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All Journal Jurnal Manajemen Terapan dan Keuangan Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Nawasena: Jurnal Ilmiah Pariwisata Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Penelitian Ilmu Pendidikan Indonesia Student Scientific Creativity Journal Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Global Leadership Organizational Research in Management Journal of Multidimensional Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan Bogor Hospitality Journal
Nidia Wulansari
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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PEMBERDAYAAN DIGITAL MARKETING PARIWISATA KAMPUNG ADAT BALAI KALIKI Youmil Abrian; Arif Adrian; Nidia Wulansari; Rian Surenda; Hijriyantomi Suyuthie; Feriantano Sundang Pranata
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54563

Abstract

Kampung Adat Balai Kaliki merupakan salah satu destinasi wisata berbasis budaya di Sumatera Barat yang memiliki potensi atraksi tradisional, kuliner lokal, serta kegiatan budaya tahunan. Namun demikian, promosi pariwisata masih belum optimal karena belum memanfaatkan media digital secara maksimal. Hal ini berdampak pada rendahnya visibilitas destinasi serta kurangnya informasi yang dapat diakses wisatawan secara luas. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi masyarakat Kampung Adat Balai Kaliki dalam pemasaran digital pariwisata melalui pelatihan, pendampingan, dan praktik pembuatan konten digital berbasis kearifan lokal. Metode pelatihan dilakukan melalui tahapan sosialisasi, pelatihan teknis, praktik konten digital, pendampingan, serta evaluasi hasil. Program ini dilanjutkan dengan gerakan “30 Hari 30 Konten” sebagai bentuk implementasi keterampilan secara mandiri. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam memproduksi konten digital, melakukan pengelolaan media sosial, serta memahami strategi branding digital destinasi wisata. Kegiatan ini terbukti membangun kesadaran digital sekaligus mendorong masyarakat terlibat dalam pengelolaan dan promosi pariwisata berbasis komunitas.
Optimasi Manajemen Laboratorium Perhotelan melalui Sistem Terintegrasi (SILAPAR) Nidia Wulansari; Feri Ferdian; Feriantano Sundang Pranata; Hendri Azwar
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.1172

Abstract

Digitalisasi pengelolaan laboratorium menjadi langkah strategis dalam meningkatkan efisiensi operasional dan kualitas layanan di pendidikan tinggi, namun pada Laboratorium Program Studi Manajemen Perhotelan Universitas Negeri Padang masih ditemukan permasalahan berupa proses manual yang memerlukan waktu persetujuan 2–3 hari, risiko kehilangan dokumen, serta keterbatasan akses informasi inventaris. Penelitian ini bertujuan untuk menganalisis efektivitas implementasi Sistem Laboratorium Pariwisata (SILAPAR) dalam meningkatkan efisiensi dan akurasi pengelolaan laboratorium. Penelitian menggunakan pendekatan deskriptif komparatif dengan membandingkan kondisi sebelum dan sesudah implementasi sistem, melalui pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa SILAPAR mampu mempercepat waktu persetujuan menjadi kurang dari 24 jam, meningkatkan akurasi inventaris dari ±60% menjadi ±85%, serta mengurangi penggunaan kertas secara signifikan melalui sistem administrasi digital. Temuan ini menunjukkan bahwa implementasi sistem terintegrasi efektif dalam meningkatkan efisiensi, akurasi, dan kualitas layanan, sekaligus mendukung konsep paperless dalam pengelolaan laboratorium pendidikan vokasi.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN TAMU MENGINAP DI TJOKRO STYLE HOTEL YOGYAKARTA Erma Susanti; Nidia Wulansari
Ensiklopedia of Journal Vol 5, No 3 (2023): Vol. 5 No. 3 Edisi 3 April 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v5i3.1793

