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All Journal Kertha Semaya Jurnal Ekonomi Kuantitatif Terapan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ilmu Sosial dan Humaniora JBMR: Journal of Business and Management Review Journal La Sociale EKONOMIKA45 Indonesian Journal of Business Analytics (IJBA) Paradoks : Jurnal Ilmu Ekonomi International Journal of Management Research and Economics Relasi : Jurnal Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting

Putu Yudi Setiawan

Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia

Author-ID : 2947598

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 48 Documents Claim Missing Document

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PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE PRODUK SPA BALI TANGI Ni Putu Ananda Putri Pertami; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 6 No 12 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.525 KB)

Pemanasan global memberikan berbagai dampak yang buruk bagi lingkungan. Kerusakan yang semakin parah mendorong kepedulian masyarakat untuk lebih peduli terhadap lingkungannya. Munculnya isu-isu mengenai pemanasan global direspon oleh perusahaan-perusahaan dengan memperkenalkan konsep pemasaran hijau yang dikenal dengan nama green marketing, serta adanya kontribusi yang dilakukan perusahaan terhadap lingkungan sosial atau tanggung jawab sosial perusahaan yang disebut dengan corporate social responsibility (CSR), yang kemudian dapat membentuk persepsi masyarakat terhadap brand image perusahaan. Penelitian ini meneliti mengenai pengaruh green marketing dan CSR terhadap brand image produk SPA Bali Tangi di Kota Denpasar, dimana penelitian ini dilakukan terhadap konsumen produk SPA Bali Tangi di sekitar Kota Denpasar. Jumlah responden yang diambil adalah sebanyak 105 responden. Penelitian ini dilakukan dengan pendekatan nonprobability sampling, melalui penyebaran kuesioner dengan menggunakan skala Likert dengan nilai 1 adalah sangat tidak setuju sampai dengan 5 yaitu sangat setuju. Teknik analisis yang digunakan adalah regresi linear berganda. Berdasarkan hasil analisis ditemukan bahwa green marketing berpengaruh positif dan signifikan terhadap brand image, serta CSR berpengaruh positif dan signifikan terhadap brand image.

Pengaruh Gaya Hidup Dan Kelompok Rujukan Terhadap Keputusan Tablet Pc di Kota Denpasar Ayu Larasati; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 2 No 12 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.492 KB)

Tablet PC is one product that reflects that the industrial development of Communications, Hig-Tech, and Media (CMH) more innovative. This will be related to the emergence of tablet PC products in the market which introduced many brands in it. This phenomenon must be related to how consumers make purchase decisions that are faced with a variety of factors, one of which is related lifestyle activities, interests, and opinions that provide stimulus in the purchase decision and can not be separated from the influence of their environment is like a family reference group , friends, neighbors, celebrities, experts urge the inexperienced, the Common Man, and a spokesman for the executive. The purpose of this study was to determine the effect of lifestyle and a reference group of the tablet PC purchase decisions in Denpasar. Method in the determination of the sample using purposive sampling with 75 respondents. This study using multiple linear regression analysis. Research states that the independent variable lifestyle (X1) and the reference group (X2) simultaneously positive and significant impact on purchasing decisions tablet PC in Denpasar, partially also suggests lifestyle (X1) and the reference group (X2) influential positive and significant impact on purchasing decisions tablet PC in the city of Denpasar. Of the two independent variables which have a dominant influence is the reference group. Keywords: Lifestyle, Reference Group, Purchasing Decisions

PENGARUH BRAND IMAGE, BRAND SATISFACTION, DAN BRAND TRUST TERHADAP BRAND LOYALTY PELANGGAN SEPATU MEREK NIKE Anak Agung Ngurah Dicky Natha Prawira; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 10 No 12 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2021.v10.i12.p03

Brand Loyalty adalah suatu tolok ukur kesetiaan konsumen pada suatu brand. Adapun faktor-faktor yang dapat mempengaruhi brand loyalty diantaranya adalah brand image, brand satisfaction, serta brand trust. Tujuan penelitian ini untuk mengetahui pengaruh brand image, brand satisfaction, dan brand trust terhadap brand loyalty Pelanggan sepatu merek Nike di Kota Denpasar. Penelitian ini dilakukan kepada pelanggan sepatu merek Nike yang berdomisili di Kota Denpasar yang telah membeli sepatu Nike sebanyak lebih dari dua kali. Ukuran sampel yang digunakan sebanyak 110 responden dengan metode non-probability sampling, khususnya purposive sampling. Pengumpulan data dilakukan dengan melakukan penyebaran kuesioner dengan menggunakan google form kepada responden secara online. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukan bahwa (1) brand image berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikansi 0,001 (2) brand satisfaction berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikansi 0,001 (3) brand trust tidak berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikansi 0,532. Berdasarkan hasil penelitian ini dapat menambah bukti empiris terkait dengan variabel penelitian yang dapat memperkuat hasil-hasil penelitian terdahulu. Kata Kunci: Citra merek, Kepuasan merek, Kepercayaan merek, Loyalitas merek

