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All Journal JURNAL SAINS PEMASARAN INDONESIA International Conference on Law, Business and Governance (ICon-LBG) Jurnal Manajemen Kesehatan Indonesia Journal of Management and Business Review WIDYAKALA JOURNAL Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Indonesian Marketing Journal International Journal of Health and Pharmaceutical (IJHP) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Journal Community Service Consortium Paradoks : Jurnal Ilmu Ekonomi Ranah Research : Journal of Multidisciplinary Research and Development Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Entrepreneurship (IConEnt) JER Widya Cipta : Jurnal Sekretari dan Manajemen
Berlianto, Margaretha Pink
Program Studi Manajemen, Universitas Pelita Harapan
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Business and Applied Management

 1 
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN DAN NIAT MEMBELI KEMBALI PADA KONTEKS E-COMMERCE Margaretha Pink Berlianto
Journal of Business & Applied Management Vol 12, No 2 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.036 KB) | DOI: 10.30813/jbam.v12i2.1823

Abstract

ABSTRACTThe rapid competitive growth in online eco-system drives companies to think of strategies on how to make their firms sustainable. Consumers’ satisfaction is important key for firms’ sustainability. Therefore, this study aims to investigate the effect of effort expectancy, performance expectancy, self-efficacy, trust in satisfaction, and the effect of satisfaction on intention to repurchase. These five hypotheses were built in this study. The population in this study consists of individuals who have shopped at Shopee. The sampling technique used is convenience sampling. There were 240 questionnaires distributed in this study with a response rate of 100%. The data analysis method used is PLS-SEM. The results of this study show that effort expectancy, performance expectancy, and self-efficacy have positive effects on satisfaction, while trust does not affect satisfaction and satisfaction has a positive effect on intention to repurchase. The management implications of this research indicate effort expectancy, performance expectancy, and customer self-efficacy are essential factors that influence satisfaction. Therefore, managers should pay attention to their e-commerce system performance and design user-friendly systems, as well as educate consumers to use e-commerce applications effectively. Business managers must also increase customer satisfaction in order to create repurchase intention.Keywords; effort expectancy, performance expectancy, self-efficacy, satisfaction, repurchase intention ABSTRAKPertumbuhan dan persaingan bisnis online mendorong perusahaan online memikirkan strategi bagaimana membuat bisnisnya dapat bertahan. Kepuasan pelanggan merupakan kunci penting agar perusahaan dapat bertahan. Untuk itu, penelitian ini bertujuan untuk menginvestigasi pengaruh effort expectancy, performance expectancy, self-efficacy dan kepercayaan terhadap kepuasan, dan pengaruh kepuasan terhadap niat untuk membeli kembali. Terdapat lima hipotesis yang dibangun pada penelitian ini. Populasi dari penelitian ini adalah individu yang pernah berbelanja di Shopee. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Terdapat 240 kuisioner yang disebarkan pada penelitian ini dengan tingkat response rate sebesar 100%. Metode analisis data yang digunakan adalah PLS-SEM. Hasil dari penelitian ini adalah dari lima hipotesis yang dibentuk terdapat satu hipotesis yang ditolak. Hasilnya adalah yaitu effort expectancy, performance expectancy dan self-efficacy berpengaruh positif terhadap kepuasan, kepercayaan tidak berpengaruh terhadap kepuasan dan kepuasan berpengaruh positif terhadap niat untuk membeli kembali. Implikasi manajemen dari penelitian ini adalah effort expectancy, performance expectancy dan self-efficacy pelanggan merupakan faktor penting yang memengaruhi kepuasan. Untuk itu, pelaku bisnis harus memperhatikan kinerja sistem e-commerce, merancang sistem yang mudah dan mendidik konsumen agar dapat menggunakan aplikasi e-commerce dengan lancar. Selain itu, pengelola bisnis juga harus meningkatkan kepuasan pelanggan agar tercipta niat untuk berbelanja kembali.Kata Kunci; effort expectancy, performance expectancy, self-efficacy, kepuasan, niat berbelanja kembali.
PENGARUH COUNTRY OF ORINGIN DAN BRAND IMAGE TERHADAP BRAND EQUITY DAN NIAT PEMBELIAN PADA PRODUK KOSMETIK Margaretha Pink Berlianto
Journal of Business & Applied Management Vol 12, No 1 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.256 KB) | DOI: 10.30813/jbam.v12i01.1618

