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All Journal INFORMASI REFLEKSI EDUKATIKA JEES (Journal of English Educators Society) Martabe : Jurnal Pengabdian Kepada Masyarakat To Maega: Jurnal Pengabdian Masyarakat Jurnal Komunikasi Pendidikan Journal of Social Studies (JSS) Journal of English Language and Education Al-Khidmah Jurnal Pengabdian Masyarakat At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Lektur, Jurnal Ilmu Komunikasi
Saputro, Eko Prasetyo Nugroho
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Need Analysis on Implementing Multilingualism in High School Atibrata, Tyas Gita; Margana, Margana; Herda, Rozanah Katrina; Saputro, Eko Prasetyo Nugroho
Journal of English Language and Education Vol 9, No 6 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v9i6.593

Abstract

This study investigated the needs of high school students in Yogyakarta regarding multilingualism-based English language learning. A quantitative research design was employed, involving a questionnaire survey of 1215 students. Data analysis revealed that students expressed a strong preference for a multilingual approach, highlighting the need for integrating Indonesian and/or local languages into English language instruction. Students perceived that this approach could alleviate language anxiety, enhance motivation, and improve both receptive and productive language skills. These findings align with previous research, which suggests that multilingualism can create more inclusive and effective learning environments. The study underscores the importance of incorporating diverse linguistic resources to optimize English language learning outcomes.
Adopting Cybergogy Approach for An Enhanced English Language Instruction: Learners’ Views Saputro, Eko Prasetyo Nugroho; Herda, Rozanah Katrina; Margana; Atibrata, Tyas Gita
Jurnal Komunikasi Pendidikan Vol 9 No 1 (2025): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v9i1.5959

Abstract

This research aims to investigate vocational school learners' perspectives on the cybergogy approach for an enhanced English language instruction. Utilizing a quantitative research design, the study surveyed 619 students across 17 vocational schools in Yogyakarta Province. The results indicate that the majority of learners find the cybergogy approach engaging and effective, particularly due to its interactive nature and the flexibility it offers. Learners appreciated the ability to access learning resources at their own pace, which is crucial given their varying schedules. However, the study also highlights challenges, including the reliance on consistent access to quality techno-logy, which may limit the approach's effectiveness for some students. The findings underscore the importance of integrating multimedia resources and fostering peer collaboration to enhance English language instruction. The study concludes that while the cybergogy approach shows promise in improving language skills and learner engagement, its implementation must be carefully managed to address technological disparities among students.
TIKTOK IN COLLEGE PROMOTION: A CASE STUDY OF POPULAR COLLEGE TIKTOK ACCOUNTS IN YOGYAKARTA Ekawati, Ratna; Jiwana Adikara, Gilang; Prasetyo Nugroho Saputro, Eko; Ikrima, Nabila; Aulia, Anugerah Tesa
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24381

Abstract

Popularitas TikTok membuat aplikasi ini tidak hanya digunakan untuk hiburan, tetapi juga sebagai alat promosi yang efektif. Fitur-fitur yang ada di TikTok mampu menciptakan tren viral yang menjadikannya sebagai pilihan pemasaran yang potensial karena dapat melibatkan pengguna secara langsung dan memberikan dampak yang lebih besar. Selain banyak digunakan oleh lembaga bisnis, TikTok juga digunakan oleh lembaga pendidikan. Banyak perguruan tinggi dan universitas yang menggunakannya untuk berkomunikasi dengan mahasiswa, mengunggah konten yang berhubungan dengan kehidupan kampus, kegiatan mahasiswa, dan memperbarui informasi terkini. Penggunaan TikTok oleh lembaga pendidikan membantu menciptakan hubungan yang lebih dekat dan lebih personal dengan civitas akademika. Tren tersebut menarik karena setiap perguruan tinggi memiliki strategi yang berbeda dalam memanfaatkan konten TikTok. Penelitian ini bertujuan untuk menganalisis gaya konten TikTok di berbagai perguruan tinggi dan mengukur efektivitas strategi tersebut berdasarkan tingkat keterlibatan yang diperoleh oleh setiap akun TikTok perguruan tinggi yang diteliti. Penelitian ini menggunakan metode analisis konten kualitatif. di Universitas Negeri Yogyakarta, Universitas Gadjah Mada, dan Universitas Pembangunan Nasional Veteran Yogyakarta, Universitas Atmajaya dan Universitas Amikom.
Digital Marketing Communication of Banyunibo Temple Area Through Tiktok Prasetyo Nugroho Saputro, Eko; Wahyu Widiarti, Pratiwi; Disyacitta, Fikri; Ekawati, Ratna
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24460

