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All Journal Jurnal Manajemen Terapan dan Keuangan Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat YASIN: Jurnal Pendidikan dan Sosial Budaya Nawasena: Jurnal Ilmiah Pariwisata Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Penelitian Ilmu Pendidikan Indonesia Student Scientific Creativity Journal Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Global Leadership Organizational Research in Management Journal of Multidimensional Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan Bogor Hospitality Journal
Nidia Wulansari
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Harga, Store Atmosphere, Dan Kualitas Pelayanan Terhadap Revisit Intention Di Halona X Van Geluk Coffee & Resto Izhagi Rizkidona; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2848

Abstract

The subject of this study is the revisit intention at Halona X Van Geluk Coffee & Resto. Pre-research data indicates that the low desire of visitors to return to the place is caused by factors such as price, store atmosphere, and service quality. The aim of this research is to identify the reasons behind these findings. This quantitative descriptive research employs purposive sampling, involving 170 respondents who answered a questionnaire. The questionnaire's validity was tested using a Likert scale. The t-test results indicate that the variable of price (X1) has a significance level of 0.000, which is below 0.05, suggesting a significant influence of price on the revisit intention. Similarly, the store atmosphere variable (X2) also has a significance level of 0.000, below 0.05, indicating a significant influence of store atmosphere on the revisit intention
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Di Hotel BW Luxury Jambi Nindi Sri Hasanah; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2026): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2855

Abstract

This research was conducted based on the results of the author's observations when carrying out industrial field practice at the BW Luxury Jambi hotel and the background because there is still substandard employee performance which is thought to be due to organizational culture. This study aims to determine the effect of organizational culture (X) on employee performance (Y) at BW Luxury Jambi hotel. This type of research is descriptive quantitative classified as causal associative research with a survey method that shows cause and effect. The number of samples in this study were 80 respondents. Data collection techniques by distributing questionnaires using a Likert scale that has been compiled. Analysis techniques in this study use simple linear regression and also the coefficient of determination. The results concluded that organizational culture (X) is in the good category (53.75%), employee performance (Y) is in the good category (52.5%). Based on the simple linear regression test results obtained that organizational culture has a significant effect on employee performance with a regression coefficient of 1.514 sig value. 0.000 <0.05, it means that every increase of 1 unit of organizational culture, the participation value increases by 1.514. The regression coefficient is positive, which can be stated that the direction of the influence of variable (X) on variable (Y) is positive. Based on the results of the R square test, the R Square value is 0.206, which can be interpreted that the effect of variable X on variable Y is 20.6%. While 79.4% is influenced by other factors not discussed in this study.
Pengaruh Promosi melalui Media Sosial Instagram dan EWOM terhadap Keputusan Berkunjung di PDIKM Kota Padang Panjang Dina Amalia Syarif; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3298

Abstract

This research was motivated by the discovery of problems related to promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The aim of this research is to find out and describe the influence of promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The type of research used is quantitative with a causal associative approach. The type of data used in this research is primary and secondary data. The population of this research is visitors to the Minangkabau culture of PDIKM Padang City. The research sample consisted of 103 consumers with a sampling technique using non-probability sampling using purposive sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that promotion via social media Instagram is in the sufficient category with a value of 3.40, then the electric word of mouth (ewom) variable is in the sufficient category with a value of 3.40, and the decision variable to visit the documentation center is in the sufficient category with a value of 3.40. value of 3.40. The influence of promotion via social media, Instagram and electric word of mouth (ewom) on the decision to visit the documentation center with an adjusted R Square of 49.3% and 50.7% influenced by other factors.
Pengaruh Brand Personality Terhadap Customer Satisfaction Menginap di the Axana Hotel Padang Addrian Putra Pratama; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3302

Abstract

This research is motivated by several problems, namely the occupancy rate at The Axana Hotel Padang is not up to target, there is hesitation for guests to stay overnight because of discomfort at The Axana Hotel Padang, the image of The Axana Hotel Padang has not been able to provide trust in guests, customer views towards the Axana Hotel Personality brand which has inadequate service, there are guest complaints regarding guest expectations not being met while staying at The Axana Hotel Padang. The research purpose is to analyze the brand personality impact on customer satisfaction. The research type used is descriptive through quantitative data. The data type used in this research is primary data. The research population were guests staying at The Axana Hotel Padang. The sample for this research are 95 guest with a sampling technique by using non-probability sampling. The technique for data collection was conducted using a questionnaire with a scale of Likert which has done process for validity and reliability test. The research data were processed by SPSS 25.00. The research results shown that brand personality is in the sufficient category, that are 3.35%. Furthermore, the customer satisfaction variable is in the sufficient category, that are 3.40%. The brand personality impact on customer satisfaction with a score in 14.6% and 85.4% is impacted by other factors. So, the multiple linear regression analysis results obtained a calculated F score is 15,947 with sig. 0.005 < 0.05, meaning that the brand personality variable has a significant effect on customer satisfaction, and the t value obtained is 3,993 with sig. 0.000 < 0.05.
Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KFC Purus Veteran Kota Padang Tiara Maharani; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3935

Abstract

The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.
Peran Customer Satisfaction dalam Memediasi Pengaruh Service Quality terhadap Repurchase Intention di Pandan View Mandeh Resto Thoifatun Khoiriyah; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 3 (2025): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i3.5395

Abstract

This study aims to analyze the effect of service quality on repurchase intention with customer satisfaction as a mediating variable at Pandan View Mandeh Resto. The study was conducted with a quantitative approach and used a causal associative design to explain the relationship between variables. The population in this study were all customers who had received services and consumed food and drinks at Pandan View Mandeh Resto within the past year, with a minimum age requirement of 17 years. The sample set was 130 respondents and was obtained through questionnaire distribution. Data collection was carried out using a questionnaire instrument that had been prepared based on indicators from the research variables. Furthermore, the data obtained were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with the help of the Smart-PLS application. The analysis carried out included outer model testing (validity and reliability), inner model testing (relationships between latent variables), hypothesis testing, and mediation testing. The results showed that service quality has a positive and significant influence on customer satisfaction. Furthermore, customer satisfaction has been shown to have a positive and significant effect on repurchase intention. Furthermore, service quality also has a significant positive effect on repurchase intention. Mediation analysis shows that customer satisfaction acts as a partial mediator in the relationship between service quality and repurchase intention. This means that some of the influence of service quality on repurchase intention occurs through customer satisfaction, while others occur directly. These findings emphasize the importance of maintaining and improving service quality to create satisfaction, which in turn impacts customer loyalty.
Artikel Pengaruh Experiential Marketing terhadap Repurchase Intention yang Dimediasi oleh Guest Satisfaction di Aston Batam Hotel & Residence Diah Safitri; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 3 (2025): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i3.5400

Abstract

This study aims to analyze the impact of experiential marketing on repurchase intention, mediated by guest satisfaction at Aston Batam Hotel & Residence. The background phenomenon underlying this research is the discrepancy between the high number of guests staying and the low number of returning guests during the period from January to June 2024. Despite receiving many positive reviews, the hotel has yet to establish strong customer loyalty. This indicates a need to evaluate the hotel's marketing strategies and the guest experience it provides. A quantitative approach was adopted, employing the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. A total of 130 respondents were obtained through the distribution of questionnaires using a five-point Likert scale, measuring guest perceptions of experiential marketing, guest satisfaction, and repurchase intention. The data were analyzed using SmartPLS software to test the validity, reliability, and relationships among the structural model variables. The results of the analysis show that experiential marketing does not have a direct significant effect on repurchase intention, but it has a positive and significant effect on guest satisfaction. Furthermore, guest satisfaction is proven to have a significant impact on repurchase intention. The findings also confirm that guest satisfaction acts as a mediating variable in the relationship between experiential marketing and repurchase intention. The conclusion of this study emphasizes that guest satisfaction is a crucial factor in building customer loyalty and encouraging the intention to repurchase. Therefore, the hotel needs to enhance the quality of the customer experience holistically—not only focusing on service delivery but also creating meaningful and memorable impressions. In the highly competitive hospitality industry, delivering impactful and satisfying experiences is key to retaining customers and increasing guest retention. This study provides both theoretical and practical contributions to the development of experience-based marketing strategies and offers a deeper understanding of the role of guest satisfaction as a key driver of customer loyalty.
Pengaruh Perceived Value Terhadap Revisit Intention Di Daya Tarik Wisata Linggai Park Maninjau Kabupeten Agam Riri Anggraini; Nidia Wulansari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 2 (2024): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2713

Abstract

This research motivation is the decrease in revisit intention at Linggai Park Maninjau tourism attraction, which is evidenced by visitor complaints expressed with social media. The research purposess is to reveal the perceived value influence on revisit intention at Linggai Park Maninjau tourism attraction in Agam Regency. The method for research used included approach quantitative with a causal associative. The population consists of visitors who visit Linggai Park Maninjau, and the average visitors number from July to December 2022 is 3,095 visitors. Therefore, a sample of 226 respondents was determined. Data was collected from a questionnaire where validity and reliability has been tested. Simple linear regression and coefficient of determination were used to test the research hypothesis with the assistance of SPSS version 25.00. The results obtained a value of F at 586.521 with a level of significance is 0.000 < 0.05, indicated that accept for Ha and reject for H0, and there is a significant influence from perceived score and revisit intention. Furthermore, the coefficient of regression perceived value is 0.828 with a significance value of 0.000 < 0.05, meaning that every one unit increase in perceived value will increase revisit intention by 0.828 units. The value of R square is 0.724 indicates that perceived value has an influence on revisit intention with a percentage of 72.4%, while the remaining 27.6% is influenced by other factors.
Co-Authors Addrian Putra Pratama Afifah Dekryani Aisyah Vella Rahma Arif Adrian Arif Budiman Armi Anisa Astuti Gita Riani Asya Dwi Yulia Putri Ayu Wirdawati Azwar, Hendri Bagas Prasetya Benny Fikri Yaldi Dadra Are Putra Diah Safitri Dina Amalia Syarif Dinda Srinovita Dewi Dwi Pratiwi Wulandari Dwi Pratiwi Wulandari Erma Susanti Excel prima Softian Fahrifan Valid Fajar Sidik Feri Ferdian Feriantano Sundang Pranata Fitri Chairani Gilang Febriyangga Hafifa Nurul Fuada Hijriyantomi Suyuthie Izhagi Rizkidona jihan nur fahira Kevin Day Levrant Maharani Dwi Sagita Mike Yulianti Mita Aprilia Kartini Muhamad Panji Fadlan Muhammad Rizky Fitrian Nanda Amelia Nindi Sri Hasanah Pasaribu Pasaribu Puji Intani Rahma Risa Asri Rahmad Dani Rahmad Ryanda Rahmat Mulia Qodri Rahmat Riski Restiyani Restiyani Restiyani Restiyani Resy Putri Utami Riri Anggraini Rizky Wulandari Sharah Efenda Sofia Ayunda Sri Mulyani Sri Mulyani Surenda, Rian Thoifatun Khoiriyah Tiara Maharani Tigor Halomoan Tambunan Trisna Putra Trisna Putra Vanica Serly Vanny Sisca Amelia Vischa Mansyera Pratama Winda Konita Lutfia Wirda Humaira Youmil Abrian Zahra Afra Arista Zahra Afra Arista