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All Journal JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Kinerja JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Manajemen "E M O R" JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Riset Ekonomi dan Bisnis CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan BALANCE: Jurnal Akuntansi, Auditing dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Procuratio : Jurnal Ilmiah Manajemen Sebelas Maret Business Review International Journal of Financial, Accounting, and Management International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Digital Business Management IDEI: Jurnal Ekonomi & Bisnis TheJournalish: Social and Government Economics and Digital Business Review Solusi: Jurnal Kajian Ekonomi dan Bisnis Studi Ilmu Manajemen dan Organisasi Jurnal Media Informatika juremi: jurnal riset ekonomi Jurnal Ekonomi Telaah Bisnis ProBisnis : Jurnal Manajemen International Journal of Islamic Business and Management Review Journal of Innovation Research and Knowledge International Journal of Entrepreneurship and Business Management Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Indonesian Journal of Contemporary Multidisciplinary Research Benefit : Journal of Bussiness, Economics, and Finance International Journal of Asian Business and Management (IJABM) VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Management and Digital Business Journal of Ekonomics, Finance, and Management Studies KINERJA : Jurnal Ekonomi dan Bisnis J-CEKI Balance: Jurnal Akuntansi, Auditing, dan Keuangan
Miswanto Miswanto
STIE YKPN YOGYAKARTA
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PENGARUH PERCEIVED SECURITY, CUSTOMER EXPERIENCE, DAN CUSTOMER SATISFACTION, TERHADAP REPURCHASE INTENTION DI PLATFORM SHOPEE Putri, Ajeng Kharisma; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric; Endarwati, Endarwati
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4876

Abstract

Penelitian ini menganalisis pengaruh persepsi keamanan, pengalaman pelanggan serta tingkat kepuasan pelanggan terhadap kecenderungan untuk melakukan pembelian ulang di platform Shopee pada mahasiswa di Kota Yogyakarta. Latar belakang penelitian didasari oleh pentingnya mempertahankan loyalitas pelanggan dalam industri e-commerce yang kompetitif. Metode kuantitatif digunakan dalam penelitian ini dengan pendekatan explanatory research. Data dikumpulkan melalui kuesioner online yang dibagikan kepada 100 mahasiswa pengguna Shopee, kemudian dilakukan analisis dengan pendekatan regresi linear berganda untuk menganalisis hubungan antar variabel. Temuan penelitian ini mengindikasikan bahwa perceived security (persepsi keamanan) dan customer satisfaction (kepuasan pelanggan) berdampak positif terhadap niat pembelian ulang, Sebaliknya, pengalaman yang dirasakan oleh pelanggan tidak terbukti memengaruhi keinginan mereka untuk melakukan pembelian kembali. Temuan ini memperkuat pentingnya keamanan dan kepuasan pelanggan dalam membentuk loyalitas konsumen. Studi ini memberikan manfaat praktis untuk manajemen platform Shopee untuk meningkatkan sistem keamanan dan kualitas layanan agar dapat mendorong pembelian ulang, khususnya di kalangan mahasiswa sebagai segmen konsumen digital yang strategis.
PENGARUH INFLUENCER MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM E-COMMERCE DENGAN BRAND IMAGE SEBAGAI MEDIASI PADA TIKTOK SHOP Shilfiyana, Dhindha; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric
Kajian Ekonomi dan Bisnis Vol. 20 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i1.225

Abstract

This research examines the impact of Influencer Marketing and Word of Mouth (WOM) on purchasing decisions on the TikTok Shop e-commerce platform, with Brand Image as a mediating variable. The study utilizes a sample of 210 respondents, selected using purposive sampling, who have purchased products on TikTok Shop at least once. Data were collected through questionnaires distributed via social media and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0 software. The results show that Influencer Marketing and WOM significantly influence purchasing decisions and Brand Image. Furthermore, Brand Image significantly mediates the relationship between Influencer Marketing, WOM, and purchasing decisions. The findings emphasize the critical role of Influencer Marketing and WOM in enhancing Brand Image and encouraging purchasing decisions among consumers. The research highlights that WOM has a more substantial impact on Brand Image than Influencer Marketing, showcasing its effectiveness as a strategy in shaping consumer perceptions.
PENGARUH BIAS PERILAKU PADA PENGGUNA PLATFORM TRADING ONLINE TERHADAP KEPUTUSAN INVESTASI DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI Beby Ayu Wardhani; Baldric Siregar; Frasto Biyanto; Miswanto, Miswanto
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh bias perilaku (herding, loss aversion, home bias, dan availability bias) terhadap keputusan investasi pengguna platform trading online di Indonesia, dengan literasi keuangan sebagai variabel moderasi. Data dikumpulkan dari 145 responden dan dianalisis menggunakan SmartPLS 4.0. Hasil menunjukkan bahwa herding, loss aversion, dan home bias berpengaruh signifikan terhadap keputusan investasi, sedangkan availability bias tidak. Literasi keuangan berpengaruh langsung dan memoderasi sebagian hubungan antara bias dan keputusan investasi. Temuan ini menegaskan bahwa investor tetap rentan terhadap bias meskipun memiliki literasi keuangan yang baik. Studi ini merekomendasikan edukasi dan fitur digital yang disesuaikan untuk mengurangi dampak bias dalam investasi
Pengaruh Cash Flow dan Debt terhadap Organizational Agility Ana Marcal; Baldric Siregar; Frasto Biyanto; Miswanto Muslim; Hernandi J
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8756

