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ANALISIS KELAYAKAN USAHA PEDAGANG BUAH DI PASAR TANJUNG SARI KECAMATAN SUKOMANUNGGAL KOTA SURABAYA Pitoyo aji, Bayu; Joko Priyono
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.92

Abstract

Abstrak. This research aims to evaluate the income and business viability of fruit traders at Tanjungsari Market in Sukomanunggal District, Surabaya, a micro, small, and medium enterprise (MSME) in the fruit trading sector, mostly managed by the local community. Data was collected through interviews, observations, and documentation using a qualitative approach with primary data from fruit trader informants. Tanjungsari Market is located in the western part of Surabaya, specifically in Sukomanunggal subdistrict. The informants’ characteristics include their age, education, and business experience. Financial analysis was conducted using the R/C Ratio, B/C Ratio, and ROI to assess revenue, costs, and income. The results show that revenue ranges from IDR 6,700,000 to IDR 8,900,000, costs from IDR 5,000,000 to IDR 8,000,000, and income between IDR 6,500,000 and IDR 11,500,000. The ratios indicate that the business is financially viable and has potential for growth.
Analisis Pengaruh Indeks Pembangunan Manusia terhadap Tingkat Kemiskinan di Kabupaten Lembata, Provinsi Nusa Tenggara Timur Joseph Emiliano Junior; Joko Priyono
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4589

Abstract

The purpose of this study was to evaluate the impact of the Human Development Index (HDI) on poverty levels in Lembata Regency, East Nusa Tenggara Province. The research data were secondary data from the Central Statistics Agency and local government agencies. The analysis method used multiple linear regression analysis to measure the influence of each HDI component—namely life expectancy, education level, and decent standard of living on poverty. The research findings showed that the components of life expectancy and education did not have a significant impact on poverty, while decent standard of living was proven to have a significant impact on reducing poverty levels. Based on the determination coefficient test, this research model can explain around 61.5% of the variation in poverty. Overall, although there is a significant influence from several variables, the simultaneous influence of the three HDI indicators on poverty doesn’t significant.
PENGARUH JAM KERJA DAN TARIF TERHADAP PENDAPATAN DRIVER GOJEK (GO-RIDE) DI KECAMATAN GUBENG KOTA SURABAYA Nur Fakhri Febriansyah; Joko Priyono
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.227

Abstract

This study aims to analyze the effect of working hours and fare rates on the income of Gojek (Go-Ride) drivers in Gubeng District, Surabaya City. The research is motivated by the significant growth in the number of online motorcycle taxi drivers and the income instability they face, which is presumed to be influenced by factors such as working hours and fare kilometers. A quantitative method was employed using survey techniques through questionnaires distributed to 100 selected Gojek drivers using purposive sampling. Analysis data were analyzed using multiple linear regression analysis. The results indicate that both working hours and fare rates have a positive and significant effect on driver income, both simultaneously and partially. The study concludes that an increase in working hours and proper fare adjustments directly impact the income growth of Gojek drivers in the area. These findings are expected to serve as useful input for ride-hailing companies and policymakers in formulating fair and productive regulations for driver-partners.
Analisis Pengembangan Strategi Pemasaran Koperasi Karyawan (KopKar) Untag Surabaya Mochammad Singgih; Joko Priyono
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v8i1.628