Abstract

Abstract: Research conducted while carrying out a certified internship at Tjokro Style Hotel Yogyakarta, the quality of service provided by the hotel was low and the location of the hotel was narrow so that it disrupted activities. This research was conducted aiming to determine the effect of service quality and location on guest satisfaction staying at Tjokro Style Hotel Yogyakarta. This type of research is causal associative, to determine the effect of service quality (X1), location (X2) on guest satisfaction (Y) staying at Tjokro Style Hotel Yogyakarta. The population is guests who have stayed at Tjokro Style Hotel Yogyakarta, are over 17 years old and are not corporate or group tour guests. The sample is 98 respondents, using a sample technique that is purposive sampling. Primary and secondary data collection, namely the distribution of questionnaires and can be directly from the hotel. Hypothesis testing uses Multiple Linear Regression tests, using SPSS version 26.00. The results of the study are: (1) Service Quality in the good category (79%) (2) Location in the good category (70%) (3) Guest satisfaction (53%). Test the Multiple Linear Regression hypothesis with a calculated F value of 9.303 with a significance of 0.000 0.05, where the service quality and location variables have a significant effect on guest satisfaction, with an Adjust R Square value of 0.146. Has a significant relationship to the three variables.Keywords: Service Quality, Location and Guest Satisfaction.
The Influence of Online Customer Reviews on the Purchase Decision of Room Services at Turi Beach Resort Batam Rahmat Riski; Nidia Wulansari
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.60

Abstract

In the digital era, online customer reviews have become a critical factor influencing consumer behavior, particularly in the hospitality industry where service quality and trust are decisive. This study aims to analyze the influence of online customer reviews on purchase decisions for room services at Turi Beach Resort Batam, one of the leading resorts in Indonesia’s border tourism area. Employing a quantitative approach, data were collected from 100 guests who made reservations through online travel agents (OTAs) and digital platforms. The data were analyzed using regression analysis to test the significance of the relationship between online customer reviews and purchase decisions. The results indicate that online customer reviews have a strong and significant positive effect on the purchase decision of room services, with an R² value of 0.646 and a p-value < 0.001. These findings highlight that potential customers perceive online reviews as a reliable source of information that reduces uncertainty and enhances confidence in their booking decisions. The study underscores the importance for hospitality managers to actively monitor, manage, and respond to online reviews as part of their digital marketing and reputation management strategies. This research contributes to the growing literature on electronic word-of-mouth (e-WOM) and consumer decision-making in the hospitality sector, while also offering practical implications for resort operators seeking to strengthen competitiveness through digital engagement.
Co-Authors Addrian Putra Pratama Afifah Dekryani Aisyah Vella Rahma Arif Adrian Arif Budiman Armi Anisa Astuti Gita Riani Asya Dwi Yulia Putri Ayu Wirdawati Azwar, Hendri Bagas Prasetya Benny Fikri Yaldi Dadra Are Putra Dina Amalia Syarif Dinda Srinovita Dewi Dwi Pratiwi Wulandari Dwi Pratiwi Wulandari Erma Susanti Excel prima Softian Fahrifan Valid Fajar Sidik Feri Ferdian Feriantano Sundang Pranata Fitri Chairani Gilang Febriyangga Hafifa Nurul Fuada Hijriyantomi Suyuthie Izhagi Rizkidona jihan nur fahira Kevin Day Levrant Mita Aprilia Kartini Muhamad Panji Fadlan Muhammad Rizky Fitrian Nanda Amelia Nindi Sri Hasanah Pasaribu Pasaribu Puji Intani Rahma Risa Asri Rahmad Dani Rahmad Ryanda Rahmat Mulia Qodri Rahmat Riski Restiyani Restiyani Restiyani Restiyani Resy Putri Utami Riri Anggraini Riri Anggraini Rizky Wulandari Sharah Efenda Sofia Ayunda Sri Mulyani Sri Mulyani Surenda, Rian Tiara Maharani Tigor Halomoan Tambunan Trisna Putra Trisna Putra Vanica Serly Vanny Sisca Amelia Vischa Mansyera Pratama Winda Konita Lutfia Youmil Abrian Zahra Afra Arista Zahra Afra Arista