Abstract

This study's goal is to investigate how cash flow, debt, and profitability affect Indonesian public firms' adaptability. The percentage of R&D, training, and education expenses compared to revenue is another way to define agility. According to the Dynamic Capabilities Theory, an organization must be able to react effectively and swiftly to changes in its surroundings. According to the study's findings, which were based on secondary data gathered from 21 companies' annual reports between 2021 and 2023 and analyzed using multiple linear regressions, cash flow significantly and favorably influences agility, while leverage significantly and unfavorably affects agility. Unexpectedly, profitability even has a negative big impact on agility, in contrast to expectations. These findings also support that internal financial stability, such as cash flow management and debt structure, will be of a critical importance for mobilizing organizational agility. This research suggests the significance of balance between financial performance and long-term investment in human resources development and innovation in order to form an adaptive and competitive organization.
The Effect of Social Media Influencers on Purchase Intention: The Role Brand Awareness as a Mediator Patmawati, Desi; Miswanto, Miswanto
International Journal of Entrepreneurship and Business  Management Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.232 KB) | DOI: 10.54099/ijebm.v1i2.374

Abstract

This research focuses on the influence of social media influencers on purchase intention which is mediated by brand awareness. The use of an influencer has indeed been proven to be effective in creating consumer awareness and influencing their purchase intention towards a brand. The impact caused by using influencers to advertise on social media is to attract attention and create awareness among their fans, so that it is expected to increase purchase intention for the advertised product. To prove this, the researchers used a research sample with respondents who are active social media users who often see influencers advertising a product on social media. The number of participants in this study were 210 people. This study used several software for data processing and data testing, namely IBM SPSS Statistics version 15 to test validity and reliability, IBM AMOS version 22 for hypothesis testing, and Sobel test for mediation tests. Data collection started in August 2021 and continued with data processing. Based on the results obtained, of the four proposed hypotheses, all hypotheses are accepted. Social media influencers have proven to have a positive and significant effect on purchase intention, and the effect will be even stronger when mediated by brand awareness. This proves, the presence of an influencer who advertises a brand on social media has proven effective in attracting attention to creating awareness among social media users, especially among their followers. Further results, consumer awareness of a brand after being advertised by this influencer has proven effective in increasing the level of consumer purchase intention because the results have proven significant. That is, when a consumer is aware, he will most likely seek further information so as to enable him to have a purchase intention, either at that time or in the future.
Peran Brand trust Sebagai Mediator Dalam Pengaruh User-Generated Content Terhadap Iphone Brand loyalty: The Role of Brand Trust as a Mediator in the Influence of User-Generated Content on Iphone Brand Loyalty Nugraha, Mochamad Saddam Ilyas; Perdana, Oksa Wisnu; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 9 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v9i1.4102

Abstract

AbstrakTujuan penelitian: Penelitian ini bertujuan untuk menganalisis pengaruh User-Generated Content (UGC) terhadap Brand loyalty dengan mempertimbangkan peran mediasi Brand trust.Desain/Metodologi/Pendekatan: Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 107 responden yang pernah terpapar UGC terkait merek smartphone tertentu. Analisis data dilakukan menggunakan Partial Least Square Structural Equation Modeling (PLSSEM) dengan bantuan perangkat lunak SmartPLS 4.Temuan penelitian: Hasil penelitian menunjukkan bahwa UGC memiliki pengaruh positif signifikan terhadap Brand trust dan Brand loyalty. Selain itu, Brand trust juga terbukti berpengaruh positif terhadap Brand loyalty dan memediasi secara parsial hubungan antara UGC dan Brand loyalty. Kontribusi Teoritis/Orisinalitas: Penelitian ini memberikan kontribusi teoretis dengan mendukung Stimulus-Organism-Response (S-O-R) dan Source Credibility Theory, yang menjelaskan bagaimana paparan informasi dari konsumen lain (UGC) membentuk persepsi kepercayaan terhadap merek, yang kemudian memengaruhi loyalitas konsumen.Praktisi/Implikasi Kebijakan: Temuan ini menyarankan agar perusahaan secara aktif mendorong dan mengelola UGC yang kredibel untuk memperkuat kepercayaan konsumen dan menciptakan loyalitas merek jangka panjang.Keterbatasan/Implikasi Penelitian: Keterbatasan penelitian ini terletak pada jumlah sampel yang terbatas serta ruang lingkup industri yang hanya mencakup produk smartphone. Penelitian lanjutan disarankan untuk mengeksplorasi peran kredibilitas sumber UGC serta memperluas konteks industri dan segmentasi konsumen.Kata Kunci: Brand trust, Brand loyalty, Consumer Behaviour, Marketing, User Generated Content, Stimulus-Organism-Response Theory, Source Credibility Theory
Peran Moderasi Brand Awareness dalam Pengaruh Perceived Usefulness, Expert Involvement, dan Playfulness Konten Video Pendek terhadap Lead Generation di Perusahaan B2B Rajabuan, Ance Costansa; Marufi, Muqorrobien; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1292

Abstract

This study examines the influence of Perceived Usefulness, Expert Involvement, and Playfulness in B2B short video marketing content on Lead Generation, moderated by Brand Awareness. Data from 200 B2B professional respondents were analyzed using PLS-SEM with SmartPLS. Results indicate that all three content characteristics positively and significantly impact Lead Generation. Brand Awareness positively moderates the relationship between Expert Involvement and Lead Generation. Uniquely, Brand Awareness negatively moderates the relationship between Playfulness and Lead Generation, suggesting that for well-known B2B brands, excessive playfulness can be counterproductive. Managerial implications advise prioritizing usefulness and expert involvement, and adapting playfulness based on Brand Awareness levels.
The The Effect of Digital Marketing Strategies, Electronic Word of Mouth (E-Won), and Brand Image on Purchase Intention in Tiktok Shop: The Mediating Role of Customer Trust Pinto, Leonardo; Rahmawaty, Anisa; Miswanto; Biyanto, Frasto; Siregar, Baldric; Soares, Casimiro
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5044

Abstract

This study aims to examine the influence of Digital Marketing Strategies, Electronic Word of Mouth (E-WOM), and Brand Image on consumer purchase intention in TikTok Shop, with Customer Trust as a mediating variable. The approach used is quantitative with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. Data was collected through an online questionnaire distributed to 180 respondents who are TikTok Shop users in the Yogyakarta region. The results of the analysis indicate that Brand Image significantly influences Customer Trust and Purchase Intent, and is significantly mediated by Customer Trust. Conversely, Digital Marketing Strategy and E-WOM do not show significant direct or indirect effects on Purchase Intent. Nevertheless, both still contribute to building trust, albeit with relatively small effects. The R-Square values of 0.715 for Customer Trust and 0.791 for Purchase Intent indicate that the model has high predictive power. The Q² test results also support this conclusion, with predictive values above the recommended threshold. This study reinforces the role of Brand Image as a dominant factor in shaping consumer purchase intent, while highlighting the importance of building trust as a key element in digital marketing strategies. The findings also indicate that despite the widespread availability of digital information, consumer purchase intent remains influenced by their perceptions, attitudes, and beliefs, consistent with the Theory of Planned Behavior (TPB) framework used in this study.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KINERJA KEUANGAN HOTEL Devi Tri Nugraheni; Baldric Siregar; Frasto Biyanto; Miswanto, Miswanto
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini secara khusus akan memfokuskan pada analisis pengaruh langsung digital marketing dan brand awareness terhadap kinerja keuangan hotel di Indonesia. Penelitian dilakukan pada dua hotel sebagai studi kasus dengan menggunakan data keuangan dan pemasaran periode 2023 hingga 2024. Tujuan dari penelitian ini adalah untuk menguji dan menganalisa secara empiris bagaimana digital marketing dan brand awareness berpengaruh terhadap kinerja keuangan hotel. Data yang dikumpulkan dianalisis menggunakan regresi linear berganda, untuk menguji pengaruh digital marketing dan brand awareness terhadap kinerja keuangan hotel. Analisis dilakukan menggunakan perangkat lunak statistik SPSS. Hasi penelitian ini adalah digital marketing terbukti berpengaruh positif dan signifikan terhadap Return on Assets (ROA). Artinya, alokasi anggaran pada aktivitas pemasaran digital mampu meningkatkan efektivitas pengelolaan aset hotel dalam menghasilkan laba. Kedua, brand awareness juga memiliki pengaruh positif dan signifikan terhadap ROA. Peningkatan biaya promosi yang ditujukan untuk membangun citra dan pengenalan merek terbukti berdampak pada kinerja keuangan perusahaan. Ketiga, model regresi yang digunakan dalam penelitian ini dinilai layak, karena sebagian besar asumsi klasik telah terpenuhi. Meskipun terdapat indikasi autokorelasi ringan, model ini tetap dapat menjelaskan sekitar 36,5% variasi ROA selama periode observasi
Pengaruh Product Understanding, Religiosity, dan Social Expetaction terhadap Buying Intention Produk Wardah melalui Costumer Attitude pada Perempuan di Kota Yogyakarta Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric; Wulandari, Amalia Dewi; Jatinugroho, Robertus Cahyo
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6642

Abstract

Industri kosmetik halal di Indonesia mengalami pertumbuhan pesat seiring meningkatnya kesadaran masyarakat terhadap produk yang sesuai dengan nilai agama dan sosial. Penelitian ini bertujuan untuk mengkaji pengaruh product understanding, religiosity, dan social expectation terhadap buying intention konsumen terhadap produk kosmetik Wardah, dengan customer attitude sebagai variabel mediasi. Ketiga faktor utama tersebut diasumsikan memiliki peranan penting dalam membentuk sikap dan niat beli konsumen, khususnya di kalangan perempuan Muslim di Kota Yogyakarta. Studi ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap responden perempuan berusia 18–35 tahun yang memiliki pengalaman atau pengetahuan terkait produk Wardah. Data dikumpulkan melalui kuesioner berbasis skala Likert dan dianalisis menggunakan metode SPSS Versi 23 dan Structural Equation Modeling (SEM). Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan pemasaran produk halal serta wawasan praktis bagi industri kosmetik dalam menyusun strategi yang selaras dengan nilai keislaman dan ekspektasi sosial masyarakat.
Co-Authors Aditia Yusuf Setiawan Aditya Candra Kusuma Al.Patriot Putera Mahendra Alda Yuliana Amalia, Yusrina Ana Marcal Anjar Surdiyani Annisa Anti Aulia Nuri Saragih Aprih Santoso Aslan, Vajrin Syawaluddin Baldric Siregar Baldric Siregar Bambang Setia Wibowo Beby Ayu Wardhani BIYANTO, FRASTO Bria, Anggelina Yuniance Brito, Sr. Ervinia Martins Devi Tri Nugraheni Dewi Fitriyani Diczon Stevanus Oematan Dwi Murniyati Edigar Filipe Pereira Eggi Sandy Tesa Eka Puspita Sari Endarwati Endarwati Ernawan Septia Putri Ussholehah Fadli, La Ode Fernandes, Adelia Fithratun Nuha Tsabita FRASTO BIYANTO Gabriela Rosellini Wisnu Geraldin Hernandi J Horacio, Amancio Irma Oktarina Safitri Isnanda Zainur Rohman, Isnanda Zainur Izza Salsabila Jatinugroho, Robertus Cahyo Juvin Setyarini Lu’lu’ Nafiati Marufi, Muqorrobien Mbete, Roselina Lucia Ketty Meidi Syaflan, Meidi Meiliasari, Vika Mohamad Faiz Arrafi Mubarok, Rijal Rizki Muhammad Nabil Bouxit Murniyati, Dwi Nonis , Maria Febriani Nopi Handayani Nugraha, Mochamad Saddam Ilyas Nur Wulandari, Diah Novita Oktafiani, Vani Patmawati, Desi Perdana, Oksa Wisnu Pereira, Edigar Filipe Pereira, Filipe Mendes Pinto, Leonardo Pratama, Yondik Army Pratiwi, Chris Indah Putra, Gregorius Okta Putri Arneta Sidik Putri Dharmana, Vanessa Putri, Ajeng Kharisma Rahmawaty, Anisa Rajabuan, Ance Costansa Ratnasari, Intan Riana Riana Rina Wulandari Rois Arifin Rosalina Deviyanti Rr. Niken Purwasari Santosa, Harjuna Cipta Sempati May Al-Farrasi Seno Bagus W, R. Stefanus Setyarini, Juvin Shandhi Alamsyah Shilfiyana, Dhindha Shofia Suparti Shofia Suparti Sirait, Dian Rumintang Irianti Soares, Anacleto Roberto Carolina Soares, Casimiro Syifa Sonia Putri Talentia Herri Christiana Theresia Trisanti Theresia Trisanti Tiara Nur Anisah Tiara Nur Anisah Titik Kusmantini Ula Restu Rafifah V. da Silva, Rita de Fátima Vajrin Syawaluddin Aslan Veronica Sunarto Ximenes Watang, Kirenius Conny Chapry Wijaya, Nikodemus Hans Setiadi Wulandari, Amalia Dewi Yanuar Rifqi Abdullah Yanuar Rifqi Abdullah Yessi Ria Angelia Yudhasepti, Wikarisa