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STRATEGI PENGEMBANGAN WISATA KULINER KOTA LUBUK LINGGAU MELALUI SOSIAL MEDIA INSTAGRAM @jajan_linggau Tifanny Marchshanda; I Nyoman Sunarta; Dian Pramita Sugiarti
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Culinary tourism is one of the fastest-growing tourism sectors and holds great potential in supporting the local economy, particularly through MSMEs. Lubuk Linggau City, as the second-largest city in South Sumatra Province, possesses significant culinary tourism potential. However, the utilization of social media for the development of this sector remains suboptimal. This study aims to examine the existing condition of culinary tourism in Lubuk Linggau City and to analyze development strategies implemented through the Instagram account @jajan_linggau. The research employed a descriptive-qualitative method with a case study approach, using data collection techniques such as direct observation, semi-structured interviews, and documentation. SWOT analysis was also applied to formulate development strategies culinary tourism in Lubuk Linggau City for the Instagram account as a medium of culinary promotion. The findings indicate that @jajan_linggau actively promotes local culinary MSMEs through engaging visual content, interactive captions, and the use of Instagram features such as feed, stories, and reels. The identified development strategies include collaboration with MSME actors and government, strengthening local brand image, and optimizing digital content. This study concludes that social media, particularly Instagram, plays a strategic role in developing regional culinary tourism when supported by consistent content, cross-sector collaboration, and creative and sustainable marketing approaches.

KEBIJAKAN PEMULIHAN SEKTOR PARIWISATA PASCA BENCANA ALAM GEMPA BUMI DI PULAU LOMBOK I Ketut Purwata; Made Budiarsa; I Nyoman Sunarta; Syech Idrus
Media Bina Ilmiah Vol. 18 No. 6: Januari 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i6.682

Bencana Gempa dapat menyebabkan timbulnya krisis kepariwisataan. Dampaknya terjadi penurunan jumlah kunjungan wisatawan mancanegara karena bencana gempa tersebut. Gempa Lombok berdampak besar pada aktifitas pariwisata. Pemerintah dan Pemerintah Daerah sebagai leader berperan penting dalam menangani bencana dan krisis kepariwisataan di Kabupaten Lomtara melalui kebijakan hukum pemulihan pariwisata agar pariwisata dapat berkelanjutan. Penelitian ini untuk merekonstruksi formulasi, implementasi, dan evaluasi kebijakan penanggulangan bencana (PB) sektor pariwisata pasca gempa di Kabupaten Lomtara. Penelitian menggunakan pendekatan deskriptif kualitatif, paradigma fenomenologis, metode studi kasus dengan fokus penelitian pada krisis kepariwisataan akibat gempa Lombok tahun 2018. Penelitian menggunakan konsep kebijakan pemulihan pariwisata, pasca gempa, formulasi, implementasi, dan evaluasi PB. Analisis terhadap fomulasi, implementasi dan evalusi PB menggunakan Theory of decision Making dan teori Manajemen Krisis Kepariwisataan (MKK) dengan Authority theory sebagai teori payung. Teknik pengumpulan data menggunakan observasi, wawancara mendalam dan studi dokumen. Teknik analisa data dengan deskriptif kualitatif model Creswell. Penyanjian hasil analisa data secara naratif, dikomparasi dengan teori untuk mengkaji lebih dalam terkait permasalahan dan temuan penelitian. Hasil penelitian menunjukkan kebijakan penanggulangan gempa formulasinya mengikuti hirarki regulasi, kebijakan hukum meso lebih dominan. Implementasi tahap pra-bencana tidak maksimal, karena keterpaduan dengan tanggap darurat dan pasca bencana tidak implementatif. Starting dan finising status bencana PB dan MKK ditentukan oleh pusat meskipun dinyatakan deklarasi non bencana nasional, sehingga ambiguitas bagi leader dan operator dalam pemulihan pariwisata. Evaluasi PB berjalan baik sedang MKK tidak diaplikasikan dalam program Pemda. Kebaruan penelitian, ditemukannya vacum of norm makro, meso dan mikro (3M) dengan penerapan kebijakan hukum (3M) melalui semangat filosofis Tioq, Tata, Tunaq. Temuan empirik, saat tanggap darurat spirit peasant community memperkuat kolaborasi stakeholder. Dapat ditarik kesimpulan bahwa, formulasi kebijakan PB pasca gempa di sektor pariwisata merupakan regulasi berlaku secara hirarki dan diikuti oleh Pemda. Implementasi penerapan formulasi regulasi secara efektif dan efisien. Evaluasi terhadap kebijakan pemulihan sektor pariwisata pasca gempa terhadap implementasi dari formulasi empat pilar kebijakan pembangunan pariwisata yaitu destinasi, pemasaran, industri dan kelembagaan pariwisata