Abstract

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This research aimed to develop a digital marketing communication medium in the form of TikTok to promote the Banyunibo Temple area in Bokoharjo Village. The study employed a Research and Development (RD) methodology. The findings demonstrate that TikTok content was successfully developed as a digital marketing tool for the Banyunibo Temple Area. The stages of development follow the ADDIE model (Analysis, Design, Develop, Implement, and Evaluate). However, the research only progressed through the implementation stage. The developed content was evaluated by two media experts and a social media manager from the Banyunibo Temple area. The evaluation feedback was used to revise the product, ensuring its effectiveness as a digital marketing communication medium. These revisions significantly improved the content, leading to a successful implementation phase where the TikTok posts achieved considerable viewership, averaging over 230 views per post.Keywords: Banyunibo, Tiktok, Media, Digital Marketing Communication.
Strategies-Based English Instruction as a Method for Enhancing Reading Comprehension Skills in Higher Education Students Sukarno, Sukarno; Dewi, Henda Harmantia; Saputro, Eko Prasetyo Nugroho; Priyana, Joko
JEES (Journal of English Educators Society) Vol 9 No 2 (2024): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v9i2.1823

Abstract

Reading comprehension skills are pivotal for the academic success and future careers of communication science students, making the use of effective teaching strategies essential for their development. This Classroom Action Research (CAR) investigates how Strategies-Based Instruction (SBI) improves students’ reading comprehension and overall learning experiences. Data were collected through observation, tests, and interviews, with quantitative analysis conducted using SPSS and qualitative analysis performed thematically. The results indicate that the implementation of SBI in reading classes increases students’ reading comprehension and positively influences aspects such as materials organization, student engagement, attitudes towards reading, and motivation to attend classes. Additionally, SBI promotes direct strategies that assist students master key skills, thereby better preparing them for their future careers. This study suggests that teachers should be equipped with both technological and pedagogical knowledge, through workshops or training, to improve their professionalism, particularly in teaching reading through the SBI framework. HIGHLIGHTS: SBI increases students’ reading comprehension. SBI Positively influences learning experiences. SBI promotes direct strategies that assist students master key skills for their futurecareers.
PELATIHAN KREASI KONTEN MEDIA SOSIAL UNTUK PROMOSI DUSUN KRAPYAK IX SEGEYAN SLEMAN Prasetyo Nugroho Saputro, Eko; Priyanto, Priyanto; Muslikhin, Muslikhin; Alif Hidayat Sofyan, Moh; Fitri Pertiwi, Linda; Putri Maulia, Bunga
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i2.590-597

Abstract

Pemberdayaan dan pengembangan sumber daya manusia menjadi suatu keharusan dalam memajukan wilayah pedesaaan. Peran Tri Dharma Perguruan Tinggi yang melekat pada profesi dosen salah satunya diimplementasikan dalam program peningkatan kreativitas warga masyarakat. Pada pengabdian masyarakat ini, tim dosen UNY melaksanakan Tri Dharma Perguruan Tinggi yang berfokus pada peningkatan keterampilan pembuatan konten media sosial untuk promosi desa. Tujuan dari pengabdian ini adalah untuk memberikan pengetahuan baik teori maupun praktik kepada warga masyarakat dalam memajukan kawasan Dusun Krapyak IX Seyegan melalui pelatihan dan pendampingan pembuatan konten media sosial untuk promosi Desa. Program pengabdian dilaksanakan di Dusun Krapyak IX, Seyegan, Sleman melalui empat tahap yakni: a) need analysis, b) pelaksanaan pelatihan, c) pendampingan dan praktik, dan 4) evaluasi. Adapun  metode pelatihan meliputi ceramah,  tanya  jawab, diskusi dan praktik. Hasil pelaksanaan pengabdian ini adalah masyarakat mampu menigkatkan kemampuannya dalam mengembangkan konten media sosial untuk promosi desa secara digital. Peserta antusias dalam mengikuti pelatihan dan pendampingan. Selain itu, peserta mampu menghasilkan konten promosi Desa di media sosial Instagram, facebook, dan twitter.   
KOMUNIKASI IDENTITAS DALAM MEDIA SOSIAL LINTAS GENERASI DI YOGYAKARTA Ekawati, Ratna; Widiarti, Pratiwi Wahyu; Saputro, Eko Prasetyo Nugroho; Aulia, Anugerah Tesa
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 1 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i1.25446

