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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KONSUMEN IKAN BANDENG DI KECAMATAN PABEAN CANTIAN KOTA SURABAYA Arjunaidi Viky Rifandi; Joko Priyono
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.64

Abstract

 This research aims to analyze the factors affecting consumer demand for milkfish in Pabean Cantian District, Surabaya City. Factors studied include the price of milkfish, the number of family members, and household income. The research method used is quantitative with a causal associative approach, where data is collected through questionnaires distributed to 100 respondents who are consumers of milkfish in the research area. Hasil analisis menunjukkan bahwa harga ikan bandeng berpengaruh positif signifikan terhadap permintaan, dengan koefisien regresi sebesar 0,638, yang mengindikasikan bahwa kenaikan harga dapat meningkatkan persepsi kualitas dan mendorong keputusan pembelian. Jumlah anggota keluarga juga menunjukkan pengaruh positif terhadap permintaan, meskipun tidak signifikan secara statistik, dengan koefisien regresi 0,021. This indicates that the more family members there are, the greater the demand for milkfish consumption. Meanwhile, household income significantly affects demand, with a regression coefficient of 0.302, indicating that higher income increases consumer purchasing power. Secara keseluruhan, penelitian ini menyimpulkan bahwa harga, jumlah anggota keluarga, dan pendapatan secara simultan berpengaruh terhadap permintaan ikan bandeng di Kecamatan Pabean Cantian, dengan kontribusi yang signifikan dari harga dan pendapatan. The results of this study are expected to provide insights for producers and marketers of milkfish to develop more effective and responsive marketing strategies to consumer needs.
ANALISIS KELAYAKAN USAHA PEDAGANG BUAH DI PASAR TANJUNG SARI KECAMATAN SUKOMANUNGGAL KOTA SURABAYA Pitoyo aji, Bayu; Joko Priyono
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.92

Abstract

Abstrak. This research aims to evaluate the income and business viability of fruit traders at Tanjungsari Market in Sukomanunggal District, Surabaya, a micro, small, and medium enterprise (MSME) in the fruit trading sector, mostly managed by the local community. Data was collected through interviews, observations, and documentation using a qualitative approach with primary data from fruit trader informants. Tanjungsari Market is located in the western part of Surabaya, specifically in Sukomanunggal subdistrict. The informants’ characteristics include their age, education, and business experience. Financial analysis was conducted using the R/C Ratio, B/C Ratio, and ROI to assess revenue, costs, and income. The results show that revenue ranges from IDR 6,700,000 to IDR 8,900,000, costs from IDR 5,000,000 to IDR 8,000,000, and income between IDR 6,500,000 and IDR 11,500,000. The ratios indicate that the business is financially viable and has potential for growth.
Analisis Pengaruh Indeks Pembangunan Manusia terhadap Tingkat Kemiskinan di Kabupaten Lembata, Provinsi Nusa Tenggara Timur Joseph Emiliano Junior; Joko Priyono
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4589

Abstract

The purpose of this study was to evaluate the impact of the Human Development Index (HDI) on poverty levels in Lembata Regency, East Nusa Tenggara Province. The research data were secondary data from the Central Statistics Agency and local government agencies. The analysis method used multiple linear regression analysis to measure the influence of each HDI component—namely life expectancy, education level, and decent standard of living on poverty. The research findings showed that the components of life expectancy and education did not have a significant impact on poverty, while decent standard of living was proven to have a significant impact on reducing poverty levels. Based on the determination coefficient test, this research model can explain around 61.5% of the variation in poverty. Overall, although there is a significant influence from several variables, the simultaneous influence of the three HDI indicators on poverty doesn’t significant.
PENGARUH JAM KERJA DAN TARIF TERHADAP PENDAPATAN DRIVER GOJEK (GO-RIDE) DI KECAMATAN GUBENG KOTA SURABAYA Nur Fakhri Febriansyah; Joko Priyono
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.227

Abstract

This study aims to analyze the effect of working hours and fare rates on the income of Gojek (Go-Ride) drivers in Gubeng District, Surabaya City. The research is motivated by the significant growth in the number of online motorcycle taxi drivers and the income instability they face, which is presumed to be influenced by factors such as working hours and fare kilometers. A quantitative method was employed using survey techniques through questionnaires distributed to 100 selected Gojek drivers using purposive sampling. Analysis data were analyzed using multiple linear regression analysis. The results indicate that both working hours and fare rates have a positive and significant effect on driver income, both simultaneously and partially. The study concludes that an increase in working hours and proper fare adjustments directly impact the income growth of Gojek drivers in the area. These findings are expected to serve as useful input for ride-hailing companies and policymakers in formulating fair and productive regulations for driver-partners.