Abstract

In the current era of increasingly rapid and tight competition, every company or MSME business is required to innovate in all fields, one of which is marketing. The higher level of local and global business competition and the conditions of uncertainty force companies or financial institutions to be able to achieve their competitive advantage so that later they will be able to win the competition globally. This forces companies, SMEs or cooperatives, in this case the Surabaya Untag Employee Cooperative has to give more attention to their environment which can affect cooperatives. The formulation of the problems raised in this study are: 1. What are the factors that influence the development of KopKar Untag Surabaya's marketing strategy?,2. What/How is the right marketing strategy that can increase sales of KopKar Untag Surabaya?The research was conducted using a questionnaire to KopKar officials and experts. The research method uses: Strength Weakness Opportunities Threat (SWOT) and Analytical Hierarchy Process (AHP). From the results of the study obtained several strategies that can be carried out by KopKar Untag Surabaya, namely: (1). Incessantly making breakthroughs in development by seeking and collaborating with outside parties who can quickly make KopKar progress, including with distributors of trendy and quality products, etc. (2). Easy access for the general public to the KopKar exchange. (3). Increase the variety of stock/store product variants. (4). Immediately use digital marketing. With these steps, the development of marketing development will be carried out effectively, efficiently and successfully.
PELATIHAN MELUKIS TAS KAIN SEBAGAI UPAYA PENINGKATAN EKONOMI KREATIF DI KELURAHAN PACAR KELING, SURABAYA Joko Priyono; Rudy Santoso; Hotman Panjaitan; Panjaitan, Feliks Anggia Binsar Kristian
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peluang usaha dengan memanfaatkan bahan-bahan alternatif seharusnya dapat dimanfaatkan oleh masyarakat yang tinggal diperkotaan, karena melimpahnya bahan baku di sekitar tempat tinggal. Kegiatan pengabdian masyarakat ini berusaha memberi gambaran peluang usaha dengan memanfaatkan tas kain yang dilukis sebagai pengganti tas plastik yang mencemari lingkungan dan dapat menjadi peluang bisnis yang menguntungkan. Metode dalam pelatihan melukis dan menyampaikan peluang usaha dilakukan melalui metode ceramah, demonstrasi, praktek dan tanya jawab. Hasil Pengabdian kepada masyarakat ini menunjukkan ada peningkatan pengetahuan tentang cara melukis pada tas kain, peningkatan motivasi dalam berwirausaha pada ibu-ibu anggota PKK RT1 RW 9, Kelurahan Pacar Keling, Surabaya. Peserta yang telah mengikuti pelatihan sangat bersemangat dan antusias karena pelatihan ini belum pernah diadakan sebelumnya. Hasil pelatihan yang telah dilaksanakan sangat baik, dan diharapkan kedepannya untuk lebih memaksimalkan praktik lukis tas kain secara terus-menerus sehingga hasilnya lebih baik lagi.
PENGARUH MODAL KERJA DAN JAM KERJA TERHADAP PENDAPATAN PEDAGANG KAKI LIMA USAHA MAKANAN DAN MINUMAN DI KELURAHAN RUNGKUT MENANGGAL KOTA SURABAYA Ahmad Idris; Joko Priyono
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 3 (2024): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6aqq0962

Abstract

Street vendors are informal sector tradlers with rlelativlely littlle capital who arle involvled in thle production and salle of goods (slervicles). This businless is carriled out in placles that arle considlerled stratlegic in an informal lenvironmlent in thle Rungkut Mlenanggal sub-district, Surabaya City. Thle population and samplle in this rleslearch wlerle strlelet vlendors in thle Rungkut Mlenanggal sub-district, Surabaya City, totaling 32 rlespondlents. Thle rlesults of thle analysis show that thle working capital and working hours variablles simultanleously havle a significant lefflect on thle incomle variablle for strlelet vlendors. Partially, thle working capital variablle doles not havle a significant influlencle on thle Strlelet Vlendor incomle variablle, whille partially working hours have a significant influence on the Street Vendor income variable. 
ANALISIS SEKTOR UNGGULAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI DI KABUPATEN LAMONGAN Achmad Dany Raihan; Joko Priyono
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 4 (2024): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/36hejv50