OPTIMALISASI PENGGUNAAN MEDIA DIGITAL DALAM PENINGKATAN KAPASITAS ANGGOTA KOPERASI I Made Sudiksa; I Nyoman Sunarta; I Made Suidarma; Ketut Elly Sutrisni
Sewagati Vol. 4 No. 2 (2025): SEWAGATI
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i2.6044

Cooperatives play an important role in supporting the people’s economy; however, most cooperative management in Bali remains conventional and has not yet fully utilized digital media. The purpose of this community service activity was to enhance the capacity of the management and members of the Kami Jaya Sejahtera Savings and Loans Cooperative (KSP), Denpasar, in utilizing digital media. The method used in this activity involved digital literacy training and hands-on practice in creating promotional content using simple applications. The evaluation results showed a significant increase in participants’ knowledge and skills, from an average of 15% on the pre-test to 85% on the post-test, with an average improvement of 83%. Participants were able to understand the benefits of social media for promotion, create educational content, and independently operate financial-recording applications. In addition to producing promotional content and a standard operating procedure (SOP) for the cooperative’s social media management, this activity also encouraged the implementation of more transparent and accountable digital financial record-keeping.

Selecting the Sustainable Tourist Market for Bali Based on Carbon Footprint Anom Hery Suasapha; I Wayan Suardana; Putu Sucita Yanthy; I Nyoman Sunarta; Anderson Ngelambong
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p05

This article investigates the carbon footprints of tourists from various countries to inform Bali's sustainable tourism strategy, especially its environmental sustainability. Analysing data from the top 20 tourist-generating countries, the research employs a carbon footprint calculator to assess emissions associated with their flights. The findings categorise these countries into three groups based on their carbon emissions: low, medium, and high-carbon footprint markets. Countries with lower carbon footprints, particularly Southeast Asian ones, should be prioritised as target markets to promote sustainable tourism in Bali. Conversely, tourists from medium and high-carbon-footprint countries should be considered the less-preferred tourist market, and their number should be reduced through demarketing strategies. The article concludes with managerial implications and highlights research limitations, emphasising the need for ongoing efforts in sustainable tourism management.

Resilience in Bali's Accommodation Businesses Amidst COVID-19 Pandemic: A Survival Analysis Ni Made Inna Dariwardani; I Wayan Suardana; I Nyoman Sunarta; I Gusti Putu Bagus Sasrawan Mananda; Ignatius Cahyanto
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p07

This study aims to estimate the survival rate of the accommodation industry in Bali during the COVID-19 pandemic crisis using a dataset comprising 3,378 accommodations in Bali. Two distinct survival analysis methodologies were employed: the Kaplan-Meier and log-rank tests. This study will also employ a qualitative analysis to examine the cultural characteristics of accommodation business resilience in Bali. Based on the patterns revealed in this research, hotels in operation for the last 10 years will have a 70% survival rate, in contrast with hotels in operation for over 40 years which have a 25% survival rate. This is especially the case of hotels that remain in operation during the COVID-19 pandemic. The initial 15-year period of business operations is identified as a critical juncture. Moreover, a notable discrepancies in survival rates was found across groups defined by specific variables, including the number of rooms, business scale, business typology, and location. Local culture is also discovered to be a crucial factor that enhances business adaptability and community ties, providing resilience.

The Moderating Role of Customer Experience on the Influence of Brand Image and Price Perception Toward Purchase Decision of Hamlin Products Kadek Dinda Ayu Puspawangi; I Nyoman Sunarta
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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This study aims to analyze the effect of brand image and price perception on purchase decisions of Hamlin products, with customer experience as a moderating variable. The research was conducted online by distributing questionnaires to consumers of Hamlin products in Bali, one of the rapidly growing markets in fashion trends and social media usage. Although Hamlin’s distribution center is located in Jakarta, Bali was chosen as the research focus due to its consumers’ unique characteristics, including high sensitivity to brand image and price perception, responsiveness to social media trends, and adaptability to the fusion of tradition and modernity in fashion. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) through the SmartPLS 4.0 application. The sample consisted of 160 respondents selected using purposive sampling individuals who had purchased Hamlin products. Data were collected through online questionnaires. The results show that brand image has a positive and significant effect on purchase decisions, and price perception also has a positive and significant effect on purchase decisions. However, customer experience does not moderate the effect of brand image and price perception on purchase decisions. This indicates that consumers’ previous experiences with Hamlin products have not strengthened the relationship between brand image or price perception and their purchasing decisions. The findings support the Theory of Planned Behavior (TPB), where attitude formation based on positive brand image and fair price perception strongly influences consumer decision-making. The absence of a moderating effect suggests that Hamlin’s consumers base their purchase decisions primarily on current perceptions rather than past experiences. The results provide managerial implications for Hamlin to enhance brand image and maintain perceived price fairness while improving customer experience to foster greater purchase confidence and loyalty.