ANALISIS MATERIAL REQUIREMENT PLANNING PRODUK BODY SCRUB POWDER PADA CV. DENARA DUTA MANDIRI shinta monica; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 8 No 5 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Improper Inventory management can results in deficiency or excess inventory of raw materials. One concept that can be used to plan and control raw materials is the Material Requirement Planning (MRP) system. The purpose of this study is to find out the number of net requirements, size of order, time of order, and methods that produce the lowest cost for each raw materialData analysis techniques are carried out, namely making production master schedules, determining net requirements, determining lot size (lot for lot method and part period balancing), determining optimal lot sizing and determining the time of ordering raw materials or making MRP tables. The results showed that trend projection forecasting had the smallest forecasting error with 82 kg forecasting results. Determination of order size or lot sizing obtained by the best lot sizing method is part period balancing which results in a total inventory cost of Rp. 338.911.24 where the total cost is lower, compared to the total inventory cost lot for lot method which is Rp. 795.000. Keywords: Material Requirement Planning (MRP), Forecasting, Sizing Lot, Lot For Lot, Part Period Balancing

PERAN BRAND AWARENESS DALAM MEMEDIASI HUBUNGAN IKLAN DAN PERSONAL SELLING DENGAN NIAT BELI Kadek Teddy Surya Prabawa; Tjok Gde Raka Sukawati; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 6 No 2 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.575 KB)

The number of foreign insurance companies who compete in the growth of life insurance market in Indonesia increased continually making AJB Bumiputera 1912 lose the competition in terms of purchase intention and brand awareness. The aim of this research was to determine the role of brand awareness in mediating the relationship between advertising and personal selling with purchase intention. This research conducted in Denpasar using 110 respondents through purposive sampling method. Questionnaires are used to measure 22 indicators and analyzed by using SEM analysis technique and Sobel test. The study found that by increasing advertising and personal selling will directly increase brand awareness and purchase intention. AJB Bumiputera 1912 should ensure that people have enough brand awareness to increase consumer purchase intention. It can be done by ensuring that advertising or personal selling activities has been run well and in accordance with what is expected by prospective customers.

ANALISIS MATERIAL REQUIREMENT PLANNING PRODUK COCONUT SUGAR PADA KUL-KUL FARM Kukuh Anggara Martha; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 7 No 12 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Raw material inventory is one of the important assets for the company, errors in raw material planning will lead to problems in the production process, it is important to do a good raw material inventory planning. One of the concepts that can be applied is by using the Material Requirement Planning (MRP) system. This study aims to: (1) Know and determine the amount of net demand for each raw material Coconut Sugar 150 gr / jar. (2) To know and determine the optimal order size for each raw material of Coconut Sugar product 150 gr / jar. (3) Knowing and determining the right time to do the ordering plan for each raw material of Coconut Sugar 150 gr / jar. (4) Knowing and determining the method that produces the lowest cost for Coconut Sugar product 150 gr / jar. The data used are quantitative and qualitative data obtained from interviews to some parties related to coconut sugar production and observation on the object under study. Data analysis technique used is descriptive analysis technique which explain systematically with stages namely: making Master Production Schedule, determination of net requirement, lot size determination (Lot for lot method and Part Period Balancing), determination of optimal lot sizing method, and determination of order time raw material or MRP table manufacturing process. The results showed: (1) The net requirement for each raw material was obtained from the difference between the gross requirement with the revenue plan and the lead time of each raw material. (2) The determination of the optimal order size for each raw material is done by using lot for lot method and part period balancing. (3) The determination of the ordering time of the raw materials is the same as making the MRP table for each raw material and is based on the lot sizing method which has been selected previously. (4) Comparison of the final result shows that the method of part-time balancing with total inventory cost of Rp 53,979 is the method that produces the lowest cost, when compared with the lot for lot method that generates total inventory cost of Rp 192.000, but especially for the raw material of coconut palm using Lot for lot method to avoid stored raw materials.

PENGARUH KETIDAKPUASAN DAN SIKAP MENGELUH PADA PERILAKU MENGELUH KONSUMEN Ida Ayu Putu Dewi Putri Asih; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 4 No 7 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.785 KB)

This study was conducted to determine the effect of discontent and complaining attitude towards consumer complaining behavior at the Grand Santhi Hotel in Denpasar. Design research using the form associative causal (cause and effect). The sample was 100 respondents. The sampling method using purposive sampling method with certain criteria. Data collection techniques used is by distributing questionnaires to customers who are staying at the Grand Santhi Hotel Denpasar. Methods of data analysis using multiple linear analysis to examine the effect among variables. The study states that the dissatisfaction and complaining attitude is positive and significant effect on the behavior of consumers complained to the Grand Santhi Hotel in Denpasar.

