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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Journal : Journal of International Conference Proceedings

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Strategic Group in Textile Industry: Case Study at PT. Sunson Textile Manufacture, Tbk Sarah Sentika; Nurhasanah Nurhasanah; Popy Rufaidah
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.989 KB) | DOI: 10.32535/jicp.v1i2.316

Abstract

This paper aims to discuss the identification of a strategic group model in the textile industry in Indonesia. Strategic Group is a group of companies that compete in an industry by applying the same strategies (Porter 1979). This study explores the strategic group that reflects a group of companies engaged in the textile industry in Indonesia that using similar competition strategies and approaches to maintain their market positions in an industry. The study identifies PT. Sunson Textile Manufacture, Tbk is one of the players in the textile industry in Indonesia. The company produced various textile products such as yarn and cotton woven fabrics. The research method used is a case study that aims to expose information on research objects accurately by delivering the content in a structured and accurate manner. This case study research method is also used to describe a strategy used by companies as a strategy to deal with competition in industrial groups. The results of the study show the market leader holds the highest product sales using similar strategies with its main competitors in industry through its various product variants. However, even having many product variants does not guarantee the sale of products produces the highest value. Keywords: Strategic group, SWOT analysis, case study, textile industry
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arrisaputra, Rivaldi Askalani R, Muhammad Syakib Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina Joeliaty Joeliaty Maisa Azizah Asmara Mokh Adib Sultan, Mokh Adib Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Solihati, Ratna Asri Sopiani , Windi Sopiani, Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Yulianti, Siska Dewi Yunizar Yunizar Yunizar Yunizar, Yunizar