Article Per Year (5 Year)
p-Index From 2020 - 2025
2.042
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Ecotrophic, Journal of Environmental Science Jurnal Kajian Bali Jurnal Akuntansi dan Pajak JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi International Journal of Social Science and Business International Journal of Supply Chain Management Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi To Maega: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat SEWAGATI HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
I Nyoman Sunarta
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
STRATEGI PENGEMBANGAN WISATA KULINER KOTA LUBUK LINGGAU MELALUI SOSIAL MEDIA INSTAGRAM @jajan_linggau Tifanny Marchshanda; I Nyoman Sunarta; Dian Pramita Sugiarti
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Culinary tourism is one of the fastest-growing tourism sectors and holds great potential in supporting the local economy, particularly through MSMEs. Lubuk Linggau City, as the second-largest city in South Sumatra Province, possesses significant culinary tourism potential. However, the utilization of social media for the development of this sector remains suboptimal. This study aims to examine the existing condition of culinary tourism in Lubuk Linggau City and to analyze development strategies implemented through the Instagram account @jajan_linggau. The research employed a descriptive-qualitative method with a case study approach, using data collection techniques such as direct observation, semi-structured interviews, and documentation. SWOT analysis was also applied to formulate development strategies culinary tourism in Lubuk Linggau City for the Instagram account as a medium of culinary promotion. The findings indicate that @jajan_linggau actively promotes local culinary MSMEs through engaging visual content, interactive captions, and the use of Instagram features such as feed, stories, and reels. The identified development strategies include collaboration with MSME actors and government, strengthening local brand image, and optimizing digital content. This study concludes that social media, particularly Instagram, plays a strategic role in developing regional culinary tourism when supported by consistent content, cross-sector collaboration, and creative and sustainable marketing approaches.
Co-Authors Ayu Trisnadewi, Ni Kadek Dewiningrat, Ayu Indira Dhea Fitrisia Dian Pramita Sugiarti Gede Humaswara Prathama Gusi Putu Lestara Permana I Dewa Ketut Gede Prabawa I G. A. Desy Arlita I Gede K. Ananta Yoga I Made Pinka Dwipayana I Made Sudiksa I Made Suidarma I Nyoman Arta Yasa Ida Ketut Kusumawijaya IPG ARDHANA Kadek Linda Kusnita Ketut Elly Sutrisni Ketut Riris Pundarini Dewi Ni Kadek Sandya Grahita Ni Putu Budiadnyani Ni Putu Nina Eka Lestari Ni Wayan Lasmi Partiwi Dwi Astuti PUTU IKA WAHYUNI Putu Pande R. Aprilyani Dewi Putu Putri Prawitasari SATRIYAS ILYAS Semara, I Made Trisna Sudjana, I Made Tifanny Marchshanda Warsito Kawedar