningkatkan pemahaman, kreativitas, dan keterampilan peserta dalam mengembangkan usaha berbasis digital yang inovatif dan berdaya saing. Kata kunci: generasi Z; kreativitas; pelatihan; produk digital; wirausaha digital. AbstractThe development of digital technology has created significant opportunities for Generation Z to enhance creativity and establish digital-based businesses. However, many aspiring entrepreneurs, particularly in the beauty sector, still lack the understanding and skills needed to design digital products with economic value. Limited knowledge regarding digital product concepts, product design processes, and digital marketing strategies remains a major challenge in developing businesses that are adaptive to the digital era. This community service activity aimed to improve participants’ understanding and skills in creating digital products as creative business opportunities in the digital age. The training was conducted on April 18, 2026, involving 18 young aspiring beauty entrepreneurs as participants. The training methods included lectures, discussions, question-and-answer sessions, and hands-on practice in designing digital products. The training materials covered digital product concepts, types of digital products, stages of digital product creation, product idea development, and digital marketing strategies. The evaluation results showed that 55.6% of participants were categorized as having a very good understanding and 33.3% as having a good understanding of digital product concepts. In addition, participants’ skills in designing digital product ideas improved, as evidenced by 44.4% of participants being categorized as very good and 38.9% as good. Participant satisfaction with the training was also high, particularly regarding the benefits of the activity, with 77.8% expressing being very satisfied. These findings indicate that the training successfully enhanced participants’ understanding, creativity, and skills in developing innovative and competitive digital-based businesses. Keywords: creativity; digital entrepreneurship; digital products; generation Z; training.
Co-Authors Anggraini, Merliyani Putri Anik Nunuk Wulyani Atik Umamah Daristya Lyan Rian Dalu Daristya Lyan Rian Dalu, Daristya Lyan Delvi Wahyuni Dewi Syafrina Diahnisa, Tifani Dwi Bayu Saputra Eko Saputra Eko Saputra Feriantano Sundang Pranata Hanifatul Husni Haq, Maulluddul Hasibuan, Siti Julya Heny Setyawati Heny Setyawati Hermawati Syarif Indra Saputra Jufrizal Jufrizal Jufrizal Jufrizal Kurniasih Kurniasih Kurniasih Kurniasih Lely Refnita M Fikri Anwar Melda Mahniza Merliyani Putri Anggraini Mukhaiyar Mukhaiyar Nur Mukminatien Nurul Azizaturrohmah Nurul Azizaturrohmah, Nurul Putri, Dena Rahmadani Putri, Yulia Fransiska Ratih Novita Sari Ratih Novita Sari, Ratih Novita Refnaldi Refnaldi Ridha Hasnul Ulya Rifki Oktoviandry Ringga Novelni Rita Arni Rusdi Noor Rosa Saputra, Dwi Bayu Sri Rejeki Syafrina, Dewi Yeni Elviza Febrianti Zahra, Salsabillah Vatia Zellya Ayu Andini