Abstract

His study aims to identify leading sectors that can enhance economic growth in Lamongan Regency from 2019 to 2023. Leading sectors are crucial as understanding their strengths can significantly contribute to economic growth in a region, which is expected to have a positive impact on social indicators for the community. This is a quantitative research utilizing secondary data obtained from the Central Statistics Agency (Badan Pusat Statistik) of Lamongan Regency and East Java Province. The data used consists of panel data covering a time series spanning 5 years. The methods employed include Location Quotient (LQ) analysis, Shift Share (SS) analysis, and Klassen Typology. The research findings indicate that agriculture, forestry, and fisheries are the primary sectors contributing the most to the Gross Regional Domestic Product (GRDP). These findings serve as the basis for developing policies aimed at accelerating regional economic growth
ANALISIS KELAYAKAN USAHA KERIPIK TETTE DI DESA BLUMBUNGAN KECAMATAN LARANGAN KABUPATEN PAMEKASAN M. Juniar Fajrus Shalah; Joko Priyono
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 4 (2024): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jdszb773

Abstract

This study aims to evaluate the income, revenue, and viability of the tette chip industry from the financial and manufacturing processes in Blumbungan Village, Larangan District, Pamekasan Regency. This kind of study is known as descriptive research. This study's analytical methods include total production costs, revenues, income, and calculations of company feasibility utilizing ROI, R/C, and B/C ratios. Six informants from the Tette chips company in Blumbungan Village, Larangan District, Pamekasan Regency participated in this study. They were selected using a purposive sample method. Based on the research findings, the six informants who owned Tette chips businesses had an average total cost of IDR 1,016,797, an average income of IDR 2,185,000, and an average income of IDR 1,168,203. Using the B/C ratio to calculate business feasibility yielded an average result of 1.16 when B/C > 0, an average result of 16% when ROI > 0%, and an average result of 2.16 when R/C > 1. Based on the findings of these computations, it is possible to operate and grow the tette chip industry in Blumbungan Village, Larangan District, Pamekasan Regency.
PENGARUH MODAL KERJA, TENAGA KERJA, DAN LUAS LAHAN TERHADAP PRODUKSI PETANI MELON DI DESA KLOTOK KECAMATAN PLUMPANG KABUPATEN TUBAN Siti Nur Amalia; Joko Priyono
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 4 (2024): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/1gwkng66

Abstract

This research aims to determine the influence of Working Capital, Labor and Land Area on Melon Farmers' Production in Klotok Village Plumpang District, Tuban Regency. This research design uses ex post facto research method. The data used is quantitative data. The analytical method used is the ratio test, the analytical tool used in this research is SPSS 26. The results of this research show Capital Partial work has a significant effect on the production of melon farmers in Klotok Village, Plumpang District, Tuban Regency, partial employment has a significant effect on the production of melon farmers in Klotok Village, District Tuban Regency Plumpang, and Land Area partially have a significant effect on the Production of Melon Farmers in Klotok Village, Plumpang District, Regency Tuban. And simultaneously working capital, labor and land area has a significant effect on the production of melon farmers in Klotok Village, District Plumpang, Tuban Regency.
PENGARUH GOOD GOVERNANCE DAN PENGELOLAAN DANA TERHADAP KEPERCAYAAN PUBLIK KOTA SURABAYA Taulo, Darren Nataleano Metusalak; Joko Priyono
Widya Balina Vol. 10 No. 2 (2025): Widya Balina - Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v10i2.853

Abstract

Abstract. This study aims to determine the effect of Good Governance and Fund Management on Public Trust in the City of Surabaya, especially in the Kemayoran Village community. This study uses a quantitative method with an explanatory approach, where data are obtained through distributing questionnaires to 100 respondents who have interacted with public services. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results of the study indicate that Good Governance and Fund Management simultaneously have a significant effect on Public Trust, as evidenced by the results of the F test with a significance value of <0.05. Partially, the Fund Management variable has a positive and significant effect on Public Trust, while the Good Governance variable has a positive but insignificant effect. The coefficient of determination (R²) value of 0.658 indicates that 65.8% of the variation in Public Trust is explained by these two variables. This finding indicates that transparency and accountability in public budget management are dominant factors in increasing public trust, while the implementation of Good Governance principles has not been fully perceived as effective by the public. Thus, optimizing the quality of fund management is an important strategy to strengthen government legitimacy in the eyes of the public.