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Journal : E-Journal of Tourism

Comparison Study of Foreign Tourist Preferences in Choose The Attributes of Tourism Destination Pre and Post Natural Disaster Ni Ketut Arismayanti; Irma Rahyuda
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.64592

Abstract

Post natural disaster there is a shift in the atributs selection of tourism destinations. This research was conducted at a Bali tourism destination when Agung mountain natural disaster occurred. The background of the research objective to find out the preferences of overseas tourists, in choosing tourist destinations during their visit destinations by comparing the conditions of pre and post natural disasters. The types of data used in this study are qualitative and quantitative data. Data sources come from primary and secondary data. Data collection techniques by observation, interviews, questionnaires, documentation and literature. Data analysis techniques with descriptive statistics and conjoint analysis, sampling techniques with Slovin formulas for foreign tourists who have visited Bali pre and post natural disasters of Mount Agung eruption. This research findings that preferences of foreign tourists in the selection of tourist destinations before natural disasters are strongly influenced by low prices / special offers, but after natural disasters are greatly influenced by information or promotion in articles in magazines/newspapers and films when to choose tourism destinations. Keywords: preference, foreign tourist, natural disaster, tourism destination
Tourist Satisfaction Patterns and Index for Travel Companions While Traveling in Bali Ni Ketut Arismayanti; I Ketut Suwena; I Made Sendra
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.92111

Abstract

The travel of tourists to a destination forms a pattern of tourist travel. Likewise, a tourist's journey during a trip has an influence on satisfaction and tourists in terms of the choice of destinations visited, memories made, joy in traveling, as well as the tendency to be more important between the chosen destinations compared to travel companions. This study aims to analyze the pattern of tourist travel and the index of tourist satisfaction with travel companions in traveling in Bali. This study uses a large sample with the Slovin formula for an error level of 4 percent. Questionnaires were distributed by accident to 600 tourists. Data were analyzed by Importance Performance Analysis, Customer Satisfaction Index and qualitative descriptive. The characteristics of tourists who travel to Bali are relatively young adults in terms of age and education and a high level of mastery of technology. Most tourists look for information on the internet in addition to recommendations from family and friends before tourists travel to Bali. This reflects that there has been a change in the use of travel services, media promotion, advertising and other prints. The pattern of door trips visiting Bali shows a spider web pattern, which is the first center (hub) pattern from entering tourist attractions spread across regencies/cities in Bali. The level of suitability of travel indicators in traveling in Bali shows that it is not appropriate or does not meet the expectations of tourists to Bali in general. Tourist satisfaction with travel companions in the index of traveling in Bali is 83.97 (very satisfied/appropriate). Keywords: travel patterns, travel companions, tourist satisfaction, Bali
Ecovillage Market Segmentation Based on Sustainability Tourism Concept at Panji Village Nyoman Dini Andiani; Ni Ketut Arismayanti; A. A. Ngr Yudha Marthin Mahardika; Gede Putra Nugraha
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.108774

Abstract

Tourism market segmentation needs to be known, as is the case with the development of Tourism Villages. The purpose of this research is to find potential market segmentation that can be targeted for Panji Tourism Village. Qualitative research methods through in-depth interviews were conducted. The data can be processed using the AHP analysis tool. The results show that market segmentation for the ecovillage concept in Panji Tourism Village is the family tourist market share, the main criteria is feasibility which means that the future prospects of developing tourist attractions developed in Panji Tourism Village are tourist activities that can be enjoyed by families, with current considerations looking at a market that has the potential to come for families because apart from easy access and the potential tourist attractions offered can be enjoyed by family members. The results of this study have implications for the readiness of the community to continue to innovate local products that can be enjoyed by tourists of all ages in one family. By continuing to pay attention to the various possible needs of tourists, especially the family tourist market, it is hoped that a sustainable visit will occur. Keywords: tourism; village; market segment.