Pengaruh Penggunaan E-Money Sebagai Alat Pembayaran Terhadap Kepuasan Pengguna Tol Bali Mandara Pramudya, Made Reynaldo; I Nyoman Sunarta; Desak Made Febri Purnama Sari; Ketut Tanti Kustina; Putu Budi Arnaya
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3120

Penggunaan e-money sebagai instrumen pembayaran pada jalan tol merupakan bagian dari upaya digitalisasi layanan publik untuk meningkatkan kecepatan transaksi dan kenyamanan pengguna. Penelitian ini bertujuan menganalisis pengaruh kualitas produk, kemudahan penggunaan, dan kualitas layanan e-money BRIZZI terhadap kepuasan pengguna Tol Bali Mandara. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory, melibatkan 105 responden yang dipilih melalui teknik purposive sampling. Data diperoleh melalui penyebaran kuesioner online dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa seluruh variabel independen berpengaruh positif dan signifikan terhadap kepuasan pengguna. Kualitas produk memiliki pengaruh terbesar, ditunjukkan oleh stabilitas sistem, kecepatan transaksi, serta keandalan kartu BRIZZI dalam proses tapping di gerbang tol. Kemudahan penggunaan juga terbukti meningkatkan kepuasan melalui kemudahan akses, proses top up yang sederhana, dan kenyamanan saat bertransaksi. Selain itu, kualitas layanan memberikan kontribusi signifikan melalui keandalan perangkat, kesiapan petugas, dan dukungan layanan ketika terjadi gangguan. Secara keseluruhan, penggunaan e-money BRIZZI dinilai efektif dalam meningkatkan pengalaman bertransaksi di Tol Bali Mandara.

Selecting the Sustainable Tourist Market for Bali Based on Carbon Footprint Anom Hery Suasapha; I Wayan Suardana; Putu Sucita Yanthy; I Nyoman Sunarta; Anderson Ngelambong
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p05

This article investigates the carbon footprints of tourists from various countries to inform Bali's sustainable tourism strategy, especially its environmental sustainability. Analysing data from the top 20 tourist-generating countries, the research employs a carbon footprint calculator to assess emissions associated with their flights. The findings categorise these countries into three groups based on their carbon emissions: low, medium, and high-carbon footprint markets. Countries with lower carbon footprints, particularly Southeast Asian ones, should be prioritised as target markets to promote sustainable tourism in Bali. Conversely, tourists from medium and high-carbon-footprint countries should be considered the less-preferred tourist market, and their number should be reduced through demarketing strategies. The article concludes with managerial implications and highlights research limitations, emphasising the need for ongoing efforts in sustainable tourism management.

Resilience in Bali's Accommodation Businesses Amidst COVID-19 Pandemic: A Survival Analysis Ni Made Inna Dariwardani; I Wayan Suardana; I Nyoman Sunarta; I Gusti Putu Bagus Sasrawan Mananda; Ignatius Cahyanto
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p07

This study aims to estimate the survival rate of the accommodation industry in Bali during the COVID-19 pandemic crisis using a dataset comprising 3,378 accommodations in Bali. Two distinct survival analysis methodologies were employed: the Kaplan-Meier and log-rank tests. This study will also employ a qualitative analysis to examine the cultural characteristics of accommodation business resilience in Bali. Based on the patterns revealed in this research, hotels in operation for the last 10 years will have a 70% survival rate, in contrast with hotels in operation for over 40 years which have a 25% survival rate. This is especially the case of hotels that remain in operation during the COVID-19 pandemic. The initial 15-year period of business operations is identified as a critical juncture. Moreover, a notable discrepancies in survival rates was found across groups defined by specific variables, including the number of rooms, business scale, business typology, and location. Local culture is also discovered to be a crucial factor that enhances business adaptability and community ties, providing resilience.

Persepsi Keadilan Pajak sebagai Faktor Moderasi antara Persepsi Tarif Final dan Minat Membayar Pajak UMKM I Nyoman Sunarta; Komang Trisna Ning Padmawati
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5516

This study addresses the perception of final tax rates and tax fairness as factors influencing MSMEs' willingness to pay taxes. The purpose is to empirically examine the moderating role of tax fairness perception on the relationship between final tax rate perception and tax payment intention. Using a quantitative correlational descriptive approach, data were collected from 355 purposively sampled active university students in Central Java Indonesia. A validated Likert scale questionnaire was employed, and data were analyzed with descriptive statistics and multiple linear regression utilizing SEM-PLS. Results show that perception of the final tax rate positively and significantly influences tax payment intention. However, tax fairness perception did not significantly moderate this relationship. These findings highlight the important role of tax rate perception in encouraging compliance but suggest further investigation into tax fairness as a moderating factor. The study concludes that simple, transparent, and preferential tax rate policies increase MSMEs’ willingness to pay taxes. Further research is recommended with mixed methods and broader samples. Governments are encouraged to enhance transparency, fairness, and simplicity in tax policies to improve voluntary compliance.

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