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All Journal Kertha Semaya Jurnal Ekonomi Kuantitatif Terapan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ilmu Sosial dan Humaniora JBMR: Journal of Business and Management Review Journal La Sociale EKONOMIKA45 Indonesian Journal of Business Analytics (IJBA) Paradoks : Jurnal Ilmu Ekonomi International Journal of Management Research and Economics Relasi : Jurnal Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting
Putu Yudi Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role Of Innovation In Mediating The Effect Of Market Orientation And Learning Orientation On Competitive Advantage Berty Christina Lidyanita Putri; Putu Yudi Setiawan
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3292022

Abstract

In Denpasar City, the growth of small culinary businesses has resulted in increased competition. Because this growth does not correspond to an increase in turnover, today's small businesses must innovate to gain a competitive advantage and win market share to thrive in the future. The purpose of this study is to determine the impact of market orientation and learning orientation on competitive advantage, as well as the impact of innovation on competitive advantage and the impact of mediating innovation on the relationship between market orientation and competitive advantage and the relationship between learning orientation and competitive advantage. Two exogenous variables, market orientation, and learning orientation, and two endogenous variables, innovation, and competitive advantage, are used in this study. The population in this study was a small culinary business that has been operating in Denpasar City for at least three years. A total of 166 small businesses were included in this study's sample. Purposive sampling was used as the sampling method. A questionnaire was used to collect information. SEM-PLS analysis with SmartPLS 3.0 was used to analyze the data. The results of the analysis showed that market orientation had a significant effect on competitive advantage and innovation. Likewise, learning orientation also had a significant effect on competitive advantage and innovation. A significant effect was also found on the relationship between innovation and competitive advantage. On the other hand, innovation did not mediate the relationship between market orientation and competitive advantage, but innovation partially mediated the relationship between learning orientation and competitive advantage. The implications of the research are expected to be used as reference material for further research with the basic theory of resourced based view oriented to the company's internal strengths, while the practical implications are expected to be additional information or references for small business actors in implementing market orientation and learning orientation which is the focus in developing innovation. to achieve a competitive advantage.
PENGARUH KUALITAS LAYANAN, PROMOSI PENJUALAN DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN GOJEK DI DENPASAR Jaka Kusuma Hanjaya; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 11 No 9 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i09.p03

Abstract

Loyalitas konsumen merupakan kesediaan pelanggan agar senantiasa menggunakan produk perusahaan dalam jangka panjang, menggunakan secara eksklusif, dan merekomendasikan produk-produk perusahaan kepada teman atau rekannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap loyalitas konsumen, pengaruh promosi penjualan terhadap loyalitas konsumen, dan pengaruh digital marketing terhadap loyalitas konsumen Gojek. Sampel dalam penelitian ini adalah konsumen gojek di Kota Denpasar. Penentuan sampel dalam penelitian ini memakai metode non-probalitity sampling. Jumlah sampel yang diambil sebanyak 112 orang. Pengumpulan data menggunakan penyebaran kuesioner. Data dianalisis dengan menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas layanan dengan loyalitas konsumen, pengaruh yang positif dan signifikan promosi penjualan dengan loyalitas konsumen, pengaruh yang positif dan signifikan digital marketing dengan loyalitas konsumen. Hasil penelitian ini secara praktis dapat menjadi salah satu acuan bagi peneliti lainnnya yang ingin meneliti mengenai kualitas layanan, promosi penjualan, digital marketing, dan loyalitas konsumen. Kata Kunci: Kualitas Layanan, Promosi Penjualan, Digital Marketing, Loyalitas Konsumen
Perilaku Belanja Impulsif Secara Online Ni Luh Putu Erma Mertaningrum; I Gusti Ayu Ketut Giantari; Ni Wayan Ekawati; Putu Yudi Setiawan
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i3.70463