PENGARUH KARAKTERISTIK DEMOGRAFI DAN KETIDAKPUASAN TERHADAP PERILAKU MENGELUH KONSUMEN PADA BENGKEL SERVICE SEPEDA MOTOR YAMAHA DIPONEGORO DENPASAR BALI I Gede Suryana Ryan Handoyo; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 4 No 10 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.725 KB)

The purpose of this study was to determine the effect of demographic characteristics and dissatisfaction with the behavior of consumers complained to the services Yamaha motorcycle repair shop service Diponegoro Denpasar. This research was conducted at the Workshop Service Yamaha is located at Jalan Diponegoro Denpasar-Bali This study used 10 indicators that the number of respondents who used this as a research sample of 100 people, using purposive sampling technique. Data collected by distributing questionnaires. Data analysis technique used is the chi-square analysis and simple linear regression analysis using SPSS 17 for windows. Based on the analysis shows the demographic characteristics significantly influence the behavior of consumers complained to the services repair shop service motorcycles Yamaha and dissatisfaction significantly positive effect on the behavior of consumers complained to the services Yamaha motorcycle repair shop service.

PERAN INOVASI MEMEDIASI ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN BARBERSHOP DI KOTA DENPASAR Made Surya Artana Putra; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 8 No 11 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi kewirausahaan terhadap kinerja pemasaran yang dimediasi oleh inovasi. Subjek dalam penelitian ini adalah pemilik atau pengelola Barbershop di Kota Denpasar, dengan jumlah sampel 30 orang responden. Teknik analisis yang digunakan menggunakan analisis partial least square (PLS). Hasil penelitian mengindikasikan bahwa variabel orientasi kewirausahaan berpengaruh positif dan signifikan terhadap inovasi dan kinerja pemasaran. Variabel inovasi juga berpengaruh positif dan signifikan terhadap kinerja pemasaran. Variabel inovasi juga terbukti mampu memediasi orientasi kewirausahaan terhadap kinerja pemasaran Barbershop di Kota Denpasar. Implikasi penelitian ini dapat memberikan informasi penting bagi pengusaha-pengusaha yang memiliki barbershop di Kota Denpasar untuk dapat meningkatkan kinerja pemasaran yang diharapkan meningkatkan keuntungan untuk kedepannya. Kata Kunci: orientasi kewirausahaan, inovasi, kinerja pemasaran.

ANTESEDEN KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG Zhafira Raihana; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 7 No 4 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Pada zaman ini, salah satu peluang bisnis adalah bisnis cafe. Penelitian ini bertujuan menjelasksan pengaruh suasana toko, kualitas pelayanan, dan kepuasan pelanggan terhadap niat pembelian ulang, serta peran kepuasan pelanggan memediasi pengaruh suasana toko dan kualitas pelayanan terhadap niat pembelian ulang. Penelitian ini dilakukan di The Night Market Cafe & Co Working di Denpasar, dengan menggunakan 150 responden dan teknik analisis data berupa Path Analysis. Hasil dari penelitian ini menunjukkan bahwa suasana toko dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Suasana dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Selain itu, hasil penelitian ini juga menunjukkan bahwa kepuasan pelanggan mampu memediasi pengaruh suasana toko dan kualitas pelayanan terhadap niat pembelian ulang di The Night Market Cafe & Co Working. Kata Kunci: suasana toko, kualitas pelayanan, kepuasan pelanggan, niat pembelian ulang

Co-Authors Ade Ruly Sumartini Agus Daging Anak Agung Ngurah Dicky Natha Prawira Ayu Larasati Ayu Prasetya Dewi Berty Christina Lidyanita Putri Charloan Artha Margana Dewa Ayu Riananda Maharani Dewa Gede Kresna Mahaputra I Dewa Ayu Mas Dewi Trisnayani I Gede Bagus Mas Anggastya Prana I Gede Suryana Ryan Handoyo I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Widya Sari I Ketut Catur Hery Suartama I Komang Satria Warla Putra I Made Arditya Jaya I Made Dana I Made Dedy Priyanto I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Putu Gde Sukaatmadja I Putu Satya Nitya Ananda I Wayan Lanang Pastika Ida Ayu Putu Dewi Putri Asih Ida Bagus Putu Suandayana Jaka Kusuma Hanjaya Kadek Teddy Surya Prabawa Ketut Adi Ananta Shantika Kukuh Anggara Martha Made Surya Artana Putra Ni Kadek Ema Kristiani Ni Ketut Pega Vidananda Ni Ketut Purnawati Ni Luh Ayu Yuliantari Ni Luh Putu Erma Mertaningrum Ni Made Putri Martinayanti Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Ananda Putri Pertami Ni Putu Krisnadewi Ni Putu Putri Warniti Ni Putu Wulan Widasari Ni Wayan Ekawati pinaria, ni wayan chintia Pratiwi, Komang Ary Putu Adistya Priyanka Surya Putu Bayu Dewangga Primananda Putu Endra Widyatama Putu Jenny Natasia Putu Vera Naentiana Putu Wisnawan Dharma Sunu Rifqi Mustafa Satya Weda Witawan shinta monica Tjok Gde Raka Sukawati Zhafira Raihana

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