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All Journal INFORMASI REFLEKSI EDUKATIKA JEES (Journal of English Educators Society) Martabe : Jurnal Pengabdian Kepada Masyarakat To Maega: Jurnal Pengabdian Masyarakat Jurnal Komunikasi Pendidikan Journal of Social Studies (JSS) Journal of English Language and Education Proceedings Series on Social Sciences & Humanities Al-Khidmah Jurnal Pengabdian Masyarakat At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Lektur, Jurnal Ilmu Komunikasi
Saputro, Eko Prasetyo Nugroho
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Need Analysis on Implementing Multilingualism in High School Atibrata, Tyas Gita; Margana, Margana; Herda, Rozanah Katrina; Saputro, Eko Prasetyo Nugroho
Journal of English Language and Education Vol 9, No 6 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v9i6.593

Abstract

This study investigated the needs of high school students in Yogyakarta regarding multilingualism-based English language learning. A quantitative research design was employed, involving a questionnaire survey of 1215 students. Data analysis revealed that students expressed a strong preference for a multilingual approach, highlighting the need for integrating Indonesian and/or local languages into English language instruction. Students perceived that this approach could alleviate language anxiety, enhance motivation, and improve both receptive and productive language skills. These findings align with previous research, which suggests that multilingualism can create more inclusive and effective learning environments. The study underscores the importance of incorporating diverse linguistic resources to optimize English language learning outcomes.
Adopting Cybergogy Approach for An Enhanced English Language Instruction: Learners’ Views Saputro, Eko Prasetyo Nugroho; Herda, Rozanah Katrina; Margana; Atibrata, Tyas Gita
Jurnal Komunikasi Pendidikan Vol 9 No 1 (2025): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v9i1.5959

Abstract

This research aims to investigate vocational school learners' perspectives on the cybergogy approach for an enhanced English language instruction. Utilizing a quantitative research design, the study surveyed 619 students across 17 vocational schools in Yogyakarta Province. The results indicate that the majority of learners find the cybergogy approach engaging and effective, particularly due to its interactive nature and the flexibility it offers. Learners appreciated the ability to access learning resources at their own pace, which is crucial given their varying schedules. However, the study also highlights challenges, including the reliance on consistent access to quality techno-logy, which may limit the approach's effectiveness for some students. The findings underscore the importance of integrating multimedia resources and fostering peer collaboration to enhance English language instruction. The study concludes that while the cybergogy approach shows promise in improving language skills and learner engagement, its implementation must be carefully managed to address technological disparities among students.
The Perception of Generation Z on Communication Ethics in Information Dissemination through Social Media Saputro, Eko Prasetyo Nugroho; Wahyu Widiarti, Pratiwi; Handayani, Wuri; Ekawati, Ratna
Journal of Social Studies (JSS) Vol. 21 No. 1 (2025): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v21i1.83936

Abstract

This study aims to describe Generation Z's perceptions of communication ethics in delivering messages on social media. Using a quantitative approach, the research was conducted with active students at Universitas Negeri Yogyakarta (UNY). The study employed multistage sampling, selecting 394 students from eight faculties: FIPP, FISHIPOL, FIKK, FT, FMIPA, FBSB, FEB, and FV. Data were collected through questionnaires distributed via Google Forms. The validity test indicated that six out of 32 items were invalid, leaving 26 valid items for further analysis. The reliability test yielded a coefficient of 0.858, signifying high reliability. Descriptive percentage statistical techniques were used for data analysis. Results showed that 51% of students had a high perception of communication ethics, while 49% had a low perception. Key aspects of communication ethics assessed included politeness in language, avoiding emotional triggers, caution in posting information, refraining from offensive content related to ethnicity, religion, race, and inter-group relations, and discretion in sharing personal photos. The study concludes that although most students display ethical awareness in their social media communication, nearly half still need improvement. It recommends enhancing educational programs and awareness initiatives to promote stronger ethical practices among Generation Z.
Strategies-Based English Instruction as a Method for Enhancing Reading Comprehension Skills in Higher Education Students Sukarno Sukarno; Henda Harmantia Dewi; Eko Prasetyo Nugroho Saputro; Joko Priyana
JEES (Journal of English Educators Society) Vol 9 No 2 (2024): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v9i2.1823

Abstract

Reading comprehension skills are pivotal for the academic success and future careers of communication science students, making the use of effective teaching strategies essential for their development. This Classroom Action Research (CAR) investigates how Strategies-Based Instruction (SBI) improves students’ reading comprehension and overall learning experiences. Data were collected through observation, tests, and interviews, with quantitative analysis conducted using SPSS and qualitative analysis performed thematically. The results indicate that the implementation of SBI in reading classes increases students’ reading comprehension and positively influences aspects such as materials organization, student engagement, attitudes towards reading, and motivation to attend classes. Additionally, SBI promotes direct strategies that assist students master key skills, thereby better preparing them for their future careers. This study suggests that teachers should be equipped with both technological and pedagogical knowledge, through workshops or training, to improve their professionalism, particularly in teaching reading through the SBI framework. HIGHLIGHTS: SBI increases students’ reading comprehension. SBI Positively influences learning experiences. SBI promotes direct strategies that assist students master key skills for their futurecareers.
TIKTOK IN COLLEGE PROMOTION: A CASE STUDY OF POPULAR COLLEGE TIKTOK ACCOUNTS IN YOGYAKARTA Ekawati, Ratna; Jiwana Adikara, Gilang; Prasetyo Nugroho Saputro, Eko; Ikrima, Nabila; Aulia, Anugerah Tesa
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24381

Abstract

Popularitas TikTok membuat aplikasi ini tidak hanya digunakan untuk hiburan, tetapi juga sebagai alat promosi yang efektif. Fitur-fitur yang ada di TikTok mampu menciptakan tren viral yang menjadikannya sebagai pilihan pemasaran yang potensial karena dapat melibatkan pengguna secara langsung dan memberikan dampak yang lebih besar. Selain banyak digunakan oleh lembaga bisnis, TikTok juga digunakan oleh lembaga pendidikan. Banyak perguruan tinggi dan universitas yang menggunakannya untuk berkomunikasi dengan mahasiswa, mengunggah konten yang berhubungan dengan kehidupan kampus, kegiatan mahasiswa, dan memperbarui informasi terkini. Penggunaan TikTok oleh lembaga pendidikan membantu menciptakan hubungan yang lebih dekat dan lebih personal dengan civitas akademika. Tren tersebut menarik karena setiap perguruan tinggi memiliki strategi yang berbeda dalam memanfaatkan konten TikTok. Penelitian ini bertujuan untuk menganalisis gaya konten TikTok di berbagai perguruan tinggi dan mengukur efektivitas strategi tersebut berdasarkan tingkat keterlibatan yang diperoleh oleh setiap akun TikTok perguruan tinggi yang diteliti. Penelitian ini menggunakan metode analisis konten kualitatif. di Universitas Negeri Yogyakarta, Universitas Gadjah Mada, dan Universitas Pembangunan Nasional Veteran Yogyakarta, Universitas Atmajaya dan Universitas Amikom.
Digital Marketing Communication of Banyunibo Temple Area Through Tiktok Prasetyo Nugroho Saputro, Eko; Wahyu Widiarti, Pratiwi; Disyacitta, Fikri; Ekawati, Ratna
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24460

Abstract

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This research aimed to develop a digital marketing communication medium in the form of TikTok to promote the Banyunibo Temple area in Bokoharjo Village. The study employed a Research and Development (RD) methodology. The findings demonstrate that TikTok content was successfully developed as a digital marketing tool for the Banyunibo Temple Area. The stages of development follow the ADDIE model (Analysis, Design, Develop, Implement, and Evaluate). However, the research only progressed through the implementation stage. The developed content was evaluated by two media experts and a social media manager from the Banyunibo Temple area. The evaluation feedback was used to revise the product, ensuring its effectiveness as a digital marketing communication medium. These revisions significantly improved the content, leading to a successful implementation phase where the TikTok posts achieved considerable viewership, averaging over 230 views per post.Keywords: Banyunibo, Tiktok, Media, Digital Marketing Communication.
Communicating Science: Insights from Indonesian Higher Education Institutions Saputro, Eko Prasetyo Nugroho; Nurhaeni, Ismi Dwi Astuti; Rahmanto, Andre N.; Hastjarjo, Sri
Proceedings Series on Social Sciences & Humanities Vol. 25 (2025): Proceedings of International Conference on Social Science (ICONESS)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v25i.1798

Abstract

This study investigates science communication processes at Universitas Indonesia (UI), Universitas Gadjah Mada (UGM), and Institut Teknologi Bandung (ITB) using a qualitative multiple case study design. Data were collected through in-depth interviews and document analysis, involving 15 key informants. Analysis employed an explanation-building approach in three stages—data collection, case profiling, and conclusion formulation—supported by triangulation through data cross-checking, member checks, and expert consultations to enhance reliability. Findings show that science communication in these universities forms an ecosystem that integrates communicators, messages, media, receivers, and feedback. Institutional actors act as strategic intermediaries, translating scientific knowledge into accessible, actionable forms. Messages align with national and global priorities and are tailored to audience needs. Communication channels combine formal academic outlets with digital media, public events, and community engagement, ensuring broad reach. Receivers—ranging from policymakers and industry to grassroots communities—participate actively, fostering two-way knowledge exchange and collaborative problem-solving. Feedback loops from internal teams and external stakeholders refine both research and its dissemination. Overall, the study highlights a holistic and impact-oriented framework for science communication in Indonesian higher education, bridging academia, industry, policymakers, and the public. This model strengthens national science communication capacity and offers a replicable strategy for linking research with societal needs.
Co-Authors Adriani Yulia Purwaningrum Amrih Bekti Utami Anugerah Tesa Aulia Arum Widayanti Bunga Putri Maulia Dadan Rosana Debora Glori Permatasari Dyah Kumalasari Fikri Disyacitta Garneda Puspa Pinandhita Gita Atibrata, Tyas Hastjarjo, Sri Henda Harmantia Dewi Ilham Hilal Ramadhan Indah Cahya Mentari Jiwana Adikara, Gilang Joko Priyana Katrina Herda, Rozanah Linda Fitri Pertiwi Margana Margana Moh Alif Hidayat Sofyan Mungad Mungad Muslikhin Nabila Ikrima Nunik Sugesti Pratiwi Wahyu Widiarti Priyanto, Priyanto Rahmanto, Andre N. Ratna Ekawati Ravi Zamzam Listiyapinto Ria Cahyanti Rozanah Katrina Herda, Rozanah Katrina Siti Irene Astuti Dwiningrum Sukarno Sukarno Sulistyowati, Nina Tyas Gita Atibrata Ulfah Hidayati Wuri Handayani