Abstract

Penelitian ini bertujuan untuk melakukan identifikasi studi-studi terdahulu atau literatur tentang perilaku belanja impulsif yang dilakukan secara online. Penelitian ini menggunakan metode kualitatif melalui narrative literature review. Adapun literatur yang digunakan berbasis data Scopus dengan rentang waktu terbit pada tahun 2019 hingga 2023. Pengumpulan data dilakukan dengan menyaring judul dan abstrak, dan selanjutnya di analisis sesuai dengan tema penelitian. Hasil peneliian menunjukkan bahwa terdapat literatur yang dianalisis dari tahun 2019 hingga 2023 berfokus pada perilaku impulsif yang dilakukan secara online, dimana nilai-nilai intrinsik individu seperti nilai utilitarian dan nilai hedonis dapat merangsang pembelian secara online. Dari kedua nilai tersebut nilai hedonis memberikan dorongan lebih besar terhadap pembelian impulsif. Hasil penelitian ini diharapkan mampu memberikan pemahaman terkait motivasi konsumen dalam melakukan pembelian secara impulsif, sehingga dapat dijadikan acuan dalam mengembangkan strategi pemasaran yang lebih efektif untuk meningkatkan perilaku belanja impulsif konsumen. Penelitian ini melakukan analisis pada artikel-artikel yang membahas pembelian impulsif online pada e-commerce, s-commerce, dan toko online secara umum. Penelitian ini juga menganalisis artikel-artikel yang menguji pengaruh faktor pembentuk perilaku belanja impulsif baik secara internal, eksternal, maupun artikel yang meneliti kedua sekaligus.  Selain itu pada penelitian ini juga membahas pengimplementasian ajaran Tri Kaya Parisudha dalam mendorong perilaku belanja impulsif.
Green Loyalty – Empirical Experience from a Systematic Literature Review I Made Surya Prayoga; I Gusti Ayu Ketut Giantari; Putu Yudi Setiawan; I Gusti Ngurah Jaya Agung Widagda K
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i1.74845

Abstract

Our research aims to analyze the factors determining green loyalty based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. We asked three research questions: The main factors that determine green loyalty, The most widely used theories in building empirical research models on green loyalty, and how often do traditional elements, such as values, image, knowledge, satisfaction, trust, practice, and quality perceived, emerges in empirical research on eco-loyalty. The SLR search of the three databases yielded 571 publications. The snowballing method produced 78 records. After removing duplicates, 330 records were obtained, and in the final stage, only 19 articles were used in the systematic literature review. Based on the analysis results, seven main factors influence green loyalty. The Social Exchange Theory is the grand theory most widely used in building research models. The implications of this research will explain how green loyalty is currently a very urgent and important topic to research, as well as make it easier for researchers to see gaps as opportunities in building research models, especially those related to green loyalty.  
The Influence of the Tam Dimension on Intention to Reuse the Bukalapak Application: Customer Satisfaction as a Mediating Variable Satya Weda Witawan; Putu Yudi Setiawan
Journal La Sociale Vol. 5 No. 1 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i1.995

Abstract

The purpose of this study is to examine how customer satisfaction mediates the relationship between perceived convenience and usefulness and reuse intention. The investigation was conducted in Bali's Denpasar City. The population of Denpasar City Bukalapak users under investigation is indeterminate, meaning that its exact number cannot be determined. The purposive sampling method, or the process of choosing the sample while taking specific factors into account, is the approach utilized in sample selection. The inferential statistics employed in this study are partial least square (PLS)-based structural equation modeling (SEM) analysis. Perceived convenience and usefulness have a positive and significant influence on customer satisfaction, which in turn has a positive and significant effect on customer satisfaction, which in turn has a positive and significant effect on intention to reuse, and which partially mediates the influence of perceived usefulness, according to the research findings. and purpose to reuse perceived simplicity of use. Based on the research findings, it can be said that intentions to reuse are higher when perceived utility and convenience are higher. Therefore, client satisfaction increases with perceived utility and convenience. Increased customer satisfaction correlates with higher intention to reuse. Customer happiness rises with perceived usefulness and convenience, which in turn leads to an increase in the desire to reuse. Bukalapak's suggestions include enhancing customer service abilities, offering distinct phases of use till the transaction is completed, and including features that are utilized for its consumers' transaction demands.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Pelanggan: Studi Pada Pelanggan GO-JEK Di Denpasar I Putu Satya Nitya Ananda; Putu Yudi Setiawan
RELASI : JURNAL EKONOMI Vol 20 No 1 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v20i1.646

