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Fajar Junaedi
Program Studi Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta
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Journal : analogi

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Representasi Maskulinitas Pria dan Komodifikasi Simbol Agama dalam Iklan Gamis Zafeer Indonesia Raihan, Asvi; Anggun Pratiwi, Raudha Yulindra; Maulana, Alya Raihani; Junaedi, Fajar
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1470

Abstract

In providing information to consumers, advertisements usually use a symbol that triggers various perceptions among the audience. As in this research, which aims to provide an overview of the commodification of religion and the representation of masculinity occurring in the Gamis Zafeer Indonesia advertisement, so that business actors in creating advertising concepts are more careful with public perceptions in the future and respect religion. This research method uses qualitative descriptive analysis with Roland Barthes' semiotic analysis, aiming to explain the denotative, connotative, and mythic meanings generated in the Zafeer Indonesia gamis advertisement, as well as the representation of masculinity formed within the advertisement. The results of this discussion indicate that the advertisers aim to provide information and encourage consumers to use the gamis product. By using religious symbols and creating representations of masculinity to attract public sympathy.
Representasi Peran Ganda Perempuan dalam Iklan Royco Versi Kaldu Ayam ansyah, Fachri; Indriyani, Icha; Junaedi, Fajar; Firmansyah, Riffat
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1486

Abstract

Penelitian ini mengkaji peran ganda perempuan yang digambarkan dalam iklan Royco versi kaldu ayam. Perempuan sering kali harus menjalankan tanggung jawab domestik dan publik karena kebutuhan ekonomi, sehingga mereka perlu mengelola peran ganda sebagai ibu dan pekerja. Terbukanya peluang bagi perempuan dalam ranah publik memberi mereka kebebasan untuk memilih pekerjaan antara domestik dan publik, atau bahkan keduanya secara bersamaan. Studi ini bertujuan untuk menganalisis bagaimana peran ganda tersebut direpresentasikan dalam iklan dengan menggunakan analisis semiotika Roland Barthes untuk mengungkap makna denotatif, konotatif, dan mitologis dalam iklan tersebut. Hasil penelitian menunjukkan bahwa iklan tersebut memperkuat peran tradisional perempuan dalam rumah tangga, tetapi juga menggambarkan perempuan sebagai individu yang mandiri dan mampu berkontribusi di ranah publik. Selain itu, iklan menunjukkan bahwa perempuan memiliki kemampuan untuk mengelola berbagai tanggung jawab tanpa mengorbankan peran mereka di keluarga. Studi ini menggarisbawahi bahwa masyarakat masih mengharapkan perempuan untuk menjalankan peran ganda. Penelitian ini menyarankan agar iklan di masa depan lebih berfokus pada representasi yang seimbang dan inklusif, yang tidak hanya menonjolkan peran domestik perempuan tetapi juga mengakui dan menghargai kontribusi mereka dalam berbagai aspek kehidupan. Representasi yang lebih seimbang dan memberdayakan ini dapat membantu mengubah persepsi masyarakat dan mendukung pencapaian kesetaraan gender secara lebih luas. Dengan demikian, iklan dapat berperan penting dalam mempromosikan perubahan sosial yang positif dan mengurangi stereotip gender yang sempit.
Pelanggaran Etika Pariwara dalam Iklan Affiliate Shopee di Thread X Nurmaulida, Firda; Wulandari, Pingkan; Hasbudi, Sofia Aziza; Junaedi, Fajar
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1487

Abstract

Affiliates are people who promote a company's goods or services. They can be bloggers, website owners, social media users, or other digital marketers. Affiliates use affiliate links to direct customers to the company's site and receive a commission on sales made through the affiliate links.The purpose of this research is to identify ethical violations in Shopee affiliate advertisements on thread X. The theories used are affiliate and advertising ethics. The research method used is descriptive qualitative. This study found that affiliate accounts on social media X violate advertising ethics for their own gain.
Representasi Stereotype Maskulinitas Pria dalam Relasi Antar Kelas di Iklan Total Care Nurcholis Rokan, Muhammad; Putra Tri Anggara, Aditya; Abdul Kholik, Fikri; Junaedi, Fajar
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1508

Abstract

This study aims to explore the stereotypical representation of male masculinity in interclass relations shown in Total Care advertisements. This topic was chosen because advertisements have a significant impact on people's perceptions of gender and social class. The research method used was to collect data from various Total Care advertisements aired in the mass media and conduct qualitative analysis with a semiotic approach. The research shows that these advertisements tend to portray strong and dominant masculinity, with male characters portrayed as protectors and providers. In addition, there is a difference in representation between upper-class men and lower-class men, where upper-class men are often depicted in the context of power and success, while lower-class men are often depicted in the context of weakness and dependence. The conclusion of this study confirms that Total Care advertisements not only reflect stereotypes of masculinity, but also reinforce power relations between social classes. This research is important to understand how the media contributes to the formation of gender and class identities in society. This research is also expected to be a reference for further research on the influence of media on gender and social class perceptions.
Representasi Klaim Merakyat dalam Iklan TVC “Coblos Nomor 3, Menangkan Rakyat” Pasangan Ganjar-Ma’fud dalam Iklan Pemilihan Presiden 2024 Furqon Dwi Nur Rohmad, Muhammad; Junaedi, Fajar
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v4i1.1505