Abstract

Penelitian ini bertujuan memetakan komunikasi identitas lintas generasi dalam penggunaan media sosial dengan menggunakan kerangka Communication Theory of Identity (CTI) yang meliputi personal layer, enactment layer, relational layer, dan communal layer. Penelitian menggunakan pendekatan mixed methods dengan metode deskriptif. Data kuantitatif diperoleh melalui survei terhadap 128 responden yang terdiri dari generasi Z (38 orang), generasi Y (31 orang), generasi X (31 orang), dan baby boomer (28 orang), sedangkan data kualitatif diperoleh melalui wawancara dengan empat informan yang mewakili masing-masing generasi. Hasil penelitian menunjukkan bahwa komunikasi identitas lintas generasi lebih dominan berada pada communal layer (mean 2,8375) yang diikuti oleh relational layer (mean 2,7375), dengan 81,3% responden berada pada kategori komunikasi identitas tinggi. Pada generasi Z dan generasi Y komunikasi identitas didominasi oleh communal layer, pada generasi X oleh communal layer yang diikuti personal layer, sedangkan pada generasi baby boomer oleh relational layer. Temuan ini menunjukkan bahwa pembentukan identitas dalam media sosial lebih banyak dipengaruhi oleh keterlibatan komunitas dan hubungan interpersonal dibandingkan ekspresi identitas individual.
Students’ Interpersonal Communication in Building Closeness With Lecturers and Fellow Students in The Digital Era Ratna Ekawati; Eko Prasetyo Nugroho Saputro; Gilang Jiwana Adikara; Anugerah Tesa Aulia; Arselma Trus'tee Audrey
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 4 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i4.25502

Abstract

This study aims to examine how interpersonal communication among Communication Science students at Universitas Negeri Yogyakarta contributes to building relationships with lecturers and peers, as well as to identify factors influencing its effectiveness in both face-to-face and digital contexts. This research employed a qualitative approach.The informants were Communication Science students from the 2022, 2023, and 2024 cohorts, selected through purposive sampling. Data were collected through in-depth interviews and analyzed using thematic analysis with source triangulation to ensure data validity. The findings indicate that face-to-face communication is perceived as more effective in fostering openness, empathy, supportiveness, positivity, and equality due to the presence of nonverbal cues and immediate feedback. Digital communication, meanwhile, functions as a complementary medium that offers flexibility and accessibility, particularly for academic information exchange. The effectiveness of interpersonal communication is influenced by message clarity, constructive feedback, appropriate and polite language use, relational equality, empathy, emotional closeness, timing, and flexibility in digital communication. This study highlights the importance of integrating face-to-face and digital communication to establish effective and harmonious academic relationships in higher education.
The Perception of Generation Z on Communication Ethics in Information Dissemination through Social Media Eko Prasetyo Nugroho Saputro; Pratiwi Wahyu Widiarti; Wuri Handayani; Ratna Ekawati
Journal of Social Studies Vol. 21 No. 1 (2025)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v21i1.83936

Abstract

This study aims to describe Generation Z's perceptions of communication ethics in delivering messages on social media. Using a quantitative approach, the research was conducted with active students at Universitas Negeri Yogyakarta (UNY). The study employed multistage sampling, selecting 394 students from eight faculties: FIPP, FISHIPOL, FIKK, FT, FMIPA, FBSB, FEB, and FV. Data were collected through questionnaires distributed via Google Forms. The validity test indicated that six out of 32 items were invalid, leaving 26 valid items for further analysis. The reliability test yielded a coefficient of 0.858, signifying high reliability. Descriptive percentage statistical techniques were used for data analysis. Results showed that 51% of students had a high perception of communication ethics, while 49% had a low perception. Key aspects of communication ethics assessed included politeness in language, avoiding emotional triggers, caution in posting information, refraining from offensive content related to ethnicity, religion, race, and inter-group relations, and discretion in sharing personal photos. The study concludes that although most students display ethical awareness in their social media communication, nearly half still need improvement. It recommends enhancing educational programs and awareness initiatives to promote stronger ethical practices among Generation Z.
Co-Authors Adriani Yulia Purwaningrum Alif Hidayat Sofyan, Moh Amrih Bekti Utami, Amrih Bekti Anugerah Tesa Aulia Anugerah Tesa Aulia Arselma Trus'tee Audrey Arum Widayanti Bunga Putri Maulia Dadan Rosana Debora Glori Permatasari Dewi, Henda Harmantia Dyah Kumalasari Fikri Disyacitta Fitri Pertiwi, Linda Garneda Puspa Pinandhita Gilang Jiwana Adikara Gita Atibrata, Tyas Ilham Hilal Ramadhan Indah Cahya Mentari Joko Priyana Katrina Herda, Rozanah Linda Fitri Pertiwi M. Sukarno Margana Margana Moh Alif Hidayat Sofyan Mungad Mungad Muslikhin Nabila Ikrima Nunik Sugesti Pratiwi Wahyu Widiarti Priyanto Priyanto Priyanto, Priyanto Ratna Ekawati Ratna Ekawati Ravi Zamzam Listiyapinto Ria Cahyanti Rozanah Katrina Herda, Rozanah Katrina Siti Irene Astuti D Sulistyowati, Nina Tyas Gita Atibrata Ulfah Hidayati Wuri Handayani