Abstract

Online transportation is one form of the rapid development of technology. One company that has become a pioneer in providing online-based transportation services is PT. Indonesian Go-Jek. PT. Go-Jek Indonesia was pioneered by Nadiem Makarim in 2010 which at that time only served motorcycle taxi orders via telephone, but since January 2015, Go-Jek has launched a mobile application that can be used as a medium for ordering Go-Jek transportation online. Go-Jek itself is an intermediary that connects motorcycle taxi drivers with customers, where customers can monitor the position of motorcycle taxi drivers that have been ordered. This study aims to determine the role of customer satisfaction in mediating the effect of service quality and brand image on customer loyalty. The sample in this study amounted to 120. The sampling technique used was purposive sampling technique, namely the technique of determining the sample with certain criteria. This study used data collection techniques using the questionnaire method using the Google form. The data analysis technique in this study is the SEM analysis technique using the SmartPLS software analysis tool. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and loyalty. Brand image has no positive and significant effect on customer satisfaction and loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction partially mediates service quality on customer loyalty. Customer satisfaction does not mediate brand image on customer loyalty. Go-Jek management is expected to continue to improve the quality of their services, especially in improving the discipline and skills of drivers, so that the company is able to provide maximum service.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF E-WOM ON REPURCHASE INTENTION (STUDY ON LUSI & PAKAN BALI CUSTOMERS) Putu Adistya Priyanka Surya; Putu Yudi Setiawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Repurchase intention is a commitment held by consumers to repurchase the same product due to the positive impression of the product or service. The aim of this research is to analyze and explain the influence of E-WOM on repurchase intention and the role of customer satisfaction in mediating the influence of E-WOM on repurchase intention at Lusi & Pakan Bali. The sample in this study consists of 96 respondents, selected based on purposive sampling technique. Data collection was conducted using questionnaires. The analysis method used is structural equation modeling based on partial least squares (SEM-PLS). The results show that E-WOM has a positive and significant influence on repurchase intention, E-WOM has a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on repurchase intention, and customer satisfaction is able to partially mediate the influence of E-WOM on repurchase intention. The implication of this research is that Lusi & Pakan Bali can consider E-WOM and customer satisfaction in formulating policies to pay attention to or enhance electronic word of mouth, thereby increasing customer satisfaction which can drive the creation of repurchase intention.
The Role of Brand Image in Mediating the Influence of Product Quality on Repurchase Decisions of Viva Cosmetics Products (A Study on Consumers of Viva Cosmetics Lipstick in Denpasar City) Putu Endra Widyatama; Putu Yudi Setiawan
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2919

Abstract

In the current era of globalization, there has been an increasing emergence of new manufacturers in the cosmetics industry. Competition within the personal care and cosmetics market has become more intense. In this study, the chosen cosmetics manufacturer is PT Vitapharm, a company with extensive experience in producing cosmetics. Viva Cosmetics is committed to maintaining superior quality, which is reflected in its products, as well as fostering a competitive and positive brand image in the cosmetics industry to attract consumer interest. This study aims to analyze the role of brand image in mediating the influence of product quality on the repurchase decisions of Viva Cosmetics products. The research was conducted in Denpasar City, with a sample size of 120 respondents who had previously purchased Viva Cosmetics lipstick products. The sample was obtained using a non-probability sampling method with purposive sampling technique. Data were collected by distributing online questionnaires. The data analysis method used is Structural Equation Modeling – Partial Least Squares (SEM-PLS). The results of the analysis indicate that product quality has a positive and significant influence on repurchase decisions, product quality has a positive and significant influence on brand image, brand image has a positive and significant influence on repurchase decisions, and brand image mediates the influence of product quality on repurchase decisions. Furthermore, brand image partially and complementarily mediates the relationship between product quality and repurchase intention.
THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MODERATING THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (A STUDY ON CONSUMERS OF LUXCRIME BLUR & COVER TWO WAY CAKE PRODUCTS IN DENPASAR CITY) Ni Luh Ayu Yuliantari; Putu Yudi Setiawan; I Gusti Ayu Ketut Giantari; I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer purchase decisions for cosmetic products are influenced by various factors, including product quality and the impact of electronic word of mouth (e-WOM). In today's digital era, e-WOM has become one of the key elements shaping consumer perceptions of a product, especially in the highly competitive beauty industry. This study aims to examine and explain the role of e-WOM in moderating the influence of product quality on consumer purchase decisions. The research was conducted on consumers of Luxcrime Blur & Cover Two Way Cake in Denpasar City, with a sample size of 150 consumers obtained using a non-probability sampling method. Data collection was carried out by distributing questionnaires. The analytical technique employed was Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of the analysis indicate that: Product quality has a positive and significant effect on consumer purchase decisions, e-WOM has a positive but not significant effect on consumer purchase decisions, and e-WOM moderates by strengthening the influence of product quality on consumer purchase decisions.
Analisis Faktor-Faktor yang mempengaruhi Niat Berkunjung Kembali Wisatawan : Sebuah Tinjauan Literature Sistematis Pratiwi, Komang Ary; I Gusti Ayu Kt .Giantari; I Putu Gde Sukaatmadja; Putu Yudi Setiawan
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1081

Abstract

Niat untuk berkunjung kembali adalah salah satu indikator penting keberhasilan suatu destinasi wisata. Keputusan wisatawan untuk kembali dipengaruhi oleh berbagai faktor yang berkaitan dengan pengalaman mereka selama kunjungan pertama, Oleh karena itu penting memahami faktor-faktor yang mempengaruhi niat berkunjung kembali agar dapat membantu pengelola destinasi wisata dalam merancang strategi yang lebih efektif untuk meningkatkan daya tarik destinasi mereka melalui sebuah penelitian kualitatif dengan metode tinjauan literature sistematis. Adapun literature yang digunakan berbasis data SCOPUS dan data jurnal nasional akreditasi SINTA dengan rentang waktu terbit dari tahun 2018 hingga tahun 2024. Pengumpulan data dilakukan dengan menyaring judul dan abstrak, kemudian selanjutnya dilakukan analisis sesuai dengan tema penelitian. Hasil penelitian menunjukkan bahwa terdapat literature yang dianalisis dari Tahun 2018 hingga Tahun 2024 berfokus pada Niat Berkunjung Kembali Wisatawan dan faktor-faktor yang mempengaruhinya yaitu Citra destinasi dan kepuasan pengunjung, serta penerapan kearifan lokal Tri Kaya Parisudha (berpikir yang baik, berkata yang baik, bersikap yang baik). Faktor dominan yang mempengaruhi Niat berkunjung kembali pada penelitian ini yaitu kepuasan. Faktor nilai kearifan lokal ternyata memiliki kontribusi positif terhadap niat berkunjung kembali. Temuan ini sekaligus menunjukkan kebaruan penelitian yang menyatakan bahwa penerapan kearifan lokal Masyarakat turut memegang peranan penting dalam meningkatkan niat berkunjung kembali wisatawan ke suatu destinasi, dan diharapkan temuan penelitian ini berkontribusi pada dunia akademisi dengan menggambarkan arah penelitian di masa mendatang.
Co-Authors Ade Ruly Sumartini Agus Daging Anak Agung Ngurah Dicky Natha Prawira Ayu Larasati Ayu Prasetya Dewi Berty Christina Lidyanita Putri Charloan Artha Margana Dewa Ayu Riananda Maharani Dewa Gede Kresna Mahaputra I Dewa Ayu Mas Dewi Trisnayani I Gede Bagus Mas Anggastya Prana I Gede Suryana Ryan Handoyo I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Widya Sari I Ketut Catur Hery Suartama I Komang Satria Warla Putra I Made Arditya Jaya I Made Dana I Made Dedy Priyanto I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Putu Gde Sukaatmadja I Putu Satya Nitya Ananda I Wayan Lanang Pastika Ida Ayu Putu Dewi Putri Asih Ida Bagus Putu Suandayana Jaka Kusuma Hanjaya Kadek Teddy Surya Prabawa Ketut Adi Ananta Shantika Kukuh Anggara Martha Made Surya Artana Putra Ni Kadek Ema Kristiani Ni Ketut Pega Vidananda Ni Ketut Purnawati Ni Luh Ayu Yuliantari Ni Luh Putu Erma Mertaningrum Ni Made Putri Martinayanti Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Ananda Putri Pertami Ni Putu Krisnadewi Ni Putu Putri Warniti Ni Putu Wulan Widasari Ni Wayan Ekawati pinaria, ni wayan chintia Pratiwi, Komang Ary Putu Adistya Priyanka Surya Putu Bayu Dewangga Primananda Putu Endra Widyatama Putu Jenny Natasia Putu Vera Naentiana Putu Wisnawan Dharma Sunu Rifqi Mustafa Satya Weda Witawan shinta monica Tjok Gde Raka Sukawati Zhafira Raihana