Abstract

This study aims to analyze the representation of the populist claim in the political advertisement of the Ganjar-Ma’fud duo, titled "Vote for Number 3, Champion the People," during the 2024 Presidential Election. Using Roland Barthes' semiotics approach, this research explores the meanings embedded in the advertisement, focusing on three main aspects: denotation, connotation, and myth. The analysis covers 3 scenes in the advertisement, highlighting the role of celebrities as symbols of the people. The findings reveal that the advertisement strategically employs celebrities to create an image of the candidates as close to the public. At the denotative level, celebrities are shown in situations depicting togetherness with the general public. The connotation that arises is that these celebrities represent the entire populace, giving the impression that the Ganjar-Ma’fud pair genuinely represents the people's interests. The myth created reinforces the narrative that celebrities, due to their popularity, possess the capability to represent and advocate for the people's aspirations in the political arena. This study underscores the significance of television as an effective political campaign tool, despite the growing dominance of social media. The findings provide insights into political communication strategies that leverage celebrity popularity to garner public attention and support. The study suggests further exploration into the long-term impact of using celebrities in political campaigns on public trust and the quality of democracy.
Co-Authors Abdhilla, Aji Yudha Abdul Kholik, Fikri Adhinata, Radi Kusuma Adhitya Prasetyo Afiannur, Restu Rizqy Al-Azhar, Muhammad Fachrul Ikhsan Alisya Chantika Salsabila Allanm Nugroho, Mochammad Amalia Asfriyani Aminuyati Angelitta, Putri Anggun Pratiwi, Raudha Yulindra Ansar Suherman, Ansar ansyah, Fachri Anugrahni, Sisilia Arifianto, Budi Dwi Aydin Y, Rayhan Aziza, Reyhan Yozaf Azwar, Khairil Bhakti Gusti Walinegoro Brian Taufiqurrahman Budi Dwi Arifianto Cahyani, Alifa Laili Cantika, Elvera Tiarra Cindy Silviana Putri Deni Hardianto Ditha Aditya Pernikasari Dwi Marzein, Mentari Fadli, Hanif Farransahad, Bazlin Fania Fatihi FAUZAN, Muhammad RIZKY Fauzia, Gefira Afra Fawwaz, Muhammad Hafizh Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Firmansyah, Riffat Fitri Julaika , Amelia Framanahadi, Framanahadi Furqon Dwi Nur Rohmad, Muhammad Ghifari, Faishal Ghozi Daffa Satria Hagi Julio Salas Hanifah, Azhar Haq, Hatta Luqmanul Hasbudi, Sofia Aziza Hazza, Faishal Heru Nugroho Heru Nugroho Heru Nugroho Hidayanto, Rizky Ihsan, Fikri Nur Indriyani, Icha Kevi Restu Pradhita Khairil Azwar Khairiyah, Rizqi Lailatul Khalda Ahmad Muafa Listya Kumara, Anindya Maulana, Alya Raihani Muarif, Nur Affan Muhammad Fajrin, Muhammad Muhammad fauzan Muhammad Nurdin Muhammad, Helmy Musa, Ivan Wisnu Nabila Hilma Mujahidah Nadia, Khoirunnisa Anna Nafza, Gisellya Noorrahma Shalihatan Naufal Azzuhdi, Abdurrohman Norfauzi, Rikza Nugroho, Heru Nugroho, Irawan Aditya Nurcholis Rokan, Muhammad Nurmaulida, Firda Permana, Ryan Wahyu Adi Prameswari, Cucu Awaliyah Prihandini, Fadila Putra Tri Anggara, Aditya Qamari, Ika Nurul Rachmadi, Naufal Irsyad Rahmawati, Nely Raihan, Asvi Rama, Taufik Adi Ramadani, Aliya Putri Ramadhani, Maulida Ayu Ramadhani, Reihana Bornov RASYID, ERWIN Ratnasari, Evita Reni Herawati Rivalda, Reza Zulfiqar Rizqi, Aldi Aprilla Nur Rochimah, Tri Hastuti Nur Rurian, Muhammad Arfan Ryedo Misbahul Adha Sakir Sakir Sartika, Amalia Sashi, Adena Sayidina, Grafika Shelsa Aurelia Gunawan Putri Sokowati, Muria Endah Sri Handayani Suci Ria Ardinata Sudiwijaya, Erwan Sugeng Bayu Wahyono Sugesti, Raflykasari Suci Sukmono, Filosa Gita Sukmono, Filosa Gita Syakira, Aliyah taufiq, Aditya Tri Hastuti Nur R W, Satria Wira Wulandari, Pingkan