Abstract

ABSTRACTThe fierce competition in the cosmetic product industry and the rise of imported products in Indonesia, make managers in this industry must pay attention to factors that influence consumers' purchase intentions. This study aims to understand how South Korea's country of origin as a market leader in Asia effect on brand equity and purchase intentions, how brand image of Y brand effect on brand equity and purchase intention and how brand equity of Y brand effect purchase intention. Based on previous research, five hypotheses were developed in this study. The population of this study was individuals who were familiar with Y cosmetic products from South Korea. Data collection was carried out by distributing 210 questionnaires with judgmental sampling techniques. The results of this study are that of the five hypotheses that are built, there are two accepted hypotheses namely, brand image has effect the brand equity and purchase intention. Three hypotheses are rejected namely, the country of origin does not effect brand equity and purchase intention, and brand equity does not effect purchase intention. The managerial implication of this research is that brand image is an important factor that influences brand equity and purchase intention. Therefore managers must pay attention and build a good brand image of the products they sell because it effects the brand equity and consumers’purchase intention.Keywords: country of origin, brand image, brand equity, purchase intention. ABSTRAKPersaingan yang sengit di industri produk kosmetik dan maraknya produk impor yang masuk, membuat pelaku bisnis di industri ini harus memperhatikan faktor-faktor apa saja yang mempengaruhi niat beli konsumen. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh country of origin Korea Selatan sebagai market leader di Asia terhadap brand equity dan niat pembelian kosmetik, bagimana pengaruh brand image produk kosmetik Y terhadap brand equity dan niat pembelian dan bagaimana pengaruh brand equity kosmetik Y terhadap purchase intention. Berdasarkan penelitian terdahulu, maka dibangunlah 5 hipotesis pada penelitian ini. Populasi dari penelitian ini adalah individu individu yang mengenal produk kosmetik Y yang berasal dari negara Korea Selatan. Pengumpulan data dilakukan dengan menyebarkan kuisoner sebanyak 210 dengan teknik judgmental sampling. Hasil dari penelitian ini adalah dari lima hipotesis yang dibangun, terdapat dua hipotesis yang diterima yaitu brand image berpengaruh terhadap brand equity dan purchase intention. Tiga hipotesis ditolak, yaitu country of origin tidak berpengaruh terhadp brand equity dan purchase intention, dan brand equity tidak berpengaruh terhadap purchase intention. Implikasi manajerial dari penelitian ini adalah brand image merupakan faktor penting yang mempengaruhi brand equity dan purchase intention. Oleh karena itu pelaku bisnis harus memperhatikan dan membangun brand image yang baik dari produk yang dijualnya karena mempengaruhi ekuitas merek tersebut dan nat membeli konsumen.Kata Kunci: negara asal, citra merek, ekuitas merek, niat membeli .
Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Darlene, Ashley Data Tsabitha Davis, Michael Dwi Saputro Ellen Theodora Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Fransiska Marieta Dwitasari Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Julian, Christopher Ryan Kho , Ardi Kusuma Putri, Cornellia Aninda Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana Cahya Palupi Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meranga, Isana Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Ong Kim Kui, Daniel Pramono, Rudy Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Raymond Ferdinand Rinto Rain Barry Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Sherlyta, Puty Shweta Chandru Bhavnani Simowibowo, Suryana Litana Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Sunarjo , Richard Andre Sunarjo, Richard Andre Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana Meilani Palupi Yonathan Hosea